Researchers Yasemin Gedik
avatar
Yasemin Gedik Dr. Woxsen University
Publication 35 Review 0 CrossRef Cited 37 TR Dizin Cited 4
35 Publication
0 Review
37 CrossRef Cited
4 TR Dizin Cited
0000-0002-1166-3227

Research Fields

Marketing Digital Marketing Marketing Management Organizasyon Strategy

Institution

Woxsen University

Popular Publications

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 12 FAVORITE 2 TOTAL DOWNLOAD COUNT 13502

12

2

13502

Viral marketing: A conceptual framework on its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1603

0

2

1603

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 54968

0

2

54968

PAZARLAMADA YENİ BİR YAKLAŞIM: DENEYİMSEL PAZARLAMA
Authors: Yasemin Gedik
Published: 2020 , International Journal of Entrepreneurship and Management Inquiries
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1518

0

1

1518

Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme
Authors: Yasemin Gedik
Published: 2021 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2720

0

1

2720

Publications

A New Page in Marketing: Emotional Marketing A Conceptual Framework on Its Benefits, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2024 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 133

0

133

Social media marketing in the tourism sector a conceptual assessment of its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 320

0

320

GİRİŞİMCİ PAZARLAMA: BOYUTLARI, AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2023 , İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 339

1

339

Sporda Yeni Bir Yıldız: E-Spor
Authors: Yasemin Gedik
Published: 2023 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 778

1

778

Tarımsal pazarlama: Faydaları, zorlukları ve stratejileri üzerine kavramsal bir çerçeve
Authors: Yasemin Gedik
Published: 2023 , Turizm Ekonomi ve İşletme Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1340

0

1340

Viral marketing: A conceptual framework on its advantages, challenges and strategies
Authors: Yasemin Gedik
Published: 2023 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1603

2

1603

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Journal of Strategic Management Research
DOI: 10.54993/syad.1077709
FAVORITE 0 TOTAL DOWNLOAD COUNT 855

0

855

Ambush Marketing in Sports: A Conceptual Framework
Authors: Yasemin Gedik
Published: 2022 , International Journal of Management Academy
DOI: 10.33712/mana.1135005
FAVORITE 0 TOTAL DOWNLOAD COUNT 580

0

580

BİR OYUNDAN DAHA FAZLASI: SPOR PAZARLAMASI AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
Authors: Yasemin Gedik
Published: 2022 , e-Journal of New Media
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1912

0

1912

Search Engine Optimization (SEO): A Conceptual Assessment on Its Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2022 , International Journal of Social and Educational Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6290

1

6290

Contextual Marketing: A Conceptual Assessment of Its Advantages, Challenges, and Strategies
Authors: Yasemin Gedik
Published: 2021 , İzmir Journal of Social Sciences
DOI: 10.47899/ijss.20213207
FAVORITE 1 TOTAL DOWNLOAD COUNT 958

1

958

Event Marketing: A Conceptual Assessment of Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Journal of Strategic and Social Researches
DOI: 10.30692/sisad.941490
FAVORITE 0 TOTAL DOWNLOAD COUNT 2728

0

2728

PERAKENDE SEKTÖRÜNDE BÜTÜNCÜL KANALLI PAZARLAMANIN AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Journal of Interpretation Management Method
DOI: 10.32705/yorumyonetim.899292
FAVORITE 0 TOTAL DOWNLOAD COUNT 962

0

962

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
FAVORITE 0 TOTAL DOWNLOAD COUNT 10599

0

10599

Multi-Channel Marketing: A Conceptual Framework on Its Tools, Advantages, Challenges and Strategies
Authors: Yasemin Gedik
Published: 2021 , Journal of Strategic Management Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 689

0

689

DESTINATION MARKETING IN THE TOURISM SECTOR: A CONCEPTUAL FRAMEWORK ON TRENDS, DESTINATION MARKETING STRATEGIES AND CHALLENGES IN DESTINATION MARKETING
Authors: Yasemin Gedik
Published: 2021 , Journal of Tourism Intelligence and Smartness
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2506

0

2506

A New Era in Marketing: Phygital Marketing
Authors: Yasemin Gedik
Published: 2021 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2896

1

2896

The Effects of Industry 4.0 Technologies and Industry 4.0 within the Scope of Production and Supply Chain: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2021 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 5053

0

5053

Çevrimiçi Dünyada Yükselen Bir Trend: Video Pazarlama Üzerine Kavramsal Bir Değerlendirme
Authors: Yasemin Gedik
Published: 2021 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2720

1

2720

E-TİCARET: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2021 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2021.12.1.16
FAVORITE 0 TOTAL DOWNLOAD COUNT 676

0

676

DÖNGÜSEL EKONOMİYİ ANLAMAK: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Turkish Business Journal
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4416

0

4416

PAZARLAMADA YENİ BİR YAKLAŞIM: DENEYİMSEL PAZARLAMA
Authors: Yasemin Gedik
Published: 2020 , International Journal of Entrepreneurship and Management Inquiries
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1518

1

1518

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
FAVORITE 0 TOTAL DOWNLOAD COUNT 5349

0

5349

Gerilla Pazarlama: Araçları, Avantajları ve Stratejileri Üzerine Teorik Bir Çerçeve
Authors: Yasemin Gedik
Published: 2020 , Çağ University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 9097

0

9097

Corporate Social Responsibility: A Theoretical Framework on Its Definitions, History, Theories, Dimensions and Advantages
Authors: Yasemin Gedik
Published: 2020 , Haliç Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 16239

0

16239

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Journal of Interpretation Management Method
DOI: 10.32705/yorumyonetim.780184
FAVORITE 0 TOTAL DOWNLOAD COUNT 1022

0

1022

Mobile Marketing: A Theoretical Framework
Authors: Yasemin Gedik
Published: 2020 , The Journal of International Scientific Researches
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 3646

0

3646

İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Journal of Istanbul Aydın University
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1726

1

1726

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
FAVORITE 0 TOTAL DOWNLOAD COUNT 4790

0

4790

DÖNÜŞÜMSEL VE İŞLEMSEL LİDERLİK
Authors: Yasemin Gedik
Published: 2020 , International Journal of Leadership Studies : Theory and Practice
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 10391

1

10391

Sustainability and Sustainable Development with Social, Economic and Environmental Dimensions
Authors: Yasemin Gedik
Published: 2020 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 54968

2

54968

NÖROPAZARLAMA VE NÖROPAZARLAMA ARAÇLARI: TEORİK BİR ÇERÇEVE
Authors: Yasemin Gedik
Published: 2020 , Ankara Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.33537/sobild.2020.11.2.20
FAVORITE 0 TOTAL DOWNLOAD COUNT 263

0

263

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
FAVORITE 2 TOTAL DOWNLOAD COUNT 13502

2

13502

The Effect Of Tthe Green Marketing Strategies On Accessing Purposes On Businesses
Authors: Yasemin Gedik
Published: 2020 , International Anatolia Academic Online Journal Social Sciences Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3974

1

3974

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
FAVORITE 0 TOTAL DOWNLOAD COUNT 7959

0

7959

Articles published in
Ankara Üniversitesi Sosyal Bilimler Dergisi
Ankara Üniversitesi Sosyal Bilimler Dergisi
Çağ University Journal of Social Sciences
Çağ University Journal of Social Sciences
e-Journal of New Media
e-Journal of New Media
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
Haliç Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi
İzmir Journal of Social Sciences
İzmir Journal of Social Sciences
International Anatolia Academic Online Journal Social Sciences Journal
International Anatolia Academic Online Journal Social Sciences Journal
International Journal of Leadership Studies : Theory and Practice
International Journal of Leadership Studies : Theory and Practice
International Journal of Entrepreneurship and Management Inquiries
International Journal of Entrepreneurship and Management Inquiries
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Management Academy
International Journal of Management Academy
International Journal of Management Economics and Business
International Journal of Management Economics and Business
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Strategic and Social Researches
Journal of Strategic and Social Researches
Journal of Business in The Digital Age
Journal of Business in The Digital Age
Journal of Interpretation Management Method
Journal of Interpretation Management Method
Journal of Istanbul Aydın University
Journal of Istanbul Aydın University
Journal of Strategic Management Research
Journal of Strategic Management Research
Journal of Tourism Intelligence and Smartness
Journal of Tourism Intelligence and Smartness
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turkish Business Journal
Turkish Business Journal
Editorial Board Memberships
International Journal of Social and Educational Sciences
International Journal of Social and Educational Sciences

Publications

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES
Authors: Yasemin Gedik
Published: 2022 , Journal of Strategic Management Research
DOI: 10.54993/syad.1077709
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 855

1

0

855

SUSTAINABLE SUPPY CHAIN MANAGEMENT: A THEORETICAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2021 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.780246
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 10599

2

0

10599

A Rising Trend in Social Media: A Conceptual Assessment on Influencer Marketing
Authors: Yasemin Gedik
Published: 2020 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.825325
CITED 11 FAVORITE 0 TOTAL DOWNLOAD COUNT 5349

11

0

5349

AFFILIATE MARKETING: A CONCEPTUAL FRAMEWORK
Authors: Yasemin Gedik
Published: 2020 , Journal of Interpretation Management Method
DOI: 10.32705/yorumyonetim.780184
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1022

1

0

1022

Email Marketing: A Theoretical Perspective
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.747739
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 4790

4

0

4790

A NEW WINDOW IN MARKETING: DIGITAL MARKETING
Authors: Yasemin Gedik
Published: 2020 , Journal of Business in The Digital Age
DOI: 10.46238/jobda.726408
CITED 12 FAVORITE 2 TOTAL DOWNLOAD COUNT 13502

12

2

13502

A New Framework In Marketing: Social Media And Web 2.0
Authors: Yasemin Gedik
Published: 2020 , International Journal of Management Academy
DOI: 10.33712/mana.706162
CITED 6 FAVORITE 0 TOTAL DOWNLOAD COUNT 7959

6

0

7959

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.