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Kurumsal İtibar ile Finansal Performans Arasındaki İlişkide İnovasyon Kapasitesinin Aracılık Etkisi

Year 2021, Volume: 7 Issue: 1, 139 - 167, 22.04.2021
https://doi.org/10.20979/ueyd.877647

Abstract

Bu araştırmanın amacı kaynak temelli yaklaşım kapsamında Türkiye’de faaliyet gösteren firmaların kurumsal itibarlarının, finansal performansları üzerindeki direkt etkisinin yanı sıra, inovasyon kapasitesi üzerinden ortaya çıkabilecek endirekt etkisini ortaya koymaktır. Çalışmada aracılık (mediation) analiz modeli kullanılmıştır. Çalışma 2014-2018 yılları arasında Brand Finance tarafından yayınlanan Turkey 100 (Türkiyenin en İtibarlı Markalar Raporu) listesinde yer alan ve Borsa İstanbul’da işlem gören 35 firmaya ait 175 adet gözlemden oluşmaktadır. Panel EKK “Havuzlanmış Regresyon Modeli” kullanılarak yapılan analiz bulguları, kurumsal itibarın finansal performans üzerinde anlamlı ve pozitif yönlü bir etkisinin olduğunu ve inovasyon kapasitesinin ise bu ilişkide önleyici (supression) bir etkiye sahip olduğunu ortaya koymuştur.

References

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The Mediating Effect of Innovation Capacity in the Relationship Between Corporate Reputation and Financial Performance

Year 2021, Volume: 7 Issue: 1, 139 - 167, 22.04.2021
https://doi.org/10.20979/ueyd.877647

Abstract

The purpose of this research is to determine the direct effect of corporate reputation on financial performance and as well as the indirect effect that can arise out of innovation capacity of firms operating in Turkey within the framework of resource-based approach. To test these relationships, moderator models were used. The sample of the study consists of 175 observations belonging to 35 companies that are listed in the Turkey 100 list (Turkey's Most Respected Brands Report) published by Brand Finance between 2014-2018 and are listed in BIST. Panel EKK "Pooled Regression Model" was used in the study. The findings of the analysis made using the Panel EKK "Pooled Regression Model" show that corporate reputation has a significant and positive effect on financial performance and innovation capacity has a suppression effect on this relationship.

References

  • Bala, Y. ve Utluc, N. (2020). İnovasyon ve Kurumsal Sosyal Sorumluluğun Kurumsal İmaj Üzerindeki Etkisi: Bankacılık Sektöründe Bir Uygulama. Yıldız Sosyal Bilimler Enstitüsü Dergisi, 4(8), 162-179.
  • Aslan, Y. ve Aygün, M. (2019). İnovasyonun Firma Performansı Üzerine Etkisi: Bistte İmalat Sektöründe Faaliyet Gösteren Firmalar Üzerine Bir İnceleme. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 7(6), 91-109.
  • Okan, T., Sarı, S., ve Nas, T. İ. (2014). Yönetim Kurulu Papısı İle Finansal Performans Aarasındaki İlişkide Uluslararasılaşma Çeşitlenmenin Aracılık Etkisi. İstanbul Üniversitesi İşletme Fakültesi İşletme İktisadı Enstitüsü Yönetim Dergisi, 25(77), 39-78.
  • Cochran, P. L. ve Robert A. W. (1984). Corporate Social Responsibility and Financial Performance. Academy of Management Journal, 27(1), 42-56.
  • Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17 (1): 99-120.
  • Barney, J. (2002). Gaining and Sustaining Competitive Advantage, Reading, MA: Addison Wesley.
  • Baron, M. R. ve Kenny, A. D. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Conciderations. Journal of Personality and Social Psychology, 51(6), 1173 – 1182.
  • Hitt, M. A., Hoskisson, R. E., ve Kim, H. (1997). International diversification: Effects on innovation and firm performance in product-diversified firms. Academy of Management journal, 40(4), 767-798.
  • Berens, G. ve Van Riel, C. (2004). Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature. Corporate Reputation Review, 7 (2), 161–178.
  • Boyd, B. K., Bergh, D. D. ve Ketchen Jr, D. J. (2010). Reconsidering the Reputation Performance Relationship: A Resource-Based View. Journal of Management, 36(3), 588-609.
  • De Castro, G. M., Sáez, P. L. ve López, J. E. N. (2004). The role of corporate reputation in developing relational capital. Journal of Intellectual Capital.
  • De Castro, G. M., López, J. E. N. ve Sáez, P. L. (2006). Business and social reputation: Exploring the concept and main dimensions of corporate reputation. Journal of business ethics, 63(4), 361-370.
  • Deephouse, D. L . (2000). Media Reputation as a Strategic Resource: An İntegration of Mass Communication and Resource-Based Theories. Journal of Management, 26(6), 1091-1112.
  • Del Canto, J. G. ve Gonzalez, I. S. (1999). A Resource-Based Analysis of the Factors Determining a Firm's R&D Activities. Research Policy, 28(8), 891-905.
  • Dutton, J. E. ve Dukerich, J. M. (1991). Keeping an eye on the Mirror: Image and İdentity in Organizational Adaptation. Academy of Management Journal, 34(3), 517-554.
  • Eberl, M. ve Schwaiger, M. (2005). Corporate Reputation: Disentangling the Effects on Financial Performance. European Journal of Marketing, 39(7/8), 838-854.
  • Ersöz, F. (2009). Avrupa İnovasyon Göstergeleri (EIS) Işığında Türkiye'nin Konumu. İtüdergisi/b, 6(1), 3-16 Fang, L. H. (2005). Investment Bank Reputation and the Price and Quality of Underwriting Services. The journal of finance, 60(6), 2729-2761.
  • Flanagan, D. J ve O’Shaughnessy, K. C. (2005). The Effect of Layoffs on Firm Reputation. Journal of Management, 31(3), 445-463.
  • Fombrun, C. J ve Shanley, M. (1990). What's in a name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33(2), 233-258.
  • Friar, J. H. (1995). Competitive advantage through product performance innovation in a competitive market. Journal of Product Innovation Management, 12(1), 33-42.
  • Galende, J. ve De La Fuente, J. M. (2003). Internal factors determining a firm’s innovative behaviour. Research Policy, 32(5), 715-736.
  • Griliches, Z. (1979). Issues in Assessing the Contribution of Research and Development to Productivity Growth. The Bell Journal of Economics, 92-116.
  • Harmancıoğlu, N. (2012). İnovasyon süreci: Yeni ürün geliştirmede inovasyon literatürünün teorik meta analizi. Girişimcilik ve İnovasyon Yönetimi Dergisi, 1(1), 1-23.
  • Hayes, A. F. (2009). Beyond Baron and Kenny: Statistical Mediation Analysis in the new Millennium. Communication monographs, 76(4), 408-420.
  • Henard, D. H ve Dacin, P. A. (2010). Reputation for Product Innovation: Its impact on Consumers. Journal of Product Innovation Management, 27(3), 321-335.
  • Hull, C. E. ve Rothenberg, S. (2008). Firm Performance: The Interactions of Corporate Social Performance with Innovation and Industry Differentiation. Strategic Management Journal, 29(7), 781-789.
  • Hult, G. T. M., Snow, C. C. ve Kandemir, D. (2003). The Role of Entrepreneurship in Building Cultural Competitiveness in Different Organizational Types. Journal of Management, 29(3), 401-426.
  • Judd, C. M ve Kenny, D. A. (1981). Estimating the effects of social intervention, CUP Archive.
  • Kadıbeşegil, S. (2006). İtibar Yönetimi, Medicat yayınları, İstanbul
  • Kartalia, J. (2000). The Four Building Blocks of a Reputation Management Program. Strategy & Leadership.
  • Kim, W. C. ve Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, Harvard Business Press, Boston.
  • Kowalczyk, S. J ve Pawlish, M. J. (2002). Corporate Branding Through External Perception of Organizational Culture. Corporate Reputation Review, 5(2), 159-174.
  • Lee, J. ve Roh, J. J. (2012). Revisiting Corporate Reputation and Firm Performance Link. Benchmarking: An International Journal, 19(4), 649-664.
  • Li, H. G., Chen, Z. W. ve Ma, G. X. (2016). Corporate Reputation and Performance: A Legitimacy Perspective. Entrepreneurial Business and Economics Review, 4(3), 181.
  • MacAlister, J. (2016). Risky Strategy: Understanding Risk to Improve Strategic Decisions. Bloomsbury Publishing, London.
  • MacKinnon, D. P., Krull, J. L. ve Lockwood, C. M. (2000). Equivalence of the mediation, confounding and suppression effect. Prevention science, 1(4), 173-181.
  • Mansfield, E. (1961). Technical Change and The Rate Of Imitation. Econometrica: Journal of the Econometric Society, 29(4), 741-766.
  • Mansfield, E. (1968). The Economics of Technological Change, Norton, New York.
  • Marr, B. (2005). Management Consulting Practice on Intellectual Capital Editorial and Introduction to Special Issue. Journal of Intellectual Capital, 6 (4), 469–473.
  • Mathieu, J. E. ve Taylor, S. R. (2006). Clarifying Conditions and Decision Points for Mediational Type Inferences in Organizational Behavior. Journal of Organizational Behavior, 27, 1031 – 1056.
  • Mishina, Y., Dykes, B. J., Block, E. S. ve Pollock, T. G. (2010). Why “good” firms do bad things: The effects of high aspirations, high expectations, and prominence on the incidence of corporate illegality. Academy of Management Journal, 53(4), 701-722.
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There are 90 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Articles
Authors

Elif Sis Atabay 0000-0003-3862-6060

Kader Şahin

Publication Date April 22, 2021
Submission Date February 9, 2021
Published in Issue Year 2021 Volume: 7 Issue: 1

Cite

APA Sis Atabay, E., & Şahin, K. (2021). Kurumsal İtibar ile Finansal Performans Arasındaki İlişkide İnovasyon Kapasitesinin Aracılık Etkisi. Uluslararası Ekonomi Ve Yenilik Dergisi, 7(1), 139-167. https://doi.org/10.20979/ueyd.877647

International Journal of Economics and Innovation

Karadeniz Technical University, Department of Economics, 61080, Trabzon/Türkiye
28816