Hayrettin Zengin profile image
Hayrettin Zengin Prof. Dr. Sakarya Üniversitesi İşletme Fakültesi
Publication 3 Review 13
3 Publication
13 Review

Research Fields

Marketing Digital Marketing Intercultural Communication Customer Relationship Management Marketing Research Methodology Consumer Behaviour Product and Brand Management Entrepreneurship

Institution

Sakarya Üniversitesi İşletme Fakültesi

Popular Publications

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Publications

MEASURING CONSUMERS' ATTITUDES TOWARDS SALES PROMOTION PRACTICES: A SCALE DEVELOPMENT STUDY
Published: 2023 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1334383
FAVORITE 0 TOTAL DOWNLOAD COUNT 96

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Comparison of The Turkish and American Shopping Centers Within The Context of The Industry Life Cycle
Authors: Hayrettin Zengin , Rifat Goroner, Fatih Geçti
Published: 2013 , Sakarya İktisat Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 521

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521

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