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KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI

Yıl 2019, Cilt: 9 Sayı: 17, 215 - 234, 23.04.2019

Sevilay Uslu Divanoğlu Tuba Uslu

https://doi.org/10.29029/busbed.511423
Cited By: 2

Öz

Tüketicilerin
satın alma nedenlerini öğrenmek işletmeler için zorunlu hale gelmiştir. Bir işletme,
pazarda başarılı olabilmek ve diğer işletmelerden farklı olabilmek için pazardaki tüketicileri tanımak ve araştırmak zorundadır. Tanıma sürecinde sadece demografik özelliklerin
bilinmesi yeterli değildir. Demografik özelliklerin yanı sıra tüketicilerin
algı, tutum, motivasyon ve kişilik gibi satın alma davranışlarını etkileyen
psikolojik faktörlerin de araştırılması gerekmektedir. Bu psikolojik faktörlerden biri olarak içgüdüsel satın
alma, tüketicilerin ihtiyaç duymadıkları fakat satın almaya karşı koyamadıkları
bir satın alma sürecidir. Bu
çalışma, kişilik özelliklerinin içgüdüsel satın alma davranışına etkisini ölçme
amaçlı gerçekleştirilmiştir.

Anahtar Kelimeler

: Kişilik Kişilik Özellikleri Tüketici Davranışları İçgüdüsel Satın Alma Beş Faktör Kişilik

Kaynakça

  • ALLPORT, Gordon. (1961). “Pattern and Growth In Personality”. NewYork: Hacourt College Publication.
  • ALARCON, Gene. ESCHLEMAN, Kevin. J. & BOWLİNG, Nathan. (2009). “Relationships Between Personality Variables and Burnout: A Meta Analysis”, Work & Stress, 23(3), pp:244-263.
  • BARRİCK, Murray. PARKS, Laura. ve MOUNT K., Michael (2005). “Self-Monitoring As A Moderator Of The Relationships Between Personality Traits and Performance”, Personnel Psychology,58, pp:745-767.
  • BARRİCK, Murray. R. & MOUNT, Michael. K. (1991). “The Big Five Personality Dimensions and Job Performance: A Meta Analysis” Personnel Psychology, Vol: 44, pp:1-26.
  • BIRDWELL, Al Evans. (1968). “A Study Of The Influence Of İmage Congruence On Consumer Choice”, Journal Of Business, Vol:41, No:1, pp:76.
  • BLOCK, Jack. (1995). “A Contrarian View Of The Five- Factor Approach To Personality Description”. Pshyclogical Bulletin, Vol:117, No:2, pp:187-215.
  • BOZİONELAS, Nikos. (2004). “The Big Five Of Personality and Work Involvement”, Journal Of Managerial Psychology, Vol:19, No:1, pp:69-81.
  • BULUT SARICI, Safiye. (2017). “Beş Faktör Kişilik Özellikleri, Stresle Başa Çıkma ve Depresyon Arasındaki İlişkiler: Gazi Eğitim Fakültesi Örneği”. Uluslararası Türkçe Edebiyat Kültür Eğitim Dergisi, Cilt:6, Sayı:2, ss:1205-1221.
  • ÇAKMAK, Ali. Ç. ve ÇAKIR, Merve. (2012). “12-18 Yas Arası Gençlerin Hedonik Tüketim Davranışlarının İncelenmesi: Kocaeli Şehir Merkezinde Bir Araştırma”. Tarih Kültür ve Sanat Araştırmaları Dergisi, Cilt:1, Sayı: 4, ss:171-189.
  • CATTELL, Raymond. B. (1943). “The Description of Personality: Basic Traits Resolved Into Clusters”, Journal Of Abnormal and Social Psychology. Vol:38, No:4, pp:69-90.
  • CHANG, Mei-Chung, Lee, Ting-Hsuan, ve Lung, For-Wey. (2018). “Personality Characteristics Of Fighter Pilots and Ground Personnel”, Military Psychology, Vol:30, No:1, pp:70-78.
  • CHAUDHURİ, Arjun. (2006). “Emotion and Reason in Consumer Behaviour”. Oxford: Elsevier Butterworth Heinemann Publications.
  • COSTA, Paul. T. & MCCRAE, Robert R. (2000). “Revised NEO Personality Inventory”, Psychological Assesment Resources, pp:21.
  • DE HOOGH, Annebel H. B, Den Hartog, Deanne. N, Koopman, Paul L.(2005). “Linking The Big Five Factors Of Personality To Charismatic and Transactional Leadership, Perceived Dynamic Work Environment As A Moderator”, Journal Of Organizational Behavior, Vol:26, No:2, pp: 839-865.
  • DE SARBO, Wayne & EDWARDS, Elizabeth A. (1996). “Typologies of compulsive buying behaviour: A constrained clusterwise regression approach”. Journal of Consumer Psychology. Vol:5 No:3, pp: 231–262.
  • DERAKHSHİ, Arvin. (2017). Markanın Tüketici Davranışlarına Etkisi: Diş Macunu Sektörü Üzerine Bir İnceleme, İstanbul Aydın Üniversitesi Dergisi, Cilt:9 Sayı:3, ss:13-32.
  • DOLİCH, Ira J. (1969). “Congruence Relation Ships Between Self-Images and Product Brands”. Journal Of Marketing Research, Vol:6 No:1.
  • EHRLER, D. J. (2005). An Investigation Into The Relation Between Five Factor Model Of Personality And Academic Achievement In Children, The College Of Education Georgia State University, Phd Dissertation, Atlanta, Georgia, Umi, pp:2.
  • EYSENCK, H. J. (1975). “The Inequality of Man”, EDITs Publishers, San Diego.
  • EWEN, Robert B. (1998). “Personality: A Topical Approach- Theories, Research Major Controversies and Emerging Findings”. Lawrence Erlbaum Associates. New Jersey.
  • FABER, Ronald J. & O’GUINN, Thomas.(1989). “Compulsive buying: A phenomenological exploration”, Journal of Consumer Research. Vol:16, No:2 pp:147–157.
  • FABER, Ronald J. & O’GUINN, Thomas C. (1992). “A clinical screener for compulsive buying”. Journal of Consumer Research. Vol:19 No:3, pp: 459–469.
  • FORMAN, Susan G. & FORMAN, Bruce D. (1981). “Family Environment And Its Relation To Adolescent Personality Factors”. Journal Of Personality Assessment, Vol:45 No:2, pp:163-167.
  • GÜLMEZ, Mustafa. & DÖRTYOL, İbrahim Taylan.(2009). Açıklamalı Pazarlama Sözlüğü, Detay Yayınları.
  • HELGESON, James G. & SUPPHELLEN, Magne. (2004). “A Conceptual and Measurement Comparison Of Self-Congruity and Brand Personality”, International Journal Of Market Research, Vol:46, No:2, pp:205-233.
  • HELLRİEGEL, Don. & SLOCUM, John (1974). “Organizational Climate: Measures, Research and Contingencies”. Academy Of Management Journal, Vol:17 No:2, pp:255-280.
  • HOLBROOK, Morris B. (1987). “What is Consumer Research?”, Journal Of Consumer Research, Vol:14 No:1, pp:128-135.
  • KOTLER, Philip & ARMSTRONG, Gary. (1999). “Principles Of Marketing”, Second European Edition, Prentice Hall Europe, pp:243.
  • KOZAKO, Intan, Nurul, Ain, Mohd, Firdaus, Safin, Siti Zaharah. & Rahim, Abdul Rahman Bin Abdul (2013). “The Relationship Of Big Five Personality Traits On Counterproductive Work Behaviour Among Hotel Employees: An Exploratory Study”, Procedia Economics and Finance, Vol:7, pp:181-187.
  • KWAK, Hyokjin, Jaju, Anupam. & Zinkhan, George M,(2000).” Astrology: Its Influence on Consumer’s Buying Patterns and Consumer’s Evaluations of Product and Services, University of Georgia”. Developments In Marketing Science, Vol:23, pp:94-98.
  • LOUNSBURY, John W. Tatum, H, Gibson, Lucy W, Hamrick, F. L, Sundstroom, E. D. & Park. “The development of a Big Five Adolescent Personality Scale”, Journal of Psychoeducational Assessment. Vol:21 No:2, pp:111-133.
  • MARTNEZ, T. M. (2005). A Correlational Study Between The Mmpı-2, Psy-5 and The 16pf Global Factors, Azusa Pasific University, Phd Dissertation, California, Umi, pp:26.
  • MCCRAE, Robert, Costa, Paul & Busch, Catherine M. (1986). “Evaluating Comprehensiveness In Personality Systems: The California Q-Set and The Five Factor Model”, Journal Of Personality, Vol:54 No:2, pp:430-446.
  • MCCARE, Robert. & JOHN, Oliver P. (1992). “An Introduction to Five Factor Model and Its Applications”, Journal of Personality, Vol:60 No:2, pp:175-215.
  • MİLFONT, Taciano L. & SİBLEY, Chris G. (2012). “The Big Five Personality Traits and Environmental Engagement: Associations At The Individual and Societal Level”, Journal Of Environmental Psychology, Vol:32 No:2 pp:187-195.
  • MOUNT, Michael K, Ilies, Remus & Johnson, Erin. (2006). “Relationship Of Personality Traits And Counter-Productiv Work Behaviors: The Mediating Effects of Job Satisfaction”. Personnel Psychology, Vol:59 No:3, pp:591-622.
  • MOUNT, Michael K, Barrick, Murray R. Stewart, Greg L. (1998). “Five Factor Model Of Personality and Performance in Jobs Involving Interpersonal Interactions”, Human Performance, Vol:11 No:2, pp:145-165.
  • MULYANEGARA, Rıza Casidi, Tsarenko, Yelena. & Anderson, Alastair. (2007). “The Big Five and Brand Personality: Investigating The Impact Of Consumer Personality On Preferences Towards Particular Brand Personality”, Journal Of Brand Management, Vol: 16 No:4, pp:234-247.
  • ORTH, Ulrich R, Limon, Yonca & Rose, Gregory. (2010). “Store- Evoked Affect, Personalities and Consumer Emotional Attachments To Brands”. Journal Of Business Research, Vol:63 No:11. pp:1202-1208.
  • PENKE, Lars, DENİSSEN, Jaap J. & MİLLER, Geoffrey F. (2007). “The Evolutionary Genetics Of Personality”. European Journal Of Personality, Vol:21 No:5, pp:549-587.
  • PRİDE, William ve FERRELL, O. C. (2010). Marketing, 10. Edition. South-Western: Cengage Learning.
  • PRİDE, William & FERRELL, O.C. (2000). Marketing. Houghton Mifflin Company Boston NewYork, pp:206.
  • PUHER, M. A. (2009). The Big Five Personality Traits As Predictors Of Adjustment To College. Master Dissertation. Villanova University, Pennsylvania.
  • RİCE, B. (1988). “The Selling Of Lifestyles”, Psycholog Today, March, pp:46.
  • ROOK, Dennis W. & FİSHER, Robert J. (1995). “Normative Influences on Impulsive Buying Behavior”. Journal of Consumer Research, Vol:22 No:3, pp: 305-313.
  • SHANK, Matthew D. & LANGMEYER, Lynn. (1994). “Does Personality Influence Brand Image?”, Journal Of Psychology, Vol:128, No:2, pp:157-164
  • SHOHAM, Aviv. & BRENCİC, Maja Makovec. (2003). “Compulsive Buying Behaviour”, Journal Of Consumer Marketing. Vol:20 No:2, pp: 127–138
  • TAUBER, Edward M. (1972). “Marketing Notes and Communications”, Journal Of Marketing, Vol:36 No:4, pp:46-59.
  • TRAPNELL, Paul D. & WİGGİNS, Jerry S. (1990). “Extension Of The Interpersonal Adjective Scales To İnclude The Big Five Dimensions Of Personality”. Journal Of Personality and Social Psychology, Vol:59 No:4, pp:781-790.
  • VAN DEN BERG, Stephania M, De moor, Marleen H, Verweij, Karin J, Krueger, Robert. F, Luciano, Michelle, Vasquez, Alejandro Arias, & Gordon, Scott D. (2016). “Meta Analysis Of Genome-Wide Association Studies For Extraversion: Findings From The Genetics Of Personality Consortium”. Behavior or Genetics, Vol:46 No:2, pp:170-182.
  • WALTERS, Glenn C. 1974. Consumer Behaviour Theory and Practice, Richard D. Irwin Co., Homewood, IL.
  • WİLT, Joshua & REVELLE, William. (2009). “Extraversion.” Mark R. Leary ve Rick H. Hoyle (Ed.). Handbook Of Individual Differences In Social Behavior, The Guildford Press: NewYork. pp:27-45.

REFLECTION OF PERSONALITY TRAITS ON IMPULSIVE BUYING BEHAVIOR

Yıl 2019, Cilt: 9 Sayı: 17, 215 - 234, 23.04.2019

Sevilay Uslu Divanoğlu Tuba Uslu

https://doi.org/10.29029/busbed.511423
Cited By: 2

Öz

It is compulsory for enterprises to learn the reasons for consumers' buying. An enterprise must be able to recognize and investigate consumers to be successful in the market and be different from other businesses. It is not enough to know only the demographic characteristics during the recognition process. In addition to demographic characteristics, psychological factors that affect consumers' purchasing behaviors such as perception, attitude, motivation and personality should be investigated. Impulsive buying as one of these psychological factors is a buying process where consumers do not need but cannot resist purchasing. This study was conducted to measure the effect of personality traits on impulsive buying behavior.

Anahtar Kelimeler

Personality Personality Traits Consumer Behavior Impulsive Buying Five Factor Personality Model

Kaynakça

  • ALLPORT, Gordon. (1961). “Pattern and Growth In Personality”. NewYork: Hacourt College Publication.
  • ALARCON, Gene. ESCHLEMAN, Kevin. J. & BOWLİNG, Nathan. (2009). “Relationships Between Personality Variables and Burnout: A Meta Analysis”, Work & Stress, 23(3), pp:244-263.
  • BARRİCK, Murray. PARKS, Laura. ve MOUNT K., Michael (2005). “Self-Monitoring As A Moderator Of The Relationships Between Personality Traits and Performance”, Personnel Psychology,58, pp:745-767.
  • BARRİCK, Murray. R. & MOUNT, Michael. K. (1991). “The Big Five Personality Dimensions and Job Performance: A Meta Analysis” Personnel Psychology, Vol: 44, pp:1-26.
  • BIRDWELL, Al Evans. (1968). “A Study Of The Influence Of İmage Congruence On Consumer Choice”, Journal Of Business, Vol:41, No:1, pp:76.
  • BLOCK, Jack. (1995). “A Contrarian View Of The Five- Factor Approach To Personality Description”. Pshyclogical Bulletin, Vol:117, No:2, pp:187-215.
  • BOZİONELAS, Nikos. (2004). “The Big Five Of Personality and Work Involvement”, Journal Of Managerial Psychology, Vol:19, No:1, pp:69-81.
  • BULUT SARICI, Safiye. (2017). “Beş Faktör Kişilik Özellikleri, Stresle Başa Çıkma ve Depresyon Arasındaki İlişkiler: Gazi Eğitim Fakültesi Örneği”. Uluslararası Türkçe Edebiyat Kültür Eğitim Dergisi, Cilt:6, Sayı:2, ss:1205-1221.
  • ÇAKMAK, Ali. Ç. ve ÇAKIR, Merve. (2012). “12-18 Yas Arası Gençlerin Hedonik Tüketim Davranışlarının İncelenmesi: Kocaeli Şehir Merkezinde Bir Araştırma”. Tarih Kültür ve Sanat Araştırmaları Dergisi, Cilt:1, Sayı: 4, ss:171-189.
  • CATTELL, Raymond. B. (1943). “The Description of Personality: Basic Traits Resolved Into Clusters”, Journal Of Abnormal and Social Psychology. Vol:38, No:4, pp:69-90.
  • CHANG, Mei-Chung, Lee, Ting-Hsuan, ve Lung, For-Wey. (2018). “Personality Characteristics Of Fighter Pilots and Ground Personnel”, Military Psychology, Vol:30, No:1, pp:70-78.
  • CHAUDHURİ, Arjun. (2006). “Emotion and Reason in Consumer Behaviour”. Oxford: Elsevier Butterworth Heinemann Publications.
  • COSTA, Paul. T. & MCCRAE, Robert R. (2000). “Revised NEO Personality Inventory”, Psychological Assesment Resources, pp:21.
  • DE HOOGH, Annebel H. B, Den Hartog, Deanne. N, Koopman, Paul L.(2005). “Linking The Big Five Factors Of Personality To Charismatic and Transactional Leadership, Perceived Dynamic Work Environment As A Moderator”, Journal Of Organizational Behavior, Vol:26, No:2, pp: 839-865.
  • DE SARBO, Wayne & EDWARDS, Elizabeth A. (1996). “Typologies of compulsive buying behaviour: A constrained clusterwise regression approach”. Journal of Consumer Psychology. Vol:5 No:3, pp: 231–262.
  • DERAKHSHİ, Arvin. (2017). Markanın Tüketici Davranışlarına Etkisi: Diş Macunu Sektörü Üzerine Bir İnceleme, İstanbul Aydın Üniversitesi Dergisi, Cilt:9 Sayı:3, ss:13-32.
  • DOLİCH, Ira J. (1969). “Congruence Relation Ships Between Self-Images and Product Brands”. Journal Of Marketing Research, Vol:6 No:1.
  • EHRLER, D. J. (2005). An Investigation Into The Relation Between Five Factor Model Of Personality And Academic Achievement In Children, The College Of Education Georgia State University, Phd Dissertation, Atlanta, Georgia, Umi, pp:2.
  • EYSENCK, H. J. (1975). “The Inequality of Man”, EDITs Publishers, San Diego.
  • EWEN, Robert B. (1998). “Personality: A Topical Approach- Theories, Research Major Controversies and Emerging Findings”. Lawrence Erlbaum Associates. New Jersey.
  • FABER, Ronald J. & O’GUINN, Thomas.(1989). “Compulsive buying: A phenomenological exploration”, Journal of Consumer Research. Vol:16, No:2 pp:147–157.
  • FABER, Ronald J. & O’GUINN, Thomas C. (1992). “A clinical screener for compulsive buying”. Journal of Consumer Research. Vol:19 No:3, pp: 459–469.
  • FORMAN, Susan G. & FORMAN, Bruce D. (1981). “Family Environment And Its Relation To Adolescent Personality Factors”. Journal Of Personality Assessment, Vol:45 No:2, pp:163-167.
  • GÜLMEZ, Mustafa. & DÖRTYOL, İbrahim Taylan.(2009). Açıklamalı Pazarlama Sözlüğü, Detay Yayınları.
  • HELGESON, James G. & SUPPHELLEN, Magne. (2004). “A Conceptual and Measurement Comparison Of Self-Congruity and Brand Personality”, International Journal Of Market Research, Vol:46, No:2, pp:205-233.
  • HELLRİEGEL, Don. & SLOCUM, John (1974). “Organizational Climate: Measures, Research and Contingencies”. Academy Of Management Journal, Vol:17 No:2, pp:255-280.
  • HOLBROOK, Morris B. (1987). “What is Consumer Research?”, Journal Of Consumer Research, Vol:14 No:1, pp:128-135.
  • KOTLER, Philip & ARMSTRONG, Gary. (1999). “Principles Of Marketing”, Second European Edition, Prentice Hall Europe, pp:243.
  • KOZAKO, Intan, Nurul, Ain, Mohd, Firdaus, Safin, Siti Zaharah. & Rahim, Abdul Rahman Bin Abdul (2013). “The Relationship Of Big Five Personality Traits On Counterproductive Work Behaviour Among Hotel Employees: An Exploratory Study”, Procedia Economics and Finance, Vol:7, pp:181-187.
  • KWAK, Hyokjin, Jaju, Anupam. & Zinkhan, George M,(2000).” Astrology: Its Influence on Consumer’s Buying Patterns and Consumer’s Evaluations of Product and Services, University of Georgia”. Developments In Marketing Science, Vol:23, pp:94-98.
  • LOUNSBURY, John W. Tatum, H, Gibson, Lucy W, Hamrick, F. L, Sundstroom, E. D. & Park. “The development of a Big Five Adolescent Personality Scale”, Journal of Psychoeducational Assessment. Vol:21 No:2, pp:111-133.
  • MARTNEZ, T. M. (2005). A Correlational Study Between The Mmpı-2, Psy-5 and The 16pf Global Factors, Azusa Pasific University, Phd Dissertation, California, Umi, pp:26.
  • MCCRAE, Robert, Costa, Paul & Busch, Catherine M. (1986). “Evaluating Comprehensiveness In Personality Systems: The California Q-Set and The Five Factor Model”, Journal Of Personality, Vol:54 No:2, pp:430-446.
  • MCCARE, Robert. & JOHN, Oliver P. (1992). “An Introduction to Five Factor Model and Its Applications”, Journal of Personality, Vol:60 No:2, pp:175-215.
  • MİLFONT, Taciano L. & SİBLEY, Chris G. (2012). “The Big Five Personality Traits and Environmental Engagement: Associations At The Individual and Societal Level”, Journal Of Environmental Psychology, Vol:32 No:2 pp:187-195.
  • MOUNT, Michael K, Ilies, Remus & Johnson, Erin. (2006). “Relationship Of Personality Traits And Counter-Productiv Work Behaviors: The Mediating Effects of Job Satisfaction”. Personnel Psychology, Vol:59 No:3, pp:591-622.
  • MOUNT, Michael K, Barrick, Murray R. Stewart, Greg L. (1998). “Five Factor Model Of Personality and Performance in Jobs Involving Interpersonal Interactions”, Human Performance, Vol:11 No:2, pp:145-165.
  • MULYANEGARA, Rıza Casidi, Tsarenko, Yelena. & Anderson, Alastair. (2007). “The Big Five and Brand Personality: Investigating The Impact Of Consumer Personality On Preferences Towards Particular Brand Personality”, Journal Of Brand Management, Vol: 16 No:4, pp:234-247.
  • ORTH, Ulrich R, Limon, Yonca & Rose, Gregory. (2010). “Store- Evoked Affect, Personalities and Consumer Emotional Attachments To Brands”. Journal Of Business Research, Vol:63 No:11. pp:1202-1208.
  • PENKE, Lars, DENİSSEN, Jaap J. & MİLLER, Geoffrey F. (2007). “The Evolutionary Genetics Of Personality”. European Journal Of Personality, Vol:21 No:5, pp:549-587.
  • PRİDE, William ve FERRELL, O. C. (2010). Marketing, 10. Edition. South-Western: Cengage Learning.
  • PRİDE, William & FERRELL, O.C. (2000). Marketing. Houghton Mifflin Company Boston NewYork, pp:206.
  • PUHER, M. A. (2009). The Big Five Personality Traits As Predictors Of Adjustment To College. Master Dissertation. Villanova University, Pennsylvania.
  • RİCE, B. (1988). “The Selling Of Lifestyles”, Psycholog Today, March, pp:46.
  • ROOK, Dennis W. & FİSHER, Robert J. (1995). “Normative Influences on Impulsive Buying Behavior”. Journal of Consumer Research, Vol:22 No:3, pp: 305-313.
  • SHANK, Matthew D. & LANGMEYER, Lynn. (1994). “Does Personality Influence Brand Image?”, Journal Of Psychology, Vol:128, No:2, pp:157-164
  • SHOHAM, Aviv. & BRENCİC, Maja Makovec. (2003). “Compulsive Buying Behaviour”, Journal Of Consumer Marketing. Vol:20 No:2, pp: 127–138
  • TAUBER, Edward M. (1972). “Marketing Notes and Communications”, Journal Of Marketing, Vol:36 No:4, pp:46-59.
  • TRAPNELL, Paul D. & WİGGİNS, Jerry S. (1990). “Extension Of The Interpersonal Adjective Scales To İnclude The Big Five Dimensions Of Personality”. Journal Of Personality and Social Psychology, Vol:59 No:4, pp:781-790.
  • VAN DEN BERG, Stephania M, De moor, Marleen H, Verweij, Karin J, Krueger, Robert. F, Luciano, Michelle, Vasquez, Alejandro Arias, & Gordon, Scott D. (2016). “Meta Analysis Of Genome-Wide Association Studies For Extraversion: Findings From The Genetics Of Personality Consortium”. Behavior or Genetics, Vol:46 No:2, pp:170-182.
  • WALTERS, Glenn C. 1974. Consumer Behaviour Theory and Practice, Richard D. Irwin Co., Homewood, IL.
  • WİLT, Joshua & REVELLE, William. (2009). “Extraversion.” Mark R. Leary ve Rick H. Hoyle (Ed.). Handbook Of Individual Differences In Social Behavior, The Guildford Press: NewYork. pp:27-45.
Toplam 52 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Sevilay Uslu Divanoğlu 0000-0001-8210-2622

Tuba Uslu 0000-0002-0103-5454

Yayımlanma Tarihi 23 Nisan 2019
Yayımlandığı Sayı Yıl 2019Cilt: 9 Sayı: 17

Kaynak Göster

APA Uslu Divanoğlu, S., & Uslu, T. (2019). KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9(17), 215-234. https://doi.org/10.29029/busbed.511423

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