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Agricultural Journalism: A View of the Global Field and Turkey

Yıl 2023, Sayı: 41, 27 - 46, 30.08.2023

Emrah Budak

https://doi.org/10.31123/akil.1303351

Öz

While technological and scientific innovations facilitate the life of societies, they can also cause some problems. In particular, chemicals and biotechnology used in agricultural production jeopardize food safety and health. In addition, the climate crisis negatively affects agriculture, which is the most basic need of humanity, and causes future generations to face threats such as famine, drought and hunger. At this point, it becomes clear how important agricultural journalism is in the healthy, efficient and sustainable performance of agricultural production. This study aims to discuss the current situation, problems and solution proposals of the phenomenon of agricultural journalism, which is a very limited research area, in the global arena through a literature review method and also aims to make determinations regarding agricultural journalism. The findings of the study show that agricultural journalism is particularly strong and widely practiced in the USA. In India, although it is widely practiced, there are qualitative problems. However, it is concluded that agricultural journalism is shadowed by fields such as economy and politics in the entire global arena and is not practiced in a qualified manner due to political economy priorities and technical inadequacies. In Turkey, on the other hand, it is determined that agricultural journalism suffers from both quantity and quality problems, and that the agricultural field is quite inadequate in terms of specialization in the mainstream and the creation of independent desks, except for thematic outlets.

Anahtar Kelimeler

Journalism Agriculture Agricultural Journalism Agriicultural communication Farm journalism

Kaynakça

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Tarım Haberciliği: Küresel Alan ve Türkiye’ye Bir Bakış

Yıl 2023, Sayı: 41, 27 - 46, 30.08.2023

Emrah Budak

https://doi.org/10.31123/akil.1303351

Öz

Teknolojik ve bilimsel yenilikler bir yandan toplumların hayatını kolaylaştırırken bir yandan da bazı sorunlara yol açabilmektedir. Özellikle tarımsal üretimde kullanılan kimyasallar, biyoteknoloji gıda güvenliği ve sağlığını tehlikeye atmaktadır. Bunun yanı sıra iklim krizi de insanlığın en temel ihtiyacı olan tarımı olumsuz etkilemekte, gelecek nesillerin kıtlık, kuraklık, açlık gibi tehditlerle karşı karşıya kalmasına neden olmaktadır. Bu noktada zirai üretimin sağlıklı, verimli, sürdürülebilir bir biçimde icra edilmesinde tarım haberciliğinin ne denli önemli olduğu ortaya çıkmaktadır. Bu çalışma, oldukça sınırlı bir araştırma alanı olan tarım haberciliği olgusunun küresel alandaki mevcut durumunu, sorunları ve çözüm önerilerini alanyazın taraması yöntemi ile tartışmakta, tarım haberciliğine ilişkin tespitlerde bulunmayı amaçlamaktadır. Çalışmada elde edilen bulgular, tarım haberciliğinin özellikle ABD’de güçlü ve yaygın bir biçimde uygulandığını göstermektedir. Hindistan’da ise geniş bir pratik alanı bulsa da niteliksel sorunlar yaşandığı saptanmaktadır. Ancak küresel alanın tamamında tarım haberciliğinin ekonomi, politika gibi alanların gölgesinde kaldığı, ekonomi-politik öncelikler, teknik yetersizlikler sebebi ile nitelikli bir biçimde icra edilmediği sonucuna ulaşılmaktadır. Türkiye’de ise tarım haberciliğinin hem nicelik hem de nitelik sorunları yaşadığı, zirai alanın tematik yayın yapan organlar dışında anaakımda uzmanlaşma ve bağımsız masalar oluşturma açısından oldukça yetersiz olduğu tespit edilmektedir.

Anahtar Kelimeler

Çiftlik haberciliği Gazetecilik Tarım Tarım Haberciliği Tarımsal İletişim

Destekleyen Kurum

Herhangi bir kurum/kuruluştan destek alınmamıştır.

Kaynakça

  • Adhikari, B., Goswamy, P., & Kashyap, S, K. (2020). Role of development journalism in agriculture and rural development of India A Study on Swarm Intelligence in Group decision making of farmers’ self-help groups in Uttarakhand View project. Food and Scientific Reports, 1(1), 36–38. https://www.researchgate.net/publication/345676375
  • Aenlle, J., Loizzo, J., Lundy, L. K., Bunch, J. C., & Folta, K. M. (2023). Podcasts in Production: An Examination of Current and Best Practices for Agricultural and Natural Resource Podcast Producers. Journal of Applied Communications, 106(4), 1–21. https://doi.org/10.4148/1051-0834.2461
  • AGC. (2022). AGC ve ATB’den Tarım Haberciliği Protokolü. https://www.agc.org.tr/agc-ve-atbden-tarim-haberciligi-protokolu/
  • Altın, Ö., & Demiryürek, K. (2021). Tarımsal Yetiştirici Birlikleri Üyelerinin Bilgi ve İletişim Teknolojilerini Tarımsal Yayımda Kullanım Durumu Analizi: Tokat İli Örneği. MAS Journal of Applied Sciences, 6(4), 844–859.
  • Amadi, N. S., & Raji, W. I. (2020). Role of Agricultural Journalism on the Adoption of Agricultural Innovation among Farmers in Etche Local Government Area Rivers State. Asian Journal of Agricultural Extension, Economics & Sociology, 38(1), 111–118. https://doi.org/10.9734/ajaees/2020/v38i130303
  • Banmeke, T., & Olowu, T. (2005). Accessibility of women farmers to agricultural information in South Western Nigeria. South African Journal of Agricultural Extension, 34(2), 237–243.
  • Bansal, E. (2015). Impact of Social Media on Rural India. International Journal of Management Research & Business Strategy, 4(3), 201–207.
  • Bassey, U. O. (2021). Agricultural Journalism, An Imperative for Sustainable Agricultural Development in Nigeria. Global Scientific Journals, 9(6), 402–421.
  • Beykaya, M. (2020). Role of Food Safety and Inspections in Food Industry in Turkey: Iğdır Province Example. Journal of the Institute of Science and Technology, 10(1), 260–270. https://doi.org/10.21597/jist.581593
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  • Ezeah, G., & Gever, V. C. (2019). Literary Journalism in the Face of Global Food Crisis: Techniques on the way out. Skhid, 3(161), 34–40. https://doi.org/10.21847/1728-9343.2019.3(161).171934
  • Ezeroğlu, B. (2022). Dünyada ve Türkiye’de Gıda Güvenliği ve Sürdürülebilirlik. https://www.ilkeanaliz.net/2022/01/28/dunyada-ve-turkiyede-gida-guvenligi-ve-surdurulebilirlik/
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  • Gül, D., & Demiryürek, K. (2020). Kırsal ve Kentsel Alanda Bilgi ve İletişim Teknolojilerinin Kullanım Durumu: Ankara Örneği. Anadolu Journal of Agricultural Sciences, 35, 339–352.
  • Hawley, J. L., Hall, K., & Chowdhury, A. (2018). Agricultural communicators’ use of mobile devices and social media in USA. Rural Extension and Innovation Systems Journal, 14(1), 101–109.
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  • Hundemer, S., Treise, D., & Monroe, M. (2022). A Scarcity of Biospheric Values in Local and Regional Reporting of Water Issues: Media Coverage in the Floridan Aquifer Region. Journal of Applied Communications, 106(2). https://doi.org/10.4148/1051-0834.2424
  • IFPRI. (2019). Information and communication technology for agriculture in the people’s republic of china. International Food Policy Research Institute. http://dx.doi.org/10.22617/TCS190500-2
  • Independent Türkçe. (2023). Rant uğruna zeytinlikler imara açıldı, etüt çalışması bile yapılmadı, Hatay bu hale geldi. https://www.indyturk.com/node/623951/haber/rant-uğruna-zeytinlikler-imara-açıldı-etüt-çalışması-bile-yapılmadı-hatay-bu-hale
  • Irani, T., & Doerfert, D. L. (2013). Preparing for the Next 150 Years of Agricultural Communications. Journal of Applied Communications, 97(2), 6–13. https://doi.org/10.4148/1051-0834.1109
  • İstikbal, D. (2020). Küresel gıda güvenliği ve Türkiye. Anadolu Ajansı. https://www.aa.com.tr/tr/analiz/kuresel-gida-guvenligi-ve-turkiye/1778615
  • Kara, A. (2018). Yeni İletişim Ortamlarında Pazarlama Faaliyetlerinin Kullanımı ile İlgili İçerik Analizi: Türk Organik Tarım Sektörü Örnek Olayı. İşletme Ekonomi ve Yönetim Araştırmaları Dergisi, 1(1), 17–33.
  • Karabaş, S., & Gürler, Z. A. (2011). Organik Tarım ve Konvansiyonel Tarım Yapan İşletmelerin Karşılaştırmalı Analizi. KMÜ Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si, 13(21), 75–84.
  • Kent, K. W., Shellhouse, J. A., Lindsey, A. B., & Lundy, L. K. (2021). No Science in Politics: A Qualitative Content Analysis of Industrial Hemp Production in Florida Newspapers. Journal of Applied Communications, 105(1), 1–10. https://doi.org/10.4148/1051-0834.2360
  • Khatun, M., Siddik, M. S., Rahman, M. A., & Khaled, S. (2021). Content analysis of COVID-19 and agriculture news in Bangladesh using topic modeling algorithm. Current Applied Science and Technology, 21(2), 296–314. https://doi.org/10.14456/cast.2021.26
  • King, A. E. H., & Settle, Q. (2021). Cultivating Identity, Sowing Relationships, Fertilizing Success, and Harvesting Coexistence: Understanding Oklahoma Producer Identity and Relationships. Journal of Applied Communications, 105(2), 1–19. https://doi.org/10.4148/1051-0834.2369
  • Kristiansen, S., Painter, J., & Shea, M. (2021). Animal Agriculture and Climate Change in the US and UK Elite Media: Volume, Responsibilities, Causes and Solutions. Environmental Communication, 15(2), 153–172. https://doi.org/10.1080/17524032.2020.1805344
  • Kubitz, L., Telg, R., Irani, T., & Roberts, O. (2013). Perceptions of Global and Domestic Agricultural Issues Held by International Agricultural Journalists. Journal of Applied Communications, 97(4), 1–20. https://doi.org/10.4148/1051-0834.1129
  • Kurtzo, F., Hansen, M. J., Rucker, K. J., & Edgar, L. D. (2016). Agricultural Communications: Perspectives from the Experts. Journal of Applied Communications, 100(1), 17–27. https://doi.org/10.4148/1051-0834.1019
  • Leeuwis, C. (2004). Communication for Rural Innovation: Rethinking Agricultural Extension. Blackwell.
  • Lim, M., & Swenson, R. (2021). Talking Plants: Examining the Role of Podcasts in Communicating Plant Pathology Knowledge. Journal of Applied Communications, 105(2), 1–26. https://doi.org/10.4148/1051-0834.2366
  • Liu, F. H. M., Ganesan, V., & Smith, T. E. L. (2020). Contrasting communications of sustainability science in the media coverage of palm oil agriculture on tropical peatlands in Indonesia, Malaysia and Singapore. Environmental Science & Policy, 114, 162–169. https://doi.org/10.1016/j.envsci.2020.07.004
  • Liu, Y., Zheng, L., & Qian, W. (2023). How Rural Residents Access News and Its Influence on Social Trust: Based on the Data of the China Family Panel Studies. Sustainability (Switzerland), 15(4), 3269, 1–19. https://doi.org/10.3390/su15043269
  • Marti, D. B. (1980). Agricultural journalism and the diffusion of knowledge: the first half-century in America. Agricultural History, 54(1), 28–37.
  • McKinnon, M., Howes, J., Leach, A., & Prokop, N. (2018). Perils and positives of science journalism in Australia. Public Understanding of Science, 27(5), 562–577. https://doi.org/10.1177/0963662517701589
  • Miller, J. D., Maples Bell, S., Rucker, J., Buck, E., & Parks, A. (2020). Introducing the Academic Discipline of Agricultural Communications to the United Kingdom. Journal of Applied Communications, 104(4), 1–22. https://doi.org/10.4148/1051-0834.2364
  • Murthy, C. S. H. N. (2015). Issues of Rural Development in Mainstream Journalism: Exploring New Strategies for Media Intervention. Journal of Global Communication, 8(1), 23–35. https://doi.org/10.5958/0976-2442.2015.00003.8
  • Nas, H. (2019). Mevsimlik Tarım İşçilerinin Türk Yazılı Basınında Sunumu. Anadolu Üniversitesi Sosyal Bilimler Enstitüsü.
  • Navarro, K., & McKinnon, M. (2020). Challenges of communicating science: Perspectives from the Philippines. Journal of Science Communication, 19(1), A03, 1–21. https://doi.org/10.22323/2.19010203
  • Navarro, M. J., Panopio, J. A., Malayang, D. B., & Amano, N. (2011). Print media reportage of agricultural biotechnology in the Philippines: A decade’s (2000-2009) analysis of news coverage and framing. Journal of Science Communication, 10(3), 1–11. https://doi.org/10.22323/2.10030201
  • Ochienno, J. T. (2014). Influence of Communication on Adoption of Agricultural Innovation: A Case of the System of Rice Intensification in MWEA Irrigation Scheme. University of Nairobi Faculty of Arts & Social Sciences, Law, Business Management.
  • Oğur, O. (2022). Tarım Haberlerinin Yavaş Medya Kapsamında Bir İncelemesi: Agro Tv Örneği. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi, 12(2), 1–24. https://doi.org/10.53495/e-kiad.1208085
  • Oladele, O. I., & Boago, C. (2011). Content Analysis of Agricultural News in Botswana Newspapers. Journal of Human Ecology, 36(3), 173–177. https://doi.org/10.1080/09709274.2011.11906432
  • Opara, U. N. (2008). Agricultural Information Sources Used by Farmers in Imo State, Nigeria. Information Development, 24(4), 289–295.
  • Painter, J., Brennen, J. S., & Kristiansen, S. (2020). The coverage of cultured meat in the US and UK traditional media, 2013–2019: drivers, sources, and competing narratives. Climatic Change, 162(4), 2379–2396. https://doi.org/10.1007/s10584-020-02813-3
  • Palit, C. B. (2016). Agricultural Journalism. Indian Journal of History of Science, 51(2), 273–279. https://doi.org/10.16943/ijhs/2016/v51i2/48438
  • Patel, H. J., Chauhan, N. B., & Makwan, A. R. (2019). Extent of Agricultural Journalism Skill of The Postgraduate Students of Agriculture College. Gujarat Journal of Extension Education, 30(1), 72–76.
  • Rai, G. A., & Shahila, Z. (2013). Rural India : The Next Frontier for Social Media Networks. International Journal of Engineering Research & Technology, 2(1), 1–6.
  • Ramappa, K. B., Srivastava, R. C., Kumar, B., Sharma, M., Shravanthi, A. R., & Kumari, T. (2021). Panel Discussion - Scope, Opportunities and Challenges of Agri-Journalism in India. Asian Journal of Agricultural Extension, Economics & Sociology, 39(10), 104–112. https://doi.org/10.9734/ajaees/2021/v39i1030670
  • Rust, N. A., Jarvis, R. M., Reed, M. S., & Cooper, J. (2021). Framing of sustainable agricultural practices by the farming press and its effect on adoption. Agriculture and Human Values, 38(3), 753–765. https://doi.org/10.1007/s10460-020-10186-7
  • Rutledge‐Prior, S., & Beggs, R. (2021). Of droughts and fleeting rains: Drought, agriculture and media discourse in Australia. Australian Journal of Politics & History, 67(1), 106–129. https://doi.org/10.1111/ajph.12759
  • Schudson, M. (2020). Journalism: Why is matter? Polity Press.
  • Scruggs, C, G., & Moseley, S. W. (1979). The Role of Agricultural Journalism in Building the Rural South. Agricultural History, 53(1), 22–29.
  • Sert, M., Sevinç, M. R., Cançelik, M., & Aydoğdu, M. H. (2020). Tarımsal Yayımda Ki̇tle İleti̇şi̇m Araçları ve Zi̇raat Fakültesi̇ Öğreti̇m Elemanlarinin Tarım Temalı Televi̇zyon Kanallarına Karşı Tutumları. Elektronik Sosyal Bilimler Dergisi, 73, 1–7. https://doi.org/10.17755/esosder.585091
  • Sharma, A., Sutradhar, M., Monlai, S., & Kumari, N. (2018). Agriculture Journalism Brings Employment in India. International Journal of Current Microbiology and Applied Sciences, 7(9), 2314–2319.
  • Sharma, R. D. (1998). Growth of Agricultural Journalism and Agricultural Research Information Centre at ICAR. DESIDOC Bulletin of Information Technology, 18(2), 21–30. https://doi.org/10.14429/dbit.18.2.3390
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  • Shulman, S. W. (1999). The Progressive Era Farm Press. Journalism History, 25(1), 26–35. https://doi.org/10.1080/00947679.1999.12062507
  • Singh, R. K., & Jharkhand, J. (2020). Importance of Farm Journalism in Livestock Development. https://www.pashudhanpraharee.com/importance-of-farm-journalism-in-livestock-development/
  • Sinha, A., & Basu, D. (2020). Journalism Education in India: The Widening Gap Between Research and Practice. Asia Pacific Media Educator, 30(2), 200–210. https://doi.org/10.1177/1326365X20970419
  • Sitton, S., Caertmell, D., & Sargent, S. (2005). Developing Public Relations Curricula in Agricultural Communications. Journal of Applied Communications, 89(3), 23–37.
  • Specht, A. R., & Buck, E. B. (2019). Crowdsourcing Change: An Analysis of Twitter Discourse on Food Waste and Reduction Strategies. Journal of Applied Communications, 103(2), 1–16. https://doi.org/10.4148/1051-0834.2240
  • Stocking, S. H., & Holstein, L. W. (2009). Manufacturing doubt: Journalists’ roles and the construction of ignorance in a scientific controversy. Public Understanding of Science, 18(1), 23–42. https://doi.org/10.1177/0963662507079373
  • Swenson, R., Roiger, B., & Murillo, A. (2018). Safely through the Gate: Exploring Media Coverage and Journalists Decisions on the Flow of Farm Safety Stories. Journal of Applied Communications, 102(2), 1–14. https://doi.org/10.4148/1051-0834.1840
  • Telg, R., & Irani, T. (2012). Agricultural communications in action: a hands-on approach. Delmar Cengage Learning.
  • Tucker, M., Whaley, S. R., & Cano, J. (2003). Agricultural Education And Agricultural Communications: Striking A Proper Balance In The Academy. Journal of Agricultural Education, 44(1), 22–30. https://doi.org/10.5032/jae.2003.01022
  • Turner, B., & Orange, R. (2013). Specialist Journalism. Routledge.
  • Vogels, E. A. (2021). Some digital divides persist between rural, urban and suburban America. https://www.pewresearch.org/short-reads/2021/08/19/some-digital-divides-persist-between-rural-urban-and-suburban-america/
  • Wagler, A., & Cannon, K. J. (2015). Exploring Ways Social Media Data Inform Public Issues Communication: An Analysis of Twitter Conversation During the 2012-2013 Drought in Nebraska. Journal of Applied Communications, 99(2), 1–19. https://doi.org/10.4148/1051-0834.1047
  • Whitaker, B. K., & Dyer, J. E. (2000). Identifying Sources Of Bias In Agricultural News Reporting. Journal of Agricultural Education, 41(4), 125–133. https://doi.org/10.5032/jae.2000.04125
  • WHO. (2022). WHO Global Strategy for Food Safety 2022-2030 - Towards stronger food safety systems and global cooperation. World Health Organisation.
  • Wirz, C. D., Howell, E. L., Brossard, D., Xenos, M. A., & Scheufele, D. A. (2021). The state of GMOs on social media. Politics and the Life Sciences, 40(1), 40–55. https://doi.org/10.1017/pls.2020.15
  • Witzling, L., Wald, D. M., & Williams, E. (2022). Conservation in the News: Comparing News Coverage of Nutrient Reduction in Agricultural and Non-agricultural News Outlets in Iowa. Journal of Applied Communications, 106(2). https://doi.org/10.4148/1051-0834.2426
  • Yaseen, M., Karim, M., & Luqman, M. (2019). Role of Agricultural Journalism in Diffusion of Farming Technologies. Journal of Agricultural Research, 57(4), 289–294. https://www.researchgate.net/publication/339912197
  • Zumalt, J. R. (2007). Identifying the Core Periodical Literature of the Agricultural Communications Documentation Center. Journal of Agricultural & Food Information, 8(3), 43–63. https://doi.org/10.1300/J108v08n03_05
Toplam 87 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim ve Medya Çalışmaları
Bölüm Makaleler
Yazarlar

Emrah Budak 0000-0001-6896-7558

Yayımlanma Tarihi 30 Ağustos 2023
Gönderilme Tarihi 27 Mayıs 2023
Yayımlandığı Sayı Yıl 2023 Sayı: 41

Kaynak Göster

APA Budak, E. (2023). Tarım Haberciliği: Küresel Alan ve Türkiye’ye Bir Bakış. Akdeniz Üniversitesi İletişim Fakültesi Dergisi(41), 27-46. https://doi.org/10.31123/akil.1303351
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