Consumers
make purchasing decisions based on different criteria. These criteria, which
can be considered in many different titles such as price, quality, fashion,
entertainment, also shape the purchasing decision-making styles of consumers. Consumers
can be divided into market segments according to decision-making styles. This
study aims to determine the decision-making styles of
consumers in Turkey and Azerbaijan and compare the decision-making styles of
consumers in the two countries.
The data collected by means of face-to-face interview with consumers living in Turkey and Azerbaijan were
analyzed by factor analysis. As a result
of the study, seven consumer decision-making styles were found in Turkey and
four consumer decision-making styles in Azerbaijan. These factors were similar to those found in
other countries.
Journal Section | Articles |
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Authors | |
Publication Date | April 1, 2017 |
Published in Issue | Year 2017 Volume: 13 Issue: 1 |