Research Article
BibTex RIS Cite
Year 2017, Volume: 4 Issue: 1, 1 - 16, 30.03.2017
https://doi.org/10.17261/Pressacademia.2017.375

Abstract

References

  • Albayrak, T., Caber, M. & Comen, N. 2016, "Tourist shopping: The relations among shopping attributes, shopping value, and behavioral intention", Tourism Management Perspectives, vol. 18, pp. 98-106. http://dx.doi.org/10.1016/j.tmp.2016.01.007
  • Babin, B. J., Darden, W. R. & Griffin, M. 1994, "Work and/or fun: measuring hedonic and utilitarian shopping value", Journal of Consumer Research, vol. 20, no. 4, pp. 644-656. http://dx.doi.org/10.1086/209376
  • Baker, D. A. & Crompton, J. L. 2000, "Quality, satisfaction and behavioral intentions", Annals of Tourism Research, vol. 27, no. 3, pp. 785804. http://dx.doi.org/10.1016/S0160-7383(99)00108-5
  • Baker, J., Parasuraman, A., Grewal, D. & Voss, G. B. 2002, "The influence of multiple store environment cues on perceived merchandise value and patronage intentions", Journal of Marketing, vol. 66, pp. 120-141. http://dx.doi.org/10.1509/jmkg.66.2.120.18470
  • Bakirtas, H., Bakirtas, I. & Cetin, M. A. 2015, "Effects of utilitarian and hedonic shopping value and consumer satisfaction on consumer behavioral intentions", Ege Academic Review, vol. 15, no. 1, pp. 91-98.
  • Bell, S. J., Menguc, B. & Stefani, S. L. 2004, "When customers disappoint: A model of relational internal marketing and customer complaints", Journal of the Academy of Marketing Science, vol. 32, no. 2, pp. 112-126. http://dx.doi.org/10.1177/0092070303261467
  • Bloemer, J., De Ruyter, K. & Wetzels, M. 1999, "Linking perceived service quality and service loyalty: A multi-dimensional perspective", European Journal of Marketing, vol. 33, no. 11/12, pp. 1082-1106. http://dx.doi.org/10.1108/03090569910292285
  • Boulding, W., Kalra, A., Staelin, R. & Zeithaml, V. A. 1993, "A dynamic process model of service quality: From expectations to behavioral intentions", Journal of Marketing Research, vol. 30, pp. 7-27. http://dx.doi.org/10.2307/3172510
  • Brady, M. K., Robertson, C. J. & Cronin, J. J. 2001, "Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers", Journal of International Management, vol. 7, pp. 129-149. http://dx.doi.org/10.1016/S1075-4253(00)00041-7
  • Brown, T. A. 2006, Confirmatory factor analysis for applied research. 1st ed. New York: The Guilford Press.
  • Byrne, B. M. 2010, Structural equation modeling with AMOS: Basic concepts, applications and programming. 2nd ed. New York: Routledge Taylor and Francis Group.
  • Chaohui, W., Lin, L. & Qiaoyun, X. 2012, "Impact of tourists’ perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo", Chinese Geographical Science, vol. 22, no. 6, pp. 742-754. http://dx.doi.org/10.1007/s11769-012-0575-4
  • Chapman, J. & Wahlers, R. 1999, "A revision and empirical test of the extended price-perceived quality model", Journal of Marketing Theory and Practice, vol. 7, no. 3, pp. 53-64. http://dx.doi.org/10.1080/10696679.1999.11501840
  • Chen, C. F. 2008, "Investigating structural relations between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan", Transportation Research Part A, vol. 42, no. 4, pp. 709-717. http://dx.doi.org/10.1016/j.tra.2008.01.007
  • Chen, C. F. & Chen, F. S. 2010, "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists", Tourism Management, vol. 31, no. 1, pp. 29-35. http://dx.doi.org/10.1016/j.tourman.2009.02.008
  • Chen, C. F. & Tsai, D. C. 2007, "How destination image and evaluative factors affect behavioral intentions?", Tourism Management, vol. 28, pp. 1115-1122. http://dx.doi.org/10.1016/j.tourman.2006.07.007
  • Chiu, C. M., Wang, E. T. G., Fang, Y. H. & Huang, H. Y. 2014, "Understanding customers’ repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk", Information Systems Journal, vol. 24, no. 1, pp. 85-114. http://dx.doi.org/10.1111/j.1365-2575.2012.00407.x
  • Choi, K. S., Cho, W. H., Lee, S., Lee, H. & Kim, C. 2004, "The relations among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study", Journal of Business Research, vol. 57, pp. 913-921. http://dx.doi.org/10.1016/S0148-2963(02)00293-X
  • Chu, C. W. & Lu, H. P. 2007, "Factors influencing online music purchase intention in Taiwan: An empirical study based on the valueintention framework", Internet Research, vol. 17, no. 2, pp. 139-155. http://dx.doi.org/10.1108/10662240710737004
  • Cronin, J. J., Brady, M. K. & Hult, G. T. M. 2000, "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments", Journal of Retailing, vol. 76, no. 2, pp. 193-218. http://dx.doi.org/10.1016/S0022-4359(00)00028-2
  • Dedeoglu, B. B., Balikcioglu, S. & Kucukergin, K. G. 2015, "The role of touristsʼ value perceptions in behavioral intentions: The moderating effect of gender", Journal of Travel & Tourism Marketing, vol. 33, no. 4, pp. 513-534. http://dx.doi.org/10.1080/10548408.2015.1064062
  • Fornell, C. & Larcker, D. F. 1981, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, vol. 18, no. 1, pp. 39-50. http://dx.doi.org/10.2307/3151312
  • Fullerton, G. 2003, "When does commitment lead to loyalty?", Journal of Service Research, vol. 5, no. 4, pp. 333-344. http://dx.doi.org/10.1177/1094670503005004005
  • Gallarza, M. G. & Saura, I. G. 2006, "Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior", Tourism Management, vol. 27, no. 3, pp. 437-452. http://dx.doi.org/10.1016/j.tourman.2004.12.002
  • Gremler, D. D. & Gwinner, K. P. 2000, "Customer-employee rapport in service relations", Journal of Service Research, vol. 3, no. 1, pp. 82104. http://dx.doi.org/10.1177/109467050031006
  • Ha, J. & Jang S. C. S. 2010, "Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants", International Journal of Hospitality Management, vol. 29, pp. 2-13. http://dx.doi.org/10.1016/j.ijhm.2009.03.009
  • Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C. 1998, Multivariate data analysis. 5th ed. New Jersey: Prentice-Hall Inc.
  • Han, H. & Hwang, J. 2013, "Multi-dimensions of the perceived benefits in a medical hotel and their roles in international travelers’ decisionmaking process", International Journal of Hospitality Management, vol. 35, pp. 100-108. http://dx.doi.org/10.1016/j.ijhm.2013.05.011
  • Hansen, H., Samuelsen, B. M. & Silseth, P. R. 2008, "Customer perceived value in B-t-B service relations: Investigating the importance of corporate reputation", Industrial Marketing Management, vol. 37, pp. 206-2017. http://dx.doi.org/10.1016/j.indmarman.2006.09.001
  • Holbrook, M. B. 1996, "Customer value - a framework for analysis and research", Advances in Consumer Research, vol. 23, no. 1, pp. 138142. http://dx.doi.org/10.4324/9780203010679
  • Holbrook, M. B. 1999, Consumer value: a framework for analysis and research. London: Routledge.
  • Holbrook, M. B. & Hirschman, E. C. 1982, "The experiential aspects of consumption: consumer fantasies, feelings, and fun, The Journal of Consumer Research, vol. 9, no. 2, pp. 132-140. http://dx.doi.org/10.1086/208906
  • Hsiao, K. L. & Chen, C. C. 2016, "What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty", Electronic Commerce Research and Applications, vol. 16, pp. 18-29. http://dx.doi.org/10.1016/j.elerap.2016.01.001
  • Huang, Y. Y. 2012, "Service backstage visibility and the corresponding perceived values in the process of service delivery", Australasian Marketing Journal, vol. 20, no. 4, pp. 275-281. http://dx.doi.org/10.1016/j.ausmj.2012.05.016
  • Jacoby, J. & Olson, J. C. 1977, Consumer response to price: an attitudinal, information processing perspective, in moving ahead with attitude research. Wind, Y.; Greenberg, P. eds. Chicago: American Marketing Association, pp. 73-86.
  • Kainth, J. S. & Verma, H. V. 2011, "Consumption values: Scale development and validation", Journal of Advances in Management Research, vol. 8, no. 2, pp. 285-300. http://dx.doi.org/10.1108/09727981111175993
  • Kantamneni, S. P. & Coulson, K. R. 1996, "Measuring perceived value: Scale development and research findings from a consumer survey", The Journal of Marketing Management, vol. 6, no. 2, pp. 72-86.
  • Kashyap, R. & Bojanic, D. C. 2000, "A structural analysis of value, quality, and price perceptions of business and leisure travelers", Journal of Travel Research, vol. 39, pp. 45-51. http://dx.doi.org/10.1177/004728750003900106
  • Kim, H. B., Kim, T. T. & Shin, S. W. 2009, "Modeling roles of subjective norms and eTrust in customers’ acceptance of airline B2C eCommerce websites", Tourism Management, vol. 30, no. 2, pp. 266-277. http://dx.doi.org/10.1016/j.tourman.2008.07.001
  • Kim, J. W., Kim, E. J., Seung-Min Kim, S. M. & Hong, H. G. 2011, "Effects of fit with CSR activities and consumption value on corporate image and repurchase intention", International Journal of Business Strategy, vol. 11, no. 1, pp. 35-46. http://dx.doi.org/10.1007/s10551-0100703-y
  • Kline, R. B. 2011, Principles and practice of structural equation modeling. 3rd ed. New York: The Guilford Press.
  • Lai, W. T. & Chen, C. F. 2011, "Behavioral intentions of public transit passengers - the roles of service quality, perceived value, satisfaction and involvement", Transport Policy, vol. 18, pp. 318-325. http://dx.doi.org/10.1016/j.tranpol.2010.09.003
  • Lapierre, J. 2000, "Customer-perceived value in industrial contexts", Journal of Business & Industrial Marketing, vol. 15, no. 2/3, pp. 122140. http://dx.doi.org/10.1108/08858620010316831
  • Liu, B. S. C., Furrer, O. & Sudharshan, D. 2001, "The relations between culture and behavioral intentions toward services", Journal of Service Research, vol. 4, no. 2, pp. 118-129. http://dx.doi.org/10.1177/109467050142004
  • Mandan, M., Hossein, S. & Furuzandeh, A. 2013, "Investigating the impact of advertising on customers’ behavioral intentions: A case of agriculture bank", Business and Economic Research, vol. 1, no. 1, pp. 1-20. http://dx.doi.org/10.5296/ber.v3i1.2799
  • Merle, A., Chandon, J. L., Roux, E.& Alizon, F. 2010, "Perceived value of the mass-customized product and mass customization experience for individual consumers", Production and Operations Management, vol. 19, no. 5, pp. 503-514. http://dx.doi.org/10.1111/j.19375956.2010.01131.x
  • Molinari, L. K., Abratt, R.& Dion, P. 2008, "Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context", Journal of Services Marketing, vol. 22, no. 5, pp. 363-373. http://dx.doi.org/10.1108/08876040810889139
  • Nunnally, J. C.& Bernstein, I. H. 1994, Psychometric theory. 3rd ed. New York: McGraw-Hill Inc.
  • Oliver, R. L. 1997, Satisfaction: a behavioral perspective on the consumer. 2nd ed. New York: M.E. Sharpe, Inc.
  • Parente, E. S., Costa, F. J. & Leocádio, A. C. 2015, "Conceptualization and measurement of customer perceived value in banks: A Brazilian contribution", International Journal of Bank Marketing, vol. 33, no. 4, pp. 494-509. http://dx.doi.org/10.1108/IJBM-04-2014-0051
  • Petrick, J. F. 2002, "Development of a multi-dimensional scale for measuring the perceived value of a service", Journal of Leisure Research, vol. 34, no. 2, pp. 119-134.
  • Pihlström, M. & Brush, G. J. 2008, "Comparing the perceived value of information and entertainment mobile services", Psychology & Marketing, vol. 25, no. 8, pp. 732-755. http://dx.doi.org/10.1002/mar.20236
  • Raykov, T. & Marcoulides, G. A. 2006, A first course in structural equation modelling. 2nd ed. New Jersey: Lawrence Erlbaum Associates.
  • Roig, J. C. F., Garcia, J. S. & Tena, M. A. M. 2009, "Perceived value and customer loyalty in financial services", The Service Industries Journal, vol. 29, no. 6, pp. 775-789. http://dx.doi.org/10.1080/02642060902749286
  • Ruiz, D. M., Gremler, D. D., Washburn, J. H. & Carrion, G. C. 2008, "Service value revisited: Specifying a higher-order, formative measure", Journal of Business Research, vol. 61, pp. 1278-1291. http://dx.doi.org/10.1016/j.jbusres.2008.01.015
  • Ryu, K., Han, H. & Kim, T. H. 2008, "The relations among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions", International Journal of Hospitality Management, vol. 27, pp. 459-469. http://dx.doi.org/10.1016/j.ijhm.2007.11.001
  • Sanchez, J., Callarisa, L., Rodriguez, R. M. & Moliner, M. A. 2006, "Perceived value of the purchase of a tourism product", Tourism Management, vol. 27, no. 3, pp. 394-409. http://dx.doi.org/10.1016/j.tourman.2004.11.007
  • Sheth, J. N., Newman, B. I. & Gross, B. L. 1991a, "Why we buy what we buy: A theory of consumption values", Journal of Business Research, vol. 22, no. 2, pp. 159-170. http://dx.doi.org/10.1016/0148-2963(91)90050-8
  • Sheth, J. N., Newman, B. I. & Gross, B. L. 1991b, Consumption values and market choices: Theory and applications. Ohio: South-Western Publishing.
  • Shukla, P. 2010, "Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment", Services Marketing Quarterly, vol. 31, pp. 466-484. http://dx.doi.org/10.1080/15332969.2010.510730
  • Solomon, M., Bamossy, G., Askegaard, S. & Hogg, M. K. 2006, Consumer behaviour: A European perspective. 3th ed. England: Pearson Education Limited.
  • Sweeney, J. C. & Soutar, G. N. 2001, "Consumer perceived value: The development of a multiple item scale", Journal of Retailing, vol. 77, no. 2, pp. 203-220. http://dx.doi.org/10.1016/S0022-4359(01)00041-0
  • Tam, J. L. M. 2004, "Customer satisfaction, service quality and perceived value: An integrative model", Journal of Marketing Management, vol. 20, pp. 897-917. http://dx.doi.org/10.1362/0267257041838719
  • Tsai, S. P. 2005, "Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value", International Journal of Research in Marketing, vol. 22, pp. 277-291. http://dx.doi.org/10.1016/j.ijresmar.2004.11.002
  • Vogel, V., Evanschitzky, H. & Ramaseshan, B. 2008, "Customer equity drivers and future sales", Journal of Marketing, vol. 72, pp. 98-108. http://dx.doi.org/10.1509/jmkg.72.6.98
  • Walsh, G., Shiu, E. & Hassan, L. M. 2014, "Replicating, validating, and reducing the length of the consumer perceived value scale", Journal of Business Research, vol. 67, no. 3, pp. 260-267. http://dx.doi.org/10.1016/j.jbusres.2013.05.012
  • Wang, C. H. & Chen, S. C. 2012, "The relation of full-service restaurant attributes, evaluative factors and behavioral intention", The International Journal of Organizational Innovation, vol. 5, no. 2, pp. 248-262.
  • Wang, E. S. T. 2014, "Do farmers’ market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?", Journal of Marketing Channels, vol. 21, no. 2, pp. 77-86. http://dx.doi.org/10.1080/1046669X.2013.866066
  • Wang, Y., Lo, H. P., Chi, R. & Yang, Y. 2004, "An integrated framework for customer value and customer-relation-management performance: A customer-based perspective from China", Managing Service Quality, vol. 14, no. 2/3, pp. 169-182. http://dx.doi.org/10.1108/09604520410528590
  • Westbrook, R. A. 1987, "Product/consumption-based affective responses and postpurchase processes", Journal of Marketing Research, vol. 24, no. 3, pp. 258-270. http://dx.doi.org/10.2307/3151636
  • Woodall, T. 2003, "Conceptualising ‘value for the customer’: An attributional, structural and dispositional analysis", Academy of Marketing Science Review 2003, vol. 12, pp. 1-44.
  • Xu, C., Peak, D. & Prybutok, V. 2015, "A customer value, satisfaction, and loyalty perspective of mobile application recommendations", Decision Support Systems, vol. 79, pp. 171-183. http://dx.doi.org/10.1016/j.dss.2015.08.008
  • Yang, Y., Liu, X. Jing, F. & Li, J. 2014, "How does perceived value affect travelers’ satisfaction and loyalty?", Social Behavior And Personality, vol. 42, no. 10, pp. 1733-1744. http://dx.doi.org/10.2224/sbp.2014.42.10.1733
  • Zeithaml, V. A. 1988, "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence", Journal of Marketing, vol. 52, no. 3, pp. 2-22. http://dx.doi.org/10.2307/1251446
  • Zeithaml, V. A., Berry, L. L. & Parasuraman, A. 1996, "The behavioral consequences of service quality", Journal of Marketing, vol. 60, pp. 31-46. http://dx.doi.org/10.2307/1251929

THE EFFECT OF PERCEIVED VALUE ON BEHAVIOURAL INTENTIONS

Year 2017, Volume: 4 Issue: 1, 1 - 16, 30.03.2017
https://doi.org/10.17261/Pressacademia.2017.375

Abstract

Purpose- This study investigates the relation between perceived value
and behavioural intentions in the intercity passenger transportation industry
from a multidimensional point of view. It is expected to contribute to theory
and practice through the conceptualisation of perceived value within the
benefit and sacrifice components and revelation of the effects of these
variables on customers’ behavioural intentions with a holistic
perspective. 

Methodology- Data were collected from 552 consumers that purchased
services from the companies operating in the intercity passenger transportation
industry within the last six months in Turkey. The research model is examined
by using structural equation modelling. 

Findings- The results show that functional, social and emotional
values are more effective on repurchase intention and word of mouth. Likewise,
monetary cost and emotional value are more effective on willingness to pay more
and complaining intention. 







Conclusion- These results may provide practical implications which
could enable managers of intercity passenger transportation companies to
understand the relation between perceived value and behavioural intentions and
improve the customer loyalty on the basis of perceived value. 

References

  • Albayrak, T., Caber, M. & Comen, N. 2016, "Tourist shopping: The relations among shopping attributes, shopping value, and behavioral intention", Tourism Management Perspectives, vol. 18, pp. 98-106. http://dx.doi.org/10.1016/j.tmp.2016.01.007
  • Babin, B. J., Darden, W. R. & Griffin, M. 1994, "Work and/or fun: measuring hedonic and utilitarian shopping value", Journal of Consumer Research, vol. 20, no. 4, pp. 644-656. http://dx.doi.org/10.1086/209376
  • Baker, D. A. & Crompton, J. L. 2000, "Quality, satisfaction and behavioral intentions", Annals of Tourism Research, vol. 27, no. 3, pp. 785804. http://dx.doi.org/10.1016/S0160-7383(99)00108-5
  • Baker, J., Parasuraman, A., Grewal, D. & Voss, G. B. 2002, "The influence of multiple store environment cues on perceived merchandise value and patronage intentions", Journal of Marketing, vol. 66, pp. 120-141. http://dx.doi.org/10.1509/jmkg.66.2.120.18470
  • Bakirtas, H., Bakirtas, I. & Cetin, M. A. 2015, "Effects of utilitarian and hedonic shopping value and consumer satisfaction on consumer behavioral intentions", Ege Academic Review, vol. 15, no. 1, pp. 91-98.
  • Bell, S. J., Menguc, B. & Stefani, S. L. 2004, "When customers disappoint: A model of relational internal marketing and customer complaints", Journal of the Academy of Marketing Science, vol. 32, no. 2, pp. 112-126. http://dx.doi.org/10.1177/0092070303261467
  • Bloemer, J., De Ruyter, K. & Wetzels, M. 1999, "Linking perceived service quality and service loyalty: A multi-dimensional perspective", European Journal of Marketing, vol. 33, no. 11/12, pp. 1082-1106. http://dx.doi.org/10.1108/03090569910292285
  • Boulding, W., Kalra, A., Staelin, R. & Zeithaml, V. A. 1993, "A dynamic process model of service quality: From expectations to behavioral intentions", Journal of Marketing Research, vol. 30, pp. 7-27. http://dx.doi.org/10.2307/3172510
  • Brady, M. K., Robertson, C. J. & Cronin, J. J. 2001, "Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers", Journal of International Management, vol. 7, pp. 129-149. http://dx.doi.org/10.1016/S1075-4253(00)00041-7
  • Brown, T. A. 2006, Confirmatory factor analysis for applied research. 1st ed. New York: The Guilford Press.
  • Byrne, B. M. 2010, Structural equation modeling with AMOS: Basic concepts, applications and programming. 2nd ed. New York: Routledge Taylor and Francis Group.
  • Chaohui, W., Lin, L. & Qiaoyun, X. 2012, "Impact of tourists’ perceived value on behavioral intention for mega events: Analysis of inbound and domestic tourists at Shanghai World Expo", Chinese Geographical Science, vol. 22, no. 6, pp. 742-754. http://dx.doi.org/10.1007/s11769-012-0575-4
  • Chapman, J. & Wahlers, R. 1999, "A revision and empirical test of the extended price-perceived quality model", Journal of Marketing Theory and Practice, vol. 7, no. 3, pp. 53-64. http://dx.doi.org/10.1080/10696679.1999.11501840
  • Chen, C. F. 2008, "Investigating structural relations between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan", Transportation Research Part A, vol. 42, no. 4, pp. 709-717. http://dx.doi.org/10.1016/j.tra.2008.01.007
  • Chen, C. F. & Chen, F. S. 2010, "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists", Tourism Management, vol. 31, no. 1, pp. 29-35. http://dx.doi.org/10.1016/j.tourman.2009.02.008
  • Chen, C. F. & Tsai, D. C. 2007, "How destination image and evaluative factors affect behavioral intentions?", Tourism Management, vol. 28, pp. 1115-1122. http://dx.doi.org/10.1016/j.tourman.2006.07.007
  • Chiu, C. M., Wang, E. T. G., Fang, Y. H. & Huang, H. Y. 2014, "Understanding customers’ repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk", Information Systems Journal, vol. 24, no. 1, pp. 85-114. http://dx.doi.org/10.1111/j.1365-2575.2012.00407.x
  • Choi, K. S., Cho, W. H., Lee, S., Lee, H. & Kim, C. 2004, "The relations among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study", Journal of Business Research, vol. 57, pp. 913-921. http://dx.doi.org/10.1016/S0148-2963(02)00293-X
  • Chu, C. W. & Lu, H. P. 2007, "Factors influencing online music purchase intention in Taiwan: An empirical study based on the valueintention framework", Internet Research, vol. 17, no. 2, pp. 139-155. http://dx.doi.org/10.1108/10662240710737004
  • Cronin, J. J., Brady, M. K. & Hult, G. T. M. 2000, "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments", Journal of Retailing, vol. 76, no. 2, pp. 193-218. http://dx.doi.org/10.1016/S0022-4359(00)00028-2
  • Dedeoglu, B. B., Balikcioglu, S. & Kucukergin, K. G. 2015, "The role of touristsʼ value perceptions in behavioral intentions: The moderating effect of gender", Journal of Travel & Tourism Marketing, vol. 33, no. 4, pp. 513-534. http://dx.doi.org/10.1080/10548408.2015.1064062
  • Fornell, C. & Larcker, D. F. 1981, "Evaluating structural equation models with unobservable variables and measurement error", Journal of Marketing Research, vol. 18, no. 1, pp. 39-50. http://dx.doi.org/10.2307/3151312
  • Fullerton, G. 2003, "When does commitment lead to loyalty?", Journal of Service Research, vol. 5, no. 4, pp. 333-344. http://dx.doi.org/10.1177/1094670503005004005
  • Gallarza, M. G. & Saura, I. G. 2006, "Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behavior", Tourism Management, vol. 27, no. 3, pp. 437-452. http://dx.doi.org/10.1016/j.tourman.2004.12.002
  • Gremler, D. D. & Gwinner, K. P. 2000, "Customer-employee rapport in service relations", Journal of Service Research, vol. 3, no. 1, pp. 82104. http://dx.doi.org/10.1177/109467050031006
  • Ha, J. & Jang S. C. S. 2010, "Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants", International Journal of Hospitality Management, vol. 29, pp. 2-13. http://dx.doi.org/10.1016/j.ijhm.2009.03.009
  • Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C. 1998, Multivariate data analysis. 5th ed. New Jersey: Prentice-Hall Inc.
  • Han, H. & Hwang, J. 2013, "Multi-dimensions of the perceived benefits in a medical hotel and their roles in international travelers’ decisionmaking process", International Journal of Hospitality Management, vol. 35, pp. 100-108. http://dx.doi.org/10.1016/j.ijhm.2013.05.011
  • Hansen, H., Samuelsen, B. M. & Silseth, P. R. 2008, "Customer perceived value in B-t-B service relations: Investigating the importance of corporate reputation", Industrial Marketing Management, vol. 37, pp. 206-2017. http://dx.doi.org/10.1016/j.indmarman.2006.09.001
  • Holbrook, M. B. 1996, "Customer value - a framework for analysis and research", Advances in Consumer Research, vol. 23, no. 1, pp. 138142. http://dx.doi.org/10.4324/9780203010679
  • Holbrook, M. B. 1999, Consumer value: a framework for analysis and research. London: Routledge.
  • Holbrook, M. B. & Hirschman, E. C. 1982, "The experiential aspects of consumption: consumer fantasies, feelings, and fun, The Journal of Consumer Research, vol. 9, no. 2, pp. 132-140. http://dx.doi.org/10.1086/208906
  • Hsiao, K. L. & Chen, C. C. 2016, "What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty", Electronic Commerce Research and Applications, vol. 16, pp. 18-29. http://dx.doi.org/10.1016/j.elerap.2016.01.001
  • Huang, Y. Y. 2012, "Service backstage visibility and the corresponding perceived values in the process of service delivery", Australasian Marketing Journal, vol. 20, no. 4, pp. 275-281. http://dx.doi.org/10.1016/j.ausmj.2012.05.016
  • Jacoby, J. & Olson, J. C. 1977, Consumer response to price: an attitudinal, information processing perspective, in moving ahead with attitude research. Wind, Y.; Greenberg, P. eds. Chicago: American Marketing Association, pp. 73-86.
  • Kainth, J. S. & Verma, H. V. 2011, "Consumption values: Scale development and validation", Journal of Advances in Management Research, vol. 8, no. 2, pp. 285-300. http://dx.doi.org/10.1108/09727981111175993
  • Kantamneni, S. P. & Coulson, K. R. 1996, "Measuring perceived value: Scale development and research findings from a consumer survey", The Journal of Marketing Management, vol. 6, no. 2, pp. 72-86.
  • Kashyap, R. & Bojanic, D. C. 2000, "A structural analysis of value, quality, and price perceptions of business and leisure travelers", Journal of Travel Research, vol. 39, pp. 45-51. http://dx.doi.org/10.1177/004728750003900106
  • Kim, H. B., Kim, T. T. & Shin, S. W. 2009, "Modeling roles of subjective norms and eTrust in customers’ acceptance of airline B2C eCommerce websites", Tourism Management, vol. 30, no. 2, pp. 266-277. http://dx.doi.org/10.1016/j.tourman.2008.07.001
  • Kim, J. W., Kim, E. J., Seung-Min Kim, S. M. & Hong, H. G. 2011, "Effects of fit with CSR activities and consumption value on corporate image and repurchase intention", International Journal of Business Strategy, vol. 11, no. 1, pp. 35-46. http://dx.doi.org/10.1007/s10551-0100703-y
  • Kline, R. B. 2011, Principles and practice of structural equation modeling. 3rd ed. New York: The Guilford Press.
  • Lai, W. T. & Chen, C. F. 2011, "Behavioral intentions of public transit passengers - the roles of service quality, perceived value, satisfaction and involvement", Transport Policy, vol. 18, pp. 318-325. http://dx.doi.org/10.1016/j.tranpol.2010.09.003
  • Lapierre, J. 2000, "Customer-perceived value in industrial contexts", Journal of Business & Industrial Marketing, vol. 15, no. 2/3, pp. 122140. http://dx.doi.org/10.1108/08858620010316831
  • Liu, B. S. C., Furrer, O. & Sudharshan, D. 2001, "The relations between culture and behavioral intentions toward services", Journal of Service Research, vol. 4, no. 2, pp. 118-129. http://dx.doi.org/10.1177/109467050142004
  • Mandan, M., Hossein, S. & Furuzandeh, A. 2013, "Investigating the impact of advertising on customers’ behavioral intentions: A case of agriculture bank", Business and Economic Research, vol. 1, no. 1, pp. 1-20. http://dx.doi.org/10.5296/ber.v3i1.2799
  • Merle, A., Chandon, J. L., Roux, E.& Alizon, F. 2010, "Perceived value of the mass-customized product and mass customization experience for individual consumers", Production and Operations Management, vol. 19, no. 5, pp. 503-514. http://dx.doi.org/10.1111/j.19375956.2010.01131.x
  • Molinari, L. K., Abratt, R.& Dion, P. 2008, "Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context", Journal of Services Marketing, vol. 22, no. 5, pp. 363-373. http://dx.doi.org/10.1108/08876040810889139
  • Nunnally, J. C.& Bernstein, I. H. 1994, Psychometric theory. 3rd ed. New York: McGraw-Hill Inc.
  • Oliver, R. L. 1997, Satisfaction: a behavioral perspective on the consumer. 2nd ed. New York: M.E. Sharpe, Inc.
  • Parente, E. S., Costa, F. J. & Leocádio, A. C. 2015, "Conceptualization and measurement of customer perceived value in banks: A Brazilian contribution", International Journal of Bank Marketing, vol. 33, no. 4, pp. 494-509. http://dx.doi.org/10.1108/IJBM-04-2014-0051
  • Petrick, J. F. 2002, "Development of a multi-dimensional scale for measuring the perceived value of a service", Journal of Leisure Research, vol. 34, no. 2, pp. 119-134.
  • Pihlström, M. & Brush, G. J. 2008, "Comparing the perceived value of information and entertainment mobile services", Psychology & Marketing, vol. 25, no. 8, pp. 732-755. http://dx.doi.org/10.1002/mar.20236
  • Raykov, T. & Marcoulides, G. A. 2006, A first course in structural equation modelling. 2nd ed. New Jersey: Lawrence Erlbaum Associates.
  • Roig, J. C. F., Garcia, J. S. & Tena, M. A. M. 2009, "Perceived value and customer loyalty in financial services", The Service Industries Journal, vol. 29, no. 6, pp. 775-789. http://dx.doi.org/10.1080/02642060902749286
  • Ruiz, D. M., Gremler, D. D., Washburn, J. H. & Carrion, G. C. 2008, "Service value revisited: Specifying a higher-order, formative measure", Journal of Business Research, vol. 61, pp. 1278-1291. http://dx.doi.org/10.1016/j.jbusres.2008.01.015
  • Ryu, K., Han, H. & Kim, T. H. 2008, "The relations among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions", International Journal of Hospitality Management, vol. 27, pp. 459-469. http://dx.doi.org/10.1016/j.ijhm.2007.11.001
  • Sanchez, J., Callarisa, L., Rodriguez, R. M. & Moliner, M. A. 2006, "Perceived value of the purchase of a tourism product", Tourism Management, vol. 27, no. 3, pp. 394-409. http://dx.doi.org/10.1016/j.tourman.2004.11.007
  • Sheth, J. N., Newman, B. I. & Gross, B. L. 1991a, "Why we buy what we buy: A theory of consumption values", Journal of Business Research, vol. 22, no. 2, pp. 159-170. http://dx.doi.org/10.1016/0148-2963(91)90050-8
  • Sheth, J. N., Newman, B. I. & Gross, B. L. 1991b, Consumption values and market choices: Theory and applications. Ohio: South-Western Publishing.
  • Shukla, P. 2010, "Effects of perceived sacrifice, quality, value, and satisfaction on behavioral intentions in the service environment", Services Marketing Quarterly, vol. 31, pp. 466-484. http://dx.doi.org/10.1080/15332969.2010.510730
  • Solomon, M., Bamossy, G., Askegaard, S. & Hogg, M. K. 2006, Consumer behaviour: A European perspective. 3th ed. England: Pearson Education Limited.
  • Sweeney, J. C. & Soutar, G. N. 2001, "Consumer perceived value: The development of a multiple item scale", Journal of Retailing, vol. 77, no. 2, pp. 203-220. http://dx.doi.org/10.1016/S0022-4359(01)00041-0
  • Tam, J. L. M. 2004, "Customer satisfaction, service quality and perceived value: An integrative model", Journal of Marketing Management, vol. 20, pp. 897-917. http://dx.doi.org/10.1362/0267257041838719
  • Tsai, S. P. 2005, "Utility, cultural symbolism and emotion: A comprehensive model of brand purchase value", International Journal of Research in Marketing, vol. 22, pp. 277-291. http://dx.doi.org/10.1016/j.ijresmar.2004.11.002
  • Vogel, V., Evanschitzky, H. & Ramaseshan, B. 2008, "Customer equity drivers and future sales", Journal of Marketing, vol. 72, pp. 98-108. http://dx.doi.org/10.1509/jmkg.72.6.98
  • Walsh, G., Shiu, E. & Hassan, L. M. 2014, "Replicating, validating, and reducing the length of the consumer perceived value scale", Journal of Business Research, vol. 67, no. 3, pp. 260-267. http://dx.doi.org/10.1016/j.jbusres.2013.05.012
  • Wang, C. H. & Chen, S. C. 2012, "The relation of full-service restaurant attributes, evaluative factors and behavioral intention", The International Journal of Organizational Innovation, vol. 5, no. 2, pp. 248-262.
  • Wang, E. S. T. 2014, "Do farmers’ market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?", Journal of Marketing Channels, vol. 21, no. 2, pp. 77-86. http://dx.doi.org/10.1080/1046669X.2013.866066
  • Wang, Y., Lo, H. P., Chi, R. & Yang, Y. 2004, "An integrated framework for customer value and customer-relation-management performance: A customer-based perspective from China", Managing Service Quality, vol. 14, no. 2/3, pp. 169-182. http://dx.doi.org/10.1108/09604520410528590
  • Westbrook, R. A. 1987, "Product/consumption-based affective responses and postpurchase processes", Journal of Marketing Research, vol. 24, no. 3, pp. 258-270. http://dx.doi.org/10.2307/3151636
  • Woodall, T. 2003, "Conceptualising ‘value for the customer’: An attributional, structural and dispositional analysis", Academy of Marketing Science Review 2003, vol. 12, pp. 1-44.
  • Xu, C., Peak, D. & Prybutok, V. 2015, "A customer value, satisfaction, and loyalty perspective of mobile application recommendations", Decision Support Systems, vol. 79, pp. 171-183. http://dx.doi.org/10.1016/j.dss.2015.08.008
  • Yang, Y., Liu, X. Jing, F. & Li, J. 2014, "How does perceived value affect travelers’ satisfaction and loyalty?", Social Behavior And Personality, vol. 42, no. 10, pp. 1733-1744. http://dx.doi.org/10.2224/sbp.2014.42.10.1733
  • Zeithaml, V. A. 1988, "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence", Journal of Marketing, vol. 52, no. 3, pp. 2-22. http://dx.doi.org/10.2307/1251446
  • Zeithaml, V. A., Berry, L. L. & Parasuraman, A. 1996, "The behavioral consequences of service quality", Journal of Marketing, vol. 60, pp. 31-46. http://dx.doi.org/10.2307/1251929
There are 75 citations in total.

Details

Journal Section Articles
Authors

Umit Basaran

Ramazan Aksoy

Publication Date March 30, 2017
Published in Issue Year 2017 Volume: 4 Issue: 1

Cite

APA Basaran, U., & Aksoy, R. (2017). THE EFFECT OF PERCEIVED VALUE ON BEHAVIOURAL INTENTIONS. Journal of Management Marketing and Logistics, 4(1), 1-16. https://doi.org/10.17261/Pressacademia.2017.375

Journal of Management, Marketing and Logistics (JMML) is a scientific, academic, double blind peer-reviewed, quarterly and open-access online journal. The journal publishes four issues a year. The issuing months are March, June, September and December. The publication languages of the Journal are English and Turkish. JMML aims to provide a research source for all practitioners, policy makers, professionals and researchers working in the areas of management, marketing, logistics, supply chain management, international trade. The editor in chief of JMML invites all manuscripts that cover theoretical and/or applied researches on topics related to the interest areas of the Journal. JMML charges no submission or publication fee.


Ethics Policy - JMML applies the standards of Committee on Publication Ethics (COPE). JMML is committed to the academic community ensuring ethics and quality of manuscripts in publications. Plagiarism is strictly forbidden and the manuscripts found to be plagiarized will not be accepted or if published will be removed from the publication. Authors must certify that their manuscripts are their original work. Plagiarism, duplicate, data fabrication and redundant publications are forbidden. The manuscripts are subject to plagiarism check by iThenticate or similar. All manuscript submissions must provide a similarity report (up to 15% excluding quotes, bibliography, abstract, method).


Open Access - All research articles published in PressAcademia Journals are fully open access; immediately freely available to read, download and share. Articles are published under the terms of a Creative Commons license which permits use, distribution and reproduction in any medium, provided the original work is properly cited. Open access is a property of individual works, not necessarily journals or publishers. Community standards, rather than copyright law, will continue to provide the mechanism for enforcement of proper attribution and responsible use of the published work, as they do now.