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A RESEARCH ON PERCEIVED INNOVATION, COMPANY TRUST AND CUSTOMER LOYALTY

Yıl 2021, Cilt , Sayı 21, 253 - 276, 27.04.2020
https://doi.org/10.29029/busbed.820268

Öz

Business enterprises attach importance to innovation activities so as to win customers over their competitors and to retain these customers. In order to sustain such a competitive advantage, business enterprises prefer to have a consistent innovative structure. The ability to innovate does not only help in attracting new customers but also makes it easier to retain existing customer who could become loyal customers of the business. From this perspective, it is important for the business to have an innovative business image that is trusted by the customers in order to ensure customer loyalty. In this context, the main purpose of the study is to examine the relationship between customers’ perceived level of the business innovation, trust in the business and customer loyalty. The survey method was used to examine these relationships. In the course of preparing the questions in this method, a brand manufacturer of smart mobile phones was taken into consideration and the results of the field study conducted on academics working at a public university were evaluated within the scope of this study. Based on the results, it was deduced that there is a statistically significant relationship between the academicians’ perceived level of the business innovation, customer satisfaction and customer loyalty.

Kaynakça

  • ALEXANDER D.L., Lynch J.G. Jr., and Wang Q., (2008), “ As Time Goes By: Do Cold Feet Follow Warm Intentions For Really New Versus Incrementally New Products?”, J. Mark. Res., 45, pp. 307-319
  • AMBILE, Teresa M. (1988), “A Model of Creativity And Innovation in Organizations”, Research in Organizational behavior, 10, 123-167.
  • BACK, K., (2005). “The Effects of Image Congruence on Customers' Brand ,loyalty in The Upper Middle-Class Hotel Industry” Journal of Hospitality & Tourism Research, 29(4): 448–467
  • BACK, K. and Parks, S. C. (2003), “A Brand Loyalty Model Involving Cognitive, Affective and Conative Brand Loyalty and Customer Satisfaction”, Journal of Hospitality and Tourism Research, 27(4): 419–435.
  • BAREGHEH, Anahita, Rowley, Jennifer, and Sambrook, Sally (2009), “Towards a Multidisciplinary Definition of Innovation”, Management Decision, 47(8), 1323 – 1339
  • BAYUK, M. Nedim ve Küçük, Ferit (2007) , “Müşteri Tatmini ve Müşteri Sadakati İlişkisi”, Marmara Üniversitesi, İİBF Dergisi, Cilt XXII, Sayı I 285-292
  • ÇİFTÇİ, Sertaç (2012), “Tüketicilerin Yeni Ürünlere Yönelik Adaptasyon Tutumları Üzerinde Tüketicilerin ve Firmaların Yenilikçilik Düzeylerinin Etkisi”, Dumlupinar University Journal of Social Science / Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 34.
  • DELGADO-BALLESTER, Elena, Munuera-Aleman, Jose Luis and Yague-Guillen, Maria Jesus (2003), “Development and Validation of a Brand Trust Scale.”, International Journal of Market Research 45(1), 35-54
  • DELGADO-BALLESTER, E., and J. Luis Munuera-Aleman, (2005), “Does Brand Trust Matter to Brand Equity,?” Journal of Product & Brand Management 14, no. 3: 187-196.
  • DICK, A. S. and Basu, K. (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework”, Journal of the Academy of Marketing Science, 22: 99–113.
  • DRIGGS, Woody ve Jeffrey Stier (2014), “How to Growth Customer Trust”, Customer Relationship Management, October, 10.
  • DUYGUN, A , Yücel, M . (2018), “Yolcu Tercihlerinde Havayolunun Algılanan Yenilikçilik Düzeyinin Rolü Üzerine Bir Araştırma”, Seyahat ve Otel İşletmeciliği Dergisi , 15 (2) , 443-460 . DOI:10.24010/soid.382827
  • DWYER, F. R., Schurr, P. H., and Oh, S. (1987), “Developing Buyer-Seller Relationships”. The Journal of Marketing, 11-27.
  • ELLINGSTAD, Beena.S.S.P. (2016), “Social Innovation Model For Business Performance and Innovation”, International Journal of Productivity and Performance Management, 65 Iss 2, 256-274
  • EREN, Selim Said, ve Aydın Erge (2012), “Marka Güveni, Marka Memnuniyeti ve Müşteri Değerinin Tüketicilerin Marka Sadakati Üzerine Etkisi" Journal of Yasar University 26(7), 4455-4482
  • EVANSCHTIZKY, H. and Wunderlich, M. (2006), “An Examination of Moderator Effects: The Four Stage Loyalty Model”. Journal of Service Research, 8(4): 330–345.
  • GARBARINO, E. ve Johnson, M. S. (1999), “The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship”, Journal of Marketing, 63(2), 70- 87
  • GURVIEZ, Patricia, and Michael Korchia (2003), “Proposal for a Multidimensional Brand Trust Scale." 32nd Emac-Conference-Glasgow, Marketing: Responsible and Relevant.
  • http://www.tdk.gov.tr/index.php?option=com_gts&arama=gts&guid=TDK.GTS.5b3b42ddf04de8.18589820, E.T. 03.05.2020
  • JIN, S.-A A. & Lee, K. M. (2010), “The Influence of Regulatory Fit and Interactivity on Brand Satistaction and Trust in E-Health Marketing Inside”, 3d Virtual Worlds (Second Life). Cyberpsychology, Behavior, And Social Networking, 13(6), 673–680
  • KIM ,Moon-Koo, Wong Siew Fan, Chang Younghoon, Park Jong-Hyun, (2016), “Determinants of Customer Loyalty in The Korean Smartphone Market: Moderating Effects of Usage Characteristics”, Telematics and Informatics, Volume 33, Issue 4, November, Pages 936-949November 2016, Pages 936-949
  • KUHL, J. and Beckmann, J. (1985), “Historical Perspectives in the Study of Action Control”. In Action Control: From Cognition to Behavior, Edited by: Kuhl, J. and Beckmann, J. 89–100. Berlin,Germany: Springer Verlag.
  • KUMAR, V. I. S. W. A. N. A. T. H. A. N., and Denish Shah (2004), "Building and Sustaining Profitable Customer Loyalty For The 21st Century." Journal of retailing 80(4), 317-329.
  • KUNZ, Werner, Schmitt, Bernd and Meyer, Anton (2011), “How Does Perceived Firm Innovativeness Affect the Consumer?”, Journal of Business Research 64(8), 816-822
  • LA, Suna and Choi Beomjoon (2012), “The Role of Customer Affection and Trust in Loyalty Rebuilding After Service Failure and Recovery”, The Service Industries Journal, 32 (1): 105-125.
  • LASSOUED R. and Hobbs J E. (2015), “Consumer Confidence in Credence Attributes: The Role of Brand Trust”, Food Policy, Volume 52, April 2015, Pages 99-107
  • LAU, Geok Theng and Sook Han Lee (1999), “Consumer’s Trust in a Brand and Link to Brand Loyalty”, Journal of Market Focused Management, 4 (4): 341- 370.
  • LISTECHI, Mihai and Brancu, Laura (2014), “The Entrepreneurship Concept as a Subject of Social Innovation”, Procedia – Social and Behavioral Sciences, 124 (2014) 87 – 92
  • LUK, S. T.K. & Yıp, L. S. C. (2008), “The Moderator Effect of Monetary Sales Promotion of the Relationship Between Brand Trust and Purchase Behaviour. Brand Management, 15(6), 452–464.
  • MOORMAN, Christine, Gerald Zaltman and Rohit Deshpande (1992), “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations”, Journal of Marketing Research, 29 (3): 314-328.
  • MOREAU P. , Markman A. and Lehmann D. (2001),“What is it? Categorization Flexibility and Consumers’ Responses to Really New Products, J. Consum. Res., 27, pp. 489-498
  • NAUMANN, Earl (1992), “Ten Easy Ways to Lose Your Customer’s Trust”, Business Horizons, September-October, 30-34.
  • OLIVER, R. L. (1999), “Whence Consumer Loyalty?" The Journal of Marketing, 33-44.
  • OLIVER, R. L. (1997), “Satisfaction: A Behavioral Perspective on the Consumer”, New York, NY: McGraw-Hill.
  • OLSHAVSKY R.W. and Spreng R.A. , (1996), “An Exploratory Study of the Innovation Evaluation Process”, J. Prod. Innov. Manage., 13, pp. 512-529
  • PEDERSEN, P. E. and Nysveen, H. (2001), “Shopbot Banking: An Exploratory Study of Customer Loyalty Effects”, International Journal of Bank Management, 19(4): 146–155.
  • PIERCE, Jon L. and Delbecq, Andre L. (1977), “Organization Structure, Individual Attitudes and Innovation” The Academy of Management Review, 2, No. 1, 27-37
  • ROBERT Jr., L. P., Dennis, A. R. & Hung, Y. T. C. (2009), “Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members”, Journal Of Management Information Systems/Fall, 26(2), 241–279.
  • ROGERS, Everett (1971), Diffusion of Innovations (2nd edition). New York: The Free Press
  • SHAMS, R., Alpert, F. and Brown, M. (2015), "Consumer Perceived Brand Innovativeness: Conceptualization and Operationalization", European Journal of Marketing, Vol. 49 No. 9/10, pp. 1589-1615. https://doi.org/10.1108/EJM-05-2013-0240
  • SHOEMAKER, Stowe and Lewis, Robert C. (1999), “Customer Loyalty: The Future of Hospitality Marketing”, International Journal of Hospitality Management 18(4), 345-370.
  • SODANO, V. (2002), “Trust, Economic Performance and the Food System: Can Trust Leadup to Unwanted Results? Paradoxes in Food Chains and Networks”, In: Proceedings of the 5th International Conference on Chain and Network Management in Agribusiness and the Food Industry, Netherlands, 6–8 June, pp. 104–118
  • SUBRAMANIAN, Ashok and Sree Nilakanta (1996), “Organizational Innovativeness: Exploring the Relationship Between Organizational Determinants of Innovation, Types of Innovations, and Measures of Organizational Performance”, Omega 24(6), 631-647
  • YAZICIOĞLU, Yahşi ve Erdogan, Samiye (2004), SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık, 49-50.

ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA

Yıl 2021, Cilt , Sayı 21, 253 - 276, 27.04.2020
https://doi.org/10.29029/busbed.820268

Öz

İşletmeler rakipleri karşısında müşteri kazanma ve kazandıkları müşterileri elde tutma amacıyla yenilik faaliyetlerine önem vermektedir. İşletmeler böyle bir rekabetçi avantajı sürdürebilmek için de sürekli yenilik yapabilecek bir yapıya sahip olmak istemektedir. Yenilik yapabilme yeteneği bir taraftan yeni müşteriler kazandırırken diğer taraftan mevcut müşterilerin elde tutulmasını, yani sadık müşteriler haline getirilmesini kolaylaştırmaktadır. Bu açıdan bakıldığında işletmenin yenilikçi bir işletme imajına sahip olması ve müşterilerin işletmenin yenilikçiliğine olan güveni, müşteri sadakatinin sağlanması açısından önem arz etmektedir. Bu bağlamda çalışmanın temel amacı işletmeler ile ilgili olarak müşterilerin algıladığı yenilikçilik düzeyi, işletmeye duyulan güven ve müşteri sadakati arasındaki ilişkinin incelenmesidir. Bu ilişkilerin incelenmesi amacıyla anket yönteminden yararlanılmıştır. Yapılan anket çalışmasında soruların hazırlanmasında akıllı cep telefonu üreticisi bir marka dikkate alınmış olup bir kamu üniversitesinde çalışan akademisyenler üzerine yapılan alan araştırmasının sonuçları bu çalışma kapsamında değerlendirilmiştir. Akademisyenlerin işletmenin algılanan yenilikçilik düzeyi, müşteri memnuniyeti ve müşteri sadakati arasında istatistiksel bakımdan anlamlı bir ilişkinin olduğu tespit edilmiştir.

Kaynakça

  • ALEXANDER D.L., Lynch J.G. Jr., and Wang Q., (2008), “ As Time Goes By: Do Cold Feet Follow Warm Intentions For Really New Versus Incrementally New Products?”, J. Mark. Res., 45, pp. 307-319
  • AMBILE, Teresa M. (1988), “A Model of Creativity And Innovation in Organizations”, Research in Organizational behavior, 10, 123-167.
  • BACK, K., (2005). “The Effects of Image Congruence on Customers' Brand ,loyalty in The Upper Middle-Class Hotel Industry” Journal of Hospitality & Tourism Research, 29(4): 448–467
  • BACK, K. and Parks, S. C. (2003), “A Brand Loyalty Model Involving Cognitive, Affective and Conative Brand Loyalty and Customer Satisfaction”, Journal of Hospitality and Tourism Research, 27(4): 419–435.
  • BAREGHEH, Anahita, Rowley, Jennifer, and Sambrook, Sally (2009), “Towards a Multidisciplinary Definition of Innovation”, Management Decision, 47(8), 1323 – 1339
  • BAYUK, M. Nedim ve Küçük, Ferit (2007) , “Müşteri Tatmini ve Müşteri Sadakati İlişkisi”, Marmara Üniversitesi, İİBF Dergisi, Cilt XXII, Sayı I 285-292
  • ÇİFTÇİ, Sertaç (2012), “Tüketicilerin Yeni Ürünlere Yönelik Adaptasyon Tutumları Üzerinde Tüketicilerin ve Firmaların Yenilikçilik Düzeylerinin Etkisi”, Dumlupinar University Journal of Social Science / Dumlupınar Üniversitesi Sosyal Bilimler Dergisi 34.
  • DELGADO-BALLESTER, Elena, Munuera-Aleman, Jose Luis and Yague-Guillen, Maria Jesus (2003), “Development and Validation of a Brand Trust Scale.”, International Journal of Market Research 45(1), 35-54
  • DELGADO-BALLESTER, E., and J. Luis Munuera-Aleman, (2005), “Does Brand Trust Matter to Brand Equity,?” Journal of Product & Brand Management 14, no. 3: 187-196.
  • DICK, A. S. and Basu, K. (1994), “Customer Loyalty: Toward an Integrated Conceptual Framework”, Journal of the Academy of Marketing Science, 22: 99–113.
  • DRIGGS, Woody ve Jeffrey Stier (2014), “How to Growth Customer Trust”, Customer Relationship Management, October, 10.
  • DUYGUN, A , Yücel, M . (2018), “Yolcu Tercihlerinde Havayolunun Algılanan Yenilikçilik Düzeyinin Rolü Üzerine Bir Araştırma”, Seyahat ve Otel İşletmeciliği Dergisi , 15 (2) , 443-460 . DOI:10.24010/soid.382827
  • DWYER, F. R., Schurr, P. H., and Oh, S. (1987), “Developing Buyer-Seller Relationships”. The Journal of Marketing, 11-27.
  • ELLINGSTAD, Beena.S.S.P. (2016), “Social Innovation Model For Business Performance and Innovation”, International Journal of Productivity and Performance Management, 65 Iss 2, 256-274
  • EREN, Selim Said, ve Aydın Erge (2012), “Marka Güveni, Marka Memnuniyeti ve Müşteri Değerinin Tüketicilerin Marka Sadakati Üzerine Etkisi" Journal of Yasar University 26(7), 4455-4482
  • EVANSCHTIZKY, H. and Wunderlich, M. (2006), “An Examination of Moderator Effects: The Four Stage Loyalty Model”. Journal of Service Research, 8(4): 330–345.
  • GARBARINO, E. ve Johnson, M. S. (1999), “The Different Roles of Satisfaction, Trust and Commitment in Customer Relationship”, Journal of Marketing, 63(2), 70- 87
  • GURVIEZ, Patricia, and Michael Korchia (2003), “Proposal for a Multidimensional Brand Trust Scale." 32nd Emac-Conference-Glasgow, Marketing: Responsible and Relevant.
  • http://www.tdk.gov.tr/index.php?option=com_gts&arama=gts&guid=TDK.GTS.5b3b42ddf04de8.18589820, E.T. 03.05.2020
  • JIN, S.-A A. & Lee, K. M. (2010), “The Influence of Regulatory Fit and Interactivity on Brand Satistaction and Trust in E-Health Marketing Inside”, 3d Virtual Worlds (Second Life). Cyberpsychology, Behavior, And Social Networking, 13(6), 673–680
  • KIM ,Moon-Koo, Wong Siew Fan, Chang Younghoon, Park Jong-Hyun, (2016), “Determinants of Customer Loyalty in The Korean Smartphone Market: Moderating Effects of Usage Characteristics”, Telematics and Informatics, Volume 33, Issue 4, November, Pages 936-949November 2016, Pages 936-949
  • KUHL, J. and Beckmann, J. (1985), “Historical Perspectives in the Study of Action Control”. In Action Control: From Cognition to Behavior, Edited by: Kuhl, J. and Beckmann, J. 89–100. Berlin,Germany: Springer Verlag.
  • KUMAR, V. I. S. W. A. N. A. T. H. A. N., and Denish Shah (2004), "Building and Sustaining Profitable Customer Loyalty For The 21st Century." Journal of retailing 80(4), 317-329.
  • KUNZ, Werner, Schmitt, Bernd and Meyer, Anton (2011), “How Does Perceived Firm Innovativeness Affect the Consumer?”, Journal of Business Research 64(8), 816-822
  • LA, Suna and Choi Beomjoon (2012), “The Role of Customer Affection and Trust in Loyalty Rebuilding After Service Failure and Recovery”, The Service Industries Journal, 32 (1): 105-125.
  • LASSOUED R. and Hobbs J E. (2015), “Consumer Confidence in Credence Attributes: The Role of Brand Trust”, Food Policy, Volume 52, April 2015, Pages 99-107
  • LAU, Geok Theng and Sook Han Lee (1999), “Consumer’s Trust in a Brand and Link to Brand Loyalty”, Journal of Market Focused Management, 4 (4): 341- 370.
  • LISTECHI, Mihai and Brancu, Laura (2014), “The Entrepreneurship Concept as a Subject of Social Innovation”, Procedia – Social and Behavioral Sciences, 124 (2014) 87 – 92
  • LUK, S. T.K. & Yıp, L. S. C. (2008), “The Moderator Effect of Monetary Sales Promotion of the Relationship Between Brand Trust and Purchase Behaviour. Brand Management, 15(6), 452–464.
  • MOORMAN, Christine, Gerald Zaltman and Rohit Deshpande (1992), “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations”, Journal of Marketing Research, 29 (3): 314-328.
  • MOREAU P. , Markman A. and Lehmann D. (2001),“What is it? Categorization Flexibility and Consumers’ Responses to Really New Products, J. Consum. Res., 27, pp. 489-498
  • NAUMANN, Earl (1992), “Ten Easy Ways to Lose Your Customer’s Trust”, Business Horizons, September-October, 30-34.
  • OLIVER, R. L. (1999), “Whence Consumer Loyalty?" The Journal of Marketing, 33-44.
  • OLIVER, R. L. (1997), “Satisfaction: A Behavioral Perspective on the Consumer”, New York, NY: McGraw-Hill.
  • OLSHAVSKY R.W. and Spreng R.A. , (1996), “An Exploratory Study of the Innovation Evaluation Process”, J. Prod. Innov. Manage., 13, pp. 512-529
  • PEDERSEN, P. E. and Nysveen, H. (2001), “Shopbot Banking: An Exploratory Study of Customer Loyalty Effects”, International Journal of Bank Management, 19(4): 146–155.
  • PIERCE, Jon L. and Delbecq, Andre L. (1977), “Organization Structure, Individual Attitudes and Innovation” The Academy of Management Review, 2, No. 1, 27-37
  • ROBERT Jr., L. P., Dennis, A. R. & Hung, Y. T. C. (2009), “Individual Swift Trust and Knowledge-Based Trust in Face-to-Face and Virtual Team Members”, Journal Of Management Information Systems/Fall, 26(2), 241–279.
  • ROGERS, Everett (1971), Diffusion of Innovations (2nd edition). New York: The Free Press
  • SHAMS, R., Alpert, F. and Brown, M. (2015), "Consumer Perceived Brand Innovativeness: Conceptualization and Operationalization", European Journal of Marketing, Vol. 49 No. 9/10, pp. 1589-1615. https://doi.org/10.1108/EJM-05-2013-0240
  • SHOEMAKER, Stowe and Lewis, Robert C. (1999), “Customer Loyalty: The Future of Hospitality Marketing”, International Journal of Hospitality Management 18(4), 345-370.
  • SODANO, V. (2002), “Trust, Economic Performance and the Food System: Can Trust Leadup to Unwanted Results? Paradoxes in Food Chains and Networks”, In: Proceedings of the 5th International Conference on Chain and Network Management in Agribusiness and the Food Industry, Netherlands, 6–8 June, pp. 104–118
  • SUBRAMANIAN, Ashok and Sree Nilakanta (1996), “Organizational Innovativeness: Exploring the Relationship Between Organizational Determinants of Innovation, Types of Innovations, and Measures of Organizational Performance”, Omega 24(6), 631-647
  • YAZICIOĞLU, Yahşi ve Erdogan, Samiye (2004), SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Ankara: Detay Yayıncılık, 49-50.

Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Vural ÇAĞLIYAN
Selçuk Üniversitesi İktisadi ve İdari Bilimler Fakültesi
0000-0002-7964-8840
Türkiye


Nahit YILMAZ (Sorumlu Yazar)
Necmettin Erbakan Üniversitesi Siyasal Bilgiler Fakültesi İşletme Bölümü
0000-0003-4978-8428
Türkiye

Yayımlanma Tarihi 27 Nisan 2020
Yayınlandığı Sayı Yıl 2021, Cilt , Sayı 21

Kaynak Göster

Bibtex @araştırma makalesi { busbed820268, journal = {Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, issn = {1309-6672}, eissn = {2618-6322}, address = {Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Müdürlüğü 12100, Merkez Bingöl}, publisher = {Bingöl Üniversitesi}, year = {2020}, volume = {}, pages = {253 - 276}, doi = {10.29029/busbed.820268}, title = {ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA}, key = {cite}, author = {Çağlıyan, Vural and Yılmaz, Nahit} }
APA Çağlıyan, V. & Yılmaz, N. (2020). ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA . Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , (21) , 253-276 . DOI: 10.29029/busbed.820268
MLA Çağlıyan, V. , Yılmaz, N. "ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA" . Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2020 ): 253-276 <http://busbed.bingol.edu.tr/tr/pub/issue/61932/820268>
Chicago Çağlıyan, V. , Yılmaz, N. "ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi (2020 ): 253-276
RIS TY - JOUR T1 - ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA AU - Vural Çağlıyan , Nahit Yılmaz Y1 - 2020 PY - 2020 N1 - doi: 10.29029/busbed.820268 DO - 10.29029/busbed.820268 T2 - Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi JF - Journal JO - JOR SP - 253 EP - 276 VL - IS - 21 SN - 1309-6672-2618-6322 M3 - doi: 10.29029/busbed.820268 UR - https://doi.org/10.29029/busbed.820268 Y2 - 2021 ER -
EndNote %0 Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA %A Vural Çağlıyan , Nahit Yılmaz %T ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA %D 2020 %J Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi %P 1309-6672-2618-6322 %V %N 21 %R doi: 10.29029/busbed.820268 %U 10.29029/busbed.820268
ISNAD Çağlıyan, Vural , Yılmaz, Nahit . "ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA". Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 21 (Nisan 2020): 253-276 . https://doi.org/10.29029/busbed.820268
AMA Çağlıyan V. , Yılmaz N. ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2020; (21): 253-276.
Vancouver Çağlıyan V. , Yılmaz N. ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2020; (21): 253-276.
IEEE V. Çağlıyan ve N. Yılmaz , "ALGILANAN YENİLİKÇİLİK, İŞLETMEYE DUYULAN GÜVEN VE MARKA SADAKATİ ÜZERİNE BİR ARAŞTIRMA", Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sayı. 21, ss. 253-276, Nis. 2020, doi:10.29029/busbed.820268