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E-Ticaret Sektöründe Güçlükler ve Fırsatların Değerlendirilmesi: Türkiye Örneği

Year 2023, Volume: 38 Issue: 4, 1138 - 1151, 06.12.2023
https://doi.org/10.24988/ije.1262286

Abstract

Bu çalışma, Türkiye'deki e-ticaret endüstrisine odaklanarak sektörde gerçekleşen son gelişmeleri, büyümeyi ve karşılaşılan güçlükleri analiz etmektedir. Çalışmanın temel amacı, Türkiye'deki e-ticaret pazarının büyüklüğünü ve büyüme hızını değerlendirmek ve sosyal ticaret ve mobil ticaret gibi ana trendleri ve ortaya çıkan iş modellerini belirlemektir. Ayrıca, çalışma COVID-19'un e-ticaret trendleri üzerindeki etkisini değerlendirerek endüstrinin karşılaştığı zorlukları analiz etmektedir. Son olarak, çalışma politika yapıcıları, düzenleyiciler ve endüstri paydaşlarına, büyümeyi teşvik etmek için öneriler sunmaktadır. Bulgular, politika yapıcıları, endüstri paydaşları ve araştırmacılar için Türkiye'deki e-ticaret endüstrisinin dinamiklerini anlamak ve fırsatları değerlendirerek zorlukların üstesinden gelmek için bir dizi öneriler ortaya koymaktadır.

References

  • Alkan, Ö., & Ünver, Ş. (2021). Determination of Factors That Affect Use of E-Commerce in Eastern Turkey Through Categorical Data Analysis. Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi, 8(Special Issue on International Symposium of Sustainable Logistics), 22-36.
  • Alkan, Ö., Kucukoglu, H., & Tutar, G. (2021). Modeling of the Factors Affecting E-Commerce Use in Turkey by Categorical Data Analysis Factors Affecting e-Commerce Use. International Journal of Advanced Computer Science and Applications, 12(1).
  • Aydın, E., & Savrul, B. K. (2014). The relationship between globalization and e-commerce: Turkish case. Procedia-Social and Behavioral Sciences, 150, 1267-1276.
  • Borsenberger, C. (2015). The concentration phenomenon in e-commerce. Postal and delivery innovation in the digital economy, 31-41.
  • Basarir-Ozel, B., & Mardikyan, S. (2017). Factors affecting E-commerce adoption: A case of Turkey. The International Journal of Management Science and Information Technology (IJMSIT), (23), 1-11.
  • Chmielarz, W., Zborowski, M., Fandrejewska, A., & Atasever, M. (2021). The impact of e-commerce on globalization processes: comparison of Poland and Turkey.
  • Demirdöğmez, M. (2015). Development and Impact of E-Commerce in Turkey. The Russian Academic Journal, 31(1).
  • Ergün, H. S., & Kuşcu, Z. K. (2013). Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers. Procedia-Social and Behavioral Sciences, 99, 509-516.
  • Gökmen, A. (2012). Virtual business operations, e-commerce & its significance, and the case of Turkey: current situation and its potential. Electronic Commerce Research, 12, 31-51.
  • Huseynov, F., & Yıldırım, S. Ö. (2017). Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data. International Journal of Economics and Business Research, 14(1), 12-28.
  • Kabadayi, S., & Gupta, R. (2005). Website loyalty: an empirical investigation of its antecedents. International Journal of Internet Marketing and Advertising, 2(4), 321-345.
  • Murthy, N. N., Mehtre, B. M., Rao, K. P. R., Ramam, G. S. R., Harigopal, P. K. B., & Babu, K. S. (2001). Technologies for e-commerce: An overview. Informatica.
  • OECD/EUIPO (2019), Trends in Trade in Counterfeit and Pirated Goods, Illicit Trade, OECD Publishing, Paris, https://doi.org/10.1787/g2g9f533-en.
  • Özdemir, A., & Çam, H. (2016). The importance of e-commerce in terms of local development: a study in Turkey. International Journal of Business and Management Information, 5(1), 9-16.
  • Özekenci, E. K., GÜLMEZ, M., & ERBAS, C. Ü. (2017). The determinants of e-commerce in Turkey and European countries: A panel data analysis. Journal of Business in The Digital Age, 2(1), 15-23.
  • Rekabet Kurumu (2022). E-Pazaryeri Platformları Sektör İncelemesi Nihai Raporu.https://www.rekabet.gov.tr/Dosya/sektor-raporlari/e-pazaryeri-si-raporu-pdf 20220425105139595-pdf.
  • Sevim, N., & HALL, E. E. (2014). Consumer trust impact on online shopping intent. Journal of Internet Applications and Management, 5(2), 19-28.
  • Sheikh, S. M., & Basti, M. (2015). Customer satisfaction in business to consumer (B2C) E-commerce: a comparative study of Turkey and Pakistan. Eurasian Journal of Business and Economics, 8(16), 73-100.
  • Ünver, Ş., & Alkan, Ö. (2021). Determinants of E-Commerce Use at Different Educational Levels: Empirical Evidence from Turkey e-Commerce Use at Different Educational Levels. International Journal of Advanced Computer Science and Applications, 12(3).
  • Yenisey, M. M., Ozok, A. A., & Salvendy, G. (2005). Perceived security determinants in e-commerce among Turkish university students. Behaviour & Information Technology, 24(4), 259-274.
  • Yilmaz, K. G., Gungordu, A., Ayci, A., & Yumusak, T. (2016). E-commerce adoption as a predictor of the perceived strategic value of e-commerce among e-commerce adopter SMEs in Turkey. International Journal of Managerial Studies and Research, 4(3), 35-43.

Analyzing Challenges and Opportunities in the E-Commerce Industry of Turkey

Year 2023, Volume: 38 Issue: 4, 1138 - 1151, 06.12.2023
https://doi.org/10.24988/ije.1262286

Abstract

This study provides an analysis of the e-commerce industry in Turkey, with a focus on recent developments, growth, and challenges. The primary objective of the study is to assess the size and growth rate of the e-commerce market in Turkey and identify key trends and emerging business models, such as social commerce and mobile commerce. Additionally, the study evaluates the impact of COVID-19 on e-commerce trends and analyzes the challenges facing the industry. Finally, the study provides recommendations for policymakers, regulators, and industry stakeholders to address the challenges and promote growth and development. The findings are useful for policymakers, industry stakeholders, and researchers to understand the dynamics of the e-commerce industry in Turkey and to develop effective strategies to leverage the opportunities and overcome the challenges.

References

  • Alkan, Ö., & Ünver, Ş. (2021). Determination of Factors That Affect Use of E-Commerce in Eastern Turkey Through Categorical Data Analysis. Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi, 8(Special Issue on International Symposium of Sustainable Logistics), 22-36.
  • Alkan, Ö., Kucukoglu, H., & Tutar, G. (2021). Modeling of the Factors Affecting E-Commerce Use in Turkey by Categorical Data Analysis Factors Affecting e-Commerce Use. International Journal of Advanced Computer Science and Applications, 12(1).
  • Aydın, E., & Savrul, B. K. (2014). The relationship between globalization and e-commerce: Turkish case. Procedia-Social and Behavioral Sciences, 150, 1267-1276.
  • Borsenberger, C. (2015). The concentration phenomenon in e-commerce. Postal and delivery innovation in the digital economy, 31-41.
  • Basarir-Ozel, B., & Mardikyan, S. (2017). Factors affecting E-commerce adoption: A case of Turkey. The International Journal of Management Science and Information Technology (IJMSIT), (23), 1-11.
  • Chmielarz, W., Zborowski, M., Fandrejewska, A., & Atasever, M. (2021). The impact of e-commerce on globalization processes: comparison of Poland and Turkey.
  • Demirdöğmez, M. (2015). Development and Impact of E-Commerce in Turkey. The Russian Academic Journal, 31(1).
  • Ergün, H. S., & Kuşcu, Z. K. (2013). Innovation orientation, market orientation and e-loyalty: evidence from Turkish e-commerce customers. Procedia-Social and Behavioral Sciences, 99, 509-516.
  • Gökmen, A. (2012). Virtual business operations, e-commerce & its significance, and the case of Turkey: current situation and its potential. Electronic Commerce Research, 12, 31-51.
  • Huseynov, F., & Yıldırım, S. Ö. (2017). Behavioural segmentation analysis of online consumer audience in Turkey by using real e-commerce transaction data. International Journal of Economics and Business Research, 14(1), 12-28.
  • Kabadayi, S., & Gupta, R. (2005). Website loyalty: an empirical investigation of its antecedents. International Journal of Internet Marketing and Advertising, 2(4), 321-345.
  • Murthy, N. N., Mehtre, B. M., Rao, K. P. R., Ramam, G. S. R., Harigopal, P. K. B., & Babu, K. S. (2001). Technologies for e-commerce: An overview. Informatica.
  • OECD/EUIPO (2019), Trends in Trade in Counterfeit and Pirated Goods, Illicit Trade, OECD Publishing, Paris, https://doi.org/10.1787/g2g9f533-en.
  • Özdemir, A., & Çam, H. (2016). The importance of e-commerce in terms of local development: a study in Turkey. International Journal of Business and Management Information, 5(1), 9-16.
  • Özekenci, E. K., GÜLMEZ, M., & ERBAS, C. Ü. (2017). The determinants of e-commerce in Turkey and European countries: A panel data analysis. Journal of Business in The Digital Age, 2(1), 15-23.
  • Rekabet Kurumu (2022). E-Pazaryeri Platformları Sektör İncelemesi Nihai Raporu.https://www.rekabet.gov.tr/Dosya/sektor-raporlari/e-pazaryeri-si-raporu-pdf 20220425105139595-pdf.
  • Sevim, N., & HALL, E. E. (2014). Consumer trust impact on online shopping intent. Journal of Internet Applications and Management, 5(2), 19-28.
  • Sheikh, S. M., & Basti, M. (2015). Customer satisfaction in business to consumer (B2C) E-commerce: a comparative study of Turkey and Pakistan. Eurasian Journal of Business and Economics, 8(16), 73-100.
  • Ünver, Ş., & Alkan, Ö. (2021). Determinants of E-Commerce Use at Different Educational Levels: Empirical Evidence from Turkey e-Commerce Use at Different Educational Levels. International Journal of Advanced Computer Science and Applications, 12(3).
  • Yenisey, M. M., Ozok, A. A., & Salvendy, G. (2005). Perceived security determinants in e-commerce among Turkish university students. Behaviour & Information Technology, 24(4), 259-274.
  • Yilmaz, K. G., Gungordu, A., Ayci, A., & Yumusak, T. (2016). E-commerce adoption as a predictor of the perceived strategic value of e-commerce among e-commerce adopter SMEs in Turkey. International Journal of Managerial Studies and Research, 4(3), 35-43.
There are 21 citations in total.

Details

Primary Language English
Subjects Economics
Journal Section Articles
Authors

Mustafa Bilik 0000-0003-4425-9316

Early Pub Date October 16, 2023
Publication Date December 6, 2023
Submission Date March 8, 2023
Acceptance Date August 28, 2023
Published in Issue Year 2023 Volume: 38 Issue: 4

Cite

APA Bilik, M. (2023). Analyzing Challenges and Opportunities in the E-Commerce Industry of Turkey. İzmir İktisat Dergisi, 38(4), 1138-1151. https://doi.org/10.24988/ije.1262286
İzmir Journal of Economics
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