Dilber Ulaş
Publication 3
Review 5
Research Fields
Digital Marketing
Intercultural Communication
International Marketing
Product and Brand Management
Entrepreneurship
Bio
Dilber Ulas is a Professor in Production Management and Marketing field at the University of Ankara, Faculty of Political Sciences. Her areas of interest and research are in marketing, branding, entreprenurship projects and entry strategies which she formalised in her PhD (2002) on “Joint Venture Styrategy as an Entry Strategy To International Markets”. She has presented papers at conferences both home and abroad, published articles and papers in various journals, published the books “Franchising System”, “Joint Venture Strategy as an Entry Mode”, “Entry Strategies and Globalization” and contributed the chapters to the books “An International Business Theory and Strategy, Large and Small Firms Perspectives”, “Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes” and “Intellectual Capital Report of Turkey and Business Cases”.
Institution
Ankara Üniversitesi Siyasal Bilgiler Fakültesi
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