Research Fields
Integrated Marketing Communication
Marketing
Digital Marketing
Product and Brand Management
Institution
İSTANBUL TEKNİK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
Publications
Articles published in
Reviews
Publications
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites.
CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number).
^: Citation numbers are reflected in the system by DergiPark at certain periods.
: Click to get information about the DergiPark User Badge.
: Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.