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Destinasyon Kişiliği ve Deneyimleme Kalitesinin Memnuniyet ve Davranışsal Niyetler Üzerindeki Etkisi

Year 2022, Volume: 24 Issue: 42, 144 - 168, 27.06.2022

Gözde Türktarhan Nazmi Kozak

Abstract

Bu araştırmanın amacı deneyimleme kalitesinin ve destinasyon kişiliğinin turistlerin memnuniyet düzeyleri ve destinasyona dair davranışsal niyetlerinin belirlenmesidir. Bu temel amaçtan hareket ederek Türkiye’nin popüler ve özgün destinasyonlarından olan Kapadokya bölgesini ziyaret eden turistlerden yüzyüze anket tekniğiyle veri toplanmıştır. Toplanan soru formları arasında kullanılabilir olan 606 soru formu araştırmanın hipotezleri doğrultusunda açımlayıcı faktör analizi, basit doğrusal korelasyon, çoklu doğrusal regresyon analizi edilmiştir. Sonuç olarak araştırmanın hipotezleri kabul edilmiştir. Bu sonuçlar doğrultusunda bölgenin turizm açısından kalkındırılması, turist profiline ve bölgede sunulan deneyimlere paralel olarak yerel yönetime, turizm sektörü profesyonellerine öneriler geliştirilmiştir.

Keywords

destinasyon pazarlamasi Kapadokya tüketici davranışı tavsiye etme niyeti tekrar ziyaret etme niyeti

Supporting Institution

Anadolu Universitesi

Project Number

1610E636

References

  • Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356.
  • Ajanovic, E. and Çizel, B. (2016). Destination Brand Personality, Self-Congruity Theory and the Intention to Visit a Destination. Mediterranean Journal of Humanities, 4(1), 1-16.
  • Alpar, R. (2016). Spor, Sağlık ve Eğitim Bilimlerinden Örneklerle Uygulamalı Istatistik ve Geçerlik-Güvenirlik [Applied Statistics and Validity-Reliability with Examples from Sports, Health and Education Sciences]. Ankara: Detay Publishing.
  • Altunel, M. C. (2016). Öznel Zindeliğin Deneyimleme Kalitesi Üzerindeki Etkisinde Ilgilenimin Ara Değişken Rolünün Incelenmesi [Examining the Mediating Role of Interest in the Effect of Subjective Vitality on Quality of Experience]. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 15(29), 335-347.
  • Altunel, M. and Erkut, B. (2015). Cultural Tourism in İstanbul: The Mediation Effect of Tourist Experience And Satisfaction on the Relationship Between Involvement and Recomendation Intention. Journal of Destination Marketing and Management, 4(1), 213-221.
  • Bansal, H. and Voyer, P. (2000). Word-of-Mouth Processes Within a Services Purchase Decision Context. Journal of Service Research, 3(2), 166-177.
  • Bektaş, H. (2017). Açıklayıcı Faktör Analizi [Exploratory Factor Analysis]. İstanbul: Beta Publishing.
  • Büyüköztürk, Ş. (2010). Sosyal Bilimler Için Veri Analizi El Kitabı [Manual of data analysis for social sciences]. Ankara: Pegem Publishing.
  • Çabuklu, Y. (2008). Toplumsal Performanslar [Perormance Society]. Ankara: Ayraç Publishing.
  • Çavuşgil Köse, B. and Akyol, A. (2015). İstanbul'u Ziyaret Eden Üçüncü Yaş Turistlerin Stratejik Deneyimsel Pazarlama Algılarının Deneyimsel Tatmin ve Davranışsal Niyetler Üzerindeki Etkisi [The Effect of Strategic Experiential Marketing Perceptions of Third Age Tourists Visiting Istanbul on Experiential Satisfaction and Behavioral Intentions]. 16. Ulusal Turizm Kongresi Bildiriler Kitabı, Çanakkale: Detay Publishing, s. 1285-1304.
  • Chang, T. and Horng, S. (2010). Conceptualizing and measuring experience quality: The customer's perspective. The Service Industries Journal, 30(14), 2401-2419.
  • Chen, C.-F. and Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioal intentions for heritage tourists. Tourism Management, 31, 29-35.
  • Chen, C.-F. and Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36(2013), 269-278.
  • Chen, C.-F. vand Tsai, D. (2007). How Destination Image and Evaluate Factors Affect Behavioral Intentions? Tourism Management, 28(2007), 1115-1122.
  • Clawson, M. (1963). Land and Water for Recreation: Opportunities, Problems and Policies. Chicago: Rand McNally.
  • Cohen, E. (1972). Toward a Sociology of International Tourism. Social Research, 39(2), 164-182.
  • Cohen, E. (1979). A Phenomenology of Tourist Experiences. Sociology, 13(2), 179-201.
  • Cole, S. and Chancellor, H. (2008). Examining the Festival Atributes That Impact Visitor Experience, Satisfaction, and Revisit Intention. Journal of Vacation Marketing, 15(4), 323-333.
  • Cole, S. and Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experience. Journal of Travel and Tourism Marketing, 16 (1), 77-88.
  • Cronin, J. and Taylor, S. (1992). Measuring Service Quality: A Re-Examination and Extension. Journal of Marketing, 56(3), 55-68.
  • Demir, M. Ö. (2012). Sosyal Bilimlerden Istatistiksel Analiz SPSS 20 Kullanım Kılavuzu [Statistical Analysis from Social Sciences SPSS 20 User's Guide]. Ankara: Detay Publishing. Duhigg, C. (2012). Alışkanlıkların Gücü [The Power of Habit] (Çev: H. Balkara Çevikus). İstanbul: Boyner Publishing.
  • Ekinci, Y. and Hosany, S. (2006). Destination Personality: An Application of Brand Personality to Tourism Destinations. Journal of Tourism Research, 45(6), 127-139.
  • Elands, B. and Lengkeek, J. (2012). The Tourist Experience of Out-There-Ness: Theory of Empirical Research. Forest Policy and Economics, 19(2), 31-38.
  • Feifer, M. (1985). Going Places. Londra: Macmillan Publishing.
  • Giraldi, A. (2012). Destination Personality, Self-Congruity and Tourism Behaviour: The Case of The City of Rome. http://www.marketing-trends-congress.com/archives/2013/pages/PDF/711.pdf (22.04.2017)
  • Hirschman, E. ve Holbrook, M. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
  • Huang, S., Weiler, B. and Assaker, G. (2015). Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention. Journal of Travel Research, 54(3), 344-358.
  • Hui, T., Wan, D. and Ho, A. (2007). Tourists' Satisfaction, Recommendation and Revisiting Singapore. Tourism Management, 28(4), 965-975.
  • Hultman, M., Skarmeas, D., Oghazi, P. and Beheshti, H. (2015). Achieving Tourist Loyalty Through Destination Personality, Satisfaction, and Identication. Journal of Business Research, 68(2), 2227-2231.
  • Hutchinson, J., Lai, F. and Wang, Y. (2009). Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions Among Golf Travelers. Tourism Management, 30(5), 298-308.
  • Jennings, G., Lee, Y.-S., Ayling, A., Lunny, B., Cater, C. and Ollenburg, C. (2009). Quality Tourism Experiences: Reviews, Reflections, Research Agendas. Journal of Hospitality Marketing and Management, 18(2-3), 294-310.
  • Kang, M. and Gretzel, U. (2012). Effects of Podcast Tours on Tourist Experiences an A National Park. Tourism Management, 33(2012), 440-455.
  • Kanıbir, H., Nart, S. and Saydan, R. (2010). Şehir Pazarlamasında Marka Kişiliğinin Etkisi: Algılanan Marka Kişiliği-Turistlerin Tavsiye Etme Davranışı Ilişkisi [The Effect of Brand Personality in City Marketing: The Relationship between Perceived Brand Personality and Tourist Recommendation Behavior]. Pazarlama ve Pazarlama Araştırmaları Dergisi, 4(6), 53-84.
  • Kılıç, B. ve Sop, S. (2012). Destination Personality, Self-Congruity and Loyalty. Journal of Hospitality Management and Tourism, 3(5), 95-105.
  • Klaus, P. (2010). EXQ: Development and Validation af a Multiple-Item Scale For Assessing Customer Experience Quality (Doctoral Thesis). Oxfordshire: Cranfield University School of Management, Oxford.
  • Kozak, M. and Baloglu, S. (2011). Managing and Marketing Tourist Destinations: Strategies to Gain a Compatitive Edge. New York: Routledge Publishing.
  • Lee, J. and Xie, L. (2011). Cognitive Destination Image, Destination Personality and Behavioral Intentions: An Integrated Perspective of Destination Branding. 16th Graduate Students Research Conference. Amherst: University of Massachusetts.
  • Lewis, N. and Palmer, A. (2014). The Effects of Anticipatory Emotions on Service Satisfaction and Behavioral Intention. Journal of Services Marketing, 28(6), 437-451.
  • Liu, C., Marchewka, J. T., Lu, J., and Yu, C. S. (2005). Beyond Concern: A Privacy-Trust-Behavioral Intention Model of Electronic Commerce. Information and Management, 42(2), 289-304.
  • MacCannell, D. (1973). Staged Authenticity: Arrangements of Social Space in Tourist Settings. American Journal of Sociology, 79(4), 589-603.
  • Murphy, L., Moscardo, G. and Benckendorff, P. (2007). Using Brand Personality to Differetiate Regional Tourism Destinations. Journal of Tourism Research, 46(1), 45-61.
  • Odabaşı, Y. and Barış, G. (2002). Tüketici Davranışı [Consumer Behaviour]. İstanbul: MediaCat Publishing.
  • Otto, J. and Ritchie, J. (1996). The Service Experience in Tourism. Tourism Management, 17(3), 165-174.
  • Otto, J. and Ritchie, J. (2000). The Service Experience in Tourism. C. Ryan vandS. Page (Eds), Tourism Management: Towards the New Millenium in (pp. 321-340), Oxford: Elsevier Science. Pearce, P. and Caltabino, M. (1982). Inferring Travel Motivations From Travellers' Experiences. Journal of Tourism Research, 17(3), 337-352.
  • Pine, J. and Gilmore, J. (2012). Deneyim Ekonomisi [Experience Economy] (Çev: L.Cinemre). İstanbul: Optimist Publishing.
  • Shiong, P. and Abdullah, A. (2017). Factors Influencing Archaeological Tourists’ Behavioral Intentions: A Conceptual Framework. Journal o Tourism Hospitality and Culinary Arts, 9(1), 1-10. Smith, V. (1989). Hosts and Guests: The Anthropology of Tourism. Philadelphia: University of Pennsylvania Publishing.
  • Sop, S., Kılıç, B. and Akyurt Kurnaz, H. (2012). Destinasyon Kişiliği Ve Memnuniyet Ilişkisi: Yerli Turistler Üzerine Bir Araştırma [Destination Personality and Satisfaction Relationship: A Study on Domestic Tourists]. 13. Ulusal Turizm Kongresi Bildiri Kitabı, (pp. 1123-1138).
  • Souiden, N., Ladhari, R. and Chiadmi, N. (2017). Destination Personality and Destination Image. Journal of Hospitality and Tourism Management, 32(1), 54-70.
  • T.C. Kültür ve Turizm Bakanlığı. (2018). Turizm Işletme ve Belediye Belgeli Tesisler- Milliyetlerine Göre Konaklama Istatistikleri (Kapadokya) [Tourism Accommodation Statistics (Cappadocia)]. Ankara: T.C. Kültür ve Turizm Bakanlığı Yatırım ve İşletmeler Genel Müdürlüğü.
  • Tabachnick, B. and Fidell, L. (2015). Çok Değişkenli Istatistiklerin Kullanımı [Multivariate Statistics] (Çev.Ed: M. Baloğlu). Ankara: Nobel Publishing.
  • Umur, M.and Eren, D. (2016). Destinasyon Imajı Ve Destinasyon Kişiliğinin Ziyaretçi Memnuniyeti Ve Geleceği Yönelik Ziyaretçi Davranışı Üzerine Etkisi: Kapadokya Örneği [The Effect of Destination Image and Destination Personality on Visitor Satisfaction and Future Visitor Behavior: The Case of Cappadocia]. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 6(1), 271-294.
  • Urry, J. (1990). The Tourist Gaze, Leisure and Travel in Contemporary Socities. Londra: Sage Publishing.
  • Urry, J. (2009). Turist Bakışı [Tourist Gaze] (Çev. E. Tataroğlu ve İ. Yıldız). Ankara: BilgeSu.
  • Uşaklı, A. and Baloglu, S. (2011). Brand Personality of Tourist Destinations: An Application of Self-Congruity Theory. Tourism Management, 32(4), 114-127.
  • Vittersø, J., Vorkinn, M., Vistad, O. and Vaagland, J. (2000). Tourist Experiences and Attractions. Annals of Tourism Research, 27(2), 432-450.
  • Volo, S. (2010). Conceptualizing Experience: A Tourist Based Approach. N. Scott, E. Lwas and P. Boksberger (Eds), Marketing of Tourism Experiences in (pp. 13-29). New York: Routledge.
  • Wirtz, J., Mattila, A. and Tan, R. (2000). The Moderating Role of Target-Arousal on The Impact of Affect on Satisfaction: An Examination in The Context of Service Experiences. Journal of Retailing, 76(3), 347-365.
  • Xie, K. and Lee, J. (2013). Toward the Perspective of Cognitive Destination Image and Destination Personality: The case of Beijing. Journal of Travel and Tourism Marketing, 30(2), 538-556. Yu, L. and Goulden, M. (2006). A Comparative Analysis of International Tourists' Satisfaction in Mongolia. Tourism Management, 27(6), 1331-1342.
  • Zeithalm, V., Berry, L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
  • Zhou, M., and Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability, 14(3), 1621.
  • Zins, A. (2002). Consumption Emotions, Experience, Quality and Satisfaction: A Structural Analysis for Complainers Versus Non-Complainers. Journal of Travel and Tourism Marketing, 12(2/3), 3-18.

The Impact of Destination Personality and Experience Quality on Satisfaction and Behavioral Intentions

Year 2022, Volume: 24 Issue: 42, 144 - 168, 27.06.2022

Gözde Türktarhan Nazmi Kozak

Abstract

The purpose of this research is to determine the quality of experience and destination personality, the satisfaction levels of tourists and their behavioral intentions towards the destination. Based on this main purpose, data were collected from the tourists visiting the Cappadocia region, which is one of the popular and unique destinations of Turkey, by face-to-face survey technique. Among the collected questionnaires, 606 questionnaires that could be used were analyzed by using exploratory factor analysis, simple linear correlation, multiple linear regression in line with the hypotheses. As a result, the hypotheses of the research were accepted. In line with these results, some suggestions have been made for the development of the region in terms of tourism.

Keywords

Destination marketing Cappadocia consumer behavior intention to recommend intention to revisit

Project Number

1610E636

References

  • Aaker, J. (1997). Dimensions of Brand Personality. Journal of Marketing Research, 34(3), 347-356.
  • Ajanovic, E. and Çizel, B. (2016). Destination Brand Personality, Self-Congruity Theory and the Intention to Visit a Destination. Mediterranean Journal of Humanities, 4(1), 1-16.
  • Alpar, R. (2016). Spor, Sağlık ve Eğitim Bilimlerinden Örneklerle Uygulamalı Istatistik ve Geçerlik-Güvenirlik [Applied Statistics and Validity-Reliability with Examples from Sports, Health and Education Sciences]. Ankara: Detay Publishing.
  • Altunel, M. C. (2016). Öznel Zindeliğin Deneyimleme Kalitesi Üzerindeki Etkisinde Ilgilenimin Ara Değişken Rolünün Incelenmesi [Examining the Mediating Role of Interest in the Effect of Subjective Vitality on Quality of Experience]. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 15(29), 335-347.
  • Altunel, M. and Erkut, B. (2015). Cultural Tourism in İstanbul: The Mediation Effect of Tourist Experience And Satisfaction on the Relationship Between Involvement and Recomendation Intention. Journal of Destination Marketing and Management, 4(1), 213-221.
  • Bansal, H. and Voyer, P. (2000). Word-of-Mouth Processes Within a Services Purchase Decision Context. Journal of Service Research, 3(2), 166-177.
  • Bektaş, H. (2017). Açıklayıcı Faktör Analizi [Exploratory Factor Analysis]. İstanbul: Beta Publishing.
  • Büyüköztürk, Ş. (2010). Sosyal Bilimler Için Veri Analizi El Kitabı [Manual of data analysis for social sciences]. Ankara: Pegem Publishing.
  • Çabuklu, Y. (2008). Toplumsal Performanslar [Perormance Society]. Ankara: Ayraç Publishing.
  • Çavuşgil Köse, B. and Akyol, A. (2015). İstanbul'u Ziyaret Eden Üçüncü Yaş Turistlerin Stratejik Deneyimsel Pazarlama Algılarının Deneyimsel Tatmin ve Davranışsal Niyetler Üzerindeki Etkisi [The Effect of Strategic Experiential Marketing Perceptions of Third Age Tourists Visiting Istanbul on Experiential Satisfaction and Behavioral Intentions]. 16. Ulusal Turizm Kongresi Bildiriler Kitabı, Çanakkale: Detay Publishing, s. 1285-1304.
  • Chang, T. and Horng, S. (2010). Conceptualizing and measuring experience quality: The customer's perspective. The Service Industries Journal, 30(14), 2401-2419.
  • Chen, C.-F. and Chen, F.-S. (2010). Experience quality, perceived value, satisfaction and behavioal intentions for heritage tourists. Tourism Management, 31, 29-35.
  • Chen, C.-F. and Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyalty. Tourism Management, 36(2013), 269-278.
  • Chen, C.-F. vand Tsai, D. (2007). How Destination Image and Evaluate Factors Affect Behavioral Intentions? Tourism Management, 28(2007), 1115-1122.
  • Clawson, M. (1963). Land and Water for Recreation: Opportunities, Problems and Policies. Chicago: Rand McNally.
  • Cohen, E. (1972). Toward a Sociology of International Tourism. Social Research, 39(2), 164-182.
  • Cohen, E. (1979). A Phenomenology of Tourist Experiences. Sociology, 13(2), 179-201.
  • Cole, S. and Chancellor, H. (2008). Examining the Festival Atributes That Impact Visitor Experience, Satisfaction, and Revisit Intention. Journal of Vacation Marketing, 15(4), 323-333.
  • Cole, S. and Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experience. Journal of Travel and Tourism Marketing, 16 (1), 77-88.
  • Cronin, J. and Taylor, S. (1992). Measuring Service Quality: A Re-Examination and Extension. Journal of Marketing, 56(3), 55-68.
  • Demir, M. Ö. (2012). Sosyal Bilimlerden Istatistiksel Analiz SPSS 20 Kullanım Kılavuzu [Statistical Analysis from Social Sciences SPSS 20 User's Guide]. Ankara: Detay Publishing. Duhigg, C. (2012). Alışkanlıkların Gücü [The Power of Habit] (Çev: H. Balkara Çevikus). İstanbul: Boyner Publishing.
  • Ekinci, Y. and Hosany, S. (2006). Destination Personality: An Application of Brand Personality to Tourism Destinations. Journal of Tourism Research, 45(6), 127-139.
  • Elands, B. and Lengkeek, J. (2012). The Tourist Experience of Out-There-Ness: Theory of Empirical Research. Forest Policy and Economics, 19(2), 31-38.
  • Feifer, M. (1985). Going Places. Londra: Macmillan Publishing.
  • Giraldi, A. (2012). Destination Personality, Self-Congruity and Tourism Behaviour: The Case of The City of Rome. http://www.marketing-trends-congress.com/archives/2013/pages/PDF/711.pdf (22.04.2017)
  • Hirschman, E. ve Holbrook, M. (1982). Hedonic Consumption: Emerging Concepts, Methods and Propositions. Journal of Marketing, 46(3), 92-101.
  • Huang, S., Weiler, B. and Assaker, G. (2015). Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention. Journal of Travel Research, 54(3), 344-358.
  • Hui, T., Wan, D. and Ho, A. (2007). Tourists' Satisfaction, Recommendation and Revisiting Singapore. Tourism Management, 28(4), 965-975.
  • Hultman, M., Skarmeas, D., Oghazi, P. and Beheshti, H. (2015). Achieving Tourist Loyalty Through Destination Personality, Satisfaction, and Identication. Journal of Business Research, 68(2), 2227-2231.
  • Hutchinson, J., Lai, F. and Wang, Y. (2009). Understanding the Relationships of Quality, Value, Equity, Satisfaction, and Behavioral Intentions Among Golf Travelers. Tourism Management, 30(5), 298-308.
  • Jennings, G., Lee, Y.-S., Ayling, A., Lunny, B., Cater, C. and Ollenburg, C. (2009). Quality Tourism Experiences: Reviews, Reflections, Research Agendas. Journal of Hospitality Marketing and Management, 18(2-3), 294-310.
  • Kang, M. and Gretzel, U. (2012). Effects of Podcast Tours on Tourist Experiences an A National Park. Tourism Management, 33(2012), 440-455.
  • Kanıbir, H., Nart, S. and Saydan, R. (2010). Şehir Pazarlamasında Marka Kişiliğinin Etkisi: Algılanan Marka Kişiliği-Turistlerin Tavsiye Etme Davranışı Ilişkisi [The Effect of Brand Personality in City Marketing: The Relationship between Perceived Brand Personality and Tourist Recommendation Behavior]. Pazarlama ve Pazarlama Araştırmaları Dergisi, 4(6), 53-84.
  • Kılıç, B. ve Sop, S. (2012). Destination Personality, Self-Congruity and Loyalty. Journal of Hospitality Management and Tourism, 3(5), 95-105.
  • Klaus, P. (2010). EXQ: Development and Validation af a Multiple-Item Scale For Assessing Customer Experience Quality (Doctoral Thesis). Oxfordshire: Cranfield University School of Management, Oxford.
  • Kozak, M. and Baloglu, S. (2011). Managing and Marketing Tourist Destinations: Strategies to Gain a Compatitive Edge. New York: Routledge Publishing.
  • Lee, J. and Xie, L. (2011). Cognitive Destination Image, Destination Personality and Behavioral Intentions: An Integrated Perspective of Destination Branding. 16th Graduate Students Research Conference. Amherst: University of Massachusetts.
  • Lewis, N. and Palmer, A. (2014). The Effects of Anticipatory Emotions on Service Satisfaction and Behavioral Intention. Journal of Services Marketing, 28(6), 437-451.
  • Liu, C., Marchewka, J. T., Lu, J., and Yu, C. S. (2005). Beyond Concern: A Privacy-Trust-Behavioral Intention Model of Electronic Commerce. Information and Management, 42(2), 289-304.
  • MacCannell, D. (1973). Staged Authenticity: Arrangements of Social Space in Tourist Settings. American Journal of Sociology, 79(4), 589-603.
  • Murphy, L., Moscardo, G. and Benckendorff, P. (2007). Using Brand Personality to Differetiate Regional Tourism Destinations. Journal of Tourism Research, 46(1), 45-61.
  • Odabaşı, Y. and Barış, G. (2002). Tüketici Davranışı [Consumer Behaviour]. İstanbul: MediaCat Publishing.
  • Otto, J. and Ritchie, J. (1996). The Service Experience in Tourism. Tourism Management, 17(3), 165-174.
  • Otto, J. and Ritchie, J. (2000). The Service Experience in Tourism. C. Ryan vandS. Page (Eds), Tourism Management: Towards the New Millenium in (pp. 321-340), Oxford: Elsevier Science. Pearce, P. and Caltabino, M. (1982). Inferring Travel Motivations From Travellers' Experiences. Journal of Tourism Research, 17(3), 337-352.
  • Pine, J. and Gilmore, J. (2012). Deneyim Ekonomisi [Experience Economy] (Çev: L.Cinemre). İstanbul: Optimist Publishing.
  • Shiong, P. and Abdullah, A. (2017). Factors Influencing Archaeological Tourists’ Behavioral Intentions: A Conceptual Framework. Journal o Tourism Hospitality and Culinary Arts, 9(1), 1-10. Smith, V. (1989). Hosts and Guests: The Anthropology of Tourism. Philadelphia: University of Pennsylvania Publishing.
  • Sop, S., Kılıç, B. and Akyurt Kurnaz, H. (2012). Destinasyon Kişiliği Ve Memnuniyet Ilişkisi: Yerli Turistler Üzerine Bir Araştırma [Destination Personality and Satisfaction Relationship: A Study on Domestic Tourists]. 13. Ulusal Turizm Kongresi Bildiri Kitabı, (pp. 1123-1138).
  • Souiden, N., Ladhari, R. and Chiadmi, N. (2017). Destination Personality and Destination Image. Journal of Hospitality and Tourism Management, 32(1), 54-70.
  • T.C. Kültür ve Turizm Bakanlığı. (2018). Turizm Işletme ve Belediye Belgeli Tesisler- Milliyetlerine Göre Konaklama Istatistikleri (Kapadokya) [Tourism Accommodation Statistics (Cappadocia)]. Ankara: T.C. Kültür ve Turizm Bakanlığı Yatırım ve İşletmeler Genel Müdürlüğü.
  • Tabachnick, B. and Fidell, L. (2015). Çok Değişkenli Istatistiklerin Kullanımı [Multivariate Statistics] (Çev.Ed: M. Baloğlu). Ankara: Nobel Publishing.
  • Umur, M.and Eren, D. (2016). Destinasyon Imajı Ve Destinasyon Kişiliğinin Ziyaretçi Memnuniyeti Ve Geleceği Yönelik Ziyaretçi Davranışı Üzerine Etkisi: Kapadokya Örneği [The Effect of Destination Image and Destination Personality on Visitor Satisfaction and Future Visitor Behavior: The Case of Cappadocia]. Kırıkkale Üniversitesi Sosyal Bilimler Dergisi, 6(1), 271-294.
  • Urry, J. (1990). The Tourist Gaze, Leisure and Travel in Contemporary Socities. Londra: Sage Publishing.
  • Urry, J. (2009). Turist Bakışı [Tourist Gaze] (Çev. E. Tataroğlu ve İ. Yıldız). Ankara: BilgeSu.
  • Uşaklı, A. and Baloglu, S. (2011). Brand Personality of Tourist Destinations: An Application of Self-Congruity Theory. Tourism Management, 32(4), 114-127.
  • Vittersø, J., Vorkinn, M., Vistad, O. and Vaagland, J. (2000). Tourist Experiences and Attractions. Annals of Tourism Research, 27(2), 432-450.
  • Volo, S. (2010). Conceptualizing Experience: A Tourist Based Approach. N. Scott, E. Lwas and P. Boksberger (Eds), Marketing of Tourism Experiences in (pp. 13-29). New York: Routledge.
  • Wirtz, J., Mattila, A. and Tan, R. (2000). The Moderating Role of Target-Arousal on The Impact of Affect on Satisfaction: An Examination in The Context of Service Experiences. Journal of Retailing, 76(3), 347-365.
  • Xie, K. and Lee, J. (2013). Toward the Perspective of Cognitive Destination Image and Destination Personality: The case of Beijing. Journal of Travel and Tourism Marketing, 30(2), 538-556. Yu, L. and Goulden, M. (2006). A Comparative Analysis of International Tourists' Satisfaction in Mongolia. Tourism Management, 27(6), 1331-1342.
  • Zeithalm, V., Berry, L. and Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
  • Zhou, M., and Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability, 14(3), 1621.
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There are 61 citations in total.

Details

Primary Language English
Journal Section Research Articles
Authors

Gözde Türktarhan 0000-0003-4568-244X

Nazmi Kozak

Project Number 1610E636
Early Pub Date June 21, 2022
Publication Date June 27, 2022
Published in Issue Year 2022 Volume: 24 Issue: 42

Cite

APA Türktarhan, G., & Kozak, N. (2022). The Impact of Destination Personality and Experience Quality on Satisfaction and Behavioral Intentions. Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi, 24(42), 144-168.

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