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The Mediating Role of Hedonic and Utilitarian Value in The Impact of Consumer Innovation on The Intention to Continue Using Smartwatches

Yıl 2021, Cilt: 5 Sayı: 2, 705 - 726, 31.05.2021
https://doi.org/10.29023/alanyaakademik.870648

Öz

As in every field, innovation is inevitable in the field of technology, which is perhaps one of the areas where innovation is experienced the most. Another sector that has its share of this technological change is the smart watch. Smart watch usage is increasingly common. In this context, in this study, the effect of the innovativeness features of consumers using smart watches on the intention to continue using smart watches was investigated. In addition, the mediating role of hedonic and utilitarian value in this effect has been investigated. For this purpose, structural equation model and process macro analysis were carried out. As a result of the analysis, it has been determined that consumer innovativeness significantly affects hedonic and utilitarian value. It was found that hedonic and utilitarian values also significantly affect the intention to continue using the smart watch. As a result of the mediation test, it was determined that hedonic and utilitarian value have a strong intermediary effect on the effect of consumer innovativeness on the intention to continue using smart watches. Analysis findings show that consumer innovativeness has no direct effect on intention to use. This intention is realized through strong hedonic and utilitarian value perception.

Kaynakça

  • AL-EMRAN, M., GRANİĆ, A., AL-SHARAFİ, M. A., AMEEN, N. ve SARRAB, M. (2020). “Examining The Roles Of Students' Beliefs And Security Concerns For Using Smartwatches İn Higher Education”, Journal of Enterprise Information Management.
  • AMORİM, M. M. R. P. D. (2017). “Hedonic And Utilitarian Attitudes Towards Technology And İnnovation: Purchase Intentions Of Audio Devices: the AirPods Case” (Doctoral dissertation).
  • ANGGRAİNİ, N., KABURUAN, E. R., WANG, G. ve JAYADİ, R. (2019). “Usability Study and Users’ Perception of Smartwatch: Study on Indonesian Customer”. Procedia Computer Science, 161: 1266-1274.
  • ASHRAF, R.U., HOU, F. ve AHMAD, W. (2019). “Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value”. International Journal of Human–Computer Interaction, 35(13): 1216-1228.
  • ATULKAR, S. ve KESARİ, B. (2017). “Satisfaction, Loyalty And Repatronage İntentions: Role Of Hedonic Shopping Values”. Journal of Retailing and Consumer Services, 39: 23-34.
  • BÖLEN, M. C. (2020a). “Exploring The Determinants Of Users’ Continuance İntention İn Smartwatches”. Technology in Society, 60: 101209.
  • BÖLEN, M. C. (2020b). “From Traditional Wristwatch To Smartwatch: Understanding The Relationship Between İnnovation Attributes, Switching Costs And Consumers' Switching İntention”. Technology in Society, 63: 101439.
  • CHAE, J. M. (2009). “Consumer Acceptance Model of Smart Clothing According To Innovation”. International Journal of Human Ecology, 10(1): 23-33.
  • CHAUHAN, V., YADAV, R. ve CHOUDHARY, V. (2019). “Analyzing The İmpact Of Consumer İnnovativeness And Perceived Risk İn İnternet Banking Adoption: A Study Of Indian Consumers”. International Journal of Bank Marketing, 37(1): 323-339.
  • CHO, W. C., LEE, K. Y. ve YANG, S. B. (2019). “What Makes You Feel Attached To Smartwatches? The Stimulus–Organism–Response (S–O–R) Perspectives”. Information Technology & People, 32(2): 319-343.
  • CHOİ, J. ve KİM, S. (2016). “Is The Smartwatch An IT Product Or A Fashion Product? A Study On Factors Affecting The İntention To Use Smartwatches”. Computers in Human Behavior, 63: 777-786.
  • CHUNG, Y. S. (2015). “Hedonic And Utilitarian Shopping Values İn Airport Shopping Behavior”. Journal of Air Transport Management, 49: 28-34.
  • ÇAVUŞOĞLU, S., DEMİRAĞ, B. ve DURMAZ, Y. (2020). “Investigation Of The Effect Of Hedonic Shopping Value On Discounted Product Purchasing”. Review of International Business and Strategy.
  • FİRMANSYAH, I. (2016). “Consumer İnnovativeness And New Product Adoption: The Case Of Payment Card”. Marketing & Consumer Behaviour, Course code: MCB-80433.
  • GÜVEN E. (2018). “Tüketicilerin Tatmin Ve Tutumlarının Belirlenmesinde Hedonik Ve Faydacı Değerlerin Rolü: Üniversite Öğrencilerinin Cep Telefonu Kullanımları Üzerine Bir Uygulama”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 55: 157-173.
  • HA, T., BEİJNON, B., KİM, S., LEE, S. ve KİM, J. H. (2017). “Examining User Perceptions Of Smartwatch Through Dynamic Topic Modeling”. Telematics and Informatics, 34(7): 1262-1273.
  • HONG, J. C., LİN, P. H. ve HSİEH, P. C. (2017). “The Effect Of Consumer İnnovativeness On Perceived Value And Continuance İntention To Use Smartwatch”. Computers in Human Behavior, 67: 264-272.
  • HWANG, J., PARK, S. ve KİM, I. (2020). “Understanding Motivated Consumer İnnovativeness İn The Context Of A Robotic Restaurant: The Moderating Role Of Product Knowledge”. Journal of Hospitality and Tourism Management, 44: 272-282.
  • JONES, M. A., REYNOLDS, K. E. ve ARNOLD, M. J. (2006). “Hedonic And Utilitarian Shopping Value: Investigating Differential Effects On Retail Outcomes”. Journal Of Business Research, 59(9): 974-981.
  • JU, N. ve LEE, K.Y. (2020). “Consumer Resistance To İnnovation: Smart Clothing. Fashion and Textiles, 7(21): 1-19.
  • JUNG, Y., KİM, S. ve CHOİ, B. (2016). “Consumer Valuation Of The Wearables: The Case of Smartwatches”. Computers in Human Behavior, 63: 899-905.
  • KAUTİSH, P. ve SHARMA, R. (2019). “Value Orientation, Green Attitude And Green Behavioral İntentions: An Empirical İnvestigation Among Young Consumers”. Young Consumers, 20(4): 338-358.
  • KESARİ, B. ve ATULKAR, S. (2016). “Satisfaction Of Mall Shoppers: A Study On Perceived Utilitarian And Hedonic Shopping Values”. Journal of Retailing and Consumer services, 31: 22-31.
  • KİM, J. J., CHOE, J. Y. J. ve HWANG, J. (2020). “Application Of Consumer İnnovativeness To The Context Of Robotic Restaurants”. International Journal of Contemporary Hospitality Management. DOI 10.1108/IJCHM-06-2020-0602.
  • KİM, Y. H. (2008). “An Empirical Examination Of Consumers' İnnovation Adoption: The Role Of İnnovativeness, Fashion Orientation, And Utilitarian And Hedonic Consumers' Attitudes” (Doctoral dissertation, University of North Carolina at Greensboro).
  • KÖROĞLU, A. ve YILDIZ, S. (2019). “Hedonik Ve Faydacı Tüketimin Elektronik Pazarlama ve Satın Alma Davranışı Üzerine Etkisi. Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 10(EkSayı): 351-365.
  • KREY, N., CHUAH, S. H. W., RAMAYAH, T. ve RAUSCHNABEL, P. A. (2019). “How Functional And Emotional Ads Drive Smartwatch Adoption”. Internet Research, 29(3): 578-602.
  • KUİKKA, A. ve LAUKKANEN, T. (2012). “Brand Loyalty And The Role Of Hedonic Value”. Journal of Product & Brand Management, 21(7): 529–537.
  • LEE, S. ve KİM, D. Y. (2018). “The Effect Of Hedonic And Utilitarian Values On Satisfaction And Loyalty Of Airbnb Users”. International Journal of Contemporary Hospitality Management, 30(3): 1332-1351.
  • LEE, C. H. ve WU, J. J. (2017). “Consumer Online Flow Experience”. Industrial Management & Data Systems, 117(10): 2452-2467.
  • LEİCHT, T., CHTOUROU, A. ve YOUSSEF, K.B. (2018). “Consumer İnnovativeness And İntentioned Autonomous Car Adoption”. Journal of High Technology Management Research, 29: 1-11.
  • LİN, Y., LUO, J., CAİ, S., MA, S. ve RONG, K. (2016). “Exploring The Service Quality İn The E-Commerce Context: A Triadic View”. Industrial Management & Data Systems, 116(3): 388-415.
  • MANİ, Z. ve CHOUK, I. (2017). “Drivers Of Consumers’ Resistance To Smart Products”. Journal of Marketing Management, 33(1-2): 76-97,
  • MİDGLEY, D. F. ve DOWLİNG, G. R. (1978). “Innovativeness: The Concept And its Measurement”. Journal of Consumer Research, 4: 229-242.
  • NASCİMENTO, B., OLİVEİRA, T. ve TAM, C. (2018). “Wearable Technology: What Explains Continuance İntention İn Smartwatches?”. Journal of Retailing and Consumer Services, 43: 157-169.
  • NİKOU, S. (2019). “Factors Driving The Adoption Of Smart Home Technology: An Empirical Assessment”. Telematics and Informatics, 45: 101283.
  • NOBLE, S. M., GRİFFİTH, D. A. ve WEİNBERGER, M. G. (2005). “Consumer Derived Utilitarian Value And Channel Utilization İn A Multi-Channel Retail Context”. Journal of Business Research, 58(12): 1643-1651.
  • NOH, M., RUNYAN, R. ve MOSİER, J. (2014). “Young Consumers' İnnovativeness And Hedonic/Utilitarian Cool Attitudes”. International Journal of Retail & Distribution Management, 42(4): 267-280.
  • OVERBY, J. W. ve LEE, E. J. (2006). “The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Preference And İntentions”. Journal of Business Research, 59(10-11): 1160-1166.
  • OZTURK, A. B., NUSAİR, K., OKUMUS, F. ve HUA, N. (2016). “The Role Of Utilitarian And Hedonic Values On Users’ Continued Usage İntention İn A Mobile Hotel Booking Environment”. International Journal of Hospitality Management, 57: 106-115.
  • PERLMAN, D., SAMOST, A., DOMEL, A. G., MEHLER, B., DOBRES, J. ve REİMER, B. (2019). “The Relative İmpact Of Smartwatch And Smartphone Use While Driving On Workload, Attention, And Driving Performance”. Applied Ergonomics, 75: 8-16.
  • PERSAUD, A. ve SCHİLLO, S. R. (2017). “Purchasing Organic Products: Role Of Social Context And Consumer İnnovativeness”. Marketing Intelligence & Planning, 35: 130-146.
  • PİCOT-COUPEY, K., KREY, N., HURÉ, E. ve ACKERMANN, C. L. (2020). “Still Work And/Or Fun? Corroboration Of The Hedonic And Utilitarian Shopping Value Scale”. Journal of Business Research.
  • RAŠKOVİĆ, M., DİNG, Z., ŠKARE, V., DOŠEN, Đ. O. ve ŽABKAR, V. (2016). “Comparing Consumer İnnovativeness And Ethnocentrism Of Young-Adult Consumers”. Journal of Business Research, 69(9): 3682-3686.
  • RYU, K., HAN, H. ve JANG, S. S. (2010). “Relationships Among Hedonic And Utilitarian Values, Satisfaction And Behavioral İntentions İn The Fast‐Casual Restaurant İndustry”. International Journal of Contemporary Hospitality Management, 22(3): 416-432.
  • TRUONG, Y., KLİNK, R. R., SİMMONS, G., GRİNSTEİN, A. ve PALMER, M. (2017). “Branding Strategies For High-Technology Products: The Effects Of Consumer And Product İnnovativeness”. Journal of Business Research, 70: 85-91.
  • TÜRK DİL KURUMU. (2020). “Yenilikçi Nedir?”, https://sozluk.gov.tr/, 15.01.2020.
  • VANDECASTEELE, B. ve GEUENS, M. (2010). “Motivated Consumer İnnovativeness: Concept, Measurement, And Validation”. International Journal of Research in Marketing, 27(4): 308-318.
  • VİEİRA, V., SANTİNİ, F. O. ve ARAUJO, C. F. (2018). “A Meta-Analytic Review Of Hedonic And Utilitarian Shopping Values”. Journal of Consumer Marketing, 35(4): 426–437.
  • WU, L. H., WU, L. C. ve CHANG, S. C. (2016). “Exploring Consumers’ İntention To Accept Smartwatch”. Computers in Human Behavior, 64: 383-392.
  • XİE, Y. H. (2008). “Consumer Innovativeness and Consumer Acceptance of Brand Extensions”. Journal of Product & Brand Management, 17(4): 235-243.
  • YANG, Z., JUN, M. ve PETERSON, R.T. (2004). “Measuring Customer Perceived Online Service Quality: Scale Development And Managerial İmplications”. International Journal of Operations & Production Management, 24 (11): 1149-1174.
  • ZHANG, Z. ve HOU, Y. (2017). “The Effect Of Perceived Risk On İnformation Search For İnnovative Products And Services: The Moderating Role Of İnnate Consumer İnnovativeness”. Journal of Consumer Marketing, 34(3): 241–254.
  • ZHANG, F., SUN, S., LİU, C. ve CHANG, V. (2020). “Consumer İnnovativeness, Product İnnovation And Smart Toys”. Electronic Commerce Research and Applications, 41: 1-13.
  • ZHENG, X., MEN, J., YANG, F. ve GONG, X. (2019). “Understanding İmpulse Buying İn Mobile Commerce: An İnvestigation İnto Hedonic And Utilitarian Browsing”. International Journal of Information Management, 48: 151-160.

Tüketici Yenilikçiliğinin Akıllı Saat Kullanmaya Devam Etme Niyeti Üzerindeki Etkisinde Hedonik ve Faydacı Değerin Aracı Rolü

Yıl 2021, Cilt: 5 Sayı: 2, 705 - 726, 31.05.2021
https://doi.org/10.29023/alanyaakademik.870648

Öz

Her alanda olduğu gibi teknoloji alanında da yenilik kaçınılmazdır ki yeniliğin belki de en çok yaşandığı alanların başında gelmektedir. Bu teknolojik değişimden nasibini alan bir sektör de akıllı saattir. Akıllı saat kullanım alışkanlığı ise giderek yaygınlaşmaktadır. Bu bağlamda bu çalışmada akıllı saat kullanan tüketicilerin yenilikçilik özelliklerinin akıllı saat kullanımına devam etme niyeti üzerindeki etkisi araştırılmaktadır. Ayrıca bu etkide hedonik ve faydacı değerin aracılık rolü araştırılmıştır. Bu amaçla yapısal eşitlik modeli ve process makro analizleri gerçekleştirilmektedir. Yapılan analizler neticesinde tüketici yenilikçiliğinin hedonik ve faydacı değeri anlamlı olarak etkilediği tespit edilmektedir. Hedonik ve faydacı değerin de akıllı saat kullanımına devam etme niyetini anlamlı olarak etkilediği bulgusuna ulaşılmaktadır. Yapılan aracılık testi sonucunda ise tüketici yenilikçiliğinin akıllı saat kullanımına devam etme niyeti üzerindeki etkisinde hedonik ve faydacı değerin güçlü aracılık etkisi olduğu tespit edilmektedir. Analiz bulguları göstermektedir ki tüketici yenilikçiliğinin kullanım niyeti üzerinde direkt etkisi bulunmamaktadır. Bu niyet güçlü olarak hedonik ve faydacı değer algısı üzerinden gerçekleşmektedir.

Kaynakça

  • AL-EMRAN, M., GRANİĆ, A., AL-SHARAFİ, M. A., AMEEN, N. ve SARRAB, M. (2020). “Examining The Roles Of Students' Beliefs And Security Concerns For Using Smartwatches İn Higher Education”, Journal of Enterprise Information Management.
  • AMORİM, M. M. R. P. D. (2017). “Hedonic And Utilitarian Attitudes Towards Technology And İnnovation: Purchase Intentions Of Audio Devices: the AirPods Case” (Doctoral dissertation).
  • ANGGRAİNİ, N., KABURUAN, E. R., WANG, G. ve JAYADİ, R. (2019). “Usability Study and Users’ Perception of Smartwatch: Study on Indonesian Customer”. Procedia Computer Science, 161: 1266-1274.
  • ASHRAF, R.U., HOU, F. ve AHMAD, W. (2019). “Understanding Continuance Intention to Use Social Media in China: The Roles of Personality Drivers, Hedonic Value, and Utilitarian Value”. International Journal of Human–Computer Interaction, 35(13): 1216-1228.
  • ATULKAR, S. ve KESARİ, B. (2017). “Satisfaction, Loyalty And Repatronage İntentions: Role Of Hedonic Shopping Values”. Journal of Retailing and Consumer Services, 39: 23-34.
  • BÖLEN, M. C. (2020a). “Exploring The Determinants Of Users’ Continuance İntention İn Smartwatches”. Technology in Society, 60: 101209.
  • BÖLEN, M. C. (2020b). “From Traditional Wristwatch To Smartwatch: Understanding The Relationship Between İnnovation Attributes, Switching Costs And Consumers' Switching İntention”. Technology in Society, 63: 101439.
  • CHAE, J. M. (2009). “Consumer Acceptance Model of Smart Clothing According To Innovation”. International Journal of Human Ecology, 10(1): 23-33.
  • CHAUHAN, V., YADAV, R. ve CHOUDHARY, V. (2019). “Analyzing The İmpact Of Consumer İnnovativeness And Perceived Risk İn İnternet Banking Adoption: A Study Of Indian Consumers”. International Journal of Bank Marketing, 37(1): 323-339.
  • CHO, W. C., LEE, K. Y. ve YANG, S. B. (2019). “What Makes You Feel Attached To Smartwatches? The Stimulus–Organism–Response (S–O–R) Perspectives”. Information Technology & People, 32(2): 319-343.
  • CHOİ, J. ve KİM, S. (2016). “Is The Smartwatch An IT Product Or A Fashion Product? A Study On Factors Affecting The İntention To Use Smartwatches”. Computers in Human Behavior, 63: 777-786.
  • CHUNG, Y. S. (2015). “Hedonic And Utilitarian Shopping Values İn Airport Shopping Behavior”. Journal of Air Transport Management, 49: 28-34.
  • ÇAVUŞOĞLU, S., DEMİRAĞ, B. ve DURMAZ, Y. (2020). “Investigation Of The Effect Of Hedonic Shopping Value On Discounted Product Purchasing”. Review of International Business and Strategy.
  • FİRMANSYAH, I. (2016). “Consumer İnnovativeness And New Product Adoption: The Case Of Payment Card”. Marketing & Consumer Behaviour, Course code: MCB-80433.
  • GÜVEN E. (2018). “Tüketicilerin Tatmin Ve Tutumlarının Belirlenmesinde Hedonik Ve Faydacı Değerlerin Rolü: Üniversite Öğrencilerinin Cep Telefonu Kullanımları Üzerine Bir Uygulama”. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 55: 157-173.
  • HA, T., BEİJNON, B., KİM, S., LEE, S. ve KİM, J. H. (2017). “Examining User Perceptions Of Smartwatch Through Dynamic Topic Modeling”. Telematics and Informatics, 34(7): 1262-1273.
  • HONG, J. C., LİN, P. H. ve HSİEH, P. C. (2017). “The Effect Of Consumer İnnovativeness On Perceived Value And Continuance İntention To Use Smartwatch”. Computers in Human Behavior, 67: 264-272.
  • HWANG, J., PARK, S. ve KİM, I. (2020). “Understanding Motivated Consumer İnnovativeness İn The Context Of A Robotic Restaurant: The Moderating Role Of Product Knowledge”. Journal of Hospitality and Tourism Management, 44: 272-282.
  • JONES, M. A., REYNOLDS, K. E. ve ARNOLD, M. J. (2006). “Hedonic And Utilitarian Shopping Value: Investigating Differential Effects On Retail Outcomes”. Journal Of Business Research, 59(9): 974-981.
  • JU, N. ve LEE, K.Y. (2020). “Consumer Resistance To İnnovation: Smart Clothing. Fashion and Textiles, 7(21): 1-19.
  • JUNG, Y., KİM, S. ve CHOİ, B. (2016). “Consumer Valuation Of The Wearables: The Case of Smartwatches”. Computers in Human Behavior, 63: 899-905.
  • KAUTİSH, P. ve SHARMA, R. (2019). “Value Orientation, Green Attitude And Green Behavioral İntentions: An Empirical İnvestigation Among Young Consumers”. Young Consumers, 20(4): 338-358.
  • KESARİ, B. ve ATULKAR, S. (2016). “Satisfaction Of Mall Shoppers: A Study On Perceived Utilitarian And Hedonic Shopping Values”. Journal of Retailing and Consumer services, 31: 22-31.
  • KİM, J. J., CHOE, J. Y. J. ve HWANG, J. (2020). “Application Of Consumer İnnovativeness To The Context Of Robotic Restaurants”. International Journal of Contemporary Hospitality Management. DOI 10.1108/IJCHM-06-2020-0602.
  • KİM, Y. H. (2008). “An Empirical Examination Of Consumers' İnnovation Adoption: The Role Of İnnovativeness, Fashion Orientation, And Utilitarian And Hedonic Consumers' Attitudes” (Doctoral dissertation, University of North Carolina at Greensboro).
  • KÖROĞLU, A. ve YILDIZ, S. (2019). “Hedonik Ve Faydacı Tüketimin Elektronik Pazarlama ve Satın Alma Davranışı Üzerine Etkisi. Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 10(EkSayı): 351-365.
  • KREY, N., CHUAH, S. H. W., RAMAYAH, T. ve RAUSCHNABEL, P. A. (2019). “How Functional And Emotional Ads Drive Smartwatch Adoption”. Internet Research, 29(3): 578-602.
  • KUİKKA, A. ve LAUKKANEN, T. (2012). “Brand Loyalty And The Role Of Hedonic Value”. Journal of Product & Brand Management, 21(7): 529–537.
  • LEE, S. ve KİM, D. Y. (2018). “The Effect Of Hedonic And Utilitarian Values On Satisfaction And Loyalty Of Airbnb Users”. International Journal of Contemporary Hospitality Management, 30(3): 1332-1351.
  • LEE, C. H. ve WU, J. J. (2017). “Consumer Online Flow Experience”. Industrial Management & Data Systems, 117(10): 2452-2467.
  • LEİCHT, T., CHTOUROU, A. ve YOUSSEF, K.B. (2018). “Consumer İnnovativeness And İntentioned Autonomous Car Adoption”. Journal of High Technology Management Research, 29: 1-11.
  • LİN, Y., LUO, J., CAİ, S., MA, S. ve RONG, K. (2016). “Exploring The Service Quality İn The E-Commerce Context: A Triadic View”. Industrial Management & Data Systems, 116(3): 388-415.
  • MANİ, Z. ve CHOUK, I. (2017). “Drivers Of Consumers’ Resistance To Smart Products”. Journal of Marketing Management, 33(1-2): 76-97,
  • MİDGLEY, D. F. ve DOWLİNG, G. R. (1978). “Innovativeness: The Concept And its Measurement”. Journal of Consumer Research, 4: 229-242.
  • NASCİMENTO, B., OLİVEİRA, T. ve TAM, C. (2018). “Wearable Technology: What Explains Continuance İntention İn Smartwatches?”. Journal of Retailing and Consumer Services, 43: 157-169.
  • NİKOU, S. (2019). “Factors Driving The Adoption Of Smart Home Technology: An Empirical Assessment”. Telematics and Informatics, 45: 101283.
  • NOBLE, S. M., GRİFFİTH, D. A. ve WEİNBERGER, M. G. (2005). “Consumer Derived Utilitarian Value And Channel Utilization İn A Multi-Channel Retail Context”. Journal of Business Research, 58(12): 1643-1651.
  • NOH, M., RUNYAN, R. ve MOSİER, J. (2014). “Young Consumers' İnnovativeness And Hedonic/Utilitarian Cool Attitudes”. International Journal of Retail & Distribution Management, 42(4): 267-280.
  • OVERBY, J. W. ve LEE, E. J. (2006). “The Effects Of Utilitarian And Hedonic Online Shopping Value On Consumer Preference And İntentions”. Journal of Business Research, 59(10-11): 1160-1166.
  • OZTURK, A. B., NUSAİR, K., OKUMUS, F. ve HUA, N. (2016). “The Role Of Utilitarian And Hedonic Values On Users’ Continued Usage İntention İn A Mobile Hotel Booking Environment”. International Journal of Hospitality Management, 57: 106-115.
  • PERLMAN, D., SAMOST, A., DOMEL, A. G., MEHLER, B., DOBRES, J. ve REİMER, B. (2019). “The Relative İmpact Of Smartwatch And Smartphone Use While Driving On Workload, Attention, And Driving Performance”. Applied Ergonomics, 75: 8-16.
  • PERSAUD, A. ve SCHİLLO, S. R. (2017). “Purchasing Organic Products: Role Of Social Context And Consumer İnnovativeness”. Marketing Intelligence & Planning, 35: 130-146.
  • PİCOT-COUPEY, K., KREY, N., HURÉ, E. ve ACKERMANN, C. L. (2020). “Still Work And/Or Fun? Corroboration Of The Hedonic And Utilitarian Shopping Value Scale”. Journal of Business Research.
  • RAŠKOVİĆ, M., DİNG, Z., ŠKARE, V., DOŠEN, Đ. O. ve ŽABKAR, V. (2016). “Comparing Consumer İnnovativeness And Ethnocentrism Of Young-Adult Consumers”. Journal of Business Research, 69(9): 3682-3686.
  • RYU, K., HAN, H. ve JANG, S. S. (2010). “Relationships Among Hedonic And Utilitarian Values, Satisfaction And Behavioral İntentions İn The Fast‐Casual Restaurant İndustry”. International Journal of Contemporary Hospitality Management, 22(3): 416-432.
  • TRUONG, Y., KLİNK, R. R., SİMMONS, G., GRİNSTEİN, A. ve PALMER, M. (2017). “Branding Strategies For High-Technology Products: The Effects Of Consumer And Product İnnovativeness”. Journal of Business Research, 70: 85-91.
  • TÜRK DİL KURUMU. (2020). “Yenilikçi Nedir?”, https://sozluk.gov.tr/, 15.01.2020.
  • VANDECASTEELE, B. ve GEUENS, M. (2010). “Motivated Consumer İnnovativeness: Concept, Measurement, And Validation”. International Journal of Research in Marketing, 27(4): 308-318.
  • VİEİRA, V., SANTİNİ, F. O. ve ARAUJO, C. F. (2018). “A Meta-Analytic Review Of Hedonic And Utilitarian Shopping Values”. Journal of Consumer Marketing, 35(4): 426–437.
  • WU, L. H., WU, L. C. ve CHANG, S. C. (2016). “Exploring Consumers’ İntention To Accept Smartwatch”. Computers in Human Behavior, 64: 383-392.
  • XİE, Y. H. (2008). “Consumer Innovativeness and Consumer Acceptance of Brand Extensions”. Journal of Product & Brand Management, 17(4): 235-243.
  • YANG, Z., JUN, M. ve PETERSON, R.T. (2004). “Measuring Customer Perceived Online Service Quality: Scale Development And Managerial İmplications”. International Journal of Operations & Production Management, 24 (11): 1149-1174.
  • ZHANG, Z. ve HOU, Y. (2017). “The Effect Of Perceived Risk On İnformation Search For İnnovative Products And Services: The Moderating Role Of İnnate Consumer İnnovativeness”. Journal of Consumer Marketing, 34(3): 241–254.
  • ZHANG, F., SUN, S., LİU, C. ve CHANG, V. (2020). “Consumer İnnovativeness, Product İnnovation And Smart Toys”. Electronic Commerce Research and Applications, 41: 1-13.
  • ZHENG, X., MEN, J., YANG, F. ve GONG, X. (2019). “Understanding İmpulse Buying İn Mobile Commerce: An İnvestigation İnto Hedonic And Utilitarian Browsing”. International Journal of Information Management, 48: 151-160.
Toplam 55 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Yöneylem, Finans
Bölüm Makaleler
Yazarlar

Bülent Yıldız 0000-0002-5368-2805

Dilber Nilay Kütahyalı 0000-0003-4673-5179

Yayımlanma Tarihi 31 Mayıs 2021
Kabul Tarihi 12 Nisan 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 5 Sayı: 2

Kaynak Göster

APA Yıldız, B., & Kütahyalı, D. N. (2021). Tüketici Yenilikçiliğinin Akıllı Saat Kullanmaya Devam Etme Niyeti Üzerindeki Etkisinde Hedonik ve Faydacı Değerin Aracı Rolü. Alanya Akademik Bakış, 5(2), 705-726. https://doi.org/10.29023/alanyaakademik.870648