Researchers Hediye Aydoğan
avatar
Hediye Aydoğan Assoc. Prof. Dr. Akdeniz Üniversitesi İletişim Fakültesi
Publication 15 Review 11 CrossRef Cited 3 TR Dizin Cited 5
15 Publication
11 Review
3 CrossRef Cited
5 TR Dizin Cited
0000-0001-9696-8742

Research Fields

Communication and Media Studies Communication Technology and Digital Media Studies Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Public Relations Digital Marketing

Institution

Akdeniz Üniversitesi İletişim Fakültesi

Popular Publications

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , International Journal of Public Relations AND Advertising Studies
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1124

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2

1124

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , ODU Journal of Social Sciences Research
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 5221

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1

5221

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1020

0

1

1020

Creative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic
Authors: Hediye Aydoğan
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.880910
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 905

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1

905

Dialogic Communication During Covid-19 Pandemic: An Analysis on Technoparks’ Social Media Usage in Turkey
Authors: Hediye Aydoğan
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 886

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1

886

Publications

Narrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads
Authors: Hediye Aydoğan
Published: 2024 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1334587
FAVORITE 1 TOTAL DOWNLOAD COUNT 118

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118

A Bibliometric Analysis of Research on Digital Parenting and Advertising: Current Trends and Future directions
Authors: Hediye Aydoğan
Published: 2023 , TRT Akademi
DOI: 10.37679/trta.1328217
FAVORITE 0 TOTAL DOWNLOAD COUNT 259

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259

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
FAVORITE 1 TOTAL DOWNLOAD COUNT 371

1

371

An Action Research on Improving Parents’ Digital Advertising Literacy Skills
Authors: Hediye Aydoğan , Ahmet Ayhan
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1122523
FAVORITE 0 TOTAL DOWNLOAD COUNT 379

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379

Figures of Speech in Advertising Slogans From Traditional to Digital: Kırmızı Awards
Authors: Hediye Aydoğan
Published: 2022 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1114500
FAVORITE 0 TOTAL DOWNLOAD COUNT 1408

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1408

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
FAVORITE 0 TOTAL DOWNLOAD COUNT 829

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829

Dijital Beşikten Sanal Mezara Gerçek-Sanal Dünyadaki Etik Sorunlar
Authors: Tamás Bokor Translators: Hediye Aydoğan
Published: 2021 , ViraVerita E-Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 504

0

504

Creative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic
Authors: Hediye Aydoğan
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.880910
FAVORITE 1 TOTAL DOWNLOAD COUNT 905

1

905

COUNTRY-OF-ORIGIN MARKERS IN CORPORATE ADVERTISEMENTS OF TURKISH BRANDS: AN ANALYSIS OF CORPORATE ADVERTISEMENTS OF BRANDS LISTED BY BRAND FINANCE TURKEY 100
Authors: Hediye Aydoğan
Published: 2021 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.835610
FAVORITE 0 TOTAL DOWNLOAD COUNT 530

0

530

Dialogic Communication During Covid-19 Pandemic: An Analysis on Technoparks’ Social Media Usage in Turkey
Authors: Hediye Aydoğan
Published: 2021 , Connectist: Istanbul University Journal of Communication Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 886

1

886

DİJİTAL OYUNLAR ARACILIĞIYLA REKLAMCILIK: ÜRÜN VE HİZMET SİMÜLASYONLARININ ÖTESİNE BAKMAK
Authors: Teresa De La Hera Conde-pumpıdo Translators: Hediye Aydoğan
Published: 2021 , International Journal of Public Relations AND Advertising Studies
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1124

2

1124

REPRESENTATION OF THE ELDERLY IN PUBLIC SERVICE ADVERTISEMENTS: A 6-COUNTRY COMPARISON
Authors: Hediye Aydoğan
Published: 2021 , The Journal of Turkish Social Research
DOI: 10.20296/tsadergisi.807396
FAVORITE 0 TOTAL DOWNLOAD COUNT 521

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521

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Journal of Yaşar University
DOI: 10.19168/jyasar.312243
FAVORITE 1 TOTAL DOWNLOAD COUNT 3841

1

3841

BOOK REVIEW: “BRAND MEDIA STRATEGY: INTEGRATED COMMUNICATIONS PLANNING IN THE DIGITAL ERA”
Authors: Hediye Aydoğan
Published: 2017 , Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1020

1

1020

The International Advertising Strategies of Turkish Airlines In The Context Of Globalisation
Authors: Hediye Aydoğan
Published: 2017 , ODU Journal of Social Sciences Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5221

1

5221

Articles published in
Alanya Academic Review
Alanya Academic Review
Connectist: Istanbul University Journal of Communication Sciences
Connectist: Istanbul University Journal of Communication Sciences
International Journal of Public Relations AND Advertising Studies
International Journal of Public Relations AND Advertising Studies
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Yaşar University
Journal of Yaşar University
Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Mersin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
The Journal of Turkish Social Research
The Journal of Turkish Social Research
TRT Akademi
TRT Akademi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
ViraVerita E-Journal
ViraVerita E-Journal
Editorship
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Technical Editor , Section Editor , Layout Editor , Copyeditor , Proofreader , Production Editor , Language Editor
Editorial Board Memberships
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi

Reviews

Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Alanya Academic Review
Alanya Academic Review
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
Ege Üniversitesi İletişim Fakültesi Medya ve İletişim Araştırmaları Hakemli E-Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Traffic and Transportation Research
Journal of Traffic and Transportation Research
Mediterranean Journal of Gender and Women’s Studies (KTC)
Mediterranean Journal of Gender and Women’s Studies (KTC)
OPUS Journal of Society Research
OPUS Journal of Society Research
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review

Publications

Decoding the DNA of Viral Video Ads
Authors: Hediye Aydoğan
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1187193
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 371

1

1

371

The Necessity of Digital Advertising Literacy for Turkey in the 21st Century
Authors: Hediye Aydoğan
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.933648
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 829

1

0

829

Fear Appeals in Public Service Advertisements (PSAs): “Traffic without Violation”
Authors: Hediye Aydoğan
Published: 2018 , Journal of Yaşar University
DOI: 10.19168/jyasar.312243
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3841

1

1

3841

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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