Araştırma Makalesi
Yıl 2022,
Cilt: 4 Sayı: 2, 97 - 111, 30.09.2022
Öz
In the studies conducted in the education sector, the brand has been studied in a limited way, because of the complexity of brand creation in the education sector. In this context, at the end of the workshop held by the training brand, semi-structured interviews were conducted in order to determine the opinions of the teachers, who are stakeholder, on the overall evaluation of the activity. In addition to the open ended questions; A Likert-type scale consisting of 7 items, which are positive and negative, was applied. This scale is the general evaluation scale of the workshops held in order to develop the skills of conducting scientific research projects and providing science consultancy to students. The findings obtained as a result interpreted as frequency and percentage distribution. Factor loads were gathered under two dimensions. Your first dimension: Cronbach Alpha reliability= 0.861; Second dimension: Cronbach Alpha reliability = 0.633.
Kaynakça
- Akyol, B., Yilmaz, T. (2016) “Branding in Private Schools: Branding Policies of Private Schools in Aydın” , Journal of Management Sciences / Journal of Administrative Sciences Vol / Volume: 14, Issue / N: 28, pp. / pp.: 385-407
- Argyrous, G.(2005) , Statistics for Research: With a Guide to SPSS, SAGE, London, ISBN 1-4129-1948-7 Black, P., William, D. (1998). Inside the black box: Raising standards through classroom assessment. London: Kings College School of Education.
- Bögel P. M. (2016). Company reputation and its influence on consumer trust in response to ongoing csr communication, Journal of Marketing Communications.
- Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö.E., Karadeniz, Ş. and Demirel, F. (2012). Scientific research methods. (11th Edition). Ankara: Pegem Academy.
- Casidy, R. and Wiymer, W., Journal of Brand Management (2015) 22, 117–135. doi:10.1057/bm.2015.6; published online 3 April 2015 Chapleo, C. (2010) ‘What Defines “Successful” University Brands?’, International Journal of Public Sector Management, 23(2), p. 169-183.
- Hemsley-Brown J., Goonawardana, S. (2007) ‘Brand Harmonization in the International Higher Education Market, Journal of Business Research, 60, p. 942-948.
- Hew, K. F. and Brush, T. (2007). Integrating Technology into K-12 Teaching and Learning: Current Knowledge Gaps and Recommendations for Future Research, Educational Technology Research and Development, 55, 223–252.
- Karaer, H., Karaer, F., Şahin, N. and Aksoy, A. (2008). “Evaluation of Workshops Organized for Biology Teachers in Amasya and Kayseri Provinces”. XIII. Biology Congress, Karadeniz Technical University, Faculty of Arts and Sciences, Trabzon.
- Mercanoglu E., S. (2020).“The Effect of Institutional Reputation on Brand Loyalty in the Education Sector” 18th International Turkic World Social Sciences Congress, Full Text Paper
- Morgan, R. M. and Hunt, S. D. (1994). The Commintment trust theory of relatiosnhip marketing, Journal of Marketing, 58, 20-38. Nardalı, S., Tanyeri, M. (2011) 'Branding in Higher Education', Journal of the Faculty of Business, 12(2), p. 309-319
- Priester, J.R., Nayakankuppam, D., Fleming, M.A. and Godek, J. (2004) The a2sc2 model: The influence of attitudes and attitude strength on consideration and choice. Journal of Consumer Research 30(4): 574–587.Reputations", Upper Saddle River, FT Press, 2004
- Rindell, A. and Strandvik, T. (2010) Corporate brand evolution: Corporate brand images evolving in consumers' everyday life. European Business Review 22(3): 276–286.
- Volante, L., and Fazio, X. (2007). Exploring teacher candidates' assessment literacy: Implications for teacher education reform and professional development. Canadian Journal of Education, 30(3), 749-770.
- Whisman, R. (2011) “An Academic Enterprise Approach to Higher Education Branding” http://www.brandedus.net/pdf/ThoughtLeadersConference.
- Yüksel Köksal (2011) 'A Research to Understand the Effect of Brands on Employees', Uşak University Journal of Social Sciences, 4(2), p. 130-159.
Yıl 2022,
Cilt: 4 Sayı: 2, 97 - 111, 30.09.2022
Öz
Kaynakça
- Akyol, B., Yilmaz, T. (2016) “Branding in Private Schools: Branding Policies of Private Schools in Aydın” , Journal of Management Sciences / Journal of Administrative Sciences Vol / Volume: 14, Issue / N: 28, pp. / pp.: 385-407
- Argyrous, G.(2005) , Statistics for Research: With a Guide to SPSS, SAGE, London, ISBN 1-4129-1948-7 Black, P., William, D. (1998). Inside the black box: Raising standards through classroom assessment. London: Kings College School of Education.
- Bögel P. M. (2016). Company reputation and its influence on consumer trust in response to ongoing csr communication, Journal of Marketing Communications.
- Büyüköztürk, Ş., Kılıç Çakmak, E., Akgün, Ö.E., Karadeniz, Ş. and Demirel, F. (2012). Scientific research methods. (11th Edition). Ankara: Pegem Academy.
- Casidy, R. and Wiymer, W., Journal of Brand Management (2015) 22, 117–135. doi:10.1057/bm.2015.6; published online 3 April 2015 Chapleo, C. (2010) ‘What Defines “Successful” University Brands?’, International Journal of Public Sector Management, 23(2), p. 169-183.
- Hemsley-Brown J., Goonawardana, S. (2007) ‘Brand Harmonization in the International Higher Education Market, Journal of Business Research, 60, p. 942-948.
- Hew, K. F. and Brush, T. (2007). Integrating Technology into K-12 Teaching and Learning: Current Knowledge Gaps and Recommendations for Future Research, Educational Technology Research and Development, 55, 223–252.
- Karaer, H., Karaer, F., Şahin, N. and Aksoy, A. (2008). “Evaluation of Workshops Organized for Biology Teachers in Amasya and Kayseri Provinces”. XIII. Biology Congress, Karadeniz Technical University, Faculty of Arts and Sciences, Trabzon.
- Mercanoglu E., S. (2020).“The Effect of Institutional Reputation on Brand Loyalty in the Education Sector” 18th International Turkic World Social Sciences Congress, Full Text Paper
- Morgan, R. M. and Hunt, S. D. (1994). The Commintment trust theory of relatiosnhip marketing, Journal of Marketing, 58, 20-38. Nardalı, S., Tanyeri, M. (2011) 'Branding in Higher Education', Journal of the Faculty of Business, 12(2), p. 309-319
- Priester, J.R., Nayakankuppam, D., Fleming, M.A. and Godek, J. (2004) The a2sc2 model: The influence of attitudes and attitude strength on consideration and choice. Journal of Consumer Research 30(4): 574–587.Reputations", Upper Saddle River, FT Press, 2004
- Rindell, A. and Strandvik, T. (2010) Corporate brand evolution: Corporate brand images evolving in consumers' everyday life. European Business Review 22(3): 276–286.
- Volante, L., and Fazio, X. (2007). Exploring teacher candidates' assessment literacy: Implications for teacher education reform and professional development. Canadian Journal of Education, 30(3), 749-770.
- Whisman, R. (2011) “An Academic Enterprise Approach to Higher Education Branding” http://www.brandedus.net/pdf/ThoughtLeadersConference.
- Yüksel Köksal (2011) 'A Research to Understand the Effect of Brands on Employees', Uşak University Journal of Social Sciences, 4(2), p. 130-159.
Toplam 15 adet kaynakça vardır.
Ayrıntılar
| Birincil Dil | İngilizce |
|---|---|
| Konular | İşletme |
| Bölüm | Makaleler |
| Yazarlar | |
| Yayımlanma Tarihi | 30 Eylül 2022 |
| Yayımlandığı Sayı | Yıl 2022 Cilt: 4 Sayı: 2 |