Research Article
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Year 2020, Volume: 5 Issue: 1, 39 - 54, 30.07.2020
https://doi.org/10.31822/jomat.709096

Abstract

References

  • Altunışık R, Coşkun R, Bayraktaroğlu S, Yildirim E. (2007). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya Yayıncılık (Vol. 226). Sakarya.
  • Andersson T D. (2007). The Tourist in the Experience Economy. Scandinavian Journal of Hospitality and Tourism, 7(1), 46–58. https://doi.org/10.1080/15022250701224035
  • Bademci V. (2006). Tartışmayı Sonlandırmak: Cronbach’ın Alfa Katsayısı, İki Değerli [0, 1] Ölçümlenmiş Maddeler ile Kullanılabilir. Kazım Karabekir Eğitim Fakültesi Dergisi, 13, 438–446.
  • Bahar O, Kozak M. (2005). Türkiye Turizminin Akdeniz Ülkeleri ile Rekabet Gücü Açısından Karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi, 4220, 139–152.
  • Baloglu S, Mccleary K W. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 868–897. https://doi.org/10.1016/S0160-7383(99)00030-4
  • Beerli A, Martín J D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681. https://doi.org/10.1016/j.annals.2004.01.010
  • Berry L L, Carbone L P, Haeckel S H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85.
  • Carlson R A. (1997). Experienced cognition. Psychology Press.
  • Chon Kye‐Sung. (1992). The role of destination image in tourism: An extension. The Tourist Review, 47(1), 2–8. https://doi.org/10.1108/eb058086
  • Chon Kyesung. (1991). Tourism destination image modification process: Marketing implications. Tourism Management, 12(1), 68–72.
  • Crompton J L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18–23.
  • Çelik, P., Yüzbaşioğlu, N., & Topsakal, Y. (2017). The impact of tourists' perceptions on revisit intention. In International Tourism Congress (pp. 29-30).
  • Denzin N K. (1992). Symbolic interactionism and cultural studies: The politics of interpretation. John Wiley & Sons.
  • Echtner C M, Ritchie J R B. (1991). The Meaning and Measurement of Destination Image. Journal of Tourism Studies, 2(2), 2–12. https://doi.org/10.1177/004728759303100402
  • Fakeye P C, Crompton J L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–16. https://doi.org/10.1177/004728759103000202
  • Furmolly, A , Kırkulak Uludağ, B . (2018). Turizmin Türkiye Ekonomisi Üzerindeki Etkisi (1963-2015) . Journal of Multidisciplinary Academic Tourism , 3 (1) , 11-22 . DOI: 10.31822/jomat.364321
  • Gallarza M G, Gil I. (2006). Value dimensions , perceived value , satisfaction and loyalty : an investigation of university students ’ travel behaviour, 27, 437–452. https://doi.org/10.1016/j.tourman.2004.12.002
  • Gallarza M G, Saura I G, Garcı́a H C. (2002). Destination image. Annals of Tourism Research, 29(1), 56–78. https://doi.org/10.1016/S0160-7383(01)00031-7
  • Gartner W C. (1994). Image formation process. Journal of Travel & Tourism Marketing, (2–3), 191–216.
  • Gartner W C, Hunt J D. (1987). An Analysis of State Image Change Over a Twelve-Year Period (1971-1983. Journal of Travel Research, 26(2), 15–19. https://doi.org/10.1177/004728758702600204
  • Gunn C A. (1972). Designing tourist regions. New York: Von Nostrand Reinhold.
  • Gupta S, Vajic M. (1999). The contextual and dialectical nature of experiences. New Service Development: Creating Memorable Experiences, 33–51.
  • Güneren, E., & Karakuş, Y. (2015). Turizmde Postmodern Pazarlama. In B. Kılıç ve Z. Öter (Eds.), Turizm Pazarlamasında Güncel Yaklaşımla. Beta Yayım Dağıtım
  • Gürbüz S, Şahin F. (2014). Sosyal bilimlerde araştırma yöntemleri. Seçkin Yayıncılık. Ankara.
  • Hamidizadeh M R, Cheh M G, Moghadam A H, Salimipour S. (2016). Proposing a Model of the Effect of Word of Mouth on Destination Image of Tourists and Travel Intention. International Journal of Asian Social Science, 6(2), 108–119. https://doi.org/10.18488/journal.1/2016.6.2/1.2.108.119
  • Holbrook M B. (1996). Special session summary customer value C a framework for analysis and research. NA-Advances in Consumer Research Volume 23.
  • Holbrook M B, Hirschman E C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906
  • Hosany S, Witham M. (2010). Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend. Journal of Travel Research, 49(3), 351–364. https://doi.org/10.1177/0047287509346859
  • Hunt J D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1–7.
  • Ibrahim E E, Gill J. (2005). A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions. Marketing Intelligence & Planning, 23(2), 172–188. https://doi.org/10.1108/02634500510589921
  • Jenkins O. (1999). Understanding and Measuring Tourist Destination Images. International Journal of Tourism Research, 1(1), 1–15. https://doi.org/10.1002/(SICI)1522-1970(199901/02)1:1<1::AID-JTR143>3.3.CO;2-C
  • Jurowski C. (2009). An examination of the four realms of tourism experience theory. International CHRIE Conference-Refereed Track, Paper 23. https://doi.org/ISBN#0-9746470-8-X Karakuş, Y., & Çoban, S. (2018). Evaluation Of Stakeholders’ Expectations Towards Congress Tourism By Kano Model: Case Of Nevşehir. Anais Brasileiros de Estudos Turísticos - ABET, 8 (2), 8–20. Retrieved from https://abet.ufjf.emnuvens.com.br/abet/article/view/3027
  • Kim K, Hallab Z, Kim J N. (2012). The moderating effect of travel experience in a destination on the relationship between the destination image and the Intention to revisit. Journal of Hospitality Marketing & Management, 21(5), 486–505. https://doi.org/10.1080/19368623.2012.626745
  • Kim S S, Morrsion A M. (2005). Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup. Tourism Management, 26(2), 233–247. https://doi.org/10.1016/j.tourman.2003.11.003
  • King C, Chen N, Funk D C. (2015). Explorıng Destınatıon Image Decay : A Study of Sport Tourısts ’ Destınatıon Image Change After Event Partıcıpatıon, 39(1), 3–31. https://doi.org/10.1177/1096348012461547
  • Kotler P. (1982). Marketing for nonprofit organizations.
  • Kül Avan, S., & Güçer, E. (2019). Determining the Leisure Satisfaction Levels of Individuals Having Hot Air Balloon Ride as an Adventurous Recreational Activity. Journal of Multidisciplinary Academic Tourism, 63–69. https://doi.org/10.31822/jomat.618715
  • Li X, Vogelson H. (2006). Comparing Methods of Measuring Image Change: a Case Study of a Small-Scale Community Festival. Tourism Analysis, 10(4), 349–360. https://doi.org/10.3727/108354206776162769
  • Mannell R C. (1984). A psychology for leisure research. Loisir et Société/Society and Leisure, 7(1), 11–21.
  • Mathwick C, Malhotra N, Rigdon E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39–56. https://doi.org/10.1016/S0022-4359(00)00045-2
  • Mayo E J. (1973). Regional images and regional travel behavior. In The Travel Research Association Fourth Annual Conference Proceedings (pp. 211–218).
  • McLellan H. (2000). Experience design. Cyberpsychology and Behavior, 3(1), 59–69.
  • Milman A, Pizam A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21–27.
  • Mossberg L. (2007). A Marketing Approach to the Tourist Experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 59–74. https://doi.org/10.1080/15022250701231915
  • O’Sullivan E L, Spangler K J. (1998). Experience marketing: strategies for the new Millennium. Venture Publishing Inc.
  • Oh H, Fiore a. M, Jeoung M. (2007). Measuring Experience Economy Concepts: Tourism Applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
  • Oral S, Çelik A. (2014). Deneyimsel Değer, Tüketici Tatmini Ve Tüketici Sadakati Arasındaki İlişkinin Belirlenmesine Yönelik Bir Araştırma. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16(3), 469–497.
  • Özdamar K. (1999). Paket programlar ile istatistiksel veri analizi. Kaan Kitabevi, Eskişehir, 2(s 257).
  • Özel Ç H, Kozak N. (2016). An exploratory study of resident perceptions toward the tourism industry in Cappadocia: A Social Exchange Theory approach. Asia Pacific Journal of Tourism Research, 0(0), 1–17. https://doi.org/10.1080/10941665.2016.1236826
  • Pektaş F. (2012). Destinasyon İmajının Tatil Satın Alma Kararı Üzerine Etkisi, (Yayımlanmamış Yüksek Lisans tezi). Aksaray Üniversitesi, Sosyal Bilimler Enstitüsü, Aksaray.
  • Pine B J, Gilmore J H. (1999). The experience economy: work is theatre & every business a stage. Harvard Business Press.
  • Prayag G. (2008). Image , Satisfaction and Loyalty — The Case of Cape. An International Journal of Tourism and Hospitality Research, 19(2), 205–224. https://doi.org/10.1080/13032917.2008.9687069
  • Robert L, Chambers R. (2000). Marketing Leadership in Hospitality. New York.
  • Rodríguez Molina M Á, Frías-Jamilena D-M, Castañeda-García J A. (2012). The moderating role of past experience in the formation of a tourist destination’s image and in tourists’ behavioural intentions. Current Issues in Tourism, 3500(May 2013), 1–21. https://doi.org/10.1080/13683500.2012.665045
  • Schmitt B. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53–67. https://doi.org/10.1362/026725799784870496
  • Sheth J N, Newman B I, Gross B L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170.
  • Tapachai N, Waryszak R. (2000). An examination of the role of beneficial image in tourist destination selection. Journal of Travel Research, 39(1), 37–44.
  • Tasci A, Gartner W C. (2007). Destination Image and Its Functional Relationships. Journal of Travel Research, 45 VN-r(4), 413–425. https://doi.org/10.1177/0047287507299569
  • Titz K. (2008). Experiential consumption: Affect-emotions-hedonism. Handbook of Hospitality Marketing Management, 324–352.
  • Uriely N. (2005). The tourist experience. Conceptual developments. Annals of Tourism Research, 32(1), 199–216. https://doi.org/10.1016/j.annals.2004.07.008
  • Vitouladiti O. (2014). Combining Primary Destination Image With Acquired Experience for Effective Marketing. South-Eastern Europe Journal of Economics, 1, 107–133.
  • Wang C, Hsu M. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829–843. https://doi.org/10.1080/10548408.2010.527249
  • Williams P, Soutar G. (2009). Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
  • Woodside A G, Caldwell M, Albers-Miller N D. (2004). Broadening the study of tourism: Introduction to the special issue on the consumer psychology of travel/tourism behavior. Journal of Travel & Tourism Marketing, 17(1), 1–6.
  • Yeh S-S, Chen C, Liu Y-C. (2012). Nostalgic emotion, experiential value, destination image, and place attachment of cultural tourists. Advances in Hospitality and Leisure (Vol. 8). Emerald Group Publishing Ltd. https://doi.org/10.1108/S1745-3542(2012)0000008013

Relationship between Destination Image Change and Behavioral Intention: A Study on Cappadocia Hot Air Balloon Experience

Year 2020, Volume: 5 Issue: 1, 39 - 54, 30.07.2020
https://doi.org/10.31822/jomat.709096

Abstract

This study aims to determine the effect of tourists’ experiences on the change in the image of Cappadocia and the intention of suggesting it to others by the impact of experiences of tourists participating in hot air balloon tours in Cappadocia region. Study universe consists of local and foreign visitors coming to Cappadocia Region. Easy sampling method from non-incidental sampling methods was preferred in the study. The sample consisted of 406 visitors who visited Cappadocia Region and attended hot air balloon tours. According to empirical research findings, it was determined that the value of the hot air balloon experience, and dimensions of memory, entertainment, aesthetics and education have a meaningful and powerful effect on the change of the image of Cappadocia. This change in the image of Cappadocia has the same effect on behavioral intentions. With reference to research findings, it can be said that Cappadocia has a strategic role in the promotion of the hot air ballooning destination, image formation and even positive change of such image. It is recommended that the stakeholders responsible for destination marketing use this role of hot air ballooning to create a competitive advantage.

References

  • Altunışık R, Coşkun R, Bayraktaroğlu S, Yildirim E. (2007). Sosyal Bilimlerde Araştırma Yöntemleri. Sakarya Yayıncılık (Vol. 226). Sakarya.
  • Andersson T D. (2007). The Tourist in the Experience Economy. Scandinavian Journal of Hospitality and Tourism, 7(1), 46–58. https://doi.org/10.1080/15022250701224035
  • Bademci V. (2006). Tartışmayı Sonlandırmak: Cronbach’ın Alfa Katsayısı, İki Değerli [0, 1] Ölçümlenmiş Maddeler ile Kullanılabilir. Kazım Karabekir Eğitim Fakültesi Dergisi, 13, 438–446.
  • Bahar O, Kozak M. (2005). Türkiye Turizminin Akdeniz Ülkeleri ile Rekabet Gücü Açısından Karşılaştırılması. Anatolia: Turizm Araştırmaları Dergisi, 4220, 139–152.
  • Baloglu S, Mccleary K W. (1999). A Model of Destination Image Formation. Annals of Tourism Research, 26(4), 868–897. https://doi.org/10.1016/S0160-7383(99)00030-4
  • Beerli A, Martín J D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657–681. https://doi.org/10.1016/j.annals.2004.01.010
  • Berry L L, Carbone L P, Haeckel S H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85.
  • Carlson R A. (1997). Experienced cognition. Psychology Press.
  • Chon Kye‐Sung. (1992). The role of destination image in tourism: An extension. The Tourist Review, 47(1), 2–8. https://doi.org/10.1108/eb058086
  • Chon Kyesung. (1991). Tourism destination image modification process: Marketing implications. Tourism Management, 12(1), 68–72.
  • Crompton J L. (1979). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18–23.
  • Çelik, P., Yüzbaşioğlu, N., & Topsakal, Y. (2017). The impact of tourists' perceptions on revisit intention. In International Tourism Congress (pp. 29-30).
  • Denzin N K. (1992). Symbolic interactionism and cultural studies: The politics of interpretation. John Wiley & Sons.
  • Echtner C M, Ritchie J R B. (1991). The Meaning and Measurement of Destination Image. Journal of Tourism Studies, 2(2), 2–12. https://doi.org/10.1177/004728759303100402
  • Fakeye P C, Crompton J L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10–16. https://doi.org/10.1177/004728759103000202
  • Furmolly, A , Kırkulak Uludağ, B . (2018). Turizmin Türkiye Ekonomisi Üzerindeki Etkisi (1963-2015) . Journal of Multidisciplinary Academic Tourism , 3 (1) , 11-22 . DOI: 10.31822/jomat.364321
  • Gallarza M G, Gil I. (2006). Value dimensions , perceived value , satisfaction and loyalty : an investigation of university students ’ travel behaviour, 27, 437–452. https://doi.org/10.1016/j.tourman.2004.12.002
  • Gallarza M G, Saura I G, Garcı́a H C. (2002). Destination image. Annals of Tourism Research, 29(1), 56–78. https://doi.org/10.1016/S0160-7383(01)00031-7
  • Gartner W C. (1994). Image formation process. Journal of Travel & Tourism Marketing, (2–3), 191–216.
  • Gartner W C, Hunt J D. (1987). An Analysis of State Image Change Over a Twelve-Year Period (1971-1983. Journal of Travel Research, 26(2), 15–19. https://doi.org/10.1177/004728758702600204
  • Gunn C A. (1972). Designing tourist regions. New York: Von Nostrand Reinhold.
  • Gupta S, Vajic M. (1999). The contextual and dialectical nature of experiences. New Service Development: Creating Memorable Experiences, 33–51.
  • Güneren, E., & Karakuş, Y. (2015). Turizmde Postmodern Pazarlama. In B. Kılıç ve Z. Öter (Eds.), Turizm Pazarlamasında Güncel Yaklaşımla. Beta Yayım Dağıtım
  • Gürbüz S, Şahin F. (2014). Sosyal bilimlerde araştırma yöntemleri. Seçkin Yayıncılık. Ankara.
  • Hamidizadeh M R, Cheh M G, Moghadam A H, Salimipour S. (2016). Proposing a Model of the Effect of Word of Mouth on Destination Image of Tourists and Travel Intention. International Journal of Asian Social Science, 6(2), 108–119. https://doi.org/10.18488/journal.1/2016.6.2/1.2.108.119
  • Holbrook M B. (1996). Special session summary customer value C a framework for analysis and research. NA-Advances in Consumer Research Volume 23.
  • Holbrook M B, Hirschman E C. (1982). The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun. Journal of Consumer Research, 9(2), 132. https://doi.org/10.1086/208906
  • Hosany S, Witham M. (2010). Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend. Journal of Travel Research, 49(3), 351–364. https://doi.org/10.1177/0047287509346859
  • Hunt J D. (1975). Image as a factor in tourism development. Journal of Travel Research, 13(3), 1–7.
  • Ibrahim E E, Gill J. (2005). A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions. Marketing Intelligence & Planning, 23(2), 172–188. https://doi.org/10.1108/02634500510589921
  • Jenkins O. (1999). Understanding and Measuring Tourist Destination Images. International Journal of Tourism Research, 1(1), 1–15. https://doi.org/10.1002/(SICI)1522-1970(199901/02)1:1<1::AID-JTR143>3.3.CO;2-C
  • Jurowski C. (2009). An examination of the four realms of tourism experience theory. International CHRIE Conference-Refereed Track, Paper 23. https://doi.org/ISBN#0-9746470-8-X Karakuş, Y., & Çoban, S. (2018). Evaluation Of Stakeholders’ Expectations Towards Congress Tourism By Kano Model: Case Of Nevşehir. Anais Brasileiros de Estudos Turísticos - ABET, 8 (2), 8–20. Retrieved from https://abet.ufjf.emnuvens.com.br/abet/article/view/3027
  • Kim K, Hallab Z, Kim J N. (2012). The moderating effect of travel experience in a destination on the relationship between the destination image and the Intention to revisit. Journal of Hospitality Marketing & Management, 21(5), 486–505. https://doi.org/10.1080/19368623.2012.626745
  • Kim S S, Morrsion A M. (2005). Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup. Tourism Management, 26(2), 233–247. https://doi.org/10.1016/j.tourman.2003.11.003
  • King C, Chen N, Funk D C. (2015). Explorıng Destınatıon Image Decay : A Study of Sport Tourısts ’ Destınatıon Image Change After Event Partıcıpatıon, 39(1), 3–31. https://doi.org/10.1177/1096348012461547
  • Kotler P. (1982). Marketing for nonprofit organizations.
  • Kül Avan, S., & Güçer, E. (2019). Determining the Leisure Satisfaction Levels of Individuals Having Hot Air Balloon Ride as an Adventurous Recreational Activity. Journal of Multidisciplinary Academic Tourism, 63–69. https://doi.org/10.31822/jomat.618715
  • Li X, Vogelson H. (2006). Comparing Methods of Measuring Image Change: a Case Study of a Small-Scale Community Festival. Tourism Analysis, 10(4), 349–360. https://doi.org/10.3727/108354206776162769
  • Mannell R C. (1984). A psychology for leisure research. Loisir et Société/Society and Leisure, 7(1), 11–21.
  • Mathwick C, Malhotra N, Rigdon E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77(1), 39–56. https://doi.org/10.1016/S0022-4359(00)00045-2
  • Mayo E J. (1973). Regional images and regional travel behavior. In The Travel Research Association Fourth Annual Conference Proceedings (pp. 211–218).
  • McLellan H. (2000). Experience design. Cyberpsychology and Behavior, 3(1), 59–69.
  • Milman A, Pizam A. (1995). The role of awareness and familiarity with a destination: The central Florida case. Journal of Travel Research, 33(3), 21–27.
  • Mossberg L. (2007). A Marketing Approach to the Tourist Experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 59–74. https://doi.org/10.1080/15022250701231915
  • O’Sullivan E L, Spangler K J. (1998). Experience marketing: strategies for the new Millennium. Venture Publishing Inc.
  • Oh H, Fiore a. M, Jeoung M. (2007). Measuring Experience Economy Concepts: Tourism Applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
  • Oral S, Çelik A. (2014). Deneyimsel Değer, Tüketici Tatmini Ve Tüketici Sadakati Arasındaki İlişkinin Belirlenmesine Yönelik Bir Araştırma. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16(3), 469–497.
  • Özdamar K. (1999). Paket programlar ile istatistiksel veri analizi. Kaan Kitabevi, Eskişehir, 2(s 257).
  • Özel Ç H, Kozak N. (2016). An exploratory study of resident perceptions toward the tourism industry in Cappadocia: A Social Exchange Theory approach. Asia Pacific Journal of Tourism Research, 0(0), 1–17. https://doi.org/10.1080/10941665.2016.1236826
  • Pektaş F. (2012). Destinasyon İmajının Tatil Satın Alma Kararı Üzerine Etkisi, (Yayımlanmamış Yüksek Lisans tezi). Aksaray Üniversitesi, Sosyal Bilimler Enstitüsü, Aksaray.
  • Pine B J, Gilmore J H. (1999). The experience economy: work is theatre & every business a stage. Harvard Business Press.
  • Prayag G. (2008). Image , Satisfaction and Loyalty — The Case of Cape. An International Journal of Tourism and Hospitality Research, 19(2), 205–224. https://doi.org/10.1080/13032917.2008.9687069
  • Robert L, Chambers R. (2000). Marketing Leadership in Hospitality. New York.
  • Rodríguez Molina M Á, Frías-Jamilena D-M, Castañeda-García J A. (2012). The moderating role of past experience in the formation of a tourist destination’s image and in tourists’ behavioural intentions. Current Issues in Tourism, 3500(May 2013), 1–21. https://doi.org/10.1080/13683500.2012.665045
  • Schmitt B. (1999). Experiential Marketing. Journal of Marketing Management, 15, 53–67. https://doi.org/10.1362/026725799784870496
  • Sheth J N, Newman B I, Gross B L. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159–170.
  • Tapachai N, Waryszak R. (2000). An examination of the role of beneficial image in tourist destination selection. Journal of Travel Research, 39(1), 37–44.
  • Tasci A, Gartner W C. (2007). Destination Image and Its Functional Relationships. Journal of Travel Research, 45 VN-r(4), 413–425. https://doi.org/10.1177/0047287507299569
  • Titz K. (2008). Experiential consumption: Affect-emotions-hedonism. Handbook of Hospitality Marketing Management, 324–352.
  • Uriely N. (2005). The tourist experience. Conceptual developments. Annals of Tourism Research, 32(1), 199–216. https://doi.org/10.1016/j.annals.2004.07.008
  • Vitouladiti O. (2014). Combining Primary Destination Image With Acquired Experience for Effective Marketing. South-Eastern Europe Journal of Economics, 1, 107–133.
  • Wang C, Hsu M. (2010). The relationships of destination image, satisfaction, and behavioral intentions: An integrated model. Journal of Travel & Tourism Marketing, 27(8), 829–843. https://doi.org/10.1080/10548408.2010.527249
  • Williams P, Soutar G. (2009). Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36(3), 413–438. https://doi.org/10.1016/j.annals.2009.02.002
  • Woodside A G, Caldwell M, Albers-Miller N D. (2004). Broadening the study of tourism: Introduction to the special issue on the consumer psychology of travel/tourism behavior. Journal of Travel & Tourism Marketing, 17(1), 1–6.
  • Yeh S-S, Chen C, Liu Y-C. (2012). Nostalgic emotion, experiential value, destination image, and place attachment of cultural tourists. Advances in Hospitality and Leisure (Vol. 8). Emerald Group Publishing Ltd. https://doi.org/10.1108/S1745-3542(2012)0000008013
There are 65 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Papers
Authors

Akın Özen 0000-0003-1172-5448

Ebru Güneren Özdemir

Publication Date July 30, 2020
Published in Issue Year 2020 Volume: 5 Issue: 1

Cite

APA Özen, A., & Güneren Özdemir, E. (2020). Relationship between Destination Image Change and Behavioral Intention: A Study on Cappadocia Hot Air Balloon Experience. Journal of Multidisciplinary Academic Tourism, 5(1), 39-54. https://doi.org/10.31822/jomat.709096



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