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Dimensions of Vehicle Quality: Scale Development Study

Year 2020, Volume: 2 Issue: 4, 500 - 522, 22.10.2020
https://doi.org/10.47103/bilturk.773732

Abstract

The aim of this study was to develop a scale to evaluate vehicle quality (cars and light commercial vehicles). The study also compared owners’ assessment of the current status of their vehicles with the level of importance they assigned to the dimensions of vehicle quality. The sample consisted of 561 automobile owners. Data were collected using a questionnaire. Analysis revealed nine dimensions; reliability, user-friendliness, serviceability, performance, high-endness, aesthetics, perceived quality, comfort, and price. The gap between vehicle quality importance level and current vehicle status scores was greatest in the dimension “high-endness,” followed by serviceability, reliability, comfort, price, key features, user-friendliness, perceived quality, and “aesthetics.”

References

  • Aksu G., Eser M.T. ve Güzeller C.O. (2017) Açımlayıcı ve Doğrulayıcı Faktör Analizi ile Yapısal Eşitlik Modeli Uygulamaları. Detay Yayıncılık
  • Anonim. (2002). Otomotiv Sanayi Sektörü. 4. İstanbul: İstanbul Sanayi Odası.
  • Baishya, S., ve Kakati, M. (2019). Consumers’ Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line: A Study of the Indian Passenger Car Market. The IUP Journal of Marketing Management, 18(1), 39-76.
  • Bouman, M., ve Van der Wiele, T. (1992). Measuring Service Quality in the Car Service Industry: Building and Testing an Instrument. International Journal of Service Industry Management, 3(4), 4-16.
  • Brucks, M., Zeithaml, A., ve Gillian, V. N. (2000). Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables. Journal of the Academy of Marketing Science, 28(3), 359-374.
  • Chapman, J., ve Wahlers, R. A. (1999, Summer). Revision and Emprical Test of the Extended Price-Perceived Quality Model. Journal of Marketing Theory And Practice, 53-63.
  • Chen, Y. H., Chou, Y. L., Tsai, C. L., ve Chang, H. C. (2018). Evaluating Car Centre Service Quality with Modified Kano Model Based on the First-Time Buyer’s Age. Cogent Business & Management, 5, 1-11.
  • Cho, W., Ih, J., Shın, S., ve Kim, J. (2011). Quality Evaluation of Car Wındow Motors Using Sound Quality Metrics. International Journal of Automotive Technology, 12(3), 443−450.
  • Coelho, D. A., ve Dahlman, S. (2000). Evaluation of Methods, Approaches and Simulation Quality in the Experimental Evaluation of Car Seat Comfort and Functionality. Proceedings of the Human Factors and Ergonomics Society Annual Meeting 3, (s. 253-256).
  • Famiyeh, S., Kwarteng, A., ve Asante-Darko, D. (2018). Service Quality, Customer Satisfaction and Loyalty in Automobile Maintenance Services- Evidence From a Developing Country. Journal of Quality in Maintenance Engineering, 24(3), 262-279.
  • Forslund, K., ve Söderberg, R. (2008). Optical Quality as a Product Attribute – A Descriptive Study from the Automotive Industry. DS 50: Proceedings of Nord Design Conference, 21-23 Ağustos, s. 79-88. Tallinn, Estonia.
  • Fouto, N. M., ve Francisco, E. S. (2011). Valuatıon Of Qualıty Attrıbutes In The Prıce Of New Economy Cars. REGE - Revista de Gestão, 18(2), 245-258.
  • Garvin, D. (1984). What does ''Product Quality'' Really Mean? . Sloan Management Review, 26(1), 25-43.
  • Gencer, Y. G., ve Akkucuk, U. (2017). Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale. Amfiteatru Economic Journal, 19(44), 110-123.
  • Hou, Y., Han, G., ve Xu, X. (2012). The Study of Sound Quality for Car Compressor. Applied Mechanics and Materials, 226(228), 444-447.
  • Izogo, E. E., ve Ogba, I.E. (2015), Service quality, Customer Satisfaction and Loyalty in Automobile Repair Services Sector. International Journal of Quality &Reliability Management, 32(3), 250-269.
  • Jambor, J. (2010). Analysis of the Results of Audits of Qualıty Management System: Sales Servıce of Cars. Qualıty Innovation Prosperity, 14(1-2), 1-8.
  • Jeong, S., ve Hahn, M. (2001). Speech Quality and Recognition Rate İmprovement in Car Noise Environments. Electronıcs Letters, 37(12), 800-802.
  • Jo, S., ve Sarigollu, E. (2007). Cross-Cultural Differences of Price-Perceived Quality Relationships . Journal of International Consumer Marketing, 19(4), 59-74.
  • Karagöz Y. (2016). SPSS ve AMOS 23 Uygulamalı İstatistiksel Analizler. Nobel yayıncılık Ankara.
  • Katarne, R., Sharma, S., ve Negi, N. (2010). Measurement of Service Quality of an Automobile Service Centre. Proceedings of the 2010 International Conference on Industrial Engineering and Operations Management, 9-10 Ocak. Dhaka, Bangladesh.
  • Khanna, V., Vrat, P., Shankar, R., ve Sahay, B. (2006). Usage of Quality Tools in the Indian Automobile Sector. Journal of Management Research, 6(3), 157-169.
  • Kianpour, K., A., J., ve Asghari, M. (2014). Environmentally Friendly as a New Dimension of Product Quality. International Journal of Quality & Reliability Management, 31(5), 547-565.
  • Kim, T., Lee, S., ve Lee, H. (2009). Characterization and Quantification of Luxury Sound Quality in Premium-Class Passenger Cars. Journal of Automobile Engineering, 223(3), 343–353.
  • Kozlovskıy, V., ve Aydarov, D. (2017). System of Customer Satisfaction Monitoring by New Cars in View of Perceived Quality. Quality - Access to Success, 18(161), 54-58.
  • Lee, J.-W., ve Tai, S. W. (2009). Determinants of Product Quality Perceptions and Their Application to Marketing Standardisation The case of the Automobile in Kazakhstan. International Journal of Emerging Markets, 4(2), 119-136.
  • Li, F., ve Zuo, Y. Y. (2013). Sound Quality Evaluation Control of Car Interior Noise. Applied Mechanics and Materials, 415, 569-573.
  • Li, X.Q., Wang, Z., ve Fu, L.-H. (2016). A Laser-Based Measuring System for Online Quality Control of Car Engine Block. Sensors, 16(1877), 1-15.
  • Lichtenstein, R. D., ve Burton, S. (1989). The Relationship Between Perceived and Objective Price-Quality. Journal of Marketing Resarch, 26, 429-443.
  • Nichols, M. W. (1998). Advertising and Quality in the U.S. Market for Automobiles. Southern Economic Journal, 64(4), 922-939. Özdamar K. (2016). Ölçek ve Test Geliştirme Yapısal Eşitlik Modellemesi. Nisan Kitabevi Eskişehir
  • Riesz, C. P. (1980). A Major Price-Perceived Quality Study Reexamined. Journal of Marketing Research, 22, 259-262.
  • Sebastianelli, R., ve Tamimi, N. (2002). How Product Quality Dimensions Relate to Defining Quality. International Journal of Quality & Reliability Management, 19(4), 442-453.
  • Souki, G. Q., Pinheiro de Oliveira, R. L., Isabella, G. v., ve Moreira, J. T. (2018). The Impact of Global Perceıved Qualıty on the Behavıour of Automobıle’s Consumers,. Brazilian Journal of Marketing - BJM Revista Brasil de Marketing, 17(3), 444-458.
  • Stylidis, K., Wickman, C., ve Söderberg, R. (2019). Perceived Quality of Products: A Framework and Attributes Ranking Method . Journal of Engineering Design. doi:https://doi.org/10.1080/09544828.2019.1669769
  • Suhud, U., ve Willson, G. (2019). Low-Cost Green Car Purchase Intention: Measuring the Role of Brand Image on Perceived Price and Quality. European Research Studies Journal, 22(3), 282-293.
  • Ting, C., Yang, G., ve Qun, Y. (2012). The Application of 7 Diamond Process in the Automobile Quality Control. Applied Mechanics and Materials, 233, 392-395.
  • Völckner, F., ve Hofmann, J. (2007). The Price-Perceived Quality Relationship: A Meta-Analytic Review and Assessment of Its Determinant. Market Letters, 18(3), 181-196.
  • Wang, R., Xu, Y., ve Si, Q. (2014). Comprehensive Evaluation Method of Air Quality in Car. Applied Mechanics and Materials, 522(524), 509-512.
  • Wua, W. Y., Liao, Y. K., ve Chatwuthikrai, A. (2014). Applying Conjoint Analysis to Evaluate Consumer Preferences Toward Subcompact Cars. Expert Systems with Applications, 41, 2782–2792.
  • Xu, L., Blankson, C., ve Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Quality Management Journal, 24(1), 21-36.
  • Zhang, Q. (2001). Quality Dimensions, Perspectives and Practices: A Mapping Analysis. International Journal of Quality & Reliability Management, 18(7), 708-722.
  • Zhang, X., Lio, Y., Liu, Z., Qiu, Y., An, L., ve Yang, B. (2013). Study on Automobile Door Closure Sound Quality Objective Evaluation. Applied Mechanics and Materials, 307, 192-195.
  • Zhuang, T., ve Zou, Y. (2014). Research on Subjective and Objective Evaluation of Car Interior Sound Quality. Applied Mechanics and Materials, 455, 193-197.

Dimensions of Vehicle Quality: Scale Development Study

Year 2020, Volume: 2 Issue: 4, 500 - 522, 22.10.2020
https://doi.org/10.47103/bilturk.773732

Abstract

The aim of this study was to develop a scale to evaluate vehicle quality (cars and light commercial vehicles). The study also compared owners’ assessment of the current status of their vehicles with the level of importance they assigned to the dimensions of vehicle quality. The sample consisted of 561 automobile owners. Data were collected using a questionnaire. Analysis revealed nine dimensions; reliability, user-friendliness, serviceability, performance, high-endness, aesthetics, perceived quality, comfort, and price. The gap between vehicle quality importance level and current vehicle status scores was greatest in the dimension “high-endness,” followed by serviceability, reliability, comfort, price, key features, user-friendliness, perceived quality, and “aesthetics.”

References

  • Aksu G., Eser M.T. ve Güzeller C.O. (2017) Açımlayıcı ve Doğrulayıcı Faktör Analizi ile Yapısal Eşitlik Modeli Uygulamaları. Detay Yayıncılık
  • Anonim. (2002). Otomotiv Sanayi Sektörü. 4. İstanbul: İstanbul Sanayi Odası.
  • Baishya, S., ve Kakati, M. (2019). Consumers’ Perception of Quality and Value Under Different Price Ranges and Price Positions Within a Product Line: A Study of the Indian Passenger Car Market. The IUP Journal of Marketing Management, 18(1), 39-76.
  • Bouman, M., ve Van der Wiele, T. (1992). Measuring Service Quality in the Car Service Industry: Building and Testing an Instrument. International Journal of Service Industry Management, 3(4), 4-16.
  • Brucks, M., Zeithaml, A., ve Gillian, V. N. (2000). Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables. Journal of the Academy of Marketing Science, 28(3), 359-374.
  • Chapman, J., ve Wahlers, R. A. (1999, Summer). Revision and Emprical Test of the Extended Price-Perceived Quality Model. Journal of Marketing Theory And Practice, 53-63.
  • Chen, Y. H., Chou, Y. L., Tsai, C. L., ve Chang, H. C. (2018). Evaluating Car Centre Service Quality with Modified Kano Model Based on the First-Time Buyer’s Age. Cogent Business & Management, 5, 1-11.
  • Cho, W., Ih, J., Shın, S., ve Kim, J. (2011). Quality Evaluation of Car Wındow Motors Using Sound Quality Metrics. International Journal of Automotive Technology, 12(3), 443−450.
  • Coelho, D. A., ve Dahlman, S. (2000). Evaluation of Methods, Approaches and Simulation Quality in the Experimental Evaluation of Car Seat Comfort and Functionality. Proceedings of the Human Factors and Ergonomics Society Annual Meeting 3, (s. 253-256).
  • Famiyeh, S., Kwarteng, A., ve Asante-Darko, D. (2018). Service Quality, Customer Satisfaction and Loyalty in Automobile Maintenance Services- Evidence From a Developing Country. Journal of Quality in Maintenance Engineering, 24(3), 262-279.
  • Forslund, K., ve Söderberg, R. (2008). Optical Quality as a Product Attribute – A Descriptive Study from the Automotive Industry. DS 50: Proceedings of Nord Design Conference, 21-23 Ağustos, s. 79-88. Tallinn, Estonia.
  • Fouto, N. M., ve Francisco, E. S. (2011). Valuatıon Of Qualıty Attrıbutes In The Prıce Of New Economy Cars. REGE - Revista de Gestão, 18(2), 245-258.
  • Garvin, D. (1984). What does ''Product Quality'' Really Mean? . Sloan Management Review, 26(1), 25-43.
  • Gencer, Y. G., ve Akkucuk, U. (2017). Measuring Quality in Automobile Aftersales: AutoSERVQUAL Scale. Amfiteatru Economic Journal, 19(44), 110-123.
  • Hou, Y., Han, G., ve Xu, X. (2012). The Study of Sound Quality for Car Compressor. Applied Mechanics and Materials, 226(228), 444-447.
  • Izogo, E. E., ve Ogba, I.E. (2015), Service quality, Customer Satisfaction and Loyalty in Automobile Repair Services Sector. International Journal of Quality &Reliability Management, 32(3), 250-269.
  • Jambor, J. (2010). Analysis of the Results of Audits of Qualıty Management System: Sales Servıce of Cars. Qualıty Innovation Prosperity, 14(1-2), 1-8.
  • Jeong, S., ve Hahn, M. (2001). Speech Quality and Recognition Rate İmprovement in Car Noise Environments. Electronıcs Letters, 37(12), 800-802.
  • Jo, S., ve Sarigollu, E. (2007). Cross-Cultural Differences of Price-Perceived Quality Relationships . Journal of International Consumer Marketing, 19(4), 59-74.
  • Karagöz Y. (2016). SPSS ve AMOS 23 Uygulamalı İstatistiksel Analizler. Nobel yayıncılık Ankara.
  • Katarne, R., Sharma, S., ve Negi, N. (2010). Measurement of Service Quality of an Automobile Service Centre. Proceedings of the 2010 International Conference on Industrial Engineering and Operations Management, 9-10 Ocak. Dhaka, Bangladesh.
  • Khanna, V., Vrat, P., Shankar, R., ve Sahay, B. (2006). Usage of Quality Tools in the Indian Automobile Sector. Journal of Management Research, 6(3), 157-169.
  • Kianpour, K., A., J., ve Asghari, M. (2014). Environmentally Friendly as a New Dimension of Product Quality. International Journal of Quality & Reliability Management, 31(5), 547-565.
  • Kim, T., Lee, S., ve Lee, H. (2009). Characterization and Quantification of Luxury Sound Quality in Premium-Class Passenger Cars. Journal of Automobile Engineering, 223(3), 343–353.
  • Kozlovskıy, V., ve Aydarov, D. (2017). System of Customer Satisfaction Monitoring by New Cars in View of Perceived Quality. Quality - Access to Success, 18(161), 54-58.
  • Lee, J.-W., ve Tai, S. W. (2009). Determinants of Product Quality Perceptions and Their Application to Marketing Standardisation The case of the Automobile in Kazakhstan. International Journal of Emerging Markets, 4(2), 119-136.
  • Li, F., ve Zuo, Y. Y. (2013). Sound Quality Evaluation Control of Car Interior Noise. Applied Mechanics and Materials, 415, 569-573.
  • Li, X.Q., Wang, Z., ve Fu, L.-H. (2016). A Laser-Based Measuring System for Online Quality Control of Car Engine Block. Sensors, 16(1877), 1-15.
  • Lichtenstein, R. D., ve Burton, S. (1989). The Relationship Between Perceived and Objective Price-Quality. Journal of Marketing Resarch, 26, 429-443.
  • Nichols, M. W. (1998). Advertising and Quality in the U.S. Market for Automobiles. Southern Economic Journal, 64(4), 922-939. Özdamar K. (2016). Ölçek ve Test Geliştirme Yapısal Eşitlik Modellemesi. Nisan Kitabevi Eskişehir
  • Riesz, C. P. (1980). A Major Price-Perceived Quality Study Reexamined. Journal of Marketing Research, 22, 259-262.
  • Sebastianelli, R., ve Tamimi, N. (2002). How Product Quality Dimensions Relate to Defining Quality. International Journal of Quality & Reliability Management, 19(4), 442-453.
  • Souki, G. Q., Pinheiro de Oliveira, R. L., Isabella, G. v., ve Moreira, J. T. (2018). The Impact of Global Perceıved Qualıty on the Behavıour of Automobıle’s Consumers,. Brazilian Journal of Marketing - BJM Revista Brasil de Marketing, 17(3), 444-458.
  • Stylidis, K., Wickman, C., ve Söderberg, R. (2019). Perceived Quality of Products: A Framework and Attributes Ranking Method . Journal of Engineering Design. doi:https://doi.org/10.1080/09544828.2019.1669769
  • Suhud, U., ve Willson, G. (2019). Low-Cost Green Car Purchase Intention: Measuring the Role of Brand Image on Perceived Price and Quality. European Research Studies Journal, 22(3), 282-293.
  • Ting, C., Yang, G., ve Qun, Y. (2012). The Application of 7 Diamond Process in the Automobile Quality Control. Applied Mechanics and Materials, 233, 392-395.
  • Völckner, F., ve Hofmann, J. (2007). The Price-Perceived Quality Relationship: A Meta-Analytic Review and Assessment of Its Determinant. Market Letters, 18(3), 181-196.
  • Wang, R., Xu, Y., ve Si, Q. (2014). Comprehensive Evaluation Method of Air Quality in Car. Applied Mechanics and Materials, 522(524), 509-512.
  • Wua, W. Y., Liao, Y. K., ve Chatwuthikrai, A. (2014). Applying Conjoint Analysis to Evaluate Consumer Preferences Toward Subcompact Cars. Expert Systems with Applications, 41, 2782–2792.
  • Xu, L., Blankson, C., ve Prybutok, V. (2017). Relative Contributions of Product Quality and Service Quality in the Automobile Industry. Quality Management Journal, 24(1), 21-36.
  • Zhang, Q. (2001). Quality Dimensions, Perspectives and Practices: A Mapping Analysis. International Journal of Quality & Reliability Management, 18(7), 708-722.
  • Zhang, X., Lio, Y., Liu, Z., Qiu, Y., An, L., ve Yang, B. (2013). Study on Automobile Door Closure Sound Quality Objective Evaluation. Applied Mechanics and Materials, 307, 192-195.
  • Zhuang, T., ve Zou, Y. (2014). Research on Subjective and Objective Evaluation of Car Interior Sound Quality. Applied Mechanics and Materials, 455, 193-197.
There are 43 citations in total.

Details

Primary Language English
Subjects Business Administration
Journal Section Research Articles
Authors

Bülent Yıldız 0000-0002-5368-2805

Ertuğrul Çavdar 0000-0002-1522-8775

Publication Date October 22, 2020
Acceptance Date August 28, 2020
Published in Issue Year 2020 Volume: 2 Issue: 4

Cite

APA Yıldız, B., & Çavdar, E. (2020). Dimensions of Vehicle Quality: Scale Development Study. BİLTÜRK Journal of Economics and Related Studies, 2(4), 500-522. https://doi.org/10.47103/bilturk.773732
AMA Yıldız B, Çavdar E. Dimensions of Vehicle Quality: Scale Development Study. BILTURK. October 2020;2(4):500-522. doi:10.47103/bilturk.773732
Chicago Yıldız, Bülent, and Ertuğrul Çavdar. “Dimensions of Vehicle Quality: Scale Development Study”. BİLTÜRK Journal of Economics and Related Studies 2, no. 4 (October 2020): 500-522. https://doi.org/10.47103/bilturk.773732.
EndNote Yıldız B, Çavdar E (October 1, 2020) Dimensions of Vehicle Quality: Scale Development Study. BİLTÜRK Journal of Economics and Related Studies 2 4 500–522.
IEEE B. Yıldız and E. Çavdar, “Dimensions of Vehicle Quality: Scale Development Study”, BILTURK, vol. 2, no. 4, pp. 500–522, 2020, doi: 10.47103/bilturk.773732.
ISNAD Yıldız, Bülent - Çavdar, Ertuğrul. “Dimensions of Vehicle Quality: Scale Development Study”. BİLTÜRK Journal of Economics and Related Studies 2/4 (October 2020), 500-522. https://doi.org/10.47103/bilturk.773732.
JAMA Yıldız B, Çavdar E. Dimensions of Vehicle Quality: Scale Development Study. BILTURK. 2020;2:500–522.
MLA Yıldız, Bülent and Ertuğrul Çavdar. “Dimensions of Vehicle Quality: Scale Development Study”. BİLTÜRK Journal of Economics and Related Studies, vol. 2, no. 4, 2020, pp. 500-22, doi:10.47103/bilturk.773732.
Vancouver Yıldız B, Çavdar E. Dimensions of Vehicle Quality: Scale Development Study. BILTURK. 2020;2(4):500-22.

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