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Beyza Topcugil Instructor İZMİR BAKIRÇAY ÜNİVERSİTESİ
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Research Fields

Consumer Behaviour Marketing (Other)

Institution

İZMİR BAKIRÇAY ÜNİVERSİTESİ

Publications

Psychological Reactance Theory in Marketing Literature
Published: 2024 , İşletme
DOI: 10.57116/isletme.1423480
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