1. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
  2. Arşiv
  3. Cilt 9, Sayı 17
Yıl 2019, Cilt 9 , Sayı 17, Sayfalar 215 - 234 2019-04-23

REFLECTION OF PERSONALITY TRAITS ON IMPULSIVE BUYING BEHAVIOR
KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI

Sevilay USLU DİVANOĞLU [1] , Tuba USLU [2]

Öz

It is compulsory for enterprises to learn the reasons for consumers' buying. An enterprise must be able to recognize and investigate consumers to be successful in the market and be different from other businesses. It is not enough to know only the demographic characteristics during the recognition process. In addition to demographic characteristics, psychological factors that affect consumers' purchasing behaviors such as perception, attitude, motivation and personality should be investigated. Impulsive buying as one of these psychological factors is a buying process where consumers do not need but cannot resist purchasing. This study was conducted to measure the effect of personality traits on impulsive buying behavior.

Tüketicilerin satın alma nedenlerini öğrenmek işletmeler için zorunlu hale gelmiştir. Bir işletme, pazarda başarılı olabilmek ve diğer işletmelerden farklı olabilmek için pazardaki tüketicileri tanımak ve araştırmak zorundadır. Tanıma sürecinde sadece demografik özelliklerin bilinmesi yeterli değildir. Demografik özelliklerin yanı sıra tüketicilerin algı, tutum, motivasyon ve kişilik gibi satın alma davranışlarını etkileyen psikolojik faktörlerin de araştırılması gerekmektedir. Bu psikolojik faktörlerden biri olarak içgüdüsel satın alma, tüketicilerin ihtiyaç duymadıkları fakat satın almaya karşı koyamadıkları bir satın alma sürecidir. Bu çalışma, kişilik özelliklerinin içgüdüsel satın alma davranışına etkisini ölçme amaçlı gerçekleştirilmiştir.

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Ayrıntılar

Birincil Dil tr
Konular İşletme
Bölüm Makaleler
Yazarlar

Orcid: 0000-0001-8210-2622
Yazar: Sevilay USLU DİVANOĞLU (Sorumlu Yazar)
Kurum: AKSARAY ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Ülke: Turkey

Orcid: 0000-0002-0103-5454
Yazar: Tuba USLU
Kurum: AKSARAY ÜNİVERSİTESİ, ESKİL MESLEK YÜKSEKOKULU, YÖNETİM VE ORGANİZASYON BÖLÜMÜ
Ülke: Turkey
Tarihler

Yayımlanma Tarihi : 23 Nisan 2019

Kaynak Göster

Bibtex @araştırma makalesi { busbed511423, journal = {Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1309-6672}, eissn = {2618-6322}, address = {Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Müdürlüğü 12100, Merkez Bingöl}, publisher = {Bingöl Üniversitesi}, year = {2019}, volume = {9}, pages = {215 - 234}, doi = {10.29029/busbed.511423}, title = {KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI}, key = {cite}, author = {Uslu Divanoğlu, Sevilay and Uslu, Tuba} }
APA Uslu Divanoğlu, S , Uslu, T . (2019). KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI . Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , 9 (17) , 215-234 . DOI: 10.29029/busbed.511423
MLA Uslu Divanoğlu, S , Uslu, T . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI" . Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (2019 ): 215-234 <http://busbed.bingol.edu.tr/tr/pub/issue/44814/511423>
Chicago Uslu Divanoğlu, S , Uslu, T . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 (2019 ): 215-234
RIS TY - JOUR T1 - KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI AU - Sevilay Uslu Divanoğlu , Tuba Uslu Y1 - 2019 PY - 2019 N1 - doi: 10.29029/busbed.511423 DO - 10.29029/busbed.511423 T2 - Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 215 EP - 234 VL - 9 IS - 17 SN - 1309-6672-2618-6322 M3 - doi: 10.29029/busbed.511423 UR - https://doi.org/10.29029/busbed.511423 Y2 - 2019 ER -
EndNote %0 Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI %A Sevilay Uslu Divanoğlu , Tuba Uslu %T KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI %D 2019 %J Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1309-6672-2618-6322 %V 9 %N 17 %R doi: 10.29029/busbed.511423 %U 10.29029/busbed.511423
ISNAD Uslu Divanoğlu, Sevilay , Uslu, Tuba . "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 9 / 17 (Nisan 2019): 215-234 . https://doi.org/10.29029/busbed.511423
AMA Uslu Divanoğlu S , Uslu T . KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; 9(17): 215-234.
Vancouver Uslu Divanoğlu S , Uslu T . KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2019; 9(17): 215-234.
IEEE S. Uslu Divanoğlu ve T. Uslu , "KİŞİLİK ÖZELLİKLERİNİN İÇGÜDÜSEL SATIN ALMA DAVRANIŞLARINA YANSIMASI", Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, c. 9, sayı. 17, ss. 215-234, Nis. 2019, doi:10.29029/busbed.511423
Makalenin Yazarları
Sevilay USLU DİVANOĞLU [1]
Tuba USLU [2]
Makale Gönder
Arşiv
Editör Kurulu
İletişim
TR Dizin
TR Dizin
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