Research Article
Year 2019,
Volume: 1 Issue: 1, 65 - 93, 14.12.2019
Abstract
Bu çalışmada, bir yönetim tarzı olan yalın girişimcilik yaklaşımıyla, literatürde yer alan müşteri odaklı ürün geliştirme süreçleri mercek altına alınmıştır. Günümüzde kullanılabilecek en uygun yöntem; müşteri ve ürün doğrulama süreçlerinin birbirlerini takip etmesi ve girişimsel pazarlama stratejilerinin eşzamanlı olarak yalın ürün geliştirme felsefesiyle birlikte uygulanmasıdır. Literatüre dayalı olarak uygulama projesi geliştirilmiş ve müşteri isteklerine uygun olarak belirlenen girişim stratejileri nitel bir araştırmayla desteklenmiştir. Müstakil konut sakinleriyle yapılan derinlemesine görüşmeler sonucunda mevcut güvenlik çözümlerinin güvende hissetme ihtiyaçlarını tatmin etmediği ve kullanıcıların akıllı güvenlik çözümlerine yönelik satın alma eğiliminin pozitif olduğu ortaya çıkmıştır.
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- Shcherbak, A., Beal, N., Chechota, T. (2015). Entrepreneurial marketing as a way for small enterprises to operate effectively. Bitirme Tezi. Linnaeus University.
- Uç, H. (2016). Marka değeri bileşenleri ile yeni ürün geliştirme arasındaki etkileşimin incelenmesi: akıllı telefon sektöründe bir uygulama. Yüksek Lisans Tezi. Gazi Üniversitesi Sosyal Bilimler Enstitüsü.
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Year 2019,
Volume: 1 Issue: 1, 65 - 93, 14.12.2019
Abstract
References
- Albers, A., Heimicke, J., Walter, B., Basedow, G.N., Reiss, N., Heitger, N., Ott, Sascha, Bursac, N. (2018). Product profiles: modelling customer benefits as a foundation to bring ınventions to innovations. 28th CIRP Design Conference, 70, 253–258.
- Blank, S., Dorf, B. T. (2012) .The startup owner's manual: the step-by-step guide for building a great company. K&S Ranch Consulting.
- Bosch, J., Holmström Olsson, H., Björk, J., Ljungb,lad, J. (2013). The early stage software startup development model: a framework for operationalizing lean principles in software startups. LESS2013, LNBIP 167, 1–15.
- Brilhuis-Meijer, E., Pigosso, D.C.A., McAloone, T.C. (2016). Integrating product and technology development: a proposed reference model for dual innovation. Procedia CIRP, 50, 32- 37.
- Constable, G., Rimalovski, F. (2014). Talking to humans. (First edition) NYU Entrepreneurship Institute.
- Elliott, R. & Jankel-Elliott, N. (2003). Using ethnography in strategic consumer research. Qualitative Market Research: An International Journal, 6, 215-23.
- Ghezzi, A., Cavallo, A. (2018). Agile business model innovation in digital entrepreneurship: lean startup approaches. Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.06.013
- Gupta, R.K., Belkadi, F., Buergy, C., Bitte, F., Da Cunha, C., Buergin, J., Lanzae, G., Bernard, A. (2018). Gathering, evaluating and managing customer feedback during aircraft production. Computers & Industrial Engineering, 115, 559–572.
- Gustafsson, A., Qvillberg, J. (2012). Implementing lean startup methodology- an evaluation. Yüksek Lisans Tezi. Chalmers University of Technology.
- Jacobsson, A., Boldt, M., Carlsson, B. (2015). A risk analysis of a smart home automation system. Future Generation Computer Systems, 56, 719–733.
- Kara, G. (2014). Teknolojik ürünlerin subjektif ve objektif özelliklerinin yeni ürün satınalma niyeti üzerinde etkileri. Doktora Tezi. İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü.
- Lindström, J., Nilsson, K., Parida, V., Sjödin, D.R., Ylinenpaa, H. (2015). Sustainable management of operation for functional products: which customer values are of interest for marketing and sales?. International Scientific Committee of the 7th Industrial Product-Service Systems Conference.
- Maurya, A. (2012). Running lean [A systematic process for iterating your web application from plan A to a plan that works] . O’Reilly.
- Michel, S., Brown, S.W., Gallan, A.S. (2008). Service-logic innovations: how to innovate customers, not products. California Management Review, 50 (3).
- Mitchell, R., Hutchinson, K., Quinn, B. (2013). Brand management in small and medium-sized (sme) retailers: a future research agenda. Journal of Marketing Management, 29 (11–12), 1367–1393.
- Olsson, H.H., Bosch, J. (2015). Towards continuous customer validation: a conceptual model for combining qualitative customer feedback with quantitative customer observation. Business Models for Platform-Based Digital Services: Stakeholder Expectations, 154-166.
- Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. (2018). Value proposition design. Strategyzer Series.
- Park, C.W., Jun, S.Y., Macinnis, D.J. (2000). Choosing what i want versus rejecting what i do not want: an application of decision framing to product option choice decisions. Journal of Marketing Research, 37 (2), 187-202.
- Raatikainen, M., Komssi, M., Kiljander, H., Hokkanen, L. (2016). Eight paths of innovations in a lean startup manner: a case study. PROFES 2016, LNCS 10027, 15–30.
- Rasmussen, E.S., Tanev, S. (2016). Lean Start-Up: Making The Start-Up More Successful. Start-Up Creation The Smart Eco-Efficient Built Environment, 66, 39-56.
- Rebentisch, E., Schuh, G., Riesener, M., Gerlach, M., Zeller, P. (2016). Determination of a customer value-oriented product portfolio. 26th CIRP Design Conference, 50, 82-87.
- Richey, R.C., Klein, J.D. , Nelson, W.A. (2003). Development research: Studies of instructional design and development. D.H. Jonassen (Ed.), Handbook of research for educational communications and technology. Mahwah, NJ: Lawrence Erlbaum Associates.
- Ries, E. (2011). The lean startup - how constant innovation creates radically successful businesses. United Kingdom: Portfolio Penguin.
- Ripsas, S., Schaper, B., Tröger, S. (2015). A startup cockpit for the proof- of ‐concept. DOI:10.13140/RG.2.1.1276.9363.
- Schmitt, R., Björn, F., Daniel, F 2015). Efficient validation during product development using a self optimizing inspection system. 9th CIRP Conference on Intelligent Computation in Manufacturing Engineering, 33, 47-52.
- Schuh, G., Rebentisch, E., Riesener, M., Diels, F., Dölle, C., Eich, S. (2017). Agile-waterfall hybrid product development in the manufacturing industry-introducing guidelines for implementation of parallel use of the two models. Proceedings of the 2017 IEEE IEEM.
- Shcherbak, A., Beal, N., Chechota, T. (2015). Entrepreneurial marketing as a way for small enterprises to operate effectively. Bitirme Tezi. Linnaeus University.
- Uç, H. (2016). Marka değeri bileşenleri ile yeni ürün geliştirme arasındaki etkileşimin incelenmesi: akıllı telefon sektöründe bir uygulama. Yüksek Lisans Tezi. Gazi Üniversitesi Sosyal Bilimler Enstitüsü.
- Whalen, P.S., Akaka, M.A., (2015). A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities. Journal of Strategic Marketing, 24 (1), 61-75.
There are 29 citations in total.
Details
| Primary Language | Turkish |
|---|---|
| Subjects | Business Administration |
| Journal Section | Araştırma Makaleleri |
| Authors | |
| Publication Date | December 14, 2019 |
| Published in Issue | Year 2019 Volume: 1 Issue: 1 |
