Araştırma Makalesi
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Contribution of Digital Platforms to Destinations within the scope of Smart Tourism Applications; Example of “GoTurkiye”

Yıl 2022, Cilt: 12 Sayı: 4, 2054 - 2074, 30.12.2022

Ceyhun Akyol

https://doi.org/10.30783/nevsosbilen.1121229
Cited By: 2

Öz

The aim of this study is to examine the “GoTurkiye” portal used by the Ministry of Culture and Tourism regarding Turkey, which is among the world's most popular tourist destinations and connects the continents of Asia and Europe, within the scope of smart tourism applications. In this direction, first of all, information about smart tourism and web portals was given within the scope of literature information, and then information about the Ministry of Culture and Tourism of the Republic of Turkey was presented. Afterwards, the "GoTurkiye" web portal, where the ministry carries out promotional and product development activities about Turkey, has been examined. In the research, which is carried out in the case study model, which is one of the qualitative research methods, it is examined with which content and designs that "GoTurkiye", Turkey's global tourism information platform, mediates different types and activities of tourism in terms of promotion and product development. The obtained data were analyzed and interpreted with content analysis technique. Within the scope of the analysis; Findings were interpreted under the titles of “Homepage”, “Türkiye Experiences”, “Türkiye Destinations”, “GoTurkiyeTV”, “Blogs” and “Branding and Public Relations”. The fact that there is no study on the research subject in the national and international literature is considered as factors that increase the originality, quality and importance of the study.

Anahtar Kelimeler

Republic of Türkiye Ministry of Culture and Tourism Smart Tourism GoTurkiye

Kaynakça

  • Asgary, A., & Ozdemir, A. I. (2020). Global risks and tourism industry in Turkey. Quality & Quantity, 54, 1513-1536. https://doi.org/10.1007/s11135-019-00902-9
  • Borseková, K., Vaňová, A., & Vitálišová, K. (2017). Smart specialization for smart spatial development: Innovative strategies for building competitive advantages in tourism in Slovakia. Socio-Economic Planning Sciences, 58, 39-50. http://dx.doi.org/10.1016/j.seps.2016.10.004
  • Branding Türkiye. (2022). Basın kiti nedir? Niye önemlidir? Nasıl oluşturulur? brandingturkiye.com/basin-kiti-nedir-niye-onemlidir-nasil-hazirlanir/
  • Buhalis, D., & Amaranggana, A. (2015). Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services. I. Tussyadiah, A. Inversini (eds.), Information and Communication Technologies in Tourism 2015, Springer International Publishing. Switzerland. https://www.researchgate.net/links/54e9d4890cf25ba91c7ff388/Smart-Tourism-Destinations-Enhancing-Tourism-Experience-Through-Personalisation-of-Services.pdf
  • Buzova, D., Sanz-Blas, S., & Cervera-Taulet, A. (2021). “Sensing” the destination: Development of the destination sensescape index. Tourism Management, 87, 104362. https://doi.org/10.1016/j.tourman.2021. 104362
  • Cankurt, S., & Subasi, A. (2022). Tourism demand forecasting using stacking ensemble model with adaptive fuzzy combiner. Soft Computing, Published online: 10 January. https://doi.org/10.1007/s00500-021-06695-0.
  • Djahel, S., Jabeur, N., Barrett, R., & Murphy, J. (2015, May 13-15). Toward V2I communication technology-based solution for reducing road traffic congestion in smart cities [Oral presentation]. International Symposium on Networks, Computers and Communications (ISNCC), Tunisia. ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=7238584 &casa_token=LYd-q4y_8K8AAAAA:clxkNWFRXb2d8HeliTS7S-rzCJV2C0iOyuysEelUF4E1VltC2xxFddw-YnQgTzxADw3Bs4j8Y6w&tag=1
  • Ekşioğlu, M. (2016). User experience design of a prototype kiosk: A case for the İstanbul public transportation system. International Journal of Human-Computer Interaction, 32(10), 802-813. https://doi.org/10.1080/10447318. 2016.1199179
  • Fernández, A. G., Ruiz, L. M., & Gómez, E. R. D. (2018). Wine tourism and wine marketing in family-owned micro wineries in Guadalupe Valley, Mexico. Roda dos Ventos Turismo e Hospitalidade, 10(4), 690-711. http://dx. doi.org/10.18226/21789061.v10i4p690
  • Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electron Markets, 25, 179-188. https://doi.org/10.1007/s12525-015-0196-8
  • Hofstetter, K., & Vogl, A. (2011, May 18-20). “Smart City Wien”: Vienna’s Stepping Stone into the European Future of Technology and Climate [Oral presentation]. REAL CORP Tagunsgband, 1373-1382. https://www.corp.at/ archive/CORP2011_237.pdf
  • Hu, Z-L., Park, C. A., & Reecy, J. M. (2022). Bringing the animal QTLdb and CorrDB into the future: Meeting new challenges and providing updated services. Nucleic Acids Research, 50, 956-961. https://doi.org/ 10.1093/nar/gkab1116
  • Huang, C.D., Goo, J., Nam, K., & Yoo, C.W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information and Management, 54(6), 757-770. https://doi.org/10.1016/j.im.2016. 11.010
  • Jäppinen, S., Toivonen, T., & Salonen, M. (2013). Modelling the potential effect of shared bicycles on public transport travel times in Greater Helsinki: An open data approach. Applied Geography, 43, 13-24. http://dx.doi. org/10.1016/j.apgeog.2013.05.010
  • Kantarci, H. B., & Karakaya, U. (2016, May 30-31). The effects of tourism sector on Turkey's economic development [Oral presentation]. WEI International Academic Conference Proceedings, p. 1-7, Prague, Czech Republic. https:// www.westeastinstitute.com/wp-content/uploads/2016/07/kantarci-_-Karakaya-kocaeli-uni.pdf
  • Karagöz, D., Aktaş, S., & Kantar, Y. (2022). Spatial analysis of the relationship between tourist attractions and tourist flows in Turkey. European Journal of Tourism Research, 31, 3102. https://doi.org/10.54055/ejtr.v31i.2745
  • Kim, H., & Fesenmaier, D. R. (2008). Persuasive design of destination web sites: An analysis of first impression. Journal of Travel Research, 47(1), 3-13. https://doi.org/10.1177/0047287507312405
  • Lau, B. P. L., Marakkalage, S. H., Zhou, Y., Hassan, N. U., Yuen, C., Zhang, M., & Tan, U-X. (2013). A survey of data fusion in smart city applications. Information Fusion, 52, 357-374. https://doi.org/10.1016/ j.inffus.2019.05.004
  • Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293-300. http://dx.doi.org/10.1016/j.tourman.2016.03.014
  • Merriam, S. B., & Grenier, R. S. (2019). Qualitatite research in practice - examples for discussion and analysis (2. edt.). San Francisco: Jossey-Bass.
  • Özışık Yapıcı., O. (2022). Akıllı şehir kapsamında Bursa’nın akıllı turizm uygulamalarının değerlendirilmesi: GoBursa örneği. Journal of Tourism Intelligence and Smartness, 5(1), 38-49.
  • Page, J. S., & Connell, J. (2022). Ageing and the visitor economy: Global challenges and opportunities. New York: Routledge.
  • Rankin, B., Ergin, M., & Gökşen, F. (2014). A cultural map of Turkey. Cultural Sociology, 8(2), 159-179. http:// dx.doi.org/10.1177/1749975513494878
  • Ritmala, R. (2019). Creating sensory experiences for customers. [Unpublished bachelor thesis, Metropolia University]. https://www.theseus.fi/bitstream/handle/10024/173858/Creating%20sensory%20experiences%20for%20customers.pdf?sequence=2&isAllowed=y
  • Shabgou, M., & Daryani, S. M. (2014). Towards the sensory marketing: Stimulating the five senses (Sight, hearing, smell, touch and taste) and its impact on consumer behavior. Indian Journal of Fundamental and Applied Life Sciences, 4(S1), 573-581. https://www.cibtech.org/sp.ed/jls/2014/01/00(68).pdf
  • Somayya, M., & Ramaswamy, R. (2016, July 12-14). Amsterdam Smart City (ASC): Fishing village to sustainable city [Oral presentation]. 11. International Conference on Urban Regeneration and Sustainability, 831-842. witpress. com/elibrary/wit-transactions-on-ecology-and-the-environment/204/35709
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Araştırma ve Geliştirme Genel Müdürlüğü. https:// aregem.ktb.gov.tr/Resim/353108,turkiyemizi-taniyalim-98x68-baskijpg.png?0
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Establishment purpose and duties. https://www.ktb.gov. tr/TR-96130/kurulus-amaci-ve-gorevleri.html.
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). GoTurkiye. goturkiye.com.
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Our mission our vision. https://www.ktb.gov.tr/TR-133260/misyonumuz-vizyonumuz.html.
  • Türkiye Tourism Promotion and Development Agency (TGA). (2022). Press releases. https://tga.gov.tr/ bultenler/global-tourism-information-platform-of-turkey-goturkey-com-is-on-with-a-new-design/.
  • Wang, X., Li, X., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320. http://dx.doi.org/10.1016/j.tourman.2015.12.003
  • World Tourism Organization (UNWTO). (2021). World Tourism Barometer. Statistical Annex, 19(3), 1-28. https://www.wto.org/english/tratop_e/envir_e/unwto_barom21.pdf
  • Yücel, H., & Bourse, M. (2017). Image and tourist discourses: Turkey seen by advertisements. Online Journal of Communication and Medis Technologies, Special Issue (December), 28-39. https://www.ojcmt.net/download/ image-and-tourist-discourses-turkey-seen-by-advertisements.pdf

AKILLI TURİZM UYGULAMALARI KAPSAMINDA DİJİTAL PLATFORMLARIN DESTİNASYONLARA KATKISI; “GO TURKİYE” ÖRNEĞİ

Yıl 2022, Cilt: 12 Sayı: 4, 2054 - 2074, 30.12.2022

Ceyhun Akyol

https://doi.org/10.30783/nevsosbilen.1121229
Cited By: 2

Öz

Bu çalışmanın amacı, dünyanın en çok turist çeken destinasyonları arasında yer alan, Asya ve Avrupa kıtalarını birbirine bağlayan Türkiye ile ilgili Kültür ve Turizm Bakanlığı’nın akıllı turizm uygulamaları kapsamında kullandığı “GoTurkiye” portalını incelemektir. Bu doğrultuda çalışmada öncelikle literatür bilgileri kapsamında akıllı turizm ile web portalları hakkında bilgiler verilmiş, sonrasında ise Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı kurumu ile ilgili bilgiler sunulmuştur. Devamında ise bakanlığın Türkiye hakkında tanıtım ve ürün geliştirme faaliyetlerinde bulunduğu “GoTurkiye” web portalı incelenmiştir. Nitel araştırma yöntemlerinden örnek olay analizi modelinde gerçekleştirilen araştırmada, Türkiye’nin küresel turizm bilgi platformu olan “GoTurkiye”nin turizmin farklı türlerini ve etkinliklerini tanıtım ve ürün geliştirme konularında hangi içerikler ve tasarımlarla aracılık ettiği incelenmektedir. Elde edilen veriler içerik analizi tekniği ile analiz edilmiş ve yorumlanmıştır. Analiz kapsamında; “Anasayfa”, “Türkiye Deneyimleri”, “Türkiye Gidilecek Yerler”, “GoTurkiyeTV”, “Bloglar” ve “Markalaşma ve Halkla İlişkiler” başlıkları altında bulgular yorumlanmıştır. Ulusal ve uluslararası literatürde araştırma konusu ile ilgili bir çalışmaya rastlanmamış olması çalışmanın özgünlüğünü, niteliğini ve önemini artırıcı etkenler olarak düşünülmektedir.

Anahtar Kelimeler

Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı Akıllı Turizm GoTurkiye

Kaynakça

  • Asgary, A., & Ozdemir, A. I. (2020). Global risks and tourism industry in Turkey. Quality & Quantity, 54, 1513-1536. https://doi.org/10.1007/s11135-019-00902-9
  • Borseková, K., Vaňová, A., & Vitálišová, K. (2017). Smart specialization for smart spatial development: Innovative strategies for building competitive advantages in tourism in Slovakia. Socio-Economic Planning Sciences, 58, 39-50. http://dx.doi.org/10.1016/j.seps.2016.10.004
  • Branding Türkiye. (2022). Basın kiti nedir? Niye önemlidir? Nasıl oluşturulur? brandingturkiye.com/basin-kiti-nedir-niye-onemlidir-nasil-hazirlanir/
  • Buhalis, D., & Amaranggana, A. (2015). Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services. I. Tussyadiah, A. Inversini (eds.), Information and Communication Technologies in Tourism 2015, Springer International Publishing. Switzerland. https://www.researchgate.net/links/54e9d4890cf25ba91c7ff388/Smart-Tourism-Destinations-Enhancing-Tourism-Experience-Through-Personalisation-of-Services.pdf
  • Buzova, D., Sanz-Blas, S., & Cervera-Taulet, A. (2021). “Sensing” the destination: Development of the destination sensescape index. Tourism Management, 87, 104362. https://doi.org/10.1016/j.tourman.2021. 104362
  • Cankurt, S., & Subasi, A. (2022). Tourism demand forecasting using stacking ensemble model with adaptive fuzzy combiner. Soft Computing, Published online: 10 January. https://doi.org/10.1007/s00500-021-06695-0.
  • Djahel, S., Jabeur, N., Barrett, R., & Murphy, J. (2015, May 13-15). Toward V2I communication technology-based solution for reducing road traffic congestion in smart cities [Oral presentation]. International Symposium on Networks, Computers and Communications (ISNCC), Tunisia. ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=7238584 &casa_token=LYd-q4y_8K8AAAAA:clxkNWFRXb2d8HeliTS7S-rzCJV2C0iOyuysEelUF4E1VltC2xxFddw-YnQgTzxADw3Bs4j8Y6w&tag=1
  • Ekşioğlu, M. (2016). User experience design of a prototype kiosk: A case for the İstanbul public transportation system. International Journal of Human-Computer Interaction, 32(10), 802-813. https://doi.org/10.1080/10447318. 2016.1199179
  • Fernández, A. G., Ruiz, L. M., & Gómez, E. R. D. (2018). Wine tourism and wine marketing in family-owned micro wineries in Guadalupe Valley, Mexico. Roda dos Ventos Turismo e Hospitalidade, 10(4), 690-711. http://dx. doi.org/10.18226/21789061.v10i4p690
  • Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electron Markets, 25, 179-188. https://doi.org/10.1007/s12525-015-0196-8
  • Hofstetter, K., & Vogl, A. (2011, May 18-20). “Smart City Wien”: Vienna’s Stepping Stone into the European Future of Technology and Climate [Oral presentation]. REAL CORP Tagunsgband, 1373-1382. https://www.corp.at/ archive/CORP2011_237.pdf
  • Hu, Z-L., Park, C. A., & Reecy, J. M. (2022). Bringing the animal QTLdb and CorrDB into the future: Meeting new challenges and providing updated services. Nucleic Acids Research, 50, 956-961. https://doi.org/ 10.1093/nar/gkab1116
  • Huang, C.D., Goo, J., Nam, K., & Yoo, C.W. (2017). Smart tourism technologies in travel planning: The role of exploration and exploitation. Information and Management, 54(6), 757-770. https://doi.org/10.1016/j.im.2016. 11.010
  • Jäppinen, S., Toivonen, T., & Salonen, M. (2013). Modelling the potential effect of shared bicycles on public transport travel times in Greater Helsinki: An open data approach. Applied Geography, 43, 13-24. http://dx.doi. org/10.1016/j.apgeog.2013.05.010
  • Kantarci, H. B., & Karakaya, U. (2016, May 30-31). The effects of tourism sector on Turkey's economic development [Oral presentation]. WEI International Academic Conference Proceedings, p. 1-7, Prague, Czech Republic. https:// www.westeastinstitute.com/wp-content/uploads/2016/07/kantarci-_-Karakaya-kocaeli-uni.pdf
  • Karagöz, D., Aktaş, S., & Kantar, Y. (2022). Spatial analysis of the relationship between tourist attractions and tourist flows in Turkey. European Journal of Tourism Research, 31, 3102. https://doi.org/10.54055/ejtr.v31i.2745
  • Kim, H., & Fesenmaier, D. R. (2008). Persuasive design of destination web sites: An analysis of first impression. Journal of Travel Research, 47(1), 3-13. https://doi.org/10.1177/0047287507312405
  • Lau, B. P. L., Marakkalage, S. H., Zhou, Y., Hassan, N. U., Yuen, C., Zhang, M., & Tan, U-X. (2013). A survey of data fusion in smart city applications. Information Fusion, 52, 357-374. https://doi.org/10.1016/ j.inffus.2019.05.004
  • Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293-300. http://dx.doi.org/10.1016/j.tourman.2016.03.014
  • Merriam, S. B., & Grenier, R. S. (2019). Qualitatite research in practice - examples for discussion and analysis (2. edt.). San Francisco: Jossey-Bass.
  • Özışık Yapıcı., O. (2022). Akıllı şehir kapsamında Bursa’nın akıllı turizm uygulamalarının değerlendirilmesi: GoBursa örneği. Journal of Tourism Intelligence and Smartness, 5(1), 38-49.
  • Page, J. S., & Connell, J. (2022). Ageing and the visitor economy: Global challenges and opportunities. New York: Routledge.
  • Rankin, B., Ergin, M., & Gökşen, F. (2014). A cultural map of Turkey. Cultural Sociology, 8(2), 159-179. http:// dx.doi.org/10.1177/1749975513494878
  • Ritmala, R. (2019). Creating sensory experiences for customers. [Unpublished bachelor thesis, Metropolia University]. https://www.theseus.fi/bitstream/handle/10024/173858/Creating%20sensory%20experiences%20for%20customers.pdf?sequence=2&isAllowed=y
  • Shabgou, M., & Daryani, S. M. (2014). Towards the sensory marketing: Stimulating the five senses (Sight, hearing, smell, touch and taste) and its impact on consumer behavior. Indian Journal of Fundamental and Applied Life Sciences, 4(S1), 573-581. https://www.cibtech.org/sp.ed/jls/2014/01/00(68).pdf
  • Somayya, M., & Ramaswamy, R. (2016, July 12-14). Amsterdam Smart City (ASC): Fishing village to sustainable city [Oral presentation]. 11. International Conference on Urban Regeneration and Sustainability, 831-842. witpress. com/elibrary/wit-transactions-on-ecology-and-the-environment/204/35709
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Araştırma ve Geliştirme Genel Müdürlüğü. https:// aregem.ktb.gov.tr/Resim/353108,turkiyemizi-taniyalim-98x68-baskijpg.png?0
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Establishment purpose and duties. https://www.ktb.gov. tr/TR-96130/kurulus-amaci-ve-gorevleri.html.
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). GoTurkiye. goturkiye.com.
  • Türkiye Cumhuriyeti Kültür ve Turizm Bakanlığı. (2022). Our mission our vision. https://www.ktb.gov.tr/TR-133260/misyonumuz-vizyonumuz.html.
  • Türkiye Tourism Promotion and Development Agency (TGA). (2022). Press releases. https://tga.gov.tr/ bultenler/global-tourism-information-platform-of-turkey-goturkey-com-is-on-with-a-new-design/.
  • Wang, X., Li, X., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?: Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA approach. Tourism Management, 54, 309-320. http://dx.doi.org/10.1016/j.tourman.2015.12.003
  • World Tourism Organization (UNWTO). (2021). World Tourism Barometer. Statistical Annex, 19(3), 1-28. https://www.wto.org/english/tratop_e/envir_e/unwto_barom21.pdf
  • Yücel, H., & Bourse, M. (2017). Image and tourist discourses: Turkey seen by advertisements. Online Journal of Communication and Medis Technologies, Special Issue (December), 28-39. https://www.ojcmt.net/download/ image-and-tourist-discourses-turkey-seen-by-advertisements.pdf
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm TURİZM
Yazarlar

Ceyhun Akyol 0000-0001-5542-7309

Erken Görünüm Tarihi 23 Aralık 2022
Yayımlanma Tarihi 30 Aralık 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 12 Sayı: 4

Kaynak Göster

APA Akyol, C. (2022). AKILLI TURİZM UYGULAMALARI KAPSAMINDA DİJİTAL PLATFORMLARIN DESTİNASYONLARA KATKISI; “GO TURKİYE” ÖRNEĞİ. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 12(4), 2054-2074. https://doi.org/10.30783/nevsosbilen.1121229

Cited By

SÜRDÜRÜLEBİLİR GASTRONOMİ KAPSAMINDA MERSİN MUTFAĞINA ÖZGÜ YÖRESEL TATLILARIN STANDART REÇETELERİNİN VE KABUL EDİLEBİLİRLİĞİNİN BELİRLENMESİ
Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi
https://doi.org/10.30783/nevsosbilen.1291159
An Economic Approach to Smart Tourism (Tourism 4.0) Technologies: The Case of Turkey
Journal of Tourism Intelligence and Smartness
https://doi.org/10.58636/jtis.1244836
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