Araştırma Makalesi
BibTex RIS Kaynak Göster

Yıl 2020, Cilt: 6 Sayı: 13, 49 - 67, 30.04.2020

Nural İmik Tanyıldızı Ayşe Şebnem Yolcu

Öz

Kaynakça

  • Arslan, N. (2011). Güzellik ve Anatomi, İstanbul: Cinius Publications.
  • Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.
  • Bakır, U. (2017). Güzel İse “Evet”: Reklam İkna ve Güzellik Kültürü. İstanbul: Say Publications.
  • Bonafini, B. A., & Pozzilli, P. (2011). Body weight and beauty: the changing face of the ideal female body weight. Obesity reviews, 12(1), 62-65
  • Bordo, S. (2004). Unbearable weight: Feminism, Western culture, and the body. Univ of California Press.
  • Caballero, M. J., & Pride, W. M. (1984). Selected effects of salesperson sex and attractiveness in direct mail advertisements. Journal of Marketing, 48(1), 94-100.
  • Dedeoğlu, a. Ö., & Savaşçı, İ. (2005). Tüketim kültüründe beden güzelliği ve yemek yeme arzuları: kadınların tüketim pratiklerine yansıması.. Ege Akademik Bakış Dergisi, 5(1), 77-87.
  • Downs, A. C., & Harrison, S. K. (1985). Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of sexism on American television commercials. Sex roles, 13(1-2), 9-19.
  • Dudley, C. S. (1999). Consumer attitudes toward bareness in advertising. Journal of Marketing Theory and Practice, 7 , (4), 89–96.
  • Eaton, M. M. (1999). Kantian and contextual beauty. The Journal of Aesthetics and Art Criticism, 57(1), 11-15. Gürüz, D., TA, E., & İletişim, K. (2015). Bilgiler-Etkiler-Engeller. Ankara: Nobel Publications.
  • Harbelioğlu, U. (2016). Dergilerdeki Kadın İmgesinin Göstergebilimsel Çözümlenmesi ve Sunulan Kimlikler. Zirve Üniversitesi, Sosyal Bilimler Enstitüsü, Medya ve iletişim Anabilim Dalı ,Yüksek Lisans Tezi. Gaziantep.
  • Kılıç, A. (2017). Dokunmatik Duygular. İstanbul: Akis Kitap.
  • LaTour, M. S., & Henthorne, T. L. (1994). Ethical judgments of sexual appeals in print advertising. Journal of advertising, 23(3), 81-90.
  • Levi, E. (2014). Tüketim Kültürü Bağlamında Dayatılmış Güzellik: Reklamda Kusursuz Kadın Model Kullanımının Satın Alma Niyeti Üzerindeki Rolü. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Halkla İlişkiler Anabilim Dalı Reklamcılık Ve Tanıtım Bilim Dalı Doktora Tezi, İstanbul
  • Reichert, T. (2002). Reichert, T. (2002). Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising. Annual review of sex research, 13(1), 241-273.
  • Reichert, T., & Fosu, I. (2006). Women's responses to sex in advertising: Examining the effect of women's sexual self-schema on responses to sexual content in commercials. Journal of Promotion Management, 11(2-3), 143-153.
  • Reichert, T., LaTour, M. S., & Kim, J. Y. (2007). Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising. Journal of current issues & research in advertising, 29(2), 63-77.
  • Reid, L., Salmon, C., & Soley, L. (1984). The nature of sexual content in television advertising. In Proceedings of the American Marketing Association(pp. 214-216).
  • Reis, H. T., Wilson, I. M., Monestere, C., Bernstein, S., Clark, K., Seidl, E., ... & Radoane, K. (1990). What is smiling is beautiful and good. European Journal of Social Psychology, 20(3), 259-267.
  • Soley, L., & Kurzbard, G. (1986). Sex in advertising: A comparison of 1964 and 1984 magazine advertisements. Journal of advertising, 15(3), 46-64.
  • Till, B. D., & Busler, M. (1998). Matching products with endorsers: attractiveness versus expertise. Journal of consumer marketing, 15(6), 576-586.
  • https://www.magdergi.com/davetler/parr-jewelleryden-sik-acilis/. (15.06.2019).
  • https://www.mistikdukkan.com/urun/dilek-anahtari-sans-kolyesi/ (13.06.2019

The Use Of Women Beauty As Advertising Attraction: Semiological Analysis Of Three Magazine Advertising

Yıl 2020, Cilt: 6 Sayı: 13, 49 - 67, 30.04.2020

Nural İmik Tanyıldızı Ayşe Şebnem Yolcu

Öz

Emotional attractiveness is used more in advertising than other attractiveness. In particular, the use of beauty attractiveness in advertising can increase the effectiveness and persuasion power of advertising. In this study, it has been tried to show how advertising attractiveness is made more effective by using female beauty. The aim of the research is to determine how the use of women's beauty as an element of attraction in advertising affects advertising attractiveness. Generally, women are examined in terms of sexual attraction in advertising. In this study, women were examined in terms of beauty attractiveness, not sexual attraction. It is focused on how beauty attractiveness is presented in advertising and how it makes advertising attractiveness more effective. Semiological analysis method was used in the research. 3 magazine advertisements in Mag and Elle magazines of 2019 were analyzed by semiological analysis method. As a result of the analysis, it has been determined that the use of women's beauty in advertising has a positive effect on advertising attractiveness.

Anahtar Kelimeler

Beauty Women Advertising attractiveness

Kaynakça

  • Arslan, N. (2011). Güzellik ve Anatomi, İstanbul: Cinius Publications.
  • Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555.
  • Bakır, U. (2017). Güzel İse “Evet”: Reklam İkna ve Güzellik Kültürü. İstanbul: Say Publications.
  • Bonafini, B. A., & Pozzilli, P. (2011). Body weight and beauty: the changing face of the ideal female body weight. Obesity reviews, 12(1), 62-65
  • Bordo, S. (2004). Unbearable weight: Feminism, Western culture, and the body. Univ of California Press.
  • Caballero, M. J., & Pride, W. M. (1984). Selected effects of salesperson sex and attractiveness in direct mail advertisements. Journal of Marketing, 48(1), 94-100.
  • Dedeoğlu, a. Ö., & Savaşçı, İ. (2005). Tüketim kültüründe beden güzelliği ve yemek yeme arzuları: kadınların tüketim pratiklerine yansıması.. Ege Akademik Bakış Dergisi, 5(1), 77-87.
  • Downs, A. C., & Harrison, S. K. (1985). Embarrassing age spots or just plain ugly? Physical attractiveness stereotyping as an instrument of sexism on American television commercials. Sex roles, 13(1-2), 9-19.
  • Dudley, C. S. (1999). Consumer attitudes toward bareness in advertising. Journal of Marketing Theory and Practice, 7 , (4), 89–96.
  • Eaton, M. M. (1999). Kantian and contextual beauty. The Journal of Aesthetics and Art Criticism, 57(1), 11-15. Gürüz, D., TA, E., & İletişim, K. (2015). Bilgiler-Etkiler-Engeller. Ankara: Nobel Publications.
  • Harbelioğlu, U. (2016). Dergilerdeki Kadın İmgesinin Göstergebilimsel Çözümlenmesi ve Sunulan Kimlikler. Zirve Üniversitesi, Sosyal Bilimler Enstitüsü, Medya ve iletişim Anabilim Dalı ,Yüksek Lisans Tezi. Gaziantep.
  • Kılıç, A. (2017). Dokunmatik Duygular. İstanbul: Akis Kitap.
  • LaTour, M. S., & Henthorne, T. L. (1994). Ethical judgments of sexual appeals in print advertising. Journal of advertising, 23(3), 81-90.
  • Levi, E. (2014). Tüketim Kültürü Bağlamında Dayatılmış Güzellik: Reklamda Kusursuz Kadın Model Kullanımının Satın Alma Niyeti Üzerindeki Rolü. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Halkla İlişkiler Anabilim Dalı Reklamcılık Ve Tanıtım Bilim Dalı Doktora Tezi, İstanbul
  • Reichert, T. (2002). Reichert, T. (2002). Sex in advertising research: A review of content, effects, and functions of sexual information in consumer advertising. Annual review of sex research, 13(1), 241-273.
  • Reichert, T., & Fosu, I. (2006). Women's responses to sex in advertising: Examining the effect of women's sexual self-schema on responses to sexual content in commercials. Journal of Promotion Management, 11(2-3), 143-153.
  • Reichert, T., LaTour, M. S., & Kim, J. Y. (2007). Assessing the influence of gender and sexual self-schema on affective responses to sexual content in advertising. Journal of current issues & research in advertising, 29(2), 63-77.
  • Reid, L., Salmon, C., & Soley, L. (1984). The nature of sexual content in television advertising. In Proceedings of the American Marketing Association(pp. 214-216).
  • Reis, H. T., Wilson, I. M., Monestere, C., Bernstein, S., Clark, K., Seidl, E., ... & Radoane, K. (1990). What is smiling is beautiful and good. European Journal of Social Psychology, 20(3), 259-267.
  • Soley, L., & Kurzbard, G. (1986). Sex in advertising: A comparison of 1964 and 1984 magazine advertisements. Journal of advertising, 15(3), 46-64.
  • Till, B. D., & Busler, M. (1998). Matching products with endorsers: attractiveness versus expertise. Journal of consumer marketing, 15(6), 576-586.
  • https://www.magdergi.com/davetler/parr-jewelleryden-sik-acilis/. (15.06.2019).
  • https://www.mistikdukkan.com/urun/dilek-anahtari-sans-kolyesi/ (13.06.2019
Toplam 23 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Nural İmik Tanyıldızı

Ayşe Şebnem Yolcu

Yayımlanma Tarihi 30 Nisan 2020
Gönderilme Tarihi 19 Nisan 2020
Yayımlandığı Sayı Yıl 2020 Cilt: 6 Sayı: 13

Kaynak Göster

APA İmik Tanyıldızı, N., & Yolcu, A. Ş. (2020). The Use Of Women Beauty As Advertising Attraction: Semiological Analysis Of Three Magazine Advertising. Uluslararası Beşeri Bilimler Ve Eğitim Dergisi, 6(13), 49-67.
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