Year 2019, Volume 9, Issue 17, Pages 215 - 234 2019-04-23

REFLECTION OF PERSONALITY TRAITS ON IMPULSIVE BUYING BEHAVIOR
KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI

Sevilay USLU DİVANOĞLU [1] , Tuba USLU [2]

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It is compulsory for enterprises to learn the reasons for consumers' buying. An enterprise must be able to recognize and investigate consumers to be successful in the market and be different from other businesses. It is not enough to know only the demographic characteristics during the recognition process. In addition to demographic characteristics, psychological factors that affect consumers' purchasing behaviors such as perception, attitude, motivation and personality should be investigated. Impulsive buying as one of these psychological factors is a buying process where consumers do not need but cannot resist purchasing. This study was conducted to measure the effect of personality traits on impulsive buying behavior.

Tüketicilerin satın alma nedenlerini öğrenmek işletmeler için zorunlu hale gelmiştir. Bir işletme, pazarda başarılı olabilmek ve diğer işletmelerden farklı olabilmek için pazardaki tüketicileri tanımak ve araştırmak zorundadır. Tanıma sürecinde sadece demografik özelliklerin bilinmesi yeterli değildir. Demografik özelliklerin yanı sıra tüketicilerin algı, tutum, motivasyon ve kişilik gibi satın alma davranışlarını etkileyen psikolojik faktörlerin de araştırılması gerekmektedir. Bu psikolojik faktörlerden biri olarak içgüdüsel satın alma, tüketicilerin ihtiyaç duymadıkları fakat satın almaya karşı koyamadıkları bir satın alma sürecidir. Bu çalışma, kişilik özelliklerinin içgüdüsel satın alma davranışına etkisini ölçme amaçlı gerçekleştirilmiştir.

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Primary Language tr
Subjects Management
Journal Section Articles
Authors

Orcid: 0000-0001-8210-2622
Author: Sevilay USLU DİVANOĞLU (Primary Author)
Institution: AKSARAY ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Country: Turkey


Orcid: 0000-0002-0103-5454
Author: Tuba USLU
Institution: AKSARAY ÜNİVERSİTESİ, ESKİL MESLEK YÜKSEKOKULU, YÖNETİM VE ORGANİZASYON BÖLÜMÜ
Country: Turkey


Bibtex @research article { busbed511423, journal = {Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1309-6672}, eissn = {2618-6322}, address = {Bingol University}, year = {2019}, volume = {9}, pages = {215 - 234}, doi = {10.29029/busbed.511423}, title = {KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI}, key = {cite}, author = {USLU DİVANOĞLU, Sevilay and USLU, Tuba} }
APA USLU DİVANOĞLU, S , USLU, T . (2019). KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 9 (17), 215-234. DOI: 10.29029/busbed.511423
MLA USLU DİVANOĞLU, S , USLU, T . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (2019): 215-234 <http://busbed.bingol.edu.tr/issue/44814/511423>
Chicago USLU DİVANOĞLU, S , USLU, T . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (2019): 215-234
RIS TY - JOUR T1 - KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI AU - Sevilay USLU DİVANOĞLU , Tuba USLU Y1 - 2019 PY - 2019 N1 - doi: 10.29029/busbed.511423 DO - 10.29029/busbed.511423 T2 - Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 215 EP - 234 VL - 9 IS - 17 SN - 1309-6672-2618-6322 M3 - doi: 10.29029/busbed.511423 UR - https://doi.org/10.29029/busbed.511423 Y2 - 2019 ER -
EndNote %0 Bingöl University Journal of Social Sciences Institute KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI %A Sevilay USLU DİVANOĞLU , Tuba USLU %T KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI %D 2019 %J Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1309-6672-2618-6322 %V 9 %N 17 %R doi: 10.29029/busbed.511423 %U 10.29029/busbed.511423
ISNAD USLU DİVANOĞLU, Sevilay , USLU, Tuba . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 / 17 (April 2019): 215-234. https://doi.org/10.29029/busbed.511423