Research Article
BibTex RIS Cite

The influence of social media influencers on consumers’ decision making of restaurant choice

Year 2023, Volume: 5 Issue: 2, 115 - 124, 04.01.2024
https://doi.org/10.48119/toleho.1327974

Abstract

Purpose of the research: This research aims to examine the influence of social media influencers on consumer decision-making process in restaurant selection.
Design/methodology/approach: This research employed questionnaire technique to collect primary data. Snowball sampling technique is employed. The customer journey theory is also adopted as a theoretical underpinning of the study to examine the influence of SMI trust on consumer decision-making of restaurant selection. The research data was analysed using Smart PLS.
Findings of the research: The results of the study showed that each steps of consumers decision-making of restaurant selection is positively correlated with trust in SMIs. According to the findings consumers showed tendency feeling desire to visit a restaurant that recommended by an SMIs and, search for information provided by influencers. There is also a significant correlation between trust and evaluating alternatives and buying decisions indicating that consumers are significantly influenced in pre-purchase stage. Significant association between SMI trust and satisfaction and experience sharing shows the significant effect of trust in the post-purchase.
Originality/Value: Being one of the first attempts to investigate the influence of social media influencers’ trust on diners’ decisions to choose a restaurant employing customer journey theory. Also, this research makes a contribution to the consumer decision-making journey literature by investigating and providing evidence regarding each step of decision-making journey in the context of restaurant selection.

References

  • Agostino, D., Arnaboldi, M., & Calissano, A. (2019). How to quantify social media influencers: An empirical application at the Teatro alla Scala. Heliyon, 5 (5), e01677. In.
  • Aydın, B. (2016). Sosyal medyada restoran imajı: Tripadvisor örneği. Disiplinlerarası Akademik Turizm Dergisi, 1(1), 13-30.
  • Backaler, J., & Backaler, J. (2018). Then vs. now: Influencer marketing (re-) defined. Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business, 5-18.
  • Beeton, S. (2010). The advance of film tourism. Tourism and Hospitality Planning & Development, 7(1), 1-6.
  • Bigne, E., Andreu, L., Perez, C., & Ruiz, C. (2020). Brand love is all around: loyalty behaviour, active and passive social media users. Current issues in Tourism, 23(13), 1613-1630.
  • Bryman, A. (2016). Social research methods: Oxford university press.
  • Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece. Journal of Tourism, Heritage & Services Marketing (JTHSM), 3(2), 25-29.
  • Chen, C.-H., Nguyen, B., Klaus, P. P., & Wu, M.-S. (2015). Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers. Journal of Travel & Tourism Marketing, 32(8), 953-970.
  • Christou, E. (2010). Relationship marketing practices for retention of corporate customers in hospitality contract catering. Tourism and hospitality management, 16(1), 1-10.
  • Christou, E., & Chatzigeorgiou, C. (2020). Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences. Journal of Tourism, Heritage & Services Marketing (JTHSM), 6(1), 25-32.
  • Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current issues in Tourism, 17(10), 872-909.
  • Cornejo, A. (2017). Social media impact on consumer’s food choice. Dialog Marketing Competence Center. MSc. Thesis.
  • Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists' travel planning behavior. Journal of Hospitality Marketing & Management, 18(8), 743-764.
  • Çakıcı, S., & Cankül, D. (2022). Restoran Tercihinde Sosyal Görünürlüğün Etkisi (The Effect of Social Visibility on Restaurant Choice). Journal of Tourism & Gastronomy Studies, 10(4), 3097-3122.
  • Dabija, D.-C., Bejan, B. M., & Tipi, N. (2018). Generation X versus millennials communication behaviour on social media when purchasing food versus tourist services. E+ M Ekonomie a Management, 21(1), 191-205.
  • De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
  • Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation. Tourism management, 76, 103954.
  • Dinc, L. (2023). An investigation of organic dining behaviour in restaurants at three selected cities in the UK: a holistic approach. University of Plymouth,
  • Dinc, L., & Huang, R. (2022). Organic Dining Experience. In Encyclopedia of Tourism Management and Marketing (pp. 393-395): Edward Elgar Publishing.
  • Dixon, S. (2023). Number of global social network users 2017-2027. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. from Statistica https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  • Ekincek, S., & Önçel, S. (2017). Sosyal medyadaki restoran tüketici yorumlarının değerlendirilmesi: Foursquare örneği.
  • Ert, E., & Fleischer, A. (2019). The evolution of trust in Airbnb: A case of home rental. Annals of Tourism Research, 75, 279-287.
  • Fleming-Milici, F., & Harris, J. L. (2020). Adolescents’ engagement with unhealthy food and beverage brands on social media. Appetite, 146, 104501.
  • Fotis, J., Buhalis, D., & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. In Information and communication technologies in tourism 2012 (pp. 13-24): Springer.
  • Gaenssle, S., & Budzinski, O. (2021). Stars in social media: New light through old windows? Journal of Media Business Studies, 18(2), 79-105.
  • Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54.
  • Guerreiro, C., Viegas, M., & Guerreiro, M. (2019). Social networks and digital influencers: Their role in customer decision journey in tourism. Journal of Spatial and Organizational Dynamics, 7(3), 240-260.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014a). A primer on partial least squares structural equation modeling (PLS-SEM): Thousand Oaks, CA: Sage publications.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
  • Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
  • Hu, L., & Olivieri, M. (2021). Social media management in the traveller's customer journey: an analysis of the hospitality sector. Current issues in Tourism, 24(12), 1768-1779.
  • Hudders, L., De Jans, S., & De Veirman, M. (2021a). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. Social Media Influencers in Strategic Communication, 24-67.
  • Hudders, L., De Jans, S., & De Veirman, M. (2021b). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375.
  • Hudson, S., & Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2), 156-160.
  • Hwang, J., & Park, S. (2015). Social media on smartphones for restaurant decision-making process. Paper presented at the Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3-6, 2015.
  • Jalilvand, M. R. (2017). Word-of-mouth vs. mass media: Their contributions to destination image formation. Anatolia, 28(2), 151-162.
  • Kang, M., & Schuett, M. A. (2013). Determinants of sharing travel experiences in social media. Journal of Travel & Tourism Marketing, 30(1-2), 93-107.
  • Kaygısız, E., & Buyruk, L. (2022). Restoranların markalaşma sürecinde sosyal medya kullanımının yeri ve önemi: Restoran yöneticilerine yönelik araştırma. Nevşehir Hacı Bektaş Veli Üniversitesi.
  • Kim, Y., Rahman, I., & Bernard, S. (2020). Comparing online reviews of hyper-local restaurants using deductive content analysis. International Journal of Hospitality Management, 86, 102445.
  • Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K., & Badahdah, R. (2019). Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM. International journal of organizational analysis, 27(2), 308-321.
  • Kotler, P., & Armstrong, G. M. (2017). Principles of marketing (17th ed.): Pearson Education India.
  • Kumar, J., Konar, R., & Balasubramanian, K. (2020). The impact of Social Media on Consumers’ purchasing behaviour in Malaysian Restaurants. Journal of Spatial and Organizational Dynamics, 8(3), 197-216.
  • Lee, S., Scott, D., & Kim, H. (2008). Celebrity fan involvement and destination perceptions. Annals of Tourism Research, 35(3), 809-832.
  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
  • Li, W., & Darban, A. (2012). The impact of online social networks on consumers' purchasing decision: The study of food retailers. In.
  • Lien, C. H., & Cao, Y. (2014). Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China. Computers in Human Behavior, 41, 104-111.
  • Lima, M. M. d., Mainardes, E., & Cavalcanti, A. L. (2019). Influence of social media on restaurant consumers: A case study of Crab island restaurant. Journal of foodservice business research, 22(5), 413-432.
  • Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
  • Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism management, 46, 274-282.
  • Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 29(2), 288-290.
  • Marketing, R. (2019). Influencer marketing global survey consumers. Rakuten Marketing, San Mateo.
  • Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 36(17-18), 1805-1831.
  • Metzger, M. J., Flanagin, A. J., & Medders, R. B. (2010). Social and heuristic approaches to credibility evaluation online. Journal of communication, 60(3), 413-439.
  • Mhlanga, O., & Tichaawa, T. M. (2017). Influence of social media on customer experiences in restaurants: A South African study. Tourism: An International Interdisciplinary Journal, 65(1), 45-60.
  • Munar, A. M. (2012). Social media strategies and destination management. Scandinavian journal of hospitality and tourism, 12(2), 101-120.
  • Narangajavana, Y., Fiol, L. J. C., Tena, M. Á. M., Artola, R. M. R., & García, J. S. (2017). The influence of social media in creating expectations. An empirical study for a tourist destination. Annals of Tourism Research, 65, 60-70. Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2-14.
  • Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism management, 47, 286-302.
  • Pop, R.-A., Săplăcan, Z., Dabija, D.-C., & Alt, M.-A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current issues in Tourism, 25(5), 823-843.
  • Popescu, G. H., & Ciurlău, F. C. (2019). Making decisions in collaborative consumption: digital trust and reputation systems in the sharing economy. Journal of Self-Governance and Management Economics, 7(1), 7-12.
  • Prestwich, A., Perugini, M., & Hurling, R. (2008). Goal desires moderate intention‐behaviour relations. British Journal of Social Psychology, 47(1), 49-71.
  • Rahman, M., Zahin, M., & Akter, S. (2023). Consumers' Restaurant Selection through Social Media Review. The Comilla University Journal of Business Studies, 8(1).
  • Ramos, K., Cuamea, O., Morgan, J., & Estrada, A. (2021). Social Networks’ Factors Driving Consumer Restaurant Choice: An Exploratory Analysis. Paper presented at the Advances in Artificial Intelligence, Software and Systems Engineering: Proceedings of the AHFE 2020 Virtual Conferences on Software and Systems Engineering, and Artificial Intelligence and Social Computing, July 16-20, 2020, USA.
  • Richards, T. J., & Tiwari, A. (2014). Social networks and restaurant choice. Retrieved from Santos, D. P. d. (2017). The influence of online social media platforms on the choice of restaurants. Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258-281. Schroeder, A., & Pennington-Gray, L. (2015). The role of social media in international tourist’s decision making. Journal of Travel Research, 54(5), 584-595.
  • Sigala, M., Christou, E., & Gretzel, U. (2012). Social media in travel, tourism and hospitality: Theory, practice and cases: Ashgate Publishing, Ltd.
  • Statista. (2022). Internet usage in Turkey - statistics & facts. Retrieved from https://www.statista.com/topics/10412/internet-usage-in-turkey/#topicOverview.
  • Tseng, A. (2017). Why do online tourists need sellers' ratings? Exploration of the factors affecting regretful tourist e-satisfaction. Tourism management, 59, 413-424.
  • Tussyadiah, I. P., & Fesenmaier, D. R. (2009). Mediating tourist experiences: Access to places via shared videos. Annals of Tourism Research, 36(1), 24-40.
  • Verma, R., Stock, D., & McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186.
  • Wilson, E. J., & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the academy of marketing science, 21, 101-112.
  • Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2020). Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions. Current issues in Tourism, 23(14), 1773-1787.
  • Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.
  • Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188-213.
  • Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35(7), 958-972.
  • Yang, S.-B., Hlee, S., Lee, J., & Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp. com: A dual coding theory perspective. International Journal of Contemporary Hospitality Management, 29(2), 817-839.
  • Yarış, A., & Aykol, Ş. (2022). The impact of social media use on restaurant choice. Anatolia, 33(3), 310-322.
  • Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178.
Year 2023, Volume: 5 Issue: 2, 115 - 124, 04.01.2024
https://doi.org/10.48119/toleho.1327974

Abstract

References

  • Agostino, D., Arnaboldi, M., & Calissano, A. (2019). How to quantify social media influencers: An empirical application at the Teatro alla Scala. Heliyon, 5 (5), e01677. In.
  • Aydın, B. (2016). Sosyal medyada restoran imajı: Tripadvisor örneği. Disiplinlerarası Akademik Turizm Dergisi, 1(1), 13-30.
  • Backaler, J., & Backaler, J. (2018). Then vs. now: Influencer marketing (re-) defined. Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business, 5-18.
  • Beeton, S. (2010). The advance of film tourism. Tourism and Hospitality Planning & Development, 7(1), 1-6.
  • Bigne, E., Andreu, L., Perez, C., & Ruiz, C. (2020). Brand love is all around: loyalty behaviour, active and passive social media users. Current issues in Tourism, 23(13), 1613-1630.
  • Bryman, A. (2016). Social research methods: Oxford university press.
  • Chatzigeorgiou, C. (2017). Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece. Journal of Tourism, Heritage & Services Marketing (JTHSM), 3(2), 25-29.
  • Chen, C.-H., Nguyen, B., Klaus, P. P., & Wu, M.-S. (2015). Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers. Journal of Travel & Tourism Marketing, 32(8), 953-970.
  • Christou, E. (2010). Relationship marketing practices for retention of corporate customers in hospitality contract catering. Tourism and hospitality management, 16(1), 1-10.
  • Christou, E., & Chatzigeorgiou, C. (2020). Adoption of social media as distribution channels in tourism marketing: A qualitative analysis of consumers’ experiences. Journal of Tourism, Heritage & Services Marketing (JTHSM), 6(1), 25-32.
  • Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current issues in Tourism, 17(10), 872-909.
  • Cornejo, A. (2017). Social media impact on consumer’s food choice. Dialog Marketing Competence Center. MSc. Thesis.
  • Cox, C., Burgess, S., Sellitto, C., & Buultjens, J. (2009). The role of user-generated content in tourists' travel planning behavior. Journal of Hospitality Marketing & Management, 18(8), 743-764.
  • Çakıcı, S., & Cankül, D. (2022). Restoran Tercihinde Sosyal Görünürlüğün Etkisi (The Effect of Social Visibility on Restaurant Choice). Journal of Tourism & Gastronomy Studies, 10(4), 3097-3122.
  • Dabija, D.-C., Bejan, B. M., & Tipi, N. (2018). Generation X versus millennials communication behaviour on social media when purchasing food versus tourist services. E+ M Ekonomie a Management, 21(1), 191-205.
  • De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828.
  • Dedeoğlu, B. B., Taheri, B., Okumus, F., & Gannon, M. (2020). Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation. Tourism management, 76, 103954.
  • Dinc, L. (2023). An investigation of organic dining behaviour in restaurants at three selected cities in the UK: a holistic approach. University of Plymouth,
  • Dinc, L., & Huang, R. (2022). Organic Dining Experience. In Encyclopedia of Tourism Management and Marketing (pp. 393-395): Edward Elgar Publishing.
  • Dixon, S. (2023). Number of global social network users 2017-2027. Retrieved from https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/. from Statistica https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
  • Ekincek, S., & Önçel, S. (2017). Sosyal medyadaki restoran tüketici yorumlarının değerlendirilmesi: Foursquare örneği.
  • Ert, E., & Fleischer, A. (2019). The evolution of trust in Airbnb: A case of home rental. Annals of Tourism Research, 75, 279-287.
  • Fleming-Milici, F., & Harris, J. L. (2020). Adolescents’ engagement with unhealthy food and beverage brands on social media. Appetite, 146, 104501.
  • Fotis, J., Buhalis, D., & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. In Information and communication technologies in tourism 2012 (pp. 13-24): Springer.
  • Gaenssle, S., & Budzinski, O. (2021). Stars in social media: New light through old windows? Journal of Media Business Studies, 18(2), 79-105.
  • Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54.
  • Guerreiro, C., Viegas, M., & Guerreiro, M. (2019). Social networks and digital influencers: Their role in customer decision journey in tourism. Journal of Spatial and Organizational Dynamics, 7(3), 240-260.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014a). A primer on partial least squares structural equation modeling (PLS-SEM): Thousand Oaks, CA: Sage publications.
  • Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage publications.
  • Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. In New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
  • Hu, L., & Olivieri, M. (2021). Social media management in the traveller's customer journey: an analysis of the hospitality sector. Current issues in Tourism, 24(12), 1768-1779.
  • Hudders, L., De Jans, S., & De Veirman, M. (2021a). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. Social Media Influencers in Strategic Communication, 24-67.
  • Hudders, L., De Jans, S., & De Veirman, M. (2021b). The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. International Journal of Advertising, 40(3), 327-375.
  • Hudson, S., & Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2), 156-160.
  • Hwang, J., & Park, S. (2015). Social media on smartphones for restaurant decision-making process. Paper presented at the Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3-6, 2015.
  • Jalilvand, M. R. (2017). Word-of-mouth vs. mass media: Their contributions to destination image formation. Anatolia, 28(2), 151-162.
  • Kang, M., & Schuett, M. A. (2013). Determinants of sharing travel experiences in social media. Journal of Travel & Tourism Marketing, 30(1-2), 93-107.
  • Kaygısız, E., & Buyruk, L. (2022). Restoranların markalaşma sürecinde sosyal medya kullanımının yeri ve önemi: Restoran yöneticilerine yönelik araştırma. Nevşehir Hacı Bektaş Veli Üniversitesi.
  • Kim, Y., Rahman, I., & Bernard, S. (2020). Comparing online reviews of hyper-local restaurants using deductive content analysis. International Journal of Hospitality Management, 86, 102445.
  • Konstantopoulou, A., Rizomyliotis, I., Konstantoulaki, K., & Badahdah, R. (2019). Improving SMEs’ competitiveness with the use of Instagram influencer advertising and eWOM. International journal of organizational analysis, 27(2), 308-321.
  • Kotler, P., & Armstrong, G. M. (2017). Principles of marketing (17th ed.): Pearson Education India.
  • Kumar, J., Konar, R., & Balasubramanian, K. (2020). The impact of Social Media on Consumers’ purchasing behaviour in Malaysian Restaurants. Journal of Spatial and Organizational Dynamics, 8(3), 197-216.
  • Lee, S., Scott, D., & Kim, H. (2008). Celebrity fan involvement and destination perceptions. Annals of Tourism Research, 35(3), 809-832.
  • Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69-96.
  • Li, W., & Darban, A. (2012). The impact of online social networks on consumers' purchasing decision: The study of food retailers. In.
  • Lien, C. H., & Cao, Y. (2014). Examining WeChat users’ motivations, trust, attitudes, and positive word-of-mouth: Evidence from China. Computers in Human Behavior, 41, 104-111.
  • Lima, M. M. d., Mainardes, E., & Cavalcanti, A. L. (2019). Influence of social media on restaurant consumers: A case study of Crab island restaurant. Journal of foodservice business research, 22(5), 413-432.
  • Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73.
  • Luo, Q., & Zhong, D. (2015). Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites. Tourism management, 46, 274-282.
  • Magno, F., & Cassia, F. (2018). The impact of social media influencers in tourism. Anatolia, 29(2), 288-290.
  • Marketing, R. (2019). Influencer marketing global survey consumers. Rakuten Marketing, San Mateo.
  • Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of Marketing Management, 36(17-18), 1805-1831.
  • Metzger, M. J., Flanagin, A. J., & Medders, R. B. (2010). Social and heuristic approaches to credibility evaluation online. Journal of communication, 60(3), 413-439.
  • Mhlanga, O., & Tichaawa, T. M. (2017). Influence of social media on customer experiences in restaurants: A South African study. Tourism: An International Interdisciplinary Journal, 65(1), 45-60.
  • Munar, A. M. (2012). Social media strategies and destination management. Scandinavian journal of hospitality and tourism, 12(2), 101-120.
  • Narangajavana, Y., Fiol, L. J. C., Tena, M. Á. M., Artola, R. M. R., & García, J. S. (2017). The influence of social media in creating expectations. An empirical study for a tourist destination. Annals of Tourism Research, 65, 60-70. Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2-14.
  • Ponte, E. B., Carvajal-Trujillo, E., & Escobar-Rodríguez, T. (2015). Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents. Tourism management, 47, 286-302.
  • Pop, R.-A., Săplăcan, Z., Dabija, D.-C., & Alt, M.-A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current issues in Tourism, 25(5), 823-843.
  • Popescu, G. H., & Ciurlău, F. C. (2019). Making decisions in collaborative consumption: digital trust and reputation systems in the sharing economy. Journal of Self-Governance and Management Economics, 7(1), 7-12.
  • Prestwich, A., Perugini, M., & Hurling, R. (2008). Goal desires moderate intention‐behaviour relations. British Journal of Social Psychology, 47(1), 49-71.
  • Rahman, M., Zahin, M., & Akter, S. (2023). Consumers' Restaurant Selection through Social Media Review. The Comilla University Journal of Business Studies, 8(1).
  • Ramos, K., Cuamea, O., Morgan, J., & Estrada, A. (2021). Social Networks’ Factors Driving Consumer Restaurant Choice: An Exploratory Analysis. Paper presented at the Advances in Artificial Intelligence, Software and Systems Engineering: Proceedings of the AHFE 2020 Virtual Conferences on Software and Systems Engineering, and Artificial Intelligence and Social Computing, July 16-20, 2020, USA.
  • Richards, T. J., & Tiwari, A. (2014). Social networks and restaurant choice. Retrieved from Santos, D. P. d. (2017). The influence of online social media platforms on the choice of restaurants. Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258-281. Schroeder, A., & Pennington-Gray, L. (2015). The role of social media in international tourist’s decision making. Journal of Travel Research, 54(5), 584-595.
  • Sigala, M., Christou, E., & Gretzel, U. (2012). Social media in travel, tourism and hospitality: Theory, practice and cases: Ashgate Publishing, Ltd.
  • Statista. (2022). Internet usage in Turkey - statistics & facts. Retrieved from https://www.statista.com/topics/10412/internet-usage-in-turkey/#topicOverview.
  • Tseng, A. (2017). Why do online tourists need sellers' ratings? Exploration of the factors affecting regretful tourist e-satisfaction. Tourism management, 59, 413-424.
  • Tussyadiah, I. P., & Fesenmaier, D. R. (2009). Mediating tourist experiences: Access to places via shared videos. Annals of Tourism Research, 36(1), 24-40.
  • Verma, R., Stock, D., & McCarthy, L. (2012). Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly, 53(3), 183-186.
  • Wilson, E. J., & Sherrell, D. L. (1993). Source effects in communication and persuasion research: A meta-analysis of effect size. Journal of the academy of marketing science, 21, 101-112.
  • Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2020). Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions. Current issues in Tourism, 23(14), 1773-1787.
  • Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244-249.
  • Xiao, M., Wang, R., & Chan-Olmsted, S. (2018). Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model. Journal of Media Business Studies, 15(3), 188-213.
  • Xu, X., & Pratt, S. (2018). Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing, 35(7), 958-972.
  • Yang, S.-B., Hlee, S., Lee, J., & Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp. com: A dual coding theory perspective. International Journal of Contemporary Hospitality Management, 29(2), 817-839.
  • Yarış, A., & Aykol, Ş. (2022). The impact of social media use on restaurant choice. Anatolia, 33(3), 310-322.
  • Ye, G., Hudders, L., De Jans, S., & De Veirman, M. (2021). The value of influencer marketing for business: A bibliometric analysis and managerial implications. Journal of Advertising, 50(2), 160-178.
There are 78 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Peer-reviewed Articles
Authors

Lokman Dinc 0000-0002-8219-5248

Publication Date January 4, 2024
Submission Date July 15, 2023
Acceptance Date October 13, 2023
Published in Issue Year 2023 Volume: 5 Issue: 2

Cite

APA Dinc, L. (2024). The influence of social media influencers on consumers’ decision making of restaurant choice. Journal of Tourism Leisure and Hospitality, 5(2), 115-124. https://doi.org/10.48119/toleho.1327974

Abstracting & Indexing

TR_Dizin_logo_live-e1586763957746.png       |       5e5f5ea367664.png       |  pub-doaj-1140x400.jpg      | ici2.png |   uni_global_ulrichs_header.png   |   


Making Submissions via DergiPark

The article—prepared according to author guidelines (covering text, references, tables, and figures)—should be sent to Journal of TOLEHO via DergiPark.

Please, use the links below to access the visual descriptions of the submission steps;


Full Open Access Strategy

Journal of TOLEHO is fully sponsored by Anadolu University Faculty of Tourism. Therefore there aren't any article submission, processing or publication charges

There are also no charges for rejected articles, no proofreading charges, and no surcharges based on the length of an article, figures or supplementary data etc. All items (editorials, corrections, addendums, retractions, comments, etc.) are published free of charge.

Journal of TOLEHO is an open access journal which means that all content is freely available without charge to the users or institutions. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles, or use them for any other lawful purpose, without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.

Therefore, all articles published will be immediately and permanently free to read and download. All items has their own unique URL and PDF file.

All items published by the Journal of Tourism, Leisure and Hospitality are licensed under a Creative Commons Attribution 4.0 International License. Creative Commons License

The licence permits others to use, reproduce, disseminate or display the article in any way, including for commercial purposes, so long as they credit the author for the original creation.

Authors retain copyright and grant the journal exclusive right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

However, Anadolu University Press can also demand to make an additional license agreement with the corresponding author of the study after first publication, in order to publish the manuscript in full text on various other platforms (web page, databases, indexes, promotion circles and etc.).