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Year 2020, Volume: 19 Issue: 37 - Bahar (Covid19-Özel Ek), 81 - 103, 27.06.2020

Ilgın Çakıroğlu Serdar Pirtini Özgür Çengel

Abstract

References

  • Referans 1 Adler, A., (1929), The Science of Living, Lowe and Brydone Printers LTD, London.
  • Referans 2 Baker, S.R., Farrokhnia, R.A., Meyer, S., Pagel, M., ve Yannelis, C., (2020), “How does household spending respond to an epidemic? Consumption during the 2020 COVID-19 pandemic”, (No. w26949), National Bureau of Economic Research.
  • Referans 3 Berkman, H.W. ve Gilson, C.C., (1974), Journal of the Academy of Marketing Science, 2 (1-4), s.189-200.
  • Referans 4 Bernay, E.K., (1971), “Life Style Analysis as A Basis For Media Selection, Attitude Research Reaches New Heights”, Ed. Charles W. King ve Douglas J. Tigert, American Marketing Association, s.189-195.
  • Referans 5 Bloch, P.H., (1984), “The wellness movement: imperatives for health care marketers”, Journal of Health Care Marketing, 4 (1), s.9-16.
  • Referans 6 Brough, A.R. ve Martin, K.D., (2020), “Consumer Privacy During (and After) the COVID-19 Pandemic”, Journal of Public Policy & Marketing, s.1-3.
  • Referans 7 Carman, J.M., (1978), “Values and consumption patterns: A closed loop”, ACR North American Advances, s.403-407.
  • Referans 8 Danışmaz, A.T., (2020), “Covid-19 Salgınının Tüketicilerin Online Alışveriş Tercihine Etkisi”, Sosyal Bilimler Araştırma Dergisi, 9 (2), s.83-90.
  • Referans 9 Demby, E.H., (1994), “Psychographics Revisited: The Birth of a Technique”, Marketing Research, 6 (2), s.26-29.
  • Referans 10 Douglas, S.P., ve Urban, C.D., (1977), “Life-style analysis to profile women in international markets”, Journal of Marketing, 41(3), s.46-54.
  • Referans 11 Elavarasan, R.M. ve Pugazhendhi, R., (2020), “Restructured society and environment: A review on potential technological strategies to control the COVID-19 pandemic”, Science of The Total Environment 725, 138858, s.1-18.
  • Referans 12 Featherstone, M., (2007), Consumer Culture and Postmodernism, 2nd Edition, Sage Publications.
  • Referans 13 Gerke, S., (2000), “Global Lifestyles under Local Conditions: the New Indonesian Middle Class”, Consumption in Asia – Lifestyles and Identities, ed. Chua Beng-Huat, Taylor & Francis Group, Routledge, s.135-158.
  • Referans 14 Goddard, E., (2020), “The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment”, Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, s.1-5.
  • Referans 15 Grunert, K.G., Brunso, K. ve Bisp, S., (1993), “Food-Related Life Style: Development of a Cross-Culturally Valid Instrument for Market Surveillance”, Århus,, Denmark: MAPP.
  • Referans 16 Gunter, B.ve Furnham, A., (1992), Consumer Profiles: An Introduction to Psychographics, 1st Ed., Routledge.
  • Referans 17 He, H., ve Harris, L., (2020), “The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy”, Journal of Business Research 116, s.176-182.
  • Referans 18 Horley, J., Carroll, B., ve Little, B.R., (1988), “A typology of lifestyles. Social Indicators Research”, 20 (4), s.383-398.
  • Referans 19 Javaid, M., Haleem, A., Vaishya, R., Bahl, S., Suman, R., ve Vaish, A., (2020), “Industry 4.0 technologies and their applications in fighting COVID-19 pandemic”, Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14, s.419-422.
  • Referans 20 Kahle, L.R., Rose, G. ve Shoham, A., (1999), “Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction”, Cross-National Consumer Psychographics, Ed. Lynn R. Kahle, Co-Published simultaneously as Journal of Euromarketing, 8 (1/2), s.1-13, International Business Press An Imprint of The Haworth Press, Inc., New York.
  • Referans 21 Kahle, L.R. ve Valette-Florence, P., (2011), Marketplace Lifestyles in an Age of Social Media: Theory and Methods, M.E. Sharpe.
  • Referans 22 Katsov, I., (2017), Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, Grid Dynamics.
  • Referans 23 Kelley, E.J., (1973), “Commentary on Life Style”, Managerial Marketing - Policies, strategies,and decisions, s.122-126, Richard D. Irwin, Inc, Homewood, Illinois.
  • Referans 24 Keng, K.A., Kuan, T.S., Jiuan, T.S., ve Kwon, J., (2004), Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, World Scientific Publishing.
  • Referans 25 Kim, S., (2000), “Changing Lifestyles and Consumption Patterns of the South Korean Middle Class and New Generations”, Consumption in Asia – Lifestyles and Identities, ed. Chua Beng-Huat, Taylor & Francis Group, Routledge, s.61-81.
  • Referans 26 Kim, W., Boush, D.M., Marquardt, A., ve Kahle, L.R., (2006), “Values, Brands, and Image”, Creating Images and The Psychology of Marketing Communication, Edited by Lynn R. Kahle, Kim Chung-Hyun, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey, s.279-290.
  • Referans 27 Knotek II, E.S., Schoenle, R., Dietrich, A., Kuester, K., Müller, G., Myrseth, K.O.R., ve Weber, M., (2020), “Consumers and COVID-19: A Real-Time Survey”, Economic Commentary, (2020-08), s.1-6.
  • Referans 28 Kotler, P., (2020), “The consumer in the age of coronavirus”. Journal of Creating Value, 6(1), s.12-15.
  • Referans 29 Lazer, W., (1963), “Life Style Concepts and Marketing”, in Toward Scientific Marketing, Ed. Stephen A. Greyser, Chicago, IL: American Marketing Association, s.130-139.
  • Referans 30 Lee, H., (2019), “The effect of anti-consumption lifestyle on consumer’s attitude and purchase intention toward commercial sharing systems”, Asia Pacific Journal of Marketing and Logistics, 31 (5), s.1422-1441.
  • Referans 31 Lee, C., ve Kahle, L.R., (2019), “Social media and Values”, Consumer Social Values, Edited by Eda Gürel and Lynn R. Kahle, Taylor & Francis Group, s.145.
  • Referans 32 Mitchell, A., (1983), The Nine American Lifestyles- Who We Are and Where We’re Going, Warner Books, Inc., 666, Fifth Avenue, New York.
  • Referans 33 Mitchell, V.W., (2015), “AIO (Activities, Interests, and Opinions)”, Wiley Encyclopedia of Management, s.1-1.
  • Referans 34 Nguyen, H.V., Tran, H.X., Van Huy, L., Nguyen, X.N., Do, M.T., ve Nguyen, N, (2020), “Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation”, Publishing Research Quarterly, s.1-9.
  • Referans 35 Petetin, L., (2020), “The COVID-19 Crisis: An Opportunity to Integrate Food Democracy into Post-Pandemic Food Systems”, European Journal of Risk Regulation, 11, s.326-336.
  • Referans 36 Plummer, J.T., (1974a), “Applications of Life Style Research to the Creation of Advertising Campaigns”, Edited by William D. Wells, American Marketing Association, s.157-169.
  • Referans 37 Plummer, J.T., (1974b), “The Concept and Application of Life Style Segmentation”, Journal of Marketing, 38, s.33-37.
  • Referans 38 Rathmell, J.M., (1963), “Life Style Influences and Market Behavior- An Introduction”, in Toward Scientific Marketing, Ed. Stephen A. Greyser, Chicago, IL: American Marketing Association, s.129.
  • Referans 39 Reynolds, F.D. ve Darden, W.R., (1974), “Construing Life Style and Psychographics, Life Style and Psychographics”, Edited by William D. Wells, American Marketing Association, s.71-96.
  • Referans 40 Richards, T.J. ve Rickard, B., (2020), “COVID‐19 impact on fruit and vegetable markets”, Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, s.1-6.
  • Referans 41 Rokeach, M., (1973), The Nature of Human Values, The Free Press New York, Collier Macmillan Publishers.
  • Referans 42 Shaikh, A., (2020), “Effective Factors in Changing the Buying Behavior of Consumer Due to Covid-19”, Studies in Indian Place Names, 40 (68), s.408-414.
  • Referans 43 Stanciu, S., Radu, R.I., Sapira, V., ve Dumitrache, B., (2020), “Consumer Behavior in Crisis Situations- Research on the Effects of COVID-19 in Romania”, Annals of Dunarea de Jos University of Galati, s.5-13.
  • Referans 44 Tan, S.J., Tambyah, S.K., ve Kahle, L.R., (2015), “Sequential Cross-Sectional Studies of Values in Singapore and the United States, The Psychology of the Asian Consumer”, Edited by Bernd Schmitt and Leonard Lee, Routledge Taylor&Francis Group.
  • Referans 45 Vaishya, R., Haleem, A., Vaish, A., ve Javaid, M, (2020), “Emerging technologies to combat COVID-19 pandemic”, Journal of Clinical and Experimental Hepatology.
  • Referans 46 Vyncke, P., (2002), “Lifestyle segmentation: From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences”, European journal of communication, 17 (4), s.445-463.
  • Referans 47 Weber, M., (1922), Wirthschaft und Gesellschaft, J.C.B. Mohr (Paul Siebeck), Tübingen.
  • Referans 48 Wells, W.D. ve Tigert, D.J., (1971), “Activities, Interests and Opinions”, Journal of advertising research, 11(4), s.27-35.
  • Referans 49 Wells, W.D., (1974), “Life Style and Psychographics: Definitions, Uses and Problems”, Life Style and Psychographics, Edited by William D. Wells, American Marketing Association, s.325-363.
  • Referans 50 Wells, W.D., (1975), “Psychographics: A critical review”, Journal of marketing research, 12 (2), s.196-213.
  • Referans 51 Wen, J., Kozak, M., Yang, S., ve Liu, F., (2020), “COVID-19: Potential Effects on Chinese Citizens’ Lifestyle and Travel”, Tourism Review.
  • Referans 52 Wind, Y. ve Green, P.E., (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research”, Edited by William D. Wells, American Marketing Association, s.97-126.
  • Referans 53 Yang, G.Z., Nelson, B.J., Murphy, R.R., Choset, H., Christensen, H., Collins, S.H., ... ve Kragic, D., (2020), “Combating COVID-19—The role of robotics in managing public health and infectious diseases”, s.1-3.
  • Referans 54 Zhang, Z., Cheng, J., Li, T., ve Wu, Q., (2019), “Oriental Lifestyle Construction and Furniture Design Based on a Means-End Theory. In International Conference on Applied Human Factors and Ergonomics”, s.594-599, Springer, Cham.

COVID-19 SÜRECİNDE VE POST-PANDEMİ DÖNEMİNDE YAŞAM TARZI AÇISINDAN TÜKETİCİ DAVRANIŞLARININ DEĞİŞEN EĞİLİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Year 2020, Volume: 19 Issue: 37 - Bahar (Covid19-Özel Ek), 81 - 103, 27.06.2020

Ilgın Çakıroğlu Serdar Pirtini Özgür Çengel

Abstract

Toplumlar belirli dönemlerde birtakım zorluklarla karşılaşabilirler. Bu tür zorluklar ekonomik, politik, kültürel, toplum sağlığı gibi durumlar ile ilgili olabilir. Karşılaşılan her zorluğun toplumun, bireylerin üzerinde birtakım etkileri olacağı aşikardır. Bu etkilerin bireylerin davranışlarında değişiklikler ile sonuçlanması muhtemeldir. Son zamanlarda Türkiye’yi ve tüm dünyayı etkileyen Covid-19 salgını ile karşı karşıya kalınmıştır. Salgın süresince tüketicilerin ihtiyaçlarında, faaliyetlerinde, tüketim davranışlarında değişimler yaşanmaya başlamıştır. Bu tür değişimleri anlayabilmek, salgın süreci ve sonrasında tüketicilere çözümler üretebilmek adına, kapsamlı bilgi sunacak olan yaşam tarzı araştırması önemli olmaktadır. Böylelikle tüketici davranışlarına dair detaylı bilgiler elde edilerek, toplumsal eğilimlere dair fikirler edinilebilir. Bu araştırmada Covid-19 süreci ve sonrasına dair tüketici davranışlarındaki eğilimler yaşam tarzı bakış açısıyla kavramsal bir çerçevede değerlendirilmektedir. Değerlendirme sonucunda, Covid-19 sürecinde tüketicilerin temel ihtiyaçlara yöneldikleri, çevrimiçi alışverişin arttığı, dijital platformları daha fazla kullandıkları, firmaların kurumsal sosyal sorumluluk projelerine özel önem verdikleri söylenebilir. Bu tür eğilimlerin uzun dönemli olması, süreklilik göstermesi halinde tüketicilerin yaşam tarzlarında değişiklikler olması beklenmektedir.

Keywords

Covid-19 Yaşam Tarzı Tüketici Davranışı

References

  • Referans 1 Adler, A., (1929), The Science of Living, Lowe and Brydone Printers LTD, London.
  • Referans 2 Baker, S.R., Farrokhnia, R.A., Meyer, S., Pagel, M., ve Yannelis, C., (2020), “How does household spending respond to an epidemic? Consumption during the 2020 COVID-19 pandemic”, (No. w26949), National Bureau of Economic Research.
  • Referans 3 Berkman, H.W. ve Gilson, C.C., (1974), Journal of the Academy of Marketing Science, 2 (1-4), s.189-200.
  • Referans 4 Bernay, E.K., (1971), “Life Style Analysis as A Basis For Media Selection, Attitude Research Reaches New Heights”, Ed. Charles W. King ve Douglas J. Tigert, American Marketing Association, s.189-195.
  • Referans 5 Bloch, P.H., (1984), “The wellness movement: imperatives for health care marketers”, Journal of Health Care Marketing, 4 (1), s.9-16.
  • Referans 6 Brough, A.R. ve Martin, K.D., (2020), “Consumer Privacy During (and After) the COVID-19 Pandemic”, Journal of Public Policy & Marketing, s.1-3.
  • Referans 7 Carman, J.M., (1978), “Values and consumption patterns: A closed loop”, ACR North American Advances, s.403-407.
  • Referans 8 Danışmaz, A.T., (2020), “Covid-19 Salgınının Tüketicilerin Online Alışveriş Tercihine Etkisi”, Sosyal Bilimler Araştırma Dergisi, 9 (2), s.83-90.
  • Referans 9 Demby, E.H., (1994), “Psychographics Revisited: The Birth of a Technique”, Marketing Research, 6 (2), s.26-29.
  • Referans 10 Douglas, S.P., ve Urban, C.D., (1977), “Life-style analysis to profile women in international markets”, Journal of Marketing, 41(3), s.46-54.
  • Referans 11 Elavarasan, R.M. ve Pugazhendhi, R., (2020), “Restructured society and environment: A review on potential technological strategies to control the COVID-19 pandemic”, Science of The Total Environment 725, 138858, s.1-18.
  • Referans 12 Featherstone, M., (2007), Consumer Culture and Postmodernism, 2nd Edition, Sage Publications.
  • Referans 13 Gerke, S., (2000), “Global Lifestyles under Local Conditions: the New Indonesian Middle Class”, Consumption in Asia – Lifestyles and Identities, ed. Chua Beng-Huat, Taylor & Francis Group, Routledge, s.135-158.
  • Referans 14 Goddard, E., (2020), “The impact of COVID‐19 on food retail and food service in Canada: Preliminary assessment”, Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, s.1-5.
  • Referans 15 Grunert, K.G., Brunso, K. ve Bisp, S., (1993), “Food-Related Life Style: Development of a Cross-Culturally Valid Instrument for Market Surveillance”, Århus,, Denmark: MAPP.
  • Referans 16 Gunter, B.ve Furnham, A., (1992), Consumer Profiles: An Introduction to Psychographics, 1st Ed., Routledge.
  • Referans 17 He, H., ve Harris, L., (2020), “The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy”, Journal of Business Research 116, s.176-182.
  • Referans 18 Horley, J., Carroll, B., ve Little, B.R., (1988), “A typology of lifestyles. Social Indicators Research”, 20 (4), s.383-398.
  • Referans 19 Javaid, M., Haleem, A., Vaishya, R., Bahl, S., Suman, R., ve Vaish, A., (2020), “Industry 4.0 technologies and their applications in fighting COVID-19 pandemic”, Diabetes & Metabolic Syndrome: Clinical Research & Reviews, 14, s.419-422.
  • Referans 20 Kahle, L.R., Rose, G. ve Shoham, A., (1999), “Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction”, Cross-National Consumer Psychographics, Ed. Lynn R. Kahle, Co-Published simultaneously as Journal of Euromarketing, 8 (1/2), s.1-13, International Business Press An Imprint of The Haworth Press, Inc., New York.
  • Referans 21 Kahle, L.R. ve Valette-Florence, P., (2011), Marketplace Lifestyles in an Age of Social Media: Theory and Methods, M.E. Sharpe.
  • Referans 22 Katsov, I., (2017), Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations, Grid Dynamics.
  • Referans 23 Kelley, E.J., (1973), “Commentary on Life Style”, Managerial Marketing - Policies, strategies,and decisions, s.122-126, Richard D. Irwin, Inc, Homewood, Illinois.
  • Referans 24 Keng, K.A., Kuan, T.S., Jiuan, T.S., ve Kwon, J., (2004), Understanding Singaporeans: Values, Lifestyles, Aspirations and Consumption Behaviors, World Scientific Publishing.
  • Referans 25 Kim, S., (2000), “Changing Lifestyles and Consumption Patterns of the South Korean Middle Class and New Generations”, Consumption in Asia – Lifestyles and Identities, ed. Chua Beng-Huat, Taylor & Francis Group, Routledge, s.61-81.
  • Referans 26 Kim, W., Boush, D.M., Marquardt, A., ve Kahle, L.R., (2006), “Values, Brands, and Image”, Creating Images and The Psychology of Marketing Communication, Edited by Lynn R. Kahle, Kim Chung-Hyun, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey, s.279-290.
  • Referans 27 Knotek II, E.S., Schoenle, R., Dietrich, A., Kuester, K., Müller, G., Myrseth, K.O.R., ve Weber, M., (2020), “Consumers and COVID-19: A Real-Time Survey”, Economic Commentary, (2020-08), s.1-6.
  • Referans 28 Kotler, P., (2020), “The consumer in the age of coronavirus”. Journal of Creating Value, 6(1), s.12-15.
  • Referans 29 Lazer, W., (1963), “Life Style Concepts and Marketing”, in Toward Scientific Marketing, Ed. Stephen A. Greyser, Chicago, IL: American Marketing Association, s.130-139.
  • Referans 30 Lee, H., (2019), “The effect of anti-consumption lifestyle on consumer’s attitude and purchase intention toward commercial sharing systems”, Asia Pacific Journal of Marketing and Logistics, 31 (5), s.1422-1441.
  • Referans 31 Lee, C., ve Kahle, L.R., (2019), “Social media and Values”, Consumer Social Values, Edited by Eda Gürel and Lynn R. Kahle, Taylor & Francis Group, s.145.
  • Referans 32 Mitchell, A., (1983), The Nine American Lifestyles- Who We Are and Where We’re Going, Warner Books, Inc., 666, Fifth Avenue, New York.
  • Referans 33 Mitchell, V.W., (2015), “AIO (Activities, Interests, and Opinions)”, Wiley Encyclopedia of Management, s.1-1.
  • Referans 34 Nguyen, H.V., Tran, H.X., Van Huy, L., Nguyen, X.N., Do, M.T., ve Nguyen, N, (2020), “Online Book Shopping in Vietnam: The Impact of the COVID-19 Pandemic Situation”, Publishing Research Quarterly, s.1-9.
  • Referans 35 Petetin, L., (2020), “The COVID-19 Crisis: An Opportunity to Integrate Food Democracy into Post-Pandemic Food Systems”, European Journal of Risk Regulation, 11, s.326-336.
  • Referans 36 Plummer, J.T., (1974a), “Applications of Life Style Research to the Creation of Advertising Campaigns”, Edited by William D. Wells, American Marketing Association, s.157-169.
  • Referans 37 Plummer, J.T., (1974b), “The Concept and Application of Life Style Segmentation”, Journal of Marketing, 38, s.33-37.
  • Referans 38 Rathmell, J.M., (1963), “Life Style Influences and Market Behavior- An Introduction”, in Toward Scientific Marketing, Ed. Stephen A. Greyser, Chicago, IL: American Marketing Association, s.129.
  • Referans 39 Reynolds, F.D. ve Darden, W.R., (1974), “Construing Life Style and Psychographics, Life Style and Psychographics”, Edited by William D. Wells, American Marketing Association, s.71-96.
  • Referans 40 Richards, T.J. ve Rickard, B., (2020), “COVID‐19 impact on fruit and vegetable markets”, Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, s.1-6.
  • Referans 41 Rokeach, M., (1973), The Nature of Human Values, The Free Press New York, Collier Macmillan Publishers.
  • Referans 42 Shaikh, A., (2020), “Effective Factors in Changing the Buying Behavior of Consumer Due to Covid-19”, Studies in Indian Place Names, 40 (68), s.408-414.
  • Referans 43 Stanciu, S., Radu, R.I., Sapira, V., ve Dumitrache, B., (2020), “Consumer Behavior in Crisis Situations- Research on the Effects of COVID-19 in Romania”, Annals of Dunarea de Jos University of Galati, s.5-13.
  • Referans 44 Tan, S.J., Tambyah, S.K., ve Kahle, L.R., (2015), “Sequential Cross-Sectional Studies of Values in Singapore and the United States, The Psychology of the Asian Consumer”, Edited by Bernd Schmitt and Leonard Lee, Routledge Taylor&Francis Group.
  • Referans 45 Vaishya, R., Haleem, A., Vaish, A., ve Javaid, M, (2020), “Emerging technologies to combat COVID-19 pandemic”, Journal of Clinical and Experimental Hepatology.
  • Referans 46 Vyncke, P., (2002), “Lifestyle segmentation: From attitudes, interests and opinions, to values, aesthetic styles, life visions and media preferences”, European journal of communication, 17 (4), s.445-463.
  • Referans 47 Weber, M., (1922), Wirthschaft und Gesellschaft, J.C.B. Mohr (Paul Siebeck), Tübingen.
  • Referans 48 Wells, W.D. ve Tigert, D.J., (1971), “Activities, Interests and Opinions”, Journal of advertising research, 11(4), s.27-35.
  • Referans 49 Wells, W.D., (1974), “Life Style and Psychographics: Definitions, Uses and Problems”, Life Style and Psychographics, Edited by William D. Wells, American Marketing Association, s.325-363.
  • Referans 50 Wells, W.D., (1975), “Psychographics: A critical review”, Journal of marketing research, 12 (2), s.196-213.
  • Referans 51 Wen, J., Kozak, M., Yang, S., ve Liu, F., (2020), “COVID-19: Potential Effects on Chinese Citizens’ Lifestyle and Travel”, Tourism Review.
  • Referans 52 Wind, Y. ve Green, P.E., (1974), “Some Conceptual, Measurement, and Analytical Problems in Life Style Research”, Edited by William D. Wells, American Marketing Association, s.97-126.
  • Referans 53 Yang, G.Z., Nelson, B.J., Murphy, R.R., Choset, H., Christensen, H., Collins, S.H., ... ve Kragic, D., (2020), “Combating COVID-19—The role of robotics in managing public health and infectious diseases”, s.1-3.
  • Referans 54 Zhang, Z., Cheng, J., Li, T., ve Wu, Q., (2019), “Oriental Lifestyle Construction and Furniture Design Based on a Means-End Theory. In International Conference on Applied Human Factors and Ergonomics”, s.594-599, Springer, Cham.
There are 54 citations in total.

Details

Primary Language Turkish
Journal Section Research Articles
Authors

Ilgın Çakıroğlu 0000-0002-3294-9275

Serdar Pirtini 0000-0002-7838-4863

Özgür Çengel 0000-0001-9112-5076

Publication Date June 27, 2020
Submission Date June 14, 2020
Acceptance Date June 24, 2020
Published in Issue Year 2020 Volume: 19 Issue: 37 - Bahar (Covid19-Özel Ek)

Cite

APA Çakıroğlu, I., Pirtini, S., & Çengel, Ö. (2020). COVID-19 SÜRECİNDE VE POST-PANDEMİ DÖNEMİNDE YAŞAM TARZI AÇISINDAN TÜKETİCİ DAVRANIŞLARININ DEĞİŞEN EĞİLİMİ ÜZERİNE KAVRAMSAL BİR ÇALIŞMA. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 19(37), 81-103.
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