Öz
Metaverse ve Metaverse dünyası kavramı son dönemlerde tüm sektörleri etkileyen ve sağlık sektöründe de yoğun şekilde tartışılmaya başlanmış bir konu olarak karşımıza çıkmaktadır. Bu bağlamda yapılmış olan çalışmanın temel amacı sağlık sektöründe yoğun şekilde tartışılan Metaverse konusunun SWOT analizini elde etmek ve karar vericilere stratejik yönetim süreçlerinde ışık tutmaktır. Yapılmış olan çalışma ikincil verilerden faydalanılarak yapılmış olan bir araştırma makalesidir. Bilimsel yazın tarandığında sağlık sektöründe çalışmaların Metaverse kavramının farklı yönlerine odaklandıkları görülmektedir. Buna rağmen, sağlık sektöründe Metaverse’ü tüm boyutları ile inceleyen SWOT analizini içeren bir çalışmaya rastlanmamıştır. Bu çalışma bilimsel yazına çok önemli bir katkı da sunmaktadır. Birçok farklı disiplinde kullanım alanı bulan SWOT analizi, dört kelimenin baş harflerinden oluşmaktadır. Bunlar Güçlü Yönler (Strengths), Zayıf Yönler (Weaknesses), Fırsatlar (Opportunities) ve Tehditler (Threats) anlamına gelmektedir. SWOT analizi ile konunun güçlü ve zayıf yönlerini kavramak, fırsatları görebilmek ve bu fırsatlardan yararlanmak, tehditleri incelemek ve ortaya çıkabilecek risklere karşı önlem almak olanaklı hale gelmektedir. Metaverse’ün sağlık alanında önemli bir rol oynayacağı ve sağlık sektörüne hız, verimlilik ve eğitim konularında çeşitli fırsatlar sağlayabileceği öngörülmektedir. Diğer yandan, Metaverse teknolojisi başta etik, veri güvenliği ve birlikte çalışabilirlik konularında bazı riskleri de barındırmaktadır. Metaverse’deki ilerlemelerin sağlık sektörüne ve çevresine çeşitli fırsatlar sağlayabileceği öngörülmektedir. Buna karşın Metaverse sağlık alanında henüz yeni uygulama alanı bulduğundan bazı riskleri de taşımaktadır. Bu bağlamda sağlık alanındaki Metaverse üzerine hem niteliksel hem de niceliksel olarak daha ayrıntılı bilimsel araştırmaların yapılması da önerilmektedir.
Anahtar Kelimeler
Sağlık Hizmetleri Metaverse SWOT Analizi Yönetim Stratejileri
Kaynakça
- Ali S, Abdullah, Armand T.P.T., Athar A, Hussain A, Ali M, Yaseen M, Joo M-I, Kim H-C. (2023). Metaverse in Healthcare Integrated with Explainable AI and Blockchain: Enabling Immersiveness, Ensuring Trust, and Providing Patient Data Security. Sensors. 23(2). 565. doi.org/10.3390/s23020565
- Aran, O.T., Köse B., Akel S., Öksüz Ç. (2014). Ataksili Bir Bireyde Sanal Gerçeklik Temelli Rehabilitasyon Uygulamasının Etkinliği-Olgu Raporu. Ergoterapi ve Rehabilitasyon Dergisi. 2(3). 159-164.
- Bale, A. S., Ghorpade, N., Hashim, M. F., Vaishnav, J., & Almaspoor, Z. (2022). A comprehensive study on Metaverse and its impacts on humans. Advances in Human-Computer Interaction, V. 2022. 1-11. doi.org/10.1155/2022/3247060
- Bansal, G., Rajgopal, K., Chamola, V., Xiong, Z., ve Niyato, D. (2022). Healthcare in metaverse: A survey on current metaverse applications in healthcare. Ieee Access, 10. Doi: 10.1109/ACCESS.2022.3219845
- Bardi, J. (2018). 3 secrets to creating immersive virtual environments with Unity and Vuforia. Marxent Labs. Erişim tarihi: 17/02/2024. https://www.marxentlabs.com/virtual-environmentsunity/
- Başol, Ş., Akman Dömbekci, H., ve Öztürk, Y. E. (2023). Metaverse Evreninde Sağlık Hizmetleri. İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi. 19. 275-289. doi.org/10.38079/igusabder.1139384
- Bhugaonkar, K., Bhugaonkar, R., ve Masne, N. (2022). The trend of metaverse and augmented & virtual reality extending to the healthcare system. Cureus. 14(9). 2-7. doi:10.7759/cureus.29071
- Chengoden, R., Victor, N., Huynh-The, T., Yenduri, G., Jhaveri, R. H., Alazab, M. & Gadekallu, T. R. (2023). Metaverse for healthcare: A survey on potential applications, challenges and future directions. IEEE Access. doi.org/10.48550/arXiv.2209.04160
- Çeçen, Z., ve Yüksel, O. (2023). Metaverse And Healthcare Sector. International Journal of Engineering and Innovative Research. 5(3). 280-290. doi.org/10.47933/ijeir.1360360
- Damar, M. (2021). Metaverse Shape of Your Life for Future: A bibliometric snapshot. Journal of Metaverse, 1(1). 1-8. doi.org/10.48550/arXiv.2112.12068
- Deloitte (2024).Welcome to the metaverse. Deloitte Publication. https://www2.deloitte.com/ca/en/pages/technology-media-and telecommunications/articles/welcome-to-the-metaverse-deloitte.html
- Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., ... ve Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management. 66. Doi:10.1016/j.ijinfomgt.2022.102542
- Gupta, R., ve Sarvepalli, M. (2021). An Overview of The Metaverse its Incredible Potential & Emerging Business Opportunities. https://www.happiestminds.com/wp-content/uploads/2022/04/Metaverse.pdf.
- Iqbal, M. Z., & Campbell, A. G. (2023). Metaverse as tech for good: Current progress and emerging opportunities. Virtual Worlds-MDPI. 2(4). 226-242. dx.doi.org/10.2139/ssrn.4150689
- Isık, A. H., Alakus, F. ve Eskicioğlu, Ö. C. (2021). Hareket Yakalama ve Sanal Gerçeklik Teknolojileri Kullanarak Oyun Tabanlı Rehabilitasyon. Düzce Üniversitesi Bilim ve Teknoloji Dergisi. 9(6). 269-279. doi.org/10.29130/dubited.1015397
- Koo H. (2021). Training in lung cancer surgery through the metaverse, including extended reality, in the smart operating room of Seoul National University Bundang Hospital, Korea. J. Educ. Eval. Health Prof. 18. 18-33. doi: 10.3352/jeehp.2021.18.33
- Kutbay, E., ve Bozbuğa N. (2022). Health Education: Gamification, Health Literacy, And The New Era; Metaverse. Istanbul University Press. In Medical Informatics. Ed. Nilgün Bozbuğa, Sevinç Gülseçen, Vedat Kamer, Başak Kurtuldu.
- Kye, B., Han, N., Kim, E., Park, Y., ve Jo, S. (2021). Educational applications of metaverse: possibilities and limitations. Journal of educational evaluation for health professions, 18. doi: 10.3352/jeehp.2021.18.32
- Lai, M. C., Brian, M., & Mamzer, M. F. (2020). Perceptions of artificial intelligence in healthcare: findings from a qualitative survey study among actors in France. Journal of translational medicine. 18(1). 1-13. doi.org/10.1186/s12967-019-02204-y
- Lee, C. W. (2022). Application of metaverse service to healthcare industry: a strategic perspective. International Journal of Environmental Research and Public Health, 19(20), 13038. DOI:10.3390/ijerph192013038
- Lee, L. H., Zhou, P., Braud, T., & Hui, P. (2022). What is the metaverse? an immersive cyberspace and open challenges. arXiv:2206.03018. Doi:10.48550/arXiv.2206.03018
- Marketsandmarkets (2023). Metaverse in Healthcare Market. https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=225839181
- Massetti, M., ve Chiariello, G. A. (2023). The metaverse in medicine. European Heart Journal Supplements. 25.104-107. Doi: 10.1093/eurheartjsupp/suad083
- Mesko B. (2022). The promise of the metaverse in cardiovascular health. Eur. Heart J. 2022;43:2647–2649. doi: 10.1093/eurheartj/ehac231.
- Mohamed, R. A., Mohammed, K. K., Darwish, A., ve Hassanien, A. E. (2023). The Use of Metaverse in the Healthcare Sector: Analysis and Applications. In The Future of Metaverse in the Virtual Era and Physical World. Springer International Publishing. 77-91.
- Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. doi.org/10.3390/encyclopedia2010031
- Narin, N. G. (2021). A content analysis of the metaverse articles. Journal of Metaverse, 1(1), 17-24.
- Ng, D. T. K. (2022). What is the metaverse? Definitions, technologies and the community of inquiry. Australasian Journal of Educational Technology, 38(4).190-205. doi.org/10.14742/ajet.7945
- Nobelyum (2023). Erişim tarihi: 17.02.2023. https://www.nobelyum.com/guncel-gelismeler/saglik-alaninda-metaverse-etkilerinin-farkinda-misiniz.
- Petrigna L, ve Musumeci G. (2022). The Metaverse: A New Challenge for the Healthcare System: A Scoping Review. J. Funct Morphol Kinesiol. 7(3). doi: 10.3390/jfmk7030063
- PWC (2023). The Future of Healthcare in the Metaverse The latest frontier in healthtech. Erişim tarihi: 15.02.2023. https://www.pwc.com/m1/en/industries/documents/the-future-of-healthcare-in-the-metaverse.pdf.
- Rizk, S. H. (2022). Ethical and regulatory challenges of emerging health technologies. In Applied Ethics in a Digital World . IGI Global. 84-100.
- Sebastian, S. R., ve Babu, B. P. (2022). Impact of metaverse in health care: a study from the care giver’s perspective. International Journal of Community Medicine and Public Health. 9(12). 4613-4616. doi:10.18203/2394-6040.ijcmph20223221
- Söyler, S., ve Averbek, G. S. (2022). Sağlık Teknolojileri Ve Metaverse: Potansiyel Uygulama Alanları Ve Mevcut Engeller. International Anatolia Academic Online Journal Health Sciences. 8(2). 138-166.
- Studyum (2021). Everything you need to know about gamification and Studyum – Part IV: Gamifying your learning through Studyum. Studyum.org.
- Şeker, Ş. E. (2022). Possible AI Based on Metaverse Impact in Health Sciences and Knowledge Economy. Istanbul University Press, Medical Informatics 2, Ed. Nilgün Bozbuğa, Sevinç Gülseçen, Vedat Kamer, Başak Kurtuldu.
- Thomason, J. (2021). Metahealth-how will the metaverse change health care?. Journal of Metaverse. 1(1). 13-16.
- Uysal B., Semiz T.(2022). A new age in health: Metaverse. Gevher Nesibe Journal of Medical & Health Sciences. 7(18). 93-102. doi.org/10.46648/gnj.424
- Wiederhold, B. K., ve Riva, G. (2022). Metaverse creates new opportunities in healthcare. Annual Review of Cybertherapy And Telemedicine. 20. 3-7.
Öz
The concept of Metaverse and Metaverse world has recently emerged as an issue that affects all sectors and has begun to be discussed intensively in the health sector. The main purpose of the study conducted in this context is to obtain a SWOT analysis of the Metaverse issue, which is discussed extensively in the healthcare sector, and to shed light on strategic management processes for decision makers. The study conducted is a research article made using secondary data. When the scientific literature is examined, it is seen that studies in the health sector focus on different aspects of the Metaverse concept. Despite this, no study has been found in the healthcare sector that includes a SWOT analysis examining the Metaverse in all its dimensions. This study also makes a very important contribution to the scientific literature. SWOT analysis, which is used in many different disciplines, consists of the initials of four words. These mean Strengths, Weaknesses, Opportunities and Threats. With SWOT analysis, it becomes possible to understand the strengths and weaknesses of the issue, to see the opportunities and take advantage of these opportunities, to examine the threats and to take precautions against the risks that may arise. It is anticipated that Metaverse will play an important role in the field of healthcare and provide the healthcare sector with various opportunities in terms of speed, efficiency and education. On the other hand, Metaverse technology also poses some risks, especially in terms of ethics, data security and interoperability. It is anticipated that advances in the Metaverse may provide various opportunities to the healthcare sector and its environment. On the other hand, metaverse carries some risks as it has just found a new application area in the field of health. In this context, it is also recommended to conduct more detailed scientific research, both qualitative and quantitative, on the Metaverse in the field of health.
Anahtar Kelimeler
Kaynakça
- Ali S, Abdullah, Armand T.P.T., Athar A, Hussain A, Ali M, Yaseen M, Joo M-I, Kim H-C. (2023). Metaverse in Healthcare Integrated with Explainable AI and Blockchain: Enabling Immersiveness, Ensuring Trust, and Providing Patient Data Security. Sensors. 23(2). 565. doi.org/10.3390/s23020565
- Aran, O.T., Köse B., Akel S., Öksüz Ç. (2014). Ataksili Bir Bireyde Sanal Gerçeklik Temelli Rehabilitasyon Uygulamasının Etkinliği-Olgu Raporu. Ergoterapi ve Rehabilitasyon Dergisi. 2(3). 159-164.
- Bale, A. S., Ghorpade, N., Hashim, M. F., Vaishnav, J., & Almaspoor, Z. (2022). A comprehensive study on Metaverse and its impacts on humans. Advances in Human-Computer Interaction, V. 2022. 1-11. doi.org/10.1155/2022/3247060
- Bansal, G., Rajgopal, K., Chamola, V., Xiong, Z., ve Niyato, D. (2022). Healthcare in metaverse: A survey on current metaverse applications in healthcare. Ieee Access, 10. Doi: 10.1109/ACCESS.2022.3219845
- Bardi, J. (2018). 3 secrets to creating immersive virtual environments with Unity and Vuforia. Marxent Labs. Erişim tarihi: 17/02/2024. https://www.marxentlabs.com/virtual-environmentsunity/
- Başol, Ş., Akman Dömbekci, H., ve Öztürk, Y. E. (2023). Metaverse Evreninde Sağlık Hizmetleri. İstanbul Gelişim Üniversitesi Sağlık Bilimleri Dergisi. 19. 275-289. doi.org/10.38079/igusabder.1139384
- Bhugaonkar, K., Bhugaonkar, R., ve Masne, N. (2022). The trend of metaverse and augmented & virtual reality extending to the healthcare system. Cureus. 14(9). 2-7. doi:10.7759/cureus.29071
- Chengoden, R., Victor, N., Huynh-The, T., Yenduri, G., Jhaveri, R. H., Alazab, M. & Gadekallu, T. R. (2023). Metaverse for healthcare: A survey on potential applications, challenges and future directions. IEEE Access. doi.org/10.48550/arXiv.2209.04160
- Çeçen, Z., ve Yüksel, O. (2023). Metaverse And Healthcare Sector. International Journal of Engineering and Innovative Research. 5(3). 280-290. doi.org/10.47933/ijeir.1360360
- Damar, M. (2021). Metaverse Shape of Your Life for Future: A bibliometric snapshot. Journal of Metaverse, 1(1). 1-8. doi.org/10.48550/arXiv.2112.12068
- Deloitte (2024).Welcome to the metaverse. Deloitte Publication. https://www2.deloitte.com/ca/en/pages/technology-media-and telecommunications/articles/welcome-to-the-metaverse-deloitte.html
- Dwivedi, Y. K., Hughes, L., Baabdullah, A. M., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M. M., ... ve Wamba, S. F. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management. 66. Doi:10.1016/j.ijinfomgt.2022.102542
- Gupta, R., ve Sarvepalli, M. (2021). An Overview of The Metaverse its Incredible Potential & Emerging Business Opportunities. https://www.happiestminds.com/wp-content/uploads/2022/04/Metaverse.pdf.
- Iqbal, M. Z., & Campbell, A. G. (2023). Metaverse as tech for good: Current progress and emerging opportunities. Virtual Worlds-MDPI. 2(4). 226-242. dx.doi.org/10.2139/ssrn.4150689
- Isık, A. H., Alakus, F. ve Eskicioğlu, Ö. C. (2021). Hareket Yakalama ve Sanal Gerçeklik Teknolojileri Kullanarak Oyun Tabanlı Rehabilitasyon. Düzce Üniversitesi Bilim ve Teknoloji Dergisi. 9(6). 269-279. doi.org/10.29130/dubited.1015397
- Koo H. (2021). Training in lung cancer surgery through the metaverse, including extended reality, in the smart operating room of Seoul National University Bundang Hospital, Korea. J. Educ. Eval. Health Prof. 18. 18-33. doi: 10.3352/jeehp.2021.18.33
- Kutbay, E., ve Bozbuğa N. (2022). Health Education: Gamification, Health Literacy, And The New Era; Metaverse. Istanbul University Press. In Medical Informatics. Ed. Nilgün Bozbuğa, Sevinç Gülseçen, Vedat Kamer, Başak Kurtuldu.
- Kye, B., Han, N., Kim, E., Park, Y., ve Jo, S. (2021). Educational applications of metaverse: possibilities and limitations. Journal of educational evaluation for health professions, 18. doi: 10.3352/jeehp.2021.18.32
- Lai, M. C., Brian, M., & Mamzer, M. F. (2020). Perceptions of artificial intelligence in healthcare: findings from a qualitative survey study among actors in France. Journal of translational medicine. 18(1). 1-13. doi.org/10.1186/s12967-019-02204-y
- Lee, C. W. (2022). Application of metaverse service to healthcare industry: a strategic perspective. International Journal of Environmental Research and Public Health, 19(20), 13038. DOI:10.3390/ijerph192013038
- Lee, L. H., Zhou, P., Braud, T., & Hui, P. (2022). What is the metaverse? an immersive cyberspace and open challenges. arXiv:2206.03018. Doi:10.48550/arXiv.2206.03018
- Marketsandmarkets (2023). Metaverse in Healthcare Market. https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=225839181
- Massetti, M., ve Chiariello, G. A. (2023). The metaverse in medicine. European Heart Journal Supplements. 25.104-107. Doi: 10.1093/eurheartjsupp/suad083
- Mesko B. (2022). The promise of the metaverse in cardiovascular health. Eur. Heart J. 2022;43:2647–2649. doi: 10.1093/eurheartj/ehac231.
- Mohamed, R. A., Mohammed, K. K., Darwish, A., ve Hassanien, A. E. (2023). The Use of Metaverse in the Healthcare Sector: Analysis and Applications. In The Future of Metaverse in the Virtual Era and Physical World. Springer International Publishing. 77-91.
- Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. doi.org/10.3390/encyclopedia2010031
- Narin, N. G. (2021). A content analysis of the metaverse articles. Journal of Metaverse, 1(1), 17-24.
- Ng, D. T. K. (2022). What is the metaverse? Definitions, technologies and the community of inquiry. Australasian Journal of Educational Technology, 38(4).190-205. doi.org/10.14742/ajet.7945
- Nobelyum (2023). Erişim tarihi: 17.02.2023. https://www.nobelyum.com/guncel-gelismeler/saglik-alaninda-metaverse-etkilerinin-farkinda-misiniz.
- Petrigna L, ve Musumeci G. (2022). The Metaverse: A New Challenge for the Healthcare System: A Scoping Review. J. Funct Morphol Kinesiol. 7(3). doi: 10.3390/jfmk7030063
- PWC (2023). The Future of Healthcare in the Metaverse The latest frontier in healthtech. Erişim tarihi: 15.02.2023. https://www.pwc.com/m1/en/industries/documents/the-future-of-healthcare-in-the-metaverse.pdf.
- Rizk, S. H. (2022). Ethical and regulatory challenges of emerging health technologies. In Applied Ethics in a Digital World . IGI Global. 84-100.
- Sebastian, S. R., ve Babu, B. P. (2022). Impact of metaverse in health care: a study from the care giver’s perspective. International Journal of Community Medicine and Public Health. 9(12). 4613-4616. doi:10.18203/2394-6040.ijcmph20223221
- Söyler, S., ve Averbek, G. S. (2022). Sağlık Teknolojileri Ve Metaverse: Potansiyel Uygulama Alanları Ve Mevcut Engeller. International Anatolia Academic Online Journal Health Sciences. 8(2). 138-166.
- Studyum (2021). Everything you need to know about gamification and Studyum – Part IV: Gamifying your learning through Studyum. Studyum.org.
- Şeker, Ş. E. (2022). Possible AI Based on Metaverse Impact in Health Sciences and Knowledge Economy. Istanbul University Press, Medical Informatics 2, Ed. Nilgün Bozbuğa, Sevinç Gülseçen, Vedat Kamer, Başak Kurtuldu.
- Thomason, J. (2021). Metahealth-how will the metaverse change health care?. Journal of Metaverse. 1(1). 13-16.
- Uysal B., Semiz T.(2022). A new age in health: Metaverse. Gevher Nesibe Journal of Medical & Health Sciences. 7(18). 93-102. doi.org/10.46648/gnj.424
- Wiederhold, B. K., ve Riva, G. (2022). Metaverse creates new opportunities in healthcare. Annual Review of Cybertherapy And Telemedicine. 20. 3-7.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Konular | Uluslararası Kurumlar |
| Bölüm | Makale |
| Yazarlar | |
| Erken Görünüm Tarihi | 26 Mart 2024 |
| Yayımlanma Tarihi | 1 Nisan 2024 |
| Gönderilme Tarihi | 1 Mart 2024 |
| Kabul Tarihi | 8 Mart 2024 |
| Yayımlandığı Sayı | Yıl 2024 Sayı: 24 |
- Makale Dosyaları
ASSAM-UHAD Nisan ve Kasım aylarında yayınlanan süreli ve elektronik basımı yapılan, uluslararası indeksli hakemli bir dergidir.