Araştırma Makalesi
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Esnaf ve Sanatkârlarda Firma Performansı Sarmalında Bireysel Etkenlerle (Girişimcilik, Öz Liderlik, Kişilik) İş Tatmini ve Müşteri Tatmini İlişkisi: Kahramanmaraş’ta Bir Alan Araştırması

Yıl 2023, Cilt: 25 Sayı: 2, 610 - 636, 24.06.2023

Mustafa Tuncer Okumuş İsmail Bakan

https://doi.org/10.32709/akusosbil.1057480

Öz

Bu çalışmanın ana amacı firma performansı, müşteri tatmini, iş tatmini ve kişilik, öz liderlik, girişimcilik ilişkisini ortaya çıkarmaktır. Esnaf ve sanatkârlarla ilgili olarak yapılmış olan bu çalışmada firma performansı, müşteri tatmini, iş tatmini, kişilik, öz liderlik ve girişimcilik kavramları araştırma değişkenlerini oluşturmaktadır. Girişimcilik tutkusu, girişimcilik faaliyeti, girişimcilik yönelimi, girişimcilik öz yeterliliği genel olarak girişimcilik değişkeni bağlamında kullanılmıştır. Beş faktör kişilik ile proaktif kişilik ise kişilik değişkeni için kullanılmıştır. Kişilik, öz liderlik ve girişimciliğin müşteri tatmini ve iş tatmini üzerindeki etki düzeyi araştırma modelinin ilk bölümünü oluşturmaktadır. Müşteri tatmini ve iş tatmininin firma performansı üzerindeki etkisi ise modelin ikinci bölümünü oluşturmaktadır. Esnaf ve sanatkâr olarak Kahramanmaraş’ta yerleşik 555 işletme ile çalışma gerçekleştirilmiştir. Hipotezler regresyon analizi ile test edilmiştir. Araştırma sonuçlarına göre girişimcilik tutkusunun alt boyutlarından icat etme, kurma ve geliştirme, girişimcilik faaliyeti, girişimcilik yönelimi, girişimcilik öz yeterliliği, öz liderlik stratejilerinden yapıcı düşünce stratejisi, beş faktör kişilik tiplerinden dışa dönüklük, duygusal kararlılık ve deneyime açıklık, proaktif kişilik iş tatminini pozitif ve anlamlı olarak etkilemektedir. Girişimcilik tutkusunun alt boyutlarından icat etme, girişimcilik faaliyeti, girişimcilik yönelimi, girişimcilik öz yeterliliği, öz liderlik stratejilerinden davranış odaklı stratejiler, beş faktör kişilik tiplerinden dışa dönüklük ve proaktif kişilik müşteri tatminini pozitif ve anlamlı olarak etkilemektedir. Ayrıca, iş tatmini ve müşteri tatmininin firma performansını pozitif ve anlamlı olarak etkilediği sonuçlarına ulaşılmıştır. Diğer değişkenler için anlamlı etki oluşmadığı görülmüştür.

Anahtar Kelimeler

Girişimcilik öz liderlik kişilik iş tatmini müşteri tatmini firma performansı

Destekleyen Kurum

-

Proje Numarası

-

Teşekkür

Bu araştırma makalesi verileri 2020 yılı öncesinde toplanmış olup danışmanlığını Prof. Dr. İsmail BAKAN’ın yaptığı Dr. M. Tuncer OKUMUŞ tarafından hazırlanan “Esnaf ve Sanatkârlarda Firma Performansı Sarmalında Bireysel Etkenlerle (Girişimcilik, Özliderlik, Kişilik) İş Tatmini ve Müşteri Tatmini İlişkisi: Kahramanmaraş’ta Alan Araştırması” isimli doktora tezinden üretilmiştir.

Kaynakça

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  • Aburayya, A., Marzouqi, A., Alawadhi, D., Abdouli, F. ve Taryam, M. (2020). An empirical investigation of the effect of employees’ customer orientation on customer loyalty through the mediating role of customer satisfaction and service quality, Management Science Letters, 10(10), 2147-2158.
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  • Bateman, T. S. ve Crant, J. M. (1993). The proactive component of organizational behavior: A measure and correlates. Journal of Organizational Behavior, 14(2), 103-118.
  • Bayat, G. (2019). Beş faktör kişilik özellikleri ve konaklama işletmeleri çalışanları kişilik özelliklerinin iş doyumu düzeyleri üzerindeki etkisi. İşletme Araştırmaları Dergisi, 11(3), 1575-1588.
  • Bender, K. A. ve Heywood, J. S. (2006). Job satisfaction of the highly educated: The role of gender, academic tenure, and earnings. Scottish Journal of Political Economy, 53(2), 253-279.
  • Böckerman, P. ve Ilmakunnas, P. (2012). The job satisfaction-productivity nexus: A study using matched survey and register data. ILR Review, 65(2), 244-262.
  • Cardon, M. S., Gregoire, D. A., Stevens, C. E. ve Patel, P. C. (2013). Measuring entrepreneurial passion: Conceptual foundations and scale validation. Journal of Business Venturing, 28(3), 373-396.
  • Cardon, M. S., Wincent, J., Singh, J. ve Drnovsek, M. (2009). The nature and experience of entrepreneurial passion. Academy of Management Review, 34(3), 511–532.
  • Castaneda, G. A. ve Scanlan, J. M. (2014). Job satisfaction in nursing: A concept analysis. In Nursing Forum, 49(2), 130-138.
  • Chaudhry, M. S., Sabir, H. M., Rafi, N. ve Kalyar, M. N. (2011). Exploring the relationship between salary satisfaction and job satisfaction: A comparison of public and private sector organizations. The Journal of Commerce, 3(4), 1-13.
  • Clark, A., Oswald, A. ve Warr, P. (1996). Is job satisfaction u‐shaped in age?. Journal of Occupational and Organizational Psychology, 69(1), 57-81.
  • Dam, S. M. ve Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 585-593.
  • Dobrow Riza, S., Ganzach, Y. ve Liu, Y. (2018). Time and job satisfaction: A longitudinal study of the differential roles of age and tenure. Journal of Management, 44(7), 2558-2579.
  • Donbesuur, F., Boso, N. ve Hultman, M. (2020). The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research, 118, 150-161.
  • Duffy, M. K., Ganster, D. C. ve Shaw, J. D. (1998). Positive affectivity and negative outcomes: The role of tenure and job satisfaction. Journal of Applied Psychology, 83(6), 950-959.
  • Elnadi, M. ve Gheith, M. H. (2021). Entrepreneurial ecosystem, entrepreneurial self-efficacy, and entrepreneurial intention in higher education: Evidence from saudi arabia. The International Journal of Management Education, 19(1-100458), 1-16.
  • Erdogan, B. ve Bauer, T. N. (2005). Enhancing career benefits of employee proactive personality: the role of fit with jobs and organizations. Personnel Psychology, 58(4), 859-891.
  • Fang, N., Yuli, Z. ve Hongzhi, X. (2008). Acquisition of resources, formal organization and entrepreneurial orientation of new ventures. Journal of Chinese Entrepreneurship, 1(1), 40-52.
  • Forbes, D. P. (2005). The effects of strategic decision making on entrepreneurial self–efficacy. Entrepreneurship Theory and Practice, 29(5), 599-626.
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The Relationship of Job Satisfaction and Customer Satisfaction with Individual Factors (Entrepreneurship, Self-Leadership, Personality) in the Spiral of Firm Performance in Business for Tradesmen and Craftsmen: A Field Research in Kahramanmaraş

Yıl 2023, Cilt: 25 Sayı: 2, 610 - 636, 24.06.2023

Mustafa Tuncer Okumuş İsmail Bakan

https://doi.org/10.32709/akusosbil.1057480

Öz

In the study, entrepreneurship, self-leadership, personality, job satisfaction, customer satisfaction and firm performance issues were discussed. Entrepreneurial passion, entrepreneurial activity, entrepreneurial orientation, entrepreneurial self-efficacy, self-leadership, five-factor personality types, job satisfaction of proactive personality, customer satisfaction and job satisfaction, and the effect levels of customer satisfaction on firm performance were investigated. First of all, national and international literature research has been done. Afterwards, field research was carried out with the owners of tradesmen and craftsmen operating in Kahramanmaraş. Data were obtained from 555 tradesmen and craftsmen enterprises. Hypotheses were tested using the obtained data SPSS program. In the research conducted; Among the sub-dimensions of entrepreneurial passion, inventing, establishing and developing, entrepreneurial activity, entrepreneurial orientation, entrepreneurial self-efficacy, constructive thinking strategy from self-leadership strategies, extraversion among five factor personality types, emotional determination and openness to experience, proactive personality positively and significantly affect job satisfaction; inventing from the lower dimensions of entrepreneurial passion, entrepreneurial activity, entrepreneurial orientation, entrepreneurial self-efficacy, behavior-oriented strategies from self-leadership strategies, among the five factor personality types, extroversion and proactive personality affect customer satisfaction positively and significantly; It is concluded that job satisfaction and customer satisfaction affect firm performance positively and significantly. It was seen that there was no significant effect for other variables.

Anahtar Kelimeler

Entrepreneurship self-leadership personality job satisfaction customer satisfaction firm performance

Proje Numarası

-

Kaynakça

  • Abid, G., Arya, B., Arshad, A., Ahmed, S. ve Farooqi, S. (2021). Positive personality traits and self-leadership in sustainable organizations: mediating influence of thriving and moderating role of proactive personality. Sustainable Production and Consumption, 25, 299-311.
  • Aburayya, A., Marzouqi, A., Alawadhi, D., Abdouli, F. ve Taryam, M. (2020). An empirical investigation of the effect of employees’ customer orientation on customer loyalty through the mediating role of customer satisfaction and service quality, Management Science Letters, 10(10), 2147-2158.
  • Ahmad, N. ve Seymour R. G. (2008). Defining entrepreneurial activity: Definitions supporting frameworks for data collection, OECD Statistics Working Papers, 2008(1), OECD Publishing. doi:10.1787/243164686763
  • Alkan, N. (2007). Beş faktör kişilik ölçegi’ nin geçerlik ve güvenirlik çalısması. Ankara: Yayınlanmamış Araştırma.
  • Altınay, L. ve Wang, C. L., (2011). The influence of an entrepreneur's socio-cultural characteristics on the entrepreneurial orientation of small firms. Journal of Small Business and Enterprise Development, 18(4), 673-694.
  • Alvarez, S. A. ve Barney, J. B. (2007). Discovery and creation: Alternative theories of entrepreneurial action. Strategic Entrepreneurship Journal, 1(1-2), 11-26.
  • Bano, S. ve Siddiqui, D.A. (2019). Culturally-endorsed leadership, social cognition, and entrepreneurial orientation: an empirical inquiry. 1-39, SSRN: https://ssrn.com/abstract=3510946 (Erişim tarihi: 10.08.2020).
  • Bateman, T. S. ve Crant, J. M. (1993). The proactive component of organizational behavior: A measure and correlates. Journal of Organizational Behavior, 14(2), 103-118.
  • Bayat, G. (2019). Beş faktör kişilik özellikleri ve konaklama işletmeleri çalışanları kişilik özelliklerinin iş doyumu düzeyleri üzerindeki etkisi. İşletme Araştırmaları Dergisi, 11(3), 1575-1588.
  • Bender, K. A. ve Heywood, J. S. (2006). Job satisfaction of the highly educated: The role of gender, academic tenure, and earnings. Scottish Journal of Political Economy, 53(2), 253-279.
  • Böckerman, P. ve Ilmakunnas, P. (2012). The job satisfaction-productivity nexus: A study using matched survey and register data. ILR Review, 65(2), 244-262.
  • Cardon, M. S., Gregoire, D. A., Stevens, C. E. ve Patel, P. C. (2013). Measuring entrepreneurial passion: Conceptual foundations and scale validation. Journal of Business Venturing, 28(3), 373-396.
  • Cardon, M. S., Wincent, J., Singh, J. ve Drnovsek, M. (2009). The nature and experience of entrepreneurial passion. Academy of Management Review, 34(3), 511–532.
  • Castaneda, G. A. ve Scanlan, J. M. (2014). Job satisfaction in nursing: A concept analysis. In Nursing Forum, 49(2), 130-138.
  • Chaudhry, M. S., Sabir, H. M., Rafi, N. ve Kalyar, M. N. (2011). Exploring the relationship between salary satisfaction and job satisfaction: A comparison of public and private sector organizations. The Journal of Commerce, 3(4), 1-13.
  • Clark, A., Oswald, A. ve Warr, P. (1996). Is job satisfaction u‐shaped in age?. Journal of Occupational and Organizational Psychology, 69(1), 57-81.
  • Dam, S. M. ve Dam, T. C. (2021). Relationships between service quality, brand image, customer satisfaction, and customer loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 585-593.
  • Dobrow Riza, S., Ganzach, Y. ve Liu, Y. (2018). Time and job satisfaction: A longitudinal study of the differential roles of age and tenure. Journal of Management, 44(7), 2558-2579.
  • Donbesuur, F., Boso, N. ve Hultman, M. (2020). The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions. Journal of Business Research, 118, 150-161.
  • Duffy, M. K., Ganster, D. C. ve Shaw, J. D. (1998). Positive affectivity and negative outcomes: The role of tenure and job satisfaction. Journal of Applied Psychology, 83(6), 950-959.
  • Elnadi, M. ve Gheith, M. H. (2021). Entrepreneurial ecosystem, entrepreneurial self-efficacy, and entrepreneurial intention in higher education: Evidence from saudi arabia. The International Journal of Management Education, 19(1-100458), 1-16.
  • Erdogan, B. ve Bauer, T. N. (2005). Enhancing career benefits of employee proactive personality: the role of fit with jobs and organizations. Personnel Psychology, 58(4), 859-891.
  • Fang, N., Yuli, Z. ve Hongzhi, X. (2008). Acquisition of resources, formal organization and entrepreneurial orientation of new ventures. Journal of Chinese Entrepreneurship, 1(1), 40-52.
  • Forbes, D. P. (2005). The effects of strategic decision making on entrepreneurial self–efficacy. Entrepreneurship Theory and Practice, 29(5), 599-626.
  • Gogtay, N. ve Thatte, U. M. (2017). Principles of correlation analysis. Journal of the Association of Physicians of India, 65(3), 78-81.
  • Gümrük ve Ticaret Bakanlığı. (2015). Türkiye’de esnaf ve sanatkarlara sunulan kamusal destekler. Ed.: Yrd. Doç. Dr. İrge Şener, Ankara: Gümrük ve Ticaret Bakanlığı Yayınları.
  • Gümüş, Ö.Y. (2009). Kültür, değerler, kişilik ve siyasal ideoloji arasındaki ilişkiler: kültürlerarası bir karşılaştırma (Türkiye-ABD). Doktora Tezi, Ankara Üniversitesi Sosyal Bilimler Enstitüsü Psikoloji (Sosyal Psikoloji) Anabilim Dalı, Ankara.
  • Gürbüz S. ve Şahin F. (2016). Sosyal bilimlerde araştırma yöntemleri. Ankara: Seçkin Yayınevi.
  • Hair, J. F. JR., Anderson, R. E., Tatham, R. L., ve Black, W. C. (1998). Multivariate data analysis, (5th Edition). Upper Saddle River, NJ: PrenticeHall.
  • Hansen, G. S. ve Wernerfelt, B. (1989). Determinants of firm performance: The relative importance of economic and organizational factors. Strategic Management Journal, 10(5), 399-411.
  • Hisrich R. D. ve Ramadani V., (2017). Effective entrepreneurial management strategy, planning, risk management and organization. Switzerland:Springer, Cham.
  • Houghton, J. D. ve Neck, C. P., (2002). The revised self-leadership questionnaire: Testing a hierarchical factor structure for self-leadership. Journal of Managerial Psychology, 17(8), 672-691.
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Toplam 75 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Girişimcilik
Bölüm İktisadi ve İdari Bilimler
Yazarlar

Mustafa Tuncer Okumuş 0000-0002-6495-3252

İsmail Bakan 0000-0001-8644-8778

Proje Numarası -
Yayımlanma Tarihi 24 Haziran 2023
Gönderilme Tarihi 13 Ocak 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 25 Sayı: 2

Kaynak Göster

APA Okumuş, M. T., & Bakan, İ. (2023). Esnaf ve Sanatkârlarda Firma Performansı Sarmalında Bireysel Etkenlerle (Girişimcilik, Öz Liderlik, Kişilik) İş Tatmini ve Müşteri Tatmini İlişkisi: Kahramanmaraş’ta Bir Alan Araştırması. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 25(2), 610-636. https://doi.org/10.32709/akusosbil.1057480
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