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Seyfettin Anmaç Res. Assist. Dr. HAKKARI UNIVERSITY
Publication 1 Review 2
1 Publication
2 Review

Research Fields

Digital Marketing Marketing Theory Consumer Behaviour International Marketing Product and Brand Management

Institution

HAKKARI UNIVERSITY

Publications

A COMPARISON OF PRODUCT PERSONALIZATION AND PRODUCT CUSTOMIZATION: A CONCEPTUAL FRAMEWORK
Published: 2023 , Turkish Business Journal
DOI: 10.51727/tbj.1306824
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