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IMPORTANCE OF OPEN INNOVATION IN TOURISM SECTOR AND ITS BENEFITS

Year 2020, Volume: 20 Issue: 4, 833 - 852, 31.12.2020
https://doi.org/10.11616/basbed.v20i58861.838904

Abstract

Due to changing environmental conditions, it has become necessary for companies or institutions to create innovation with the help of both internal and external processes and this situation is defined as open innovation. External processes involved in open innovation; It can be defined as sharing information and technology with other firms with which the company is competing, suppliers and crowdsourcing usage as well as collecting the innovation proposals of its customers through a common platform to be formed as a company. In this way, companies can develop new products and services much more effectively both by using external innovation sources and by sharing their own innovation opportunities with other companies.
In this study, open innovation, which has not been sufficiently emphasized so far, is evaluated comparatively with the importance it has for the tourism sector according to the traditional innovation approach. In addition, various open innovation practices are included in the tourism sector.

References

  • Aas, T. H. (2016), Open Service Innovation: The Case Of Tourism Firms In Scandinavia, Journal Of Entrepreneurship Management And Innovation (JEMI), 12(2), s.53-76.
  • Aldebert, B., Dang, R.J. ve Longhi, C. (2011), Innovation In The Tourism Industry: The Case Of Tourism@, Tourism Management, 32(5), s.1204-1213.
  • Allerstorfer, P., Kim B., Igor G., Zsofia H. ve Ronay, E. (2016), Further Open Tourism Examples And Cases, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Open Innovation, Crowdsourcing And Co-Creation Challenging The Tourism Industry, s.3–16, Berlin: Springer Heidelberg.
  • Asheim, B.T. ve Isaksen, A. (2002), Regional Innovation Systems: The Integration Of Local ‘Sticky’ And Global ‘Ubiquitous’ Knowledge, The Journal Of Technology Transfer, 27, s.77-86.
  • Baumol, W. J. (2002), Towards Microeconomics Of Innovation: Growth Engine Hallmark Of Market Economics, Atlantic Economic Journal, 30, s.1-12.
  • Boscherini, L., Chiaroni, D., Chiesa, V. ve Frattini, F. (2012), How To Integrate Open And Closed Innovation, International Journal Of Entrepreneurship And Innovation Management (IJEIM), 16(3/4), s.226-244.
  • Brunswicker, S. (2016), Managing Open Innovation In Small And Medium-Sized Enterprises (Smes), (Eds.: R. Egger, I. Gula and D. Walcher), Open Tourism: Tourism On The Verge, s.171-187, Berlin: Springer, Heidelberg.
  • Caccomo, J. ve Solonandrasana, B. (2001), L’innovation Dans L’industrie Touristique: Enjeux Et Strategies, Tourismes Et Sociétés, France: L'Harmathan.
  • Chesbrough, H. (2011), Open Services Innovation, San Francisco: Jossey-Brass.
  • Chesbrough, H. ve Crowther, A.K. (2006), Beyond High Tech: Early Adopters Of Open Innovation In Other Industries, R&D Management, 36(3), s.229–236.
  • Chesbrough, H., Vanhaverbeke, W. ve West, J. (2006), Open Innovation: A New Paradigm For Understanding Industrial Innovation, Open Innovation: Researching A New Paradigm, Oxford: Oxford University Press.
  • Chiaroni, D., Chiesa, V. ve Frattini, F. (2011), The Open Innovation Journey: How Firms Dynamically Implement The Emerging Innovation Management Paradigm, Technovation, 31(1), s.34–43.
  • Decelle, X. (2006), A Dynamic Conceptual Approach To Innovation In Tourism, Innovation And Growth In Tourism, Paris: OECD Publishing.
  • Doctor, M., Schnyder, M. ve Bürcher, S. (2016), Potential Of Open Innovation Models In The Tourism Sector: Three Case Studies, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.333-341, Berlin: Springer, Heidelberg.
  • Drucker, P. F. (1985), The Discipline Of Innovation, Harvard Business Review, 63(3), s.67–72.
  • Egger, R., Gula, I. ve Walcher, D. (2016), Towards A Holistic Framework Of Open Tourism, (Eds.: R. Egger, I. Gula, And D. Walcher), Open Tourism: Open Innovation, Crowdsourcing And Co-Creation Challenging The Tourism Industry, s.3–16, Berlin: Springer, Heidelberg.
  • Enkel, E., Gassmann O., ve Chesbrough H. (2009), Open R&D And Open Innovation: Exploring The Phenomenon, R&D Management, 39(4), s.311-316.
  • Galbraith, J. R. (2002), Designing The Innovating Organization, Organizational Dynamics, 10(3), s.5–25.
  • Gligorijevic, B. (2016), Review Platforms In Destinations And Hospitality, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.215-228, Berlin: Springer, Heidelberg.
  • Hall, C. ve Williams, A. (2008), Tourism And Innovation, London: Routledge.
  • Hjalager, A. M. (2002), Repairing Innovation Defectiveness In Tourism, Tourism Management, 23(5), s.465–474.
  • Hjalager, A. M. (2010), Progress In Tourism Management: A Review Of Innovation Research In Tourism, Tourism Management, 31, s.1-12.
  • Hjalager, A. M., Huijbens, E., Björk, P., Nordin, S., Flagestad, A. ve Knútsson, Ö. (2008), Innovation Systems In Nordic Tourism, Oslo: Nordic Innovation Centre.
  • Hoarau, H. (2016), Open Innovation In The Tourism Experience Sector: The Role Of Practice Based Knowledge Explored, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.137-152, Berlin: Springer, Heidelberg.
  • Huizingh, E.K.R.E. (2011), Open Innovation: State Of The Art And Future Perspectives, Technovation, 31(1), s.2–9.
  • Iglesias-Sánchez, P.P., Correia, M.B. Ve Jambrino-Maldonado, C. (2019a), Challenges Of Open Innovation In The Tourism Sector, Tourism Planning&Development, 16(1), s.22-42.
  • Iglesias-Sánchez, P.P., Correia, M.B. Ve Jambrino-Maldonado, C. (2019b), The Customer As A Source Of Open Innovation In The Tourism Sector, (Eds.: H. Almeida And B. Sequeira), The Role Of Knowledge Transfer In Open Innovation, s.158-178, IGI Global.
  • Löfgren, O. (1999), On Holiday: A History Of Vacationing, Berkeley: University Of California Press.
  • Malerba, F. (2001), Sectoral Systems Of Innovation And Production: Concepts, Analytical Framework And Empirical Evidence, ECIS Conference The Future Of Innovation Studies, Eindhoven, September 20–23, 2001.
  • Malerba, F. (2004), Sectoral Systems Of Innovation: Concepts, Issues And Analyses Of Six Major Sectors In Europe, Cambridge: Cambridge University Press.
  • Modiano, D. (2012), Crowdsourcing For Destination Marketing - Make It Personal!, Toposophy, https://Aboutourism.Wordpress.Com/2012/ 03/15/Crowdsourcing-For-Destination-Marketing-Make-It Personal/
  • Pine, B. ve Gilmore, J. H. (1999), The Experience Economy, Boston, MA: Harvard Business School Press.
  • Schumpeter, J. A. (1934), The Theory Of Economic Development, Cambridge: Harvard University Press.
  • Sundbo, J. (1997), Management Of Innovation In Services. Service Industries Journal, 17(3), s.432–455.
  • Tether, B. ve Metcalfe, J. (2004), Services And Systems Of Innovation, (Eds.: F. Malerba), Sectoral Systems Of Innovation: Concepts, Issues And Analyses Of Six Major Sectors In Europe, s.287-322, Cambridge: Cambridge University Press.
  • Weidenfeld, A., Williams, A.M. ve Butler, R.W. (2010), Knowledge Transfer And Innovation Among Attractions, Annals Of Tourism Research, 37(3), s.604–626.
  • Zeithaml, V.A., Parasuraman, A. ve Berry, L.L. (1985), Problems And Strategies In Services Marketing, Journal Of Marketing, 49, s.33-46.

TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR

Year 2020, Volume: 20 Issue: 4, 833 - 852, 31.12.2020
https://doi.org/10.11616/basbed.v20i58861.838904

Abstract

Değişen çevresel koşullar nedeniyle işletmelerin inovasyonu hem iç hem de dış süreçler yardımıyla oluşturması gerekli hale gelmiştir. Açık inovasyonda yer alan bu dış süreçler; firmanın rekabet içinde olduğu diğer firmalar, tedarikçiler ve kitle kaynak kullanımı ile ortak bilgi ve teknoloji paylaşımı şeklinde olabileceği gibi, firma olarak oluşturacakları ortak bir platfom aracılığı ile müşterilerinin inovasyon önerilerini toplamaları şeklinde de gerçekleştirilebilir. Firmalar bu sayede hem dış inovasyon kaynaklarını kullanarak, hem de kendi inovasyon imkanlarını başka firmalar ile paylaşarak çok daha etkin şekilde yeni ürün ve hizmetler geliştirebilmektedirler.
Bu çerçevede hazırlanan çalışmada, turizm sektörü için inovasyonun önemi ve zorluğu açıklandıktan sonra açık inovasyon kavramı ele alınmakta ve geleneksel inovasyon yaklaşımıyla farklılaştığı noktalara yer verilmektedir. Çalışmada ayrıca turizm sektöründe bazı açık inovasyon uygulamaları ele alınarak açık inovasyonun turizm sektörü için önemi ile sağlayacağı fırsat ve faydalar değerlendirilmektedir.

References

  • Aas, T. H. (2016), Open Service Innovation: The Case Of Tourism Firms In Scandinavia, Journal Of Entrepreneurship Management And Innovation (JEMI), 12(2), s.53-76.
  • Aldebert, B., Dang, R.J. ve Longhi, C. (2011), Innovation In The Tourism Industry: The Case Of Tourism@, Tourism Management, 32(5), s.1204-1213.
  • Allerstorfer, P., Kim B., Igor G., Zsofia H. ve Ronay, E. (2016), Further Open Tourism Examples And Cases, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Open Innovation, Crowdsourcing And Co-Creation Challenging The Tourism Industry, s.3–16, Berlin: Springer Heidelberg.
  • Asheim, B.T. ve Isaksen, A. (2002), Regional Innovation Systems: The Integration Of Local ‘Sticky’ And Global ‘Ubiquitous’ Knowledge, The Journal Of Technology Transfer, 27, s.77-86.
  • Baumol, W. J. (2002), Towards Microeconomics Of Innovation: Growth Engine Hallmark Of Market Economics, Atlantic Economic Journal, 30, s.1-12.
  • Boscherini, L., Chiaroni, D., Chiesa, V. ve Frattini, F. (2012), How To Integrate Open And Closed Innovation, International Journal Of Entrepreneurship And Innovation Management (IJEIM), 16(3/4), s.226-244.
  • Brunswicker, S. (2016), Managing Open Innovation In Small And Medium-Sized Enterprises (Smes), (Eds.: R. Egger, I. Gula and D. Walcher), Open Tourism: Tourism On The Verge, s.171-187, Berlin: Springer, Heidelberg.
  • Caccomo, J. ve Solonandrasana, B. (2001), L’innovation Dans L’industrie Touristique: Enjeux Et Strategies, Tourismes Et Sociétés, France: L'Harmathan.
  • Chesbrough, H. (2011), Open Services Innovation, San Francisco: Jossey-Brass.
  • Chesbrough, H. ve Crowther, A.K. (2006), Beyond High Tech: Early Adopters Of Open Innovation In Other Industries, R&D Management, 36(3), s.229–236.
  • Chesbrough, H., Vanhaverbeke, W. ve West, J. (2006), Open Innovation: A New Paradigm For Understanding Industrial Innovation, Open Innovation: Researching A New Paradigm, Oxford: Oxford University Press.
  • Chiaroni, D., Chiesa, V. ve Frattini, F. (2011), The Open Innovation Journey: How Firms Dynamically Implement The Emerging Innovation Management Paradigm, Technovation, 31(1), s.34–43.
  • Decelle, X. (2006), A Dynamic Conceptual Approach To Innovation In Tourism, Innovation And Growth In Tourism, Paris: OECD Publishing.
  • Doctor, M., Schnyder, M. ve Bürcher, S. (2016), Potential Of Open Innovation Models In The Tourism Sector: Three Case Studies, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.333-341, Berlin: Springer, Heidelberg.
  • Drucker, P. F. (1985), The Discipline Of Innovation, Harvard Business Review, 63(3), s.67–72.
  • Egger, R., Gula, I. ve Walcher, D. (2016), Towards A Holistic Framework Of Open Tourism, (Eds.: R. Egger, I. Gula, And D. Walcher), Open Tourism: Open Innovation, Crowdsourcing And Co-Creation Challenging The Tourism Industry, s.3–16, Berlin: Springer, Heidelberg.
  • Enkel, E., Gassmann O., ve Chesbrough H. (2009), Open R&D And Open Innovation: Exploring The Phenomenon, R&D Management, 39(4), s.311-316.
  • Galbraith, J. R. (2002), Designing The Innovating Organization, Organizational Dynamics, 10(3), s.5–25.
  • Gligorijevic, B. (2016), Review Platforms In Destinations And Hospitality, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.215-228, Berlin: Springer, Heidelberg.
  • Hall, C. ve Williams, A. (2008), Tourism And Innovation, London: Routledge.
  • Hjalager, A. M. (2002), Repairing Innovation Defectiveness In Tourism, Tourism Management, 23(5), s.465–474.
  • Hjalager, A. M. (2010), Progress In Tourism Management: A Review Of Innovation Research In Tourism, Tourism Management, 31, s.1-12.
  • Hjalager, A. M., Huijbens, E., Björk, P., Nordin, S., Flagestad, A. ve Knútsson, Ö. (2008), Innovation Systems In Nordic Tourism, Oslo: Nordic Innovation Centre.
  • Hoarau, H. (2016), Open Innovation In The Tourism Experience Sector: The Role Of Practice Based Knowledge Explored, (Eds.: R. Egger, I. Gula And D. Walcher), Open Tourism: Tourism On The Verge, s.137-152, Berlin: Springer, Heidelberg.
  • Huizingh, E.K.R.E. (2011), Open Innovation: State Of The Art And Future Perspectives, Technovation, 31(1), s.2–9.
  • Iglesias-Sánchez, P.P., Correia, M.B. Ve Jambrino-Maldonado, C. (2019a), Challenges Of Open Innovation In The Tourism Sector, Tourism Planning&Development, 16(1), s.22-42.
  • Iglesias-Sánchez, P.P., Correia, M.B. Ve Jambrino-Maldonado, C. (2019b), The Customer As A Source Of Open Innovation In The Tourism Sector, (Eds.: H. Almeida And B. Sequeira), The Role Of Knowledge Transfer In Open Innovation, s.158-178, IGI Global.
  • Löfgren, O. (1999), On Holiday: A History Of Vacationing, Berkeley: University Of California Press.
  • Malerba, F. (2001), Sectoral Systems Of Innovation And Production: Concepts, Analytical Framework And Empirical Evidence, ECIS Conference The Future Of Innovation Studies, Eindhoven, September 20–23, 2001.
  • Malerba, F. (2004), Sectoral Systems Of Innovation: Concepts, Issues And Analyses Of Six Major Sectors In Europe, Cambridge: Cambridge University Press.
  • Modiano, D. (2012), Crowdsourcing For Destination Marketing - Make It Personal!, Toposophy, https://Aboutourism.Wordpress.Com/2012/ 03/15/Crowdsourcing-For-Destination-Marketing-Make-It Personal/
  • Pine, B. ve Gilmore, J. H. (1999), The Experience Economy, Boston, MA: Harvard Business School Press.
  • Schumpeter, J. A. (1934), The Theory Of Economic Development, Cambridge: Harvard University Press.
  • Sundbo, J. (1997), Management Of Innovation In Services. Service Industries Journal, 17(3), s.432–455.
  • Tether, B. ve Metcalfe, J. (2004), Services And Systems Of Innovation, (Eds.: F. Malerba), Sectoral Systems Of Innovation: Concepts, Issues And Analyses Of Six Major Sectors In Europe, s.287-322, Cambridge: Cambridge University Press.
  • Weidenfeld, A., Williams, A.M. ve Butler, R.W. (2010), Knowledge Transfer And Innovation Among Attractions, Annals Of Tourism Research, 37(3), s.604–626.
  • Zeithaml, V.A., Parasuraman, A. ve Berry, L.L. (1985), Problems And Strategies In Services Marketing, Journal Of Marketing, 49, s.33-46.
There are 37 citations in total.

Details

Primary Language Turkish
Journal Section Reasearch Articles
Authors

Derya Yücel 0000-0003-1853-2673

Muhsin Halis 0000-0001-9495-5083

Publication Date December 31, 2020
Submission Date December 10, 2020
Published in Issue Year 2020 Volume: 20 Issue: 4

Cite

APA Yücel, D., & Halis, M. (2020). TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(4), 833-852. https://doi.org/10.11616/basbed.v20i58861.838904
AMA Yücel D, Halis M. TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR. ASBİ. December 2020;20(4):833-852. doi:10.11616/basbed.v20i58861.838904
Chicago Yücel, Derya, and Muhsin Halis. “TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20, no. 4 (December 2020): 833-52. https://doi.org/10.11616/basbed.v20i58861.838904.
EndNote Yücel D, Halis M (December 1, 2020) TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20 4 833–852.
IEEE D. Yücel and M. Halis, “TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR”, ASBİ, vol. 20, no. 4, pp. 833–852, 2020, doi: 10.11616/basbed.v20i58861.838904.
ISNAD Yücel, Derya - Halis, Muhsin. “TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 20/4 (December 2020), 833-852. https://doi.org/10.11616/basbed.v20i58861.838904.
JAMA Yücel D, Halis M. TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR. ASBİ. 2020;20:833–852.
MLA Yücel, Derya and Muhsin Halis. “TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR”. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol. 20, no. 4, 2020, pp. 833-52, doi:10.11616/basbed.v20i58861.838904.
Vancouver Yücel D, Halis M. TURİZM SEKTÖRÜNDE AÇIK İNOVASYONUN ÖNEMİ VE SAĞLAYACAĞI FAYDALAR. ASBİ. 2020;20(4):833-52.

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