Research Article
Year 2023,
Volume: 10 Issue: 2, 241 - 261, 27.06.2023
Abstract
References
- Aydin, A., & Dursun, C. (2022). Pazarlama ve Üretim Planlaması İlişkisi (Mobilya İmalatçısı Kobi’lere Yönelik Bir Araştırma) [Relationship of Marketing and Production Planning: A Research for Furniture Manufacturer SMEs]. Karadeniz Araştırmaları Enstitüsü Dergisi, 8(14), 9-23. doi:10.31765/karen.1032462
- Bagdat, A., & Can, A. V. (2023). Esnek Üretim Sisteminde Grup Teknolojisi Kullanılarak Faaliyet Tabanlı Maliyetleme Yöntemi ile Birim Maliyetlerin Hesaplanması [Calculation of Unit Costs by Activity-based Costing Method Using Group Technology in a Flexible Production System]. Muhasebe ve Denetime Bakış, 22(68), 201-226. doi:10.55322/mdbakis.1102412
- Başkak, M., & Tanyaş, M. (2006). Üretim Planlama ve Kontrol. İrfan Yayıncılık, İstanbul.
- Çelebi, N. (2013) Tekstilde Renk Kombinasyonları [Color Combinations in Textile]. MSc Thesis, Marmara University.
- Demirkapı, E. (2013). Ticari İşletmenin Tespiti Açısından Esnaf İşletmesi Kavramının Değerlendirilmesi [Evaluating the Concept of Enterprise of Tradesman to Determine Commercial Enterprise]. Gazi Üniversitesi Hukuk Fakültesi Dergisi, 17(2), 371-442.
- Demirel, M. Y., & Karaagaç, I. (2014). Bilgisayar Destekli Üretim Süreçlerine Genel Bir Bakış [An Overview of Computer Aided Manufacturing Process]. Mühendis ve Makina, 55(652), 51-61.
- Dilek, N. (1993). Çok Ürünlü İşletmelerde Üretim-Pazarlama Sistemlerinin Entegrasyonu [Integration of Production-Marketing Systems in Multi-Product Enterprises]. MSc Thesis, Yıldız Technical University.
- Doğan, I. B., & Başgelen N. (2008). Arkeoloik ve Etnografik Kanıtlar Işığında Tarih Öncesinde Ticaret ve Değiş Tokuş [Trade and Exchange Before History in the Light of Archaeological and Ethnographic Evidence]. Arkeoloji ve Sanat Yayınları.
- Güçlü, B., & Hacıoğlu, G. (2022). Pazarlama ve Lojistik Departmanları Arasında Paylaşılan Bilgi Kalitesinin İş Birliği ve Çatışma Üzerindeki Etkisi [The Affect of Quality of Information Shared Among Logistics and Marketing Departments on Cooperation And Conflict]. Girişimcilik ve Kalkınma Dergisi,17(2), 1-12.
- Güler, M. B. (2019). Asma Tavan Sistemlerinin İşlevsellik Açısından İncelenmesi [Investigation of Suspended Ceiling Systems in Terms of Functionality]. MSc Thesis, Istanbul Kültür University.
- Kaya, T. (2023). Nevşehir Hacı Bektaş Veli University “Marketing Definitions and Changing Marketing”, Lecture Notes.
- Kecek, G., & Yıldırım, E. (2009). Kurumsal Kaynak Planlaması (ERP) ve İşletme Açısından Önemi [Enterprise Resource Planning (ERP) and the Importance for Company]. Elektronik Sosyal Bilimler Dergisi, 8(29), 240-258.
- Kobu, B. (2003). Üretim Yönetimi. Avcıol Basım Yayın, İstanbul.
- Kurgan, N. (2023). 19 Mayıs University “Production Management and Organization”, Lecture Notes.
- Liu, K., Bi, Y., & Liu, D. (2020). Internet of Things based acquisition system of industrial intelligent bar code for smart city applications. Computer Communications, 150, 325-333. doi:10.1016/j.comcom.2019.11.044
- Laverty, J. P. (2022, 2-5 November). A New ERP Curriculum to Integrate Computer Technologies, Accounting and Data Analytics. In: Proceedings of the EDSIG Conference 2022 (v8 n5793).
- Logo (2023). Logo Products Knowledge Repository. (Accessed:02/02/2023) URL:https://docs.logo.com.tr/
- Morgan, R. M., & Hunt, S. D. (1994) The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38. doi:10.1177/002224299405800302
- Oxford Learner's Dictionary (2023). “Business” Word Meaning in English. (Accessed:10/02/2023) URL:https://www.oxfordlearnersdictionaries.com/definition/english/business?q=business
- Rahayu, S., Cakranegara, P. A., Simanjorang, T. M., Syobah, S. N., & Arifin. (2022). Implementation of Customer Relationship Management System to Maintain Service Quality for Customer. Enrichment: Journal of Management, 12(5), 3856-3866.
- Richards, K. A., & Jones, E. (2008). Customer relationship management: Finding value drivers. Industrial Marketing Management, 37(2), 120-130. doi:10.1016/j.indmarman.2006.08.005
- Rinaldy, R. A., & Juarna, A. (2022). Implementation of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Systems to Support Business Operations in PT. Wira Pratama. International Research Journal of Advanced Engineering and Science, 7(1), 208-211.
- Saadet, N. C. (2012). Üretim Sistemlerinde Otomasyon [Automation in Production Systems]. MSc Thesis, Istanbul Technical University.
- Sağlam, S. (2008). ERP Sistemleri ve Üretim Planlama Kontrol Faaliyetleri İlişkisi [Relationship Between ERP Systems and Production Planning Control Activities]. MSc Thesis, Yıldız Technical University.
- Savasci, İ., & Ventura, K. F. (2001, 28 June-1 July). İlişkisel Pazarlamanın Üniversite Öğrencilerinin Hizmet Algılamaları Üzerindeki Etkisi. In: Proceedings of the 6th National Marketing Congress (pp 39-52), Erzurum.
- Sevim, A., & Bulbul, S. (2016). Kurumsal Kaynak Planlaması (Enterprice Resources Planning-ERP) Sistemlerinin Muhasebe Bilgi Sisteminin Verimliliğine Etkileri [Efficiency Effects of Accounting Information Systems on Enterprice Resources Planning (ERP)]. ASSAM Uluslararası Hakemli Dergi, 3(6), 54-70.
- Sezen, B., Yilmaz, C., & Gezgin, G. (2002). Lojistik İşlevinin Pazarlama ve Üretim Birimleri Arasındaki Bağlayıcı Rolü ve İşletme Performansı Üzerindeki Etkileri [Binding Role of the Logistics Function between Marketing and Production Units and Its Effects on Business Performance]. Dokuz Eylül Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 17(2), 133-146.
- Tacer (2023). Tacer Company Official Website. (Accessed:02/02/2023) URL:https://tacer.com.tr/
- Yazar, T., & Akpınar, Y. (2022). Mobil Uygulamalarda İnteraktif Sayısal Arayüz Tasarımı ve Bir Etkileşimli Sayısal Arayüz Aplikasyon Örneği [Interactive Digital Interface Design in Mobile Applications and an Interactive Digital Interface Application Example]. Uluslararası Disiplinlerarası ve Kültürlerarası Sanat, 7(15), 101-125.
Process Improvement Between Company Departments with the Integration of ERP and CRM Software Programs
Abstract
This study aims to examine the processes of a company that uses Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems, which are known as integrated systems, and improve these processes in an enterprise that produces decorative acoustic suspended building products. The company started to use Netsis software as an ERP system years ago. Then, it purchased the LogoCRM software, which could work integrated into Netsis software, to ensure information flow between these systems easily. Since it is known that the company still experiences information flow issues between the departments although the ERP and CRM systems of the company are integrated, the study tried to minimize these deficiencies in the information flow between the production and sales & marketing departments. The problems experienced between the departments of the company that we work with were determined by the interviews with the ERP and CRM system users in the company, and the ERP-CRM software was customized to be suitable for the use of the company. A user-friendly interface has been designed in the CRM software, and by providing integration between the software, it is possible to see the stock balance information instantly in the CRM software. In addition, in the CRM software that will work integrated with ERP, a smart coding algorithm was developed to minimize errors by considering the possibility of the sales team misreading the product cards, and it was aimed to reduce user errors by minimizing the screen interventions of the users. In the study, ModelEditor was used for the improvements made in the SQL-based CRM software. With this study, communication problems between sales-marketing and production departments were reduced by providing ERP-CRM integration. As a result of the improvements made, a common language was developed between the departments, reducing the amount of faulty production, and time savings were achieved by reinforcing the cooperation between departments.
Keywords
ERP-CRM Integration CRM Software System ERP Software System Information Technologies Integrated Software Systems Coding
References
- Aydin, A., & Dursun, C. (2022). Pazarlama ve Üretim Planlaması İlişkisi (Mobilya İmalatçısı Kobi’lere Yönelik Bir Araştırma) [Relationship of Marketing and Production Planning: A Research for Furniture Manufacturer SMEs]. Karadeniz Araştırmaları Enstitüsü Dergisi, 8(14), 9-23. doi:10.31765/karen.1032462
- Bagdat, A., & Can, A. V. (2023). Esnek Üretim Sisteminde Grup Teknolojisi Kullanılarak Faaliyet Tabanlı Maliyetleme Yöntemi ile Birim Maliyetlerin Hesaplanması [Calculation of Unit Costs by Activity-based Costing Method Using Group Technology in a Flexible Production System]. Muhasebe ve Denetime Bakış, 22(68), 201-226. doi:10.55322/mdbakis.1102412
- Başkak, M., & Tanyaş, M. (2006). Üretim Planlama ve Kontrol. İrfan Yayıncılık, İstanbul.
- Çelebi, N. (2013) Tekstilde Renk Kombinasyonları [Color Combinations in Textile]. MSc Thesis, Marmara University.
- Demirkapı, E. (2013). Ticari İşletmenin Tespiti Açısından Esnaf İşletmesi Kavramının Değerlendirilmesi [Evaluating the Concept of Enterprise of Tradesman to Determine Commercial Enterprise]. Gazi Üniversitesi Hukuk Fakültesi Dergisi, 17(2), 371-442.
- Demirel, M. Y., & Karaagaç, I. (2014). Bilgisayar Destekli Üretim Süreçlerine Genel Bir Bakış [An Overview of Computer Aided Manufacturing Process]. Mühendis ve Makina, 55(652), 51-61.
- Dilek, N. (1993). Çok Ürünlü İşletmelerde Üretim-Pazarlama Sistemlerinin Entegrasyonu [Integration of Production-Marketing Systems in Multi-Product Enterprises]. MSc Thesis, Yıldız Technical University.
- Doğan, I. B., & Başgelen N. (2008). Arkeoloik ve Etnografik Kanıtlar Işığında Tarih Öncesinde Ticaret ve Değiş Tokuş [Trade and Exchange Before History in the Light of Archaeological and Ethnographic Evidence]. Arkeoloji ve Sanat Yayınları.
- Güçlü, B., & Hacıoğlu, G. (2022). Pazarlama ve Lojistik Departmanları Arasında Paylaşılan Bilgi Kalitesinin İş Birliği ve Çatışma Üzerindeki Etkisi [The Affect of Quality of Information Shared Among Logistics and Marketing Departments on Cooperation And Conflict]. Girişimcilik ve Kalkınma Dergisi,17(2), 1-12.
- Güler, M. B. (2019). Asma Tavan Sistemlerinin İşlevsellik Açısından İncelenmesi [Investigation of Suspended Ceiling Systems in Terms of Functionality]. MSc Thesis, Istanbul Kültür University.
- Kaya, T. (2023). Nevşehir Hacı Bektaş Veli University “Marketing Definitions and Changing Marketing”, Lecture Notes.
- Kecek, G., & Yıldırım, E. (2009). Kurumsal Kaynak Planlaması (ERP) ve İşletme Açısından Önemi [Enterprise Resource Planning (ERP) and the Importance for Company]. Elektronik Sosyal Bilimler Dergisi, 8(29), 240-258.
- Kobu, B. (2003). Üretim Yönetimi. Avcıol Basım Yayın, İstanbul.
- Kurgan, N. (2023). 19 Mayıs University “Production Management and Organization”, Lecture Notes.
- Liu, K., Bi, Y., & Liu, D. (2020). Internet of Things based acquisition system of industrial intelligent bar code for smart city applications. Computer Communications, 150, 325-333. doi:10.1016/j.comcom.2019.11.044
- Laverty, J. P. (2022, 2-5 November). A New ERP Curriculum to Integrate Computer Technologies, Accounting and Data Analytics. In: Proceedings of the EDSIG Conference 2022 (v8 n5793).
- Logo (2023). Logo Products Knowledge Repository. (Accessed:02/02/2023) URL:https://docs.logo.com.tr/
- Morgan, R. M., & Hunt, S. D. (1994) The Commitment-Trust Theory of Relationship Marketing. Journal of Marketing, 58(3), 20-38. doi:10.1177/002224299405800302
- Oxford Learner's Dictionary (2023). “Business” Word Meaning in English. (Accessed:10/02/2023) URL:https://www.oxfordlearnersdictionaries.com/definition/english/business?q=business
- Rahayu, S., Cakranegara, P. A., Simanjorang, T. M., Syobah, S. N., & Arifin. (2022). Implementation of Customer Relationship Management System to Maintain Service Quality for Customer. Enrichment: Journal of Management, 12(5), 3856-3866.
- Richards, K. A., & Jones, E. (2008). Customer relationship management: Finding value drivers. Industrial Marketing Management, 37(2), 120-130. doi:10.1016/j.indmarman.2006.08.005
- Rinaldy, R. A., & Juarna, A. (2022). Implementation of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Systems to Support Business Operations in PT. Wira Pratama. International Research Journal of Advanced Engineering and Science, 7(1), 208-211.
- Saadet, N. C. (2012). Üretim Sistemlerinde Otomasyon [Automation in Production Systems]. MSc Thesis, Istanbul Technical University.
- Sağlam, S. (2008). ERP Sistemleri ve Üretim Planlama Kontrol Faaliyetleri İlişkisi [Relationship Between ERP Systems and Production Planning Control Activities]. MSc Thesis, Yıldız Technical University.
- Savasci, İ., & Ventura, K. F. (2001, 28 June-1 July). İlişkisel Pazarlamanın Üniversite Öğrencilerinin Hizmet Algılamaları Üzerindeki Etkisi. In: Proceedings of the 6th National Marketing Congress (pp 39-52), Erzurum.
- Sevim, A., & Bulbul, S. (2016). Kurumsal Kaynak Planlaması (Enterprice Resources Planning-ERP) Sistemlerinin Muhasebe Bilgi Sisteminin Verimliliğine Etkileri [Efficiency Effects of Accounting Information Systems on Enterprice Resources Planning (ERP)]. ASSAM Uluslararası Hakemli Dergi, 3(6), 54-70.
- Sezen, B., Yilmaz, C., & Gezgin, G. (2002). Lojistik İşlevinin Pazarlama ve Üretim Birimleri Arasındaki Bağlayıcı Rolü ve İşletme Performansı Üzerindeki Etkileri [Binding Role of the Logistics Function between Marketing and Production Units and Its Effects on Business Performance]. Dokuz Eylül Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 17(2), 133-146.
- Tacer (2023). Tacer Company Official Website. (Accessed:02/02/2023) URL:https://tacer.com.tr/
- Yazar, T., & Akpınar, Y. (2022). Mobil Uygulamalarda İnteraktif Sayısal Arayüz Tasarımı ve Bir Etkileşimli Sayısal Arayüz Aplikasyon Örneği [Interactive Digital Interface Design in Mobile Applications and an Interactive Digital Interface Application Example]. Uluslararası Disiplinlerarası ve Kültürlerarası Sanat, 7(15), 101-125.
There are 29 citations in total.
Details
| Primary Language | English |
|---|---|
| Subjects | Manufacturing and Industrial Engineering (Other) |
| Journal Section | Industrial Engineering |
| Authors | |
| Early Pub Date | June 27, 2023 |
| Publication Date | June 27, 2023 |
| Submission Date | February 23, 2023 |
| Published in Issue | Year 2023 Volume: 10 Issue: 2 |
