Araştırma Makalesi
BibTex RIS Kaynak Göster

TURİST DENEYİM KALİTESİNİN DESTİNASYON İLİŞKİSEL DEĞERİNE VE TURİST SADAKATİNE ETKİSİ

Yıl 2024, Sayı: 28, 439 - 454, 30.10.2024

Alper Ateş , Halil Sunar

https://doi.org/10.29029/busbed.1483440

Öz

Turizm, modern küresel ekonominin önemli bir itici gücüdür. Bu güçten faydalanmak isteyen destinasyonlar, turistlere yüksek kaliteli deneyimler sunmalı, güçlü ve olumlu ilişkiler kurmalıdır. Bu amaç doğrultusunda başarılı olmak isteyen destinasyonların yetenek geliştirmesi gereken başlıca konular arasında turist deneyim kalitesi, destinasyon ilişkisel değeri ve turist sadakati bulunmaktadır. Bu çalışmanın amacı turist deneyim kalitesinin destinasyon ilişkisel değerine ve turist sadakatine etkisinin araştırılmasıdır. Bu amaç kapsamında araştırma bölgesi olarak Türkiye’nin en çok ziyaret edilen kültür turizmi destinasyonlarından birisi olan Kapadokya bölgesi seçilmiştir. 563 kişinin katılım sağladığı araştırmada, turist deneyim kalitesi ile destinasyon ilişki değeri, turist deneyim kalitesi ile turist sadakati, turist sadakati ile destinasyon ilişki değeri arasında pozitif yönlü ilişki olduğu ve turist deneyim kalitesi algılarının destinasyon ilişkisel değeri üzerine etkisinde turist sadakatinin aracılık etkisi olduğu sonuçlarına ulaşılmıştır. Araştırma katılımcılarının yaş, gelir ve eğitim düzeylerine ilişkin bulgular da geçmiş çalışmalardaki kültür turisti demografik profilleri ile benzerdir. Çalışma sonuçlarına göre turist deneyim kalitesini geliştirmek, destinasyon ilişkisel değerini ve turist sadakatini olumlu bir şekilde etkilemektedir. Bu konularda yetenekli olan destinasyonlar, turistlerce tekrar ziyaret ve tavsiye edilme avantajlarına sahip olacaktır.

Anahtar Kelimeler

Turist deneyim kalitesi Destinasyon ilişkisel değeri Turist Sadakati Kapadokya

Kaynakça

  • Akkuş, Ç., & Şimşek, A. (2021). Destinasyon İmajının Algılanan Değer ve Deneyim Kalitesine Etkisi: Kültür Turistleri Üzerine Bir Araştırma. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 8(1), 127-144. https://doi.org/10.17336/igusbd.522024
  • Aliedan, M., Sobaih, A. E. E., & Elshaer, I. A. (2021). Influence of Cities-Based Entertainment on Tourist Satisfaction: Mediating Roles of Destination Image and Experience Quality. Sustainability, 13, 11086, 1-14. https://doi.org/10.3390/su131911086
  • Altunel, M. C., & Kahraman, N. (2012). Kültür Turisti Tipolojilerinin Belirlenmesi: İstanbul Örneği. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 7-18.
  • Andersen, C., Gundersen, M. E., & Nyhus, E. K. (2024). Tourist involvement in vacation planning and booking: impact on word of mouth and loyalty. Tourism Review, Vol. 79 No. 2, 428-444. https://doi.org/10.1108/TR-08-2022-0398
  • Arismayanti, N. K., Budiarsa, M., Bakta, I. M., & Pitana, I. G. (2020). The Satisfaction Index of Tourists Experience Quality: A Case Study in Bali Tourism Destination. Russian Journal of Agricultural and Socio-Economic Sciences, 17(2), 185-207. https://doi.org/10.18551/rjoas.2020-09.08
  • Bader, F. M., Hasoneh, A., Afaneh, S., & Khanfar, S. (2018). The Impact of Destination Service Quality and Destination Environment on Tourist Satisfaction: A Field Study on Jordans Golden Triangle for Tourists Point of View. Journal of Tourism Management Research, Vol.5, No.1, 23-49 https://doi.org/10.18488/journal.31.2018.51.23.49
  • Baghirov, A. & Sarkhanov, T. (2023). The Influence of Incoming Tourists and Consumer Price Index on Tourism Receipts. African Journal of Hospitality, Tourism and Leisure, 12(1), 16-30. https://doi.org/10.46222/ajhtl.19770720.351
  • Bayraktaroğlu, E., & Kozak, N. (2022). Intrinsic and extrinsic values of destinations. European Journal of Tourism Research, 31, 3104, 1-17. https://doi.org/10.54055/ejtr.v31i.1948
  • Bhat, S. A., & Darzi, M. A. (2018). Antecedents of tourist loyalty to tourist destinations: a mediatedmoderation study. International Journal of Tourism Cities, 4(2), 261-278. 1-19. https://doi.org/10.1108/IJTC-12-2017-0079
  • Büyüköztürk, Ş. (2014). Sosyal Bilimler İçin Seri Analizi El Kitabı, Pegem Yayıncılık.
  • Cabanas, E. (2019). Experiencing designs and designing experiences: Emotions and theme parks from a symbolic interactionist perspective. Journal of Destination Marketing & Management, 16(2). 1-9. https://doi.org/10.1016/j.jdmm.2018.12.004
  • Celep, M., Kavlak, H. T., Gökçe, A., & Altunöz, Ö. (2020). Kültür Turisti Tipolojilerinin Belirlenmesi: Anadolu Medeniyetleri Müzesi Örneği. Journal of Tourism and Gastronomy Studies, 8(2), 958-970. https://doi.org/10.21325/jotags.2020.589
  • Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35. https://doi.org/10.1016/j.tourman.2009.02.008
  • Chen, J., Prebensen, N. K., & Muzaffer, U. (2016). Tourist’s Experience Values and People Interaction. Advances in Hospitality and Leisure, Vol. 12, 169-179. https://doi.org/10.1108/s1745-354220160000012008
  • Chen, L. S., Tseng, S. C., & Chakraborty, G. (2018, 2018, 19-21 September). Why Tourists Don’t Visit Again? Proceedings of the 2018 9th International Conference on Awareness Science and Technology (iCAST). 236-240. https://doi.org/10.1109/icawst.2018.851720
  • Cole, S. T., & Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. Journal of Travel & Tourism Marketing, 16(1), 79-90. https://doi.org/10.1300/j073v16n01_08
  • Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. https://doi.org/10.1108/ijcthr-05-2012-0022
  • Cossío-Silva, F., Revilla‐Camacho, M., & Vega‐Vázquez, M. (2019). The tourist loyalty index: A new indicator for measuring tourist destination loyalty?. Journal of Innovation & Knowledge, 4, 71-77. https://doi.org/10.1016/j.jik.2017.10.003
  • Cetin, G., & Bilgihan, A. (2015). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19 (2), 137-154. https://doi.org/10.1080/13683500.2014.9945
  • Dewi, F. R., Indah, F., & Hussein, G. M. (2022). Effects of Experience Quality and Perceived Value on Tourist Satisfaction and Behavioral Intention in Prambanan Temple. JBTI: Jurnal Bisnis: Teori dan Implementasi, 164-175. https://doi.org/10.18196/jbti.v13i2.17168
  • Dias, Á., Costa, R. L. D., Pereira, L., & Dutschke, G. (2022). Events and their influence on the destination value. Inderscience Publishers. International Journal of Business Environment, Vol. 13, No. 1, 1-34. https://doi.org/10.1504/ijbe.2021.10040170
  • Dmitrović, T., Knežević Cvelbar, L., Kolar, T., Makovec Brenčič, M., Ograjenšek, I., & Žabkar, V. (2009). Conceptualizing tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, 3(2), 116-126. https://doi.org/10.1108/17506180910962122
  • Ermawati, F., & Prihandono, D. (2018). The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction. Management Analysis Journal, 7(4), 414-425. https://doi.org/10.15294/maj.v7i4.23554
  • Gunn, C. A. (1988). Vacationscape: designing tourist regions. Van Nostrand Reinhold.
  • Guo, Q., Yang, X., & Haodong X. (2024). The impacts of mountain campsite attributes on tourists’ satisfaction and behavioral intentions: The mediating role of experience quality. Journal of Destination Marketing & Management, Volume 32, 1-13. https://doi.org/10.1016/j.jdmm.2024.100873
  • Fakfare, P., Lee, J. S., & Ryu, K. (2020). Examining Honeymoon Tourist Behavior: Multidimensional Quality, Fantasy, and Destination Relational Value. Journal of Travel & Tourism Marketing, 37(7), 836-853. https://doi.org/10.1080/10548408.2020.1835786
  • Fanea-Ivanovici, M., Baber, H., Salem, I. E., & Pană, M. (2023). What do you value based on who you are? Big five personality traits, destination value and electronic word-of-mouth intentions. Tourism and Hospitality Research, Vol. 0(0), 1-16. https://doi.org/10.1177/14673584231191317
  • Frazier, P. A., Tix, A. P., & Barron, K. E. (2004). Testing Moderator and Mediator Effects in Counseling Psychology Research. Journal of Counseling Psychology, 51 (1), 115. https://doi.org/10.1037/0022-0167.51.1.115
  • Gallarza, M. G., & Gil Saura, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
  • Ghorbanzadeh, D., Shabbir, M. S., Arshad, M. & Elahe, K. (2021). Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism. Current Issues in Tourism, 24:21, 3090-3106. https://doi.org/10.1080/13683500.2020.1863924
  • Gursoy, D., S. Chen, J., & G. Chi, C. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827. https://doi.org/10.1108/ijchm-12-2013-0539
  • Haji, S. A., Hasim, D., Soleman, M. M., & Abubakar, K. (2022). The effect of experience quality on behavioral intentions mediated by tourist happiness and tourist satisfaction in an island destination. Economics, Business, Accounting & Society Review, Volume 1, Nomor 2, 112-121. https://doi.org/10.55980/ebasr.v1i2.23
  • Haji, S. A., Surachman, S., Ratnawati, K., & Mintarti Rahayu, M. (2021). The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention. Management Science Letters, 1023-1032. https://doi.org/10.5267/j.msl.2020.9.040
  • Hosany, S., & Gilbert, D. (2009). Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations. Journal of Travel Research, 49(4), 513-526. https://doi.org/10.1177/0047287509349267
  • Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227-2231. http://dx.doi.org/10.1016/j.jbusres.2015.06.002
  • Huwae, V. E., Noermijati, N., Rofiaty, R., & Husein, A. S. (2020). The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia. Leisure/Loisir, 44(4), 587-620. https://doi.org/10.1080/14927713.2020.1815563
  • Jafar, R. M. S., & Wasim, A. (2024). Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions. Tourism Review, Vol. 79 No. 2, 321-336. https://doi.org/10.1108/TR-11-2022-0552
  • Jiaxin, Y., & Yingbo, Z. (2019, 15-17 July). Analysis of College Students’ Tourism Consuming Behavior Based on ISM Model. Proceedings of the 2019 10th International Conference on E-Business, Management and Economics - ICEME 2019. 239-243. https://doi.org/10.1145/3345035.3345086
  • Karasar, N. (2016). Bilimsel Araştırma Yöntemi Kavramlar, İlkeler, Teknikler (28. Baskı). Nobel Akedemi Yayınları.
  • Kušen, E. (2010). A system of tourism attractions. Tourism: An International Interdisciplinary Journal, Vol. 58 No. 4, 409-424. https://doi.org/1046/196.210.80
  • Lee, S., Jeon, S., & Kim, D. (2011). The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea. Tourism Management, 32(5), 1115-1124. http://dx.doi.org/10.1016/j.tourman.2010.09.016
  • Li, K. X., Jin, M., & Shi, W. (2018). Tourism as an important impetus to promoting economic growth: A critical review. Tourism management perspectives, 26, 135-142. https://doi.org/10.1016/j.tmp.2017.10.002
  • Lin, C.-H., & Kuo, B. Z.-L. (2016). The Behavioral Consequences of Tourist Experience. Tourism Management Perspectives. 18, 84-91. https://doi.org/10.1016/j.tmp.2015.12.017
  • Lu, W., Su, Y., Su, S., Zhao, J., Zhang, L. (2022). Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China. Sustainability, 14, 1-17. 2940. https://doi.org/10.3390/su14052940
  • Masa’deh, R., Nasseef, M. A., Alkoudary, A., Mansour, H., & Aldarabah, M. (2017). The Impact of Motivation for Attendance on Destination Loyalty via the Mediating Effect of Tourist Satisfaction. International Journal of Business Administration, 8(4), 34-48. https://doi.org/10.5430/ijba.v8n4p34
  • Mehran, N., & Badaruddin, M. (2014). Investigating the key factors influencing the travel decisions of international tourists. International Journal of Leisure and Tourism Marketing, 4(2), 106-116. https://doi.org/10.1504/ijltm.2014.065877
  • Mendes, J. D., Valle, P. O., Guerreiro, M. M., & Silva, J. A. (2010). The tourist experience: exploring the relationship between tourist satisfaction and destination loyalty. Tourism: An international Interdisciplinary Journal, 58, 111-126. https://hrcak.srce.hr/59323
  • Moon, H., & Han, H. (2018). Destination attributes influencing Chinese travelers' perceptions of experience quality and intentions for island tourism: A case of Jeju Island. Tourism Management Perspectives, 28, 71-82. https://doi.org/10.1016/j.tmp.2018.08.002
  • Moon, H., & Han, H. (2019). Tourist Experience Quality and Loyalty to an Island Destination: The Moderating Impact of Destination Image. Journal of Travel & Tourism Marketing, 36(1), 43-59. https://doi.org/10.1080/10548408.2018.1494083
  • Mukherjee, S., Adhikari, A., & Datta, B. (2018). Quality of tourism destination – a scale development. Journal of Indian Business Research, 10(1), 70-100. https://doi.org/10.1108/jibr-07-2017-0104
  • Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21(1), 43-52. https://doi.org/10.1016/s0261-5177(99)00080-1
  • Nevşehir Valililiği Çevre Şehircilik ve İklim Değişikliği İl Müdürlüğü (2024). Nevşehir - Turizm İstatistikleri. https://nevsehir.csb.gov.tr/nev-sharp351-ehir---turizm-sharp304-statistikleri-i-1912 (Erişim Tarihi 17.10.2024)
  • Nonthapot, S., & Thomya, W. (2020). The effect of the marketing mix on the demand of Thai and foreign to. Management Science Letters, 10, 2437-2446. https://doi.org/10.5267/j.msl.2020.4.006
  • Pandža Bajs, I. (2013). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions. Journal of Travel Research, 54(1), 122-134. https://doi.org/10.1177/0047287513513158
  • Pawaskar, P., & Goel, M. (2016). The Tourist Experience: Modelling the Relationship between Customer Satisfaction and Destination Loyalty. Indian Journal of Science and Technology, 9(S1), 1-13. https://doi.org/10.17485/IJST/2016/V9IS1/107314
  • Petrick, J. F. (2004). The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions. Journal of Travel Research, 42(4), 397-407. https://doi.org/10.1177/0047287504263037
  • Prebensen, N. K., Vittersø, J., & Dahl, T. I. (2013). Value Co-Creation Significance of Tourist Resources. Annals of Tourism Research, 42, 240-261. https://doi.org/10.1016/j.annals.2013.01.012
  • Rahayu, S., & Candera, M. (2023). Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality. Jurnal Manajemen Bisnis, 14(1), 198-213. https://doi.org/10.18196/mb.v14i1.17790
  • Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius. Procedia - Social and Behavioral Sciences, 175, 252-259. https://doi.org/10.1016/j.sbspro.2015.01.1198
  • Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103-117. https://doi.org/10.1080/1528008x.2015.966295
  • Rehman, A.U.; Abbas, M.; Abbasi, F.A.; Khan, S. (2023). How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A study of Ha’il Region, Saudi Arabia. Sustainability, 15, 1340, 1-27. https://doi.org/10.3390/su15021340
  • Ricafort, M., V. (2021). Destination Image Management of CALABARZON Region. Asia Pacific Journal of Management and Sustainable Development, 9(2), 61-69.
  • Sánchez-Franco, M. J., & Rey-Tienda S. (2023). The role of user-generated content in tourism decision-making: an exemplary study of Andalusia, Spain. Management Decision, 61(13), 1-37. https://doi.org/10.1108/MD-06-2023-0966
  • Sert, A. N. (2019). Kültür Turistlerinin Seyahat Motivasyonları ve Turist Tipolojisine Göre Karşılaştırılması: Kapadokya Bölgesinde Yerli Turistler Üzerine Bir Araştırma. Iğdır Üniversitesi Sosyal Bilimler Dergisi, 20, 531-556.
  • Sobel, M. E. (1982). Asymptotic Confidence Intervals For Indirect Effects in Structural Equation Models. Sociological Methodology, 13, 290-312. https://doi.org/10.2307/270723
  • Song, Z., Kong, H., & Chen, Y. (2008). Tourist Satisfaction, Perceived Service Value, and Repurchase Intentions: The Case of Hong Kong’s Airline, Hotel, and Restaurant Services. Journal of China Tourism Research, 4(3-4), 336-364. https://doi.org/10.1080/19388160802505770
  • Stacchini, A., Guizzardi, A., & Costa, M. (2022). The Value of Sustainable Tourism Destinations in the Eyes of Visitors. Highlights Sustainability, 1, 202-223. https://doi.org/10.54175/hsustain1030015
  • Stylidis, D., Woosnam, M. K., & Tasci A. D. A. (2022). The effect of resident-tourist interaction quality on destination image and loyalty. Journal of Sustainable Tourism, 30(6), 1219-1239. https://doi.org/10.1080/09669582.2021.1918133
  • Sukaris, Suyono, J., & Ratnasahara E. D. (2020). Influence of Tourist Experience On Tourist Destinations Against Loyalty Through The Value of Traveling. Journal of Physics: Conference Series, 1573, 012009, 1-9. https://doi.org/10.1088/1742-6596/1573/1/012009
  • Suprina, R., Gantina, D., Haryono, J., Gaffar, V., & Wulantika, L. (2023). Exploring tourist loyalty in metropolitan city of Indonesia. Journal of Eastern European and Central Asian Research, Vol.10 No.4, 580-588. https://doi.org/10.15549/jeecar.v10i4.1351
  • Surej, P. J., & Sivakumari, S. (2024). Value co-creation research in tourism and hospitality management: A systematic literature review. Journal of Hospitality and Tourism Management, Volume 58, 96-114. https://doi.org/10.1016/j.jhtm.2023.11.008
  • Tang, J., Wang, J., Zhang, M., & Huang, W. (2023). How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment. Front. Psychology, 14:1080457, 1-15. https://doi.org/10.3389/fpsyg.2023.1080457
  • Velázquez, B. M., Saura, I. G., & Molina, M. E. R. (2011). Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents. Journal of Vacation Marketing, 17(1), 65-81. https://doi.org/10.1177/1356766710391450
  • Wang, H., Yang, Y., & He, W. (2022). Does Value Lead to Loyalty? Exploring the Important Role of the Tourist-Destination Relationship. Behavioral Sciences, 12 (5), 1-14. https://doi.org/10.3390/bs12050136
  • Wang L., & Li, X. (2023). The five influencing factors of tourist loyalty: A meta-analysis. PLoS ONE, 18(4), 1-21. https://doi.org/10.1371/journal.pone.0283963
  • Yang, Y., Liu, X., Jing, F., & Li, J. (2014). How Does Perceived Value Affect Travelers’ Satisfaction and Loyalty?. Social Behavior and Personality: An International Journal, 42(10), 1733-1744. https://doi.org/10.2224/sbp.2014.42.10.1733
  • Zhang, H., Fu, X., Cai, L. A., & Lin, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223. https://doi.org/10.1016/j.tourman.2013.06.006
  • Zhang, S., Chan, C. S., Liu, J., & Zhu, H. (2020). Different stakeholders’ perceptions and asymmetric influencing factors towards nature-based tourism in Hong Kong. Asia Pacific Journal of Tourism Research, 25(8), 889-901. https://doi.org/10.1080/10941665.2020.1752751
  • Zhou, M., & Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability, 14, 1621, 1-17. https://doi.org/10.3390/su14031621
  • Zou, W., Wei, W., Ding, S., & Xue, J. (2022). The relationship between place attachment and tourist loyalty: A meta-analysis. Tourism Management Perspectives, 43 100983, 1-14. https://doi.org/10.1016/j.tmp.2022.100983

THE EFFECT OF TOURIST EXPERIENCE QUALITY ON DESTINATION RELATIONAL VALUE AND TOURIST LOYALTY

Yıl 2024, Sayı: 28, 439 - 454, 30.10.2024

Alper Ateş , Halil Sunar

https://doi.org/10.29029/busbed.1483440

Öz

Tourism is an essential driver of the modern global economy. Destinations that want to capitalise on this power must offer tourists high-quality experiences and build strong and positive relationships. To achieve this goal, destinations need to develop capabilities in tourist experience quality, destination relational value, and tourist loyalty. This study investigates the impact of tourist experience quality on destination relational value and tourist loyalty. For this purpose, Cappadocia, one of Turkey's most visited cultural tourism destinations, was selected as the research region. The study concluded that there is a positive relationship between tourist experience quality and destination relational value, between tourist experience quality and tourist loyalty, between tourist loyalty and destination relational value, and that tourist loyalty mediates the effect of tourist experience quality perceptions on destination relational value. The findings regarding the age, income, and education levels of the research participants are similar to the demographic profiles of cultural tourists in previous studies. According to the study results, improving the quality of the tourist experience positively affects destination relational value and tourist loyalty. Tourists will be more likely to visit and recommend destinations that excel in these areas.

Anahtar Kelimeler

Tourist experience quality Destination relational value Tourist loyalty Cappadocia

Kaynakça

  • Akkuş, Ç., & Şimşek, A. (2021). Destinasyon İmajının Algılanan Değer ve Deneyim Kalitesine Etkisi: Kültür Turistleri Üzerine Bir Araştırma. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 8(1), 127-144. https://doi.org/10.17336/igusbd.522024
  • Aliedan, M., Sobaih, A. E. E., & Elshaer, I. A. (2021). Influence of Cities-Based Entertainment on Tourist Satisfaction: Mediating Roles of Destination Image and Experience Quality. Sustainability, 13, 11086, 1-14. https://doi.org/10.3390/su131911086
  • Altunel, M. C., & Kahraman, N. (2012). Kültür Turisti Tipolojilerinin Belirlenmesi: İstanbul Örneği. Anatolia: Turizm Araştırmaları Dergisi, 23(1), 7-18.
  • Andersen, C., Gundersen, M. E., & Nyhus, E. K. (2024). Tourist involvement in vacation planning and booking: impact on word of mouth and loyalty. Tourism Review, Vol. 79 No. 2, 428-444. https://doi.org/10.1108/TR-08-2022-0398
  • Arismayanti, N. K., Budiarsa, M., Bakta, I. M., & Pitana, I. G. (2020). The Satisfaction Index of Tourists Experience Quality: A Case Study in Bali Tourism Destination. Russian Journal of Agricultural and Socio-Economic Sciences, 17(2), 185-207. https://doi.org/10.18551/rjoas.2020-09.08
  • Bader, F. M., Hasoneh, A., Afaneh, S., & Khanfar, S. (2018). The Impact of Destination Service Quality and Destination Environment on Tourist Satisfaction: A Field Study on Jordans Golden Triangle for Tourists Point of View. Journal of Tourism Management Research, Vol.5, No.1, 23-49 https://doi.org/10.18488/journal.31.2018.51.23.49
  • Baghirov, A. & Sarkhanov, T. (2023). The Influence of Incoming Tourists and Consumer Price Index on Tourism Receipts. African Journal of Hospitality, Tourism and Leisure, 12(1), 16-30. https://doi.org/10.46222/ajhtl.19770720.351
  • Bayraktaroğlu, E., & Kozak, N. (2022). Intrinsic and extrinsic values of destinations. European Journal of Tourism Research, 31, 3104, 1-17. https://doi.org/10.54055/ejtr.v31i.1948
  • Bhat, S. A., & Darzi, M. A. (2018). Antecedents of tourist loyalty to tourist destinations: a mediatedmoderation study. International Journal of Tourism Cities, 4(2), 261-278. 1-19. https://doi.org/10.1108/IJTC-12-2017-0079
  • Büyüköztürk, Ş. (2014). Sosyal Bilimler İçin Seri Analizi El Kitabı, Pegem Yayıncılık.
  • Cabanas, E. (2019). Experiencing designs and designing experiences: Emotions and theme parks from a symbolic interactionist perspective. Journal of Destination Marketing & Management, 16(2). 1-9. https://doi.org/10.1016/j.jdmm.2018.12.004
  • Celep, M., Kavlak, H. T., Gökçe, A., & Altunöz, Ö. (2020). Kültür Turisti Tipolojilerinin Belirlenmesi: Anadolu Medeniyetleri Müzesi Örneği. Journal of Tourism and Gastronomy Studies, 8(2), 958-970. https://doi.org/10.21325/jotags.2020.589
  • Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35. https://doi.org/10.1016/j.tourman.2009.02.008
  • Chen, J., Prebensen, N. K., & Muzaffer, U. (2016). Tourist’s Experience Values and People Interaction. Advances in Hospitality and Leisure, Vol. 12, 169-179. https://doi.org/10.1108/s1745-354220160000012008
  • Chen, L. S., Tseng, S. C., & Chakraborty, G. (2018, 2018, 19-21 September). Why Tourists Don’t Visit Again? Proceedings of the 2018 9th International Conference on Awareness Science and Technology (iCAST). 236-240. https://doi.org/10.1109/icawst.2018.851720
  • Cole, S. T., & Scott, D. (2004). Examining the Mediating Role of Experience Quality in a Model of Tourist Experiences. Journal of Travel & Tourism Marketing, 16(1), 79-90. https://doi.org/10.1300/j073v16n01_08
  • Correia, A., Kozak, M., & Ferradeira, J. (2013). From tourist motivations to tourist satisfaction. International Journal of Culture, Tourism and Hospitality Research, 7(4), 411-424. https://doi.org/10.1108/ijcthr-05-2012-0022
  • Cossío-Silva, F., Revilla‐Camacho, M., & Vega‐Vázquez, M. (2019). The tourist loyalty index: A new indicator for measuring tourist destination loyalty?. Journal of Innovation & Knowledge, 4, 71-77. https://doi.org/10.1016/j.jik.2017.10.003
  • Cetin, G., & Bilgihan, A. (2015). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19 (2), 137-154. https://doi.org/10.1080/13683500.2014.9945
  • Dewi, F. R., Indah, F., & Hussein, G. M. (2022). Effects of Experience Quality and Perceived Value on Tourist Satisfaction and Behavioral Intention in Prambanan Temple. JBTI: Jurnal Bisnis: Teori dan Implementasi, 164-175. https://doi.org/10.18196/jbti.v13i2.17168
  • Dias, Á., Costa, R. L. D., Pereira, L., & Dutschke, G. (2022). Events and their influence on the destination value. Inderscience Publishers. International Journal of Business Environment, Vol. 13, No. 1, 1-34. https://doi.org/10.1504/ijbe.2021.10040170
  • Dmitrović, T., Knežević Cvelbar, L., Kolar, T., Makovec Brenčič, M., Ograjenšek, I., & Žabkar, V. (2009). Conceptualizing tourist satisfaction at the destination level. International Journal of Culture, Tourism and Hospitality Research, 3(2), 116-126. https://doi.org/10.1108/17506180910962122
  • Ermawati, F., & Prihandono, D. (2018). The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction. Management Analysis Journal, 7(4), 414-425. https://doi.org/10.15294/maj.v7i4.23554
  • Gunn, C. A. (1988). Vacationscape: designing tourist regions. Van Nostrand Reinhold.
  • Guo, Q., Yang, X., & Haodong X. (2024). The impacts of mountain campsite attributes on tourists’ satisfaction and behavioral intentions: The mediating role of experience quality. Journal of Destination Marketing & Management, Volume 32, 1-13. https://doi.org/10.1016/j.jdmm.2024.100873
  • Fakfare, P., Lee, J. S., & Ryu, K. (2020). Examining Honeymoon Tourist Behavior: Multidimensional Quality, Fantasy, and Destination Relational Value. Journal of Travel & Tourism Marketing, 37(7), 836-853. https://doi.org/10.1080/10548408.2020.1835786
  • Fanea-Ivanovici, M., Baber, H., Salem, I. E., & Pană, M. (2023). What do you value based on who you are? Big five personality traits, destination value and electronic word-of-mouth intentions. Tourism and Hospitality Research, Vol. 0(0), 1-16. https://doi.org/10.1177/14673584231191317
  • Frazier, P. A., Tix, A. P., & Barron, K. E. (2004). Testing Moderator and Mediator Effects in Counseling Psychology Research. Journal of Counseling Psychology, 51 (1), 115. https://doi.org/10.1037/0022-0167.51.1.115
  • Gallarza, M. G., & Gil Saura, I. (2006). Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour. Tourism Management, 27(3), 437-452. https://doi.org/10.1016/j.tourman.2004.12.002
  • Ghorbanzadeh, D., Shabbir, M. S., Arshad, M. & Elahe, K. (2021). Investigating the role of experience quality in predicting destination image, perceived value, satisfaction, and behavioural intentions: a case of war tourism. Current Issues in Tourism, 24:21, 3090-3106. https://doi.org/10.1080/13683500.2020.1863924
  • Gursoy, D., S. Chen, J., & G. Chi, C. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809-827. https://doi.org/10.1108/ijchm-12-2013-0539
  • Haji, S. A., Hasim, D., Soleman, M. M., & Abubakar, K. (2022). The effect of experience quality on behavioral intentions mediated by tourist happiness and tourist satisfaction in an island destination. Economics, Business, Accounting & Society Review, Volume 1, Nomor 2, 112-121. https://doi.org/10.55980/ebasr.v1i2.23
  • Haji, S. A., Surachman, S., Ratnawati, K., & Mintarti Rahayu, M. (2021). The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention. Management Science Letters, 1023-1032. https://doi.org/10.5267/j.msl.2020.9.040
  • Hosany, S., & Gilbert, D. (2009). Measuring Tourists’ Emotional Experiences toward Hedonic Holiday Destinations. Journal of Travel Research, 49(4), 513-526. https://doi.org/10.1177/0047287509349267
  • Hultman, M., Skarmeas, D., Oghazi, P., & Beheshti, H. M. (2015). Achieving tourist loyalty through destination personality, satisfaction, and identification. Journal of Business Research, 68(11), 2227-2231. http://dx.doi.org/10.1016/j.jbusres.2015.06.002
  • Huwae, V. E., Noermijati, N., Rofiaty, R., & Husein, A. S. (2020). The mediating role of destination value, tourist satisfaction, and tourist engagement on the relationship between destination image and tourist loyalty in Maluku, Indonesia. Leisure/Loisir, 44(4), 587-620. https://doi.org/10.1080/14927713.2020.1815563
  • Jafar, R. M. S., & Wasim, A. (2024). Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions. Tourism Review, Vol. 79 No. 2, 321-336. https://doi.org/10.1108/TR-11-2022-0552
  • Jiaxin, Y., & Yingbo, Z. (2019, 15-17 July). Analysis of College Students’ Tourism Consuming Behavior Based on ISM Model. Proceedings of the 2019 10th International Conference on E-Business, Management and Economics - ICEME 2019. 239-243. https://doi.org/10.1145/3345035.3345086
  • Karasar, N. (2016). Bilimsel Araştırma Yöntemi Kavramlar, İlkeler, Teknikler (28. Baskı). Nobel Akedemi Yayınları.
  • Kušen, E. (2010). A system of tourism attractions. Tourism: An International Interdisciplinary Journal, Vol. 58 No. 4, 409-424. https://doi.org/1046/196.210.80
  • Lee, S., Jeon, S., & Kim, D. (2011). The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea. Tourism Management, 32(5), 1115-1124. http://dx.doi.org/10.1016/j.tourman.2010.09.016
  • Li, K. X., Jin, M., & Shi, W. (2018). Tourism as an important impetus to promoting economic growth: A critical review. Tourism management perspectives, 26, 135-142. https://doi.org/10.1016/j.tmp.2017.10.002
  • Lin, C.-H., & Kuo, B. Z.-L. (2016). The Behavioral Consequences of Tourist Experience. Tourism Management Perspectives. 18, 84-91. https://doi.org/10.1016/j.tmp.2015.12.017
  • Lu, W., Su, Y., Su, S., Zhao, J., Zhang, L. (2022). Perceived Authenticity and Experience Quality in Intangible Cultural Heritage Tourism: The Case of Kunqu Opera in China. Sustainability, 14, 1-17. 2940. https://doi.org/10.3390/su14052940
  • Masa’deh, R., Nasseef, M. A., Alkoudary, A., Mansour, H., & Aldarabah, M. (2017). The Impact of Motivation for Attendance on Destination Loyalty via the Mediating Effect of Tourist Satisfaction. International Journal of Business Administration, 8(4), 34-48. https://doi.org/10.5430/ijba.v8n4p34
  • Mehran, N., & Badaruddin, M. (2014). Investigating the key factors influencing the travel decisions of international tourists. International Journal of Leisure and Tourism Marketing, 4(2), 106-116. https://doi.org/10.1504/ijltm.2014.065877
  • Mendes, J. D., Valle, P. O., Guerreiro, M. M., & Silva, J. A. (2010). The tourist experience: exploring the relationship between tourist satisfaction and destination loyalty. Tourism: An international Interdisciplinary Journal, 58, 111-126. https://hrcak.srce.hr/59323
  • Moon, H., & Han, H. (2018). Destination attributes influencing Chinese travelers' perceptions of experience quality and intentions for island tourism: A case of Jeju Island. Tourism Management Perspectives, 28, 71-82. https://doi.org/10.1016/j.tmp.2018.08.002
  • Moon, H., & Han, H. (2019). Tourist Experience Quality and Loyalty to an Island Destination: The Moderating Impact of Destination Image. Journal of Travel & Tourism Marketing, 36(1), 43-59. https://doi.org/10.1080/10548408.2018.1494083
  • Mukherjee, S., Adhikari, A., & Datta, B. (2018). Quality of tourism destination – a scale development. Journal of Indian Business Research, 10(1), 70-100. https://doi.org/10.1108/jibr-07-2017-0104
  • Murphy, P., Pritchard, M. P., & Smith, B. (2000). The destination product and its impact on traveller perceptions. Tourism Management, 21(1), 43-52. https://doi.org/10.1016/s0261-5177(99)00080-1
  • Nevşehir Valililiği Çevre Şehircilik ve İklim Değişikliği İl Müdürlüğü (2024). Nevşehir - Turizm İstatistikleri. https://nevsehir.csb.gov.tr/nev-sharp351-ehir---turizm-sharp304-statistikleri-i-1912 (Erişim Tarihi 17.10.2024)
  • Nonthapot, S., & Thomya, W. (2020). The effect of the marketing mix on the demand of Thai and foreign to. Management Science Letters, 10, 2437-2446. https://doi.org/10.5267/j.msl.2020.4.006
  • Pandža Bajs, I. (2013). Tourist Perceived Value, Relationship to Satisfaction, and Behavioral Intentions. Journal of Travel Research, 54(1), 122-134. https://doi.org/10.1177/0047287513513158
  • Pawaskar, P., & Goel, M. (2016). The Tourist Experience: Modelling the Relationship between Customer Satisfaction and Destination Loyalty. Indian Journal of Science and Technology, 9(S1), 1-13. https://doi.org/10.17485/IJST/2016/V9IS1/107314
  • Petrick, J. F. (2004). The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions. Journal of Travel Research, 42(4), 397-407. https://doi.org/10.1177/0047287504263037
  • Prebensen, N. K., Vittersø, J., & Dahl, T. I. (2013). Value Co-Creation Significance of Tourist Resources. Annals of Tourism Research, 42, 240-261. https://doi.org/10.1016/j.annals.2013.01.012
  • Rahayu, S., & Candera, M. (2023). Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality. Jurnal Manajemen Bisnis, 14(1), 198-213. https://doi.org/10.18196/mb.v14i1.17790
  • Ramseook-Munhurrun, P., Seebaluck, V. N., & Naidoo, P. (2015). Examining the Structural Relationships of Destination Image, Perceived Value, Tourist Satisfaction and Loyalty: Case of Mauritius. Procedia - Social and Behavioral Sciences, 175, 252-259. https://doi.org/10.1016/j.sbspro.2015.01.1198
  • Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality & Tourism, 16(1), 103-117. https://doi.org/10.1080/1528008x.2015.966295
  • Rehman, A.U.; Abbas, M.; Abbasi, F.A.; Khan, S. (2023). How Tourist Experience Quality, Perceived Price Reasonableness and Regenerative Tourism Involvement Influence Tourist Satisfaction: A study of Ha’il Region, Saudi Arabia. Sustainability, 15, 1340, 1-27. https://doi.org/10.3390/su15021340
  • Ricafort, M., V. (2021). Destination Image Management of CALABARZON Region. Asia Pacific Journal of Management and Sustainable Development, 9(2), 61-69.
  • Sánchez-Franco, M. J., & Rey-Tienda S. (2023). The role of user-generated content in tourism decision-making: an exemplary study of Andalusia, Spain. Management Decision, 61(13), 1-37. https://doi.org/10.1108/MD-06-2023-0966
  • Sert, A. N. (2019). Kültür Turistlerinin Seyahat Motivasyonları ve Turist Tipolojisine Göre Karşılaştırılması: Kapadokya Bölgesinde Yerli Turistler Üzerine Bir Araştırma. Iğdır Üniversitesi Sosyal Bilimler Dergisi, 20, 531-556.
  • Sobel, M. E. (1982). Asymptotic Confidence Intervals For Indirect Effects in Structural Equation Models. Sociological Methodology, 13, 290-312. https://doi.org/10.2307/270723
  • Song, Z., Kong, H., & Chen, Y. (2008). Tourist Satisfaction, Perceived Service Value, and Repurchase Intentions: The Case of Hong Kong’s Airline, Hotel, and Restaurant Services. Journal of China Tourism Research, 4(3-4), 336-364. https://doi.org/10.1080/19388160802505770
  • Stacchini, A., Guizzardi, A., & Costa, M. (2022). The Value of Sustainable Tourism Destinations in the Eyes of Visitors. Highlights Sustainability, 1, 202-223. https://doi.org/10.54175/hsustain1030015
  • Stylidis, D., Woosnam, M. K., & Tasci A. D. A. (2022). The effect of resident-tourist interaction quality on destination image and loyalty. Journal of Sustainable Tourism, 30(6), 1219-1239. https://doi.org/10.1080/09669582.2021.1918133
  • Sukaris, Suyono, J., & Ratnasahara E. D. (2020). Influence of Tourist Experience On Tourist Destinations Against Loyalty Through The Value of Traveling. Journal of Physics: Conference Series, 1573, 012009, 1-9. https://doi.org/10.1088/1742-6596/1573/1/012009
  • Suprina, R., Gantina, D., Haryono, J., Gaffar, V., & Wulantika, L. (2023). Exploring tourist loyalty in metropolitan city of Indonesia. Journal of Eastern European and Central Asian Research, Vol.10 No.4, 580-588. https://doi.org/10.15549/jeecar.v10i4.1351
  • Surej, P. J., & Sivakumari, S. (2024). Value co-creation research in tourism and hospitality management: A systematic literature review. Journal of Hospitality and Tourism Management, Volume 58, 96-114. https://doi.org/10.1016/j.jhtm.2023.11.008
  • Tang, J., Wang, J., Zhang, M., & Huang, W. (2023). How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment. Front. Psychology, 14:1080457, 1-15. https://doi.org/10.3389/fpsyg.2023.1080457
  • Velázquez, B. M., Saura, I. G., & Molina, M. E. R. (2011). Conceptualizing and measuring loyalty: Towards a conceptual model of tourist loyalty antecedents. Journal of Vacation Marketing, 17(1), 65-81. https://doi.org/10.1177/1356766710391450
  • Wang, H., Yang, Y., & He, W. (2022). Does Value Lead to Loyalty? Exploring the Important Role of the Tourist-Destination Relationship. Behavioral Sciences, 12 (5), 1-14. https://doi.org/10.3390/bs12050136
  • Wang L., & Li, X. (2023). The five influencing factors of tourist loyalty: A meta-analysis. PLoS ONE, 18(4), 1-21. https://doi.org/10.1371/journal.pone.0283963
  • Yang, Y., Liu, X., Jing, F., & Li, J. (2014). How Does Perceived Value Affect Travelers’ Satisfaction and Loyalty?. Social Behavior and Personality: An International Journal, 42(10), 1733-1744. https://doi.org/10.2224/sbp.2014.42.10.1733
  • Zhang, H., Fu, X., Cai, L. A., & Lin, L. (2014). Destination image and tourist loyalty: A meta-analysis. Tourism Management, 40, 213-223. https://doi.org/10.1016/j.tourman.2013.06.006
  • Zhang, S., Chan, C. S., Liu, J., & Zhu, H. (2020). Different stakeholders’ perceptions and asymmetric influencing factors towards nature-based tourism in Hong Kong. Asia Pacific Journal of Tourism Research, 25(8), 889-901. https://doi.org/10.1080/10941665.2020.1752751
  • Zhou, M., & Yu, H. (2022). Exploring How Tourist Engagement Affects Destination Loyalty: The Intermediary Role of Value and Satisfaction. Sustainability, 14, 1621, 1-17. https://doi.org/10.3390/su14031621
  • Zou, W., Wei, W., Ding, S., & Xue, J. (2022). The relationship between place attachment and tourist loyalty: A meta-analysis. Tourism Management Perspectives, 43 100983, 1-14. https://doi.org/10.1016/j.tmp.2022.100983
Toplam 80 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Tüketici Davranışı
Bölüm Araştırma Makaleleri
Yazarlar

Alper Ateş 0000-0002-4347-7306

Halil Sunar 0000-0002-5131-4056

Erken Görünüm Tarihi 27 Ekim 2024
Yayımlanma Tarihi 30 Ekim 2024
Gönderilme Tarihi 14 Mayıs 2024
Kabul Tarihi 19 Ekim 2024
Yayımlandığı Sayı Yıl 2024Sayı: 28

Kaynak Göster

APA Ateş, A., & Sunar, H. (2024). TURİST DENEYİM KALİTESİNİN DESTİNASYON İLİŞKİSEL DEĞERİNE VE TURİST SADAKATİNE ETKİSİ. Bingöl Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(28), 439-454. https://doi.org/10.29029/busbed.1483440
 Kapak Resmi İndir
Creative Commons Lisansı